The Library Marketing Toolkit

Author: Ned Potter
Publisher: Facet Publishing
ISBN: 1856048063
Category : Business & Economics
Languages : en
Pages : 241

Book Description
This Toolkit provides you with everything you need to successfully market any library. As libraries continue to fight for their survival amid growing expectations, competition from online sources and wavering public perceptions, effective marketing is increasingly becoming a critical tool to ensure the continued support of users, stakeholders and society as a whole. This unique practical guide offers expert coverage of every element of library marketing and branding for all sectors including archives and academic, public and special libraries, providing innovative and easy-to-implement techniques and ideas. The book is packed with case studies highlighting best practice and offering expert advice from thought-leaders including David Lee King and Alison Circle (US), Terry Kendrick and Rosemary Stamp (UK), Alison Wallbutton (New Zealand) and Rebecca Jones (Canada), plus institutions at the cutting-edge of library marketing including the British Library, New York Public Library, the National Archive, Cambridge University, JISC, the National Library of Singapore and the State Library of New South Wales. The key topics covered in the text are: • Seven key concepts for marketing libraries • Strategic marketing • The library brand • Marketing and the library building • An introduction to marketing online • Marketing with social media • Marketing with new technologies • Marketing and people • Internal marketing • Library advocacy as marketing • Marketing Special Collections and archives. Readership: The book is supplemented by a companion website and is essential reading for anyone involved in promoting their library or information service, whether at an academic, public or special library or in archives or records management. It’s also a useful guide for LIS students internationally who need to understand the practice of library marketing.

The Public Library Director’s Toolkit

Author: Kate Hall
Publisher: American Library Association
ISBN: 083891859X
Category : Language Arts & Disciplines
Languages : en
Pages : 23

Book Description
New public library directors quickly learn what seasoned directors already know: running a library means you’ve always got your hands full—balancing the needs of staff, patrons, facilities, library boards, and other stakeholders with professional responsibilities like community interactions, legal and financial requirements, and whole lot else that wasn’t exactly in the job description. Whether you are considering becoming a public library director, are brand new to the role, or have settled in but find yourself thinking “there’s got to be a better way,” authors Hall and Parker are here to help. This book walks you through the core components of getting up to speed and then provides templates, sample documents, checklists, and other resources that will make your job easier. Gleaned from their own decades of experience in library leadership positions, in this toolkit they - cover such key topics as employees, trustees, finances, legal issues, library policies, emergency planning, and technology; - discuss strategic planning and share advice on keeping up with trends; - offer nearly two dozen ready-to-use resources, including a Director’s Report Template, a Social Media Policy, an Employee Exit Questionnaire, a Library Cleaning Checklist, a Vision Statement worksheet, and more; and - suggest additional learning opportunities in each chapter to help you continue your learning journey. Public library directors can steer clear of common pain points by relying on the expert guidance and organizational aids in this toolkit.

Library Marketing Basics

Author: Mark Aaron Polger
Publisher: Rowman & Littlefield
ISBN: 1538125811
Category : Language Arts & Disciplines
Languages : en
Pages : 333

Book Description
Here is an accessible, step-by-step, easy to understand, and hands-on resource for any librarian who is interested in learning basic marketing tips to raise the profile of their library. While other books on library marketing are dense and assume that the library has a full-time marketing staff person, a publicist, a graphic designer, and a big fat budget., this book offers tips and tricks (often free) that any librarian can do to market the library. It will focus on the small changes to the services a library provides to raise its profile. Library Marketing Basics is designed for beginners who are new to library marketing. Any librarian can market their library, but they must understand what true marketing is all about, and how to do it right. In this guide, you'll: Learn what true library marketing is, and what it’s not Plan a large scale marketing campaign / awareness campaign on a shoestring budget Learn how to market yourselves as librarians! Develop your own professional identity and brand Learn tips and tricks on obtaining buy-in from your colleagues and the entire organization, even if they are resistant! Learn how to develop relationships with stakeholders in order to raise the profile of your library You'll also find practical examples from the non-library /corporate sector on how to use currently existing marketing tools and apply them to your library. The book focuses on developing a “library” brand, in addition to creating an effective marketing plan, social media guidelines, identifying assessment tools, and providing best practices when developing signage, writing website vocabulary, and designing promotional materials. Library Marketing Basics will show that you don’t need a big budget to market the library. You just need a small team of like-minded colleagues to brainstorm creative ways to raise awareness with your audience. Marketing is all about the valuable intangible and tangible aspects (of your library) and how you connect them with your users.

Start a Revolution

Author: Ben Bizzle
Publisher: American Library Association
ISBN: 0838912834
Category : Language Arts & Disciplines
Languages : en
Pages : 228

Book Description
At the Craighead County Jonesboro Public Library in Arkansas, Bizzle and his colleagues defied common practices by using creative risk-taking in marketing and outreach to transform their library into a dynamic institution that continues to grow and thrive.

Creativity

Author: Nancy Falciani-White
Publisher: American Library Association
ISBN: 0838937780
Category : Language Arts & Disciplines
Languages : en
Pages : 163

Book Description
This book can help you create, encourage, and participate in an environment that is conducive to creativity, helping make change a more natural and organic part of the library's culture.

Getting Your Book Into Libraries

Author: Eric Otis Simmons
Publisher: Eric Simmons Enterprises, Inc.
ISBN:
Category : Reference
Languages : en
Pages : 51

Book Description
In “Getting Your Book Into Libraries,” Simmons lays out the methodology and strategy he developed to successfully get his self-published books into 85 libraries, including 7 of America’s largest, in less than two years, and without paying for expensive book reviews! Based on Simmons’ article, “How To Get Your Books Into Libraries,” posted by Joanna Penn from TheCreativePenn.com, that generated 4,061 interactions, from readers in thirty (30) countries not long after its posting, and became the top Google search result, out of 1 billion, on the subject. - The first known book on the topic of how Authors can get their books into libraries!

The Future Academic Librarian's Toolkit

Author: Megan Hodge
Publisher: Assoc of College & Research Libraries
ISBN: 9780838989579
Category : Academic librarians
Languages : en
Pages : 0

Book Description
Students are emerging scholars whose work should be recognized and shared in conversation with work done by established scholars. Broken into four sections--Library as Laboratory, Library as Forum, Library as Archive, and Articulating the Value of Student Work-Scholarship in the Sandbox contains case studies and discussions from diverse perspectives including students, classroom professors, academic staff, and librarians from across North America--back cover.

Video Marketing for Libraries

Author: Heather A. Dalal
Publisher: Rowman & Littlefield
ISBN: 1442269502
Category : Language Arts & Disciplines
Languages : en
Pages : 195

Book Description
Today’s libraries need to market their resources and services more than ever. Libraries can strengthen their relationships with their users and gain new audiences by creating their own promotional videos. However, creating marketing videos can be intimidating for beginners and challenging for even seasoned pros. Video Marketing for Libraries provides step-by-step instructions on how to produce videos designed to market your library and strategies to assess their impact. You too can increase awareness of your library’s resources & services by producing your own videos. This book will guide you through: ·gaining internal support ·crafting a clear message ·building the library’s audience ·writing storyboards and scripts ·casting and rehearsing actors ·filming and recording voiceover, editing, publishing, promoting ·using online tools & animation software ·and assessing impact

Practical Marketing for the Academic Library

Author: Stephanie Espinoza Villamor
Publisher: Bloomsbury Publishing USA
ISBN:
Category : Business & Economics
Languages : en
Pages : 132

Book Description
This down-to-earth book offers practical marketing solutions for reaching students, faculty, and administration in community college and university libraries, based on real-world examples of team-based communication and practice. In an age in which federal funding for libraries is being cut, libraries of every size and type must prove their value. Practical Marketing for the Academic Library offers academic librarians approachable methods for marketing to students, faculty, and administration, and it also inspires them to attempt new structures for marketing initiatives, including encouraging existing staff to form teams with wide ranges of skills. Librarians from all academic libraries, including at community colleges, can incorporate these ideas even when budgets are tight and staff is limited. While there are many books on library marketing, few specifically cover the diversity within academic institutions and the student body as well as how to target marketing to faculty and administrations. Villamor and Shotick approach library marketing from diverse perspectives and teach readers how to increase student engagement, assess library programs, and connect library marketing to the goals of the overall institution.

The New Professional's Toolkit

Author: Bethan Ruddock
Publisher: Facet Publishing
ISBN: 1856047687
Category : Language Arts & Disciplines
Languages : en
Pages : 257

Book Description
This practical toolkit will be your guide towards career success and fulfilment as you make your way in the information sector. Each chapter captures the expert advice of rising stars in the profession and across sectors, interweaving case studies that illustrate how to thrive in the information sector, take control of your professional development and get to grips with every area of information work. A companion website provides further information, resources and links. Comprehensive coverage includes: • adapting to your new environment and assessing and developing your skills • getting involved in professional networks and promoting yourself • project planning and management • meeting your users needs and measuring success • using online and social media tools • marketing your service • developing technical skills • information ethics and IP • working with stakeholders • how to generate funding for your service • writing and speaking, conferences and professional organisations • further qualifications, mentoring and moving on. Readership: This is the ultimate resource for all new professionals across the information disciplines, and internationally, whether in archives, academic, public or special libraries. It’s also an ideal introduction to information work for LIS students who want to be prepared for the world of work.