Author: Jake Bernstein
Publisher: John Wiley & Sons
ISBN: 0471383627
Category : Business & Economics
Languages : en
Pages : 309
Book Description
Praise for the classic guide to gaining a psychological advantagein investment and trading "The Investor's Quotient is destined to go down in history as theultimate book on investor psychology . . . it explains thepsychology of a trader in clear and simple English . . . and itteaches highly effective methods designed to improve the bottomline . . ."-Larry Williams, author Long-Term Secrets to Short-TermTrading "The Investor's Quotient is a welcome breath of fresh air in whathas been a too-long-avoided subject-the psychological reasons whysome people win and most others lose in the commodity markets. Morethan that, Jake Bernstein proves in this book he is an excellentteacher, and clearly and candidly shows how greater knowledge ofyourself can become your most effective trading tool. It's a mustfor every trader's library."-Leon Rose, Publisher Newsletter andManaged Account Reports "Should be required reading for all traders and investors. It hashelped immeasurably through the years . . . I'd be lost withoutit."-Don Sarno, Former Director Commodities Educational Institute "This is the classic book on investor psychology. It has paved theway to a new era of investor success and self-confidence . .."-Steve Moore Moore Research Center ". . . convincing . . . This thoroughgoing manual should helpimpulsive investors save money."-Publishers Weekly For updates on new and bestselling Wiley finance books:wiley.com/wbns
The Investor's Quotient
Author: Jake Bernstein
Publisher: John Wiley & Sons
ISBN: 9780471383628
Category : Business & Economics
Languages : en
Pages : 312
Book Description
Praise for the classic guide to gaining a psychological advantagein investment and trading "The Investor's Quotient is destined to go down in history as theultimate book on investor psychology . . . it explains thepsychology of a trader in clear and simple English . . . and itteaches highly effective methods designed to improve the bottomline . . ."-Larry Williams, author Long-Term Secrets to Short-TermTrading "The Investor's Quotient is a welcome breath of fresh air in whathas been a too-long-avoided subject-the psychological reasons whysome people win and most others lose in the commodity markets. Morethan that, Jake Bernstein proves in this book he is an excellentteacher, and clearly and candidly shows how greater knowledge ofyourself can become your most effective trading tool. It's a mustfor every trader's library."-Leon Rose, Publisher Newsletter andManaged Account Reports "Should be required reading for all traders and investors. It hashelped immeasurably through the years . . . I'd be lost withoutit."-Don Sarno, Former Director Commodities Educational Institute "This is the classic book on investor psychology. It has paved theway to a new era of investor success and self-confidence . .."-Steve Moore Moore Research Center ". . . convincing . . . This thoroughgoing manual should helpimpulsive investors save money."-Publishers Weekly For updates on new and bestselling Wiley finance books:wiley.com/wbns
Publisher: John Wiley & Sons
ISBN: 9780471383628
Category : Business & Economics
Languages : en
Pages : 312
Book Description
Praise for the classic guide to gaining a psychological advantagein investment and trading "The Investor's Quotient is destined to go down in history as theultimate book on investor psychology . . . it explains thepsychology of a trader in clear and simple English . . . and itteaches highly effective methods designed to improve the bottomline . . ."-Larry Williams, author Long-Term Secrets to Short-TermTrading "The Investor's Quotient is a welcome breath of fresh air in whathas been a too-long-avoided subject-the psychological reasons whysome people win and most others lose in the commodity markets. Morethan that, Jake Bernstein proves in this book he is an excellentteacher, and clearly and candidly shows how greater knowledge ofyourself can become your most effective trading tool. It's a mustfor every trader's library."-Leon Rose, Publisher Newsletter andManaged Account Reports "Should be required reading for all traders and investors. It hashelped immeasurably through the years . . . I'd be lost withoutit."-Don Sarno, Former Director Commodities Educational Institute "This is the classic book on investor psychology. It has paved theway to a new era of investor success and self-confidence . .."-Steve Moore Moore Research Center ". . . convincing . . . This thoroughgoing manual should helpimpulsive investors save money."-Publishers Weekly For updates on new and bestselling Wiley finance books:wiley.com/wbns
The Investor's Quotient
Author: Jacob Bernstein
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 292
Book Description
Shows how to identify and correct the psychological and emotional stumbling blocks to investment success. Based on the author's extensive experience and the premise that self knowledge and self discipline are the keys to successful investing. Explains how to determine one's IQ (investor's quotient), how to maximize one's strengths and minimize one's weaknesses, symptoms of positive and negative attitudes, the role of fear and greed, the client-broker relationship, etc. Includes checklists, schedules, tables, questionnaires, and other aids.
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 292
Book Description
Shows how to identify and correct the psychological and emotional stumbling blocks to investment success. Based on the author's extensive experience and the premise that self knowledge and self discipline are the keys to successful investing. Explains how to determine one's IQ (investor's quotient), how to maximize one's strengths and minimize one's weaknesses, symptoms of positive and negative attitudes, the role of fear and greed, the client-broker relationship, etc. Includes checklists, schedules, tables, questionnaires, and other aids.
Investor Therapy
Author: Richard Geist
Publisher: Crown Currency
ISBN: 1400051193
Category : Business & Economics
Languages : en
Pages : 331
Book Description
If your investing strategy has relied on the facts—financial statements, annual reports, technical charts, and so on—congratulations! You’re on the way to becoming a successful, complete investor. But you’re only partway there. If the markets are about mood swings, turbulence, and uncertainty, if the herd buys like crazy one day, only to sell off the next, doesn’t it make sense for you to have a grip on the way in which your individual psychological makeup and emotional state affect your investing strategy? Doesn’t the complete investor need to understand both the facts in his head and the emotions of his heart? Dr. Richard Geist has combined the art and science of the seemingly unrelated fields of psychology and investing. He shows that investing success means both having and using solid information and expertly understanding, monitoring, and managing your emotions. This is the first book directed at professional and individual investors alike, illustrating how they can use emotions to become more effective at meeting the ever-increasing challenges of today’s investing environment. Dr. Geist’s coverage is stimulating and wide-ranging, including topics such as: •Recognizing emotional reactions such as confidence and anxiety as clues to making investment decisions •Avoiding the most common psychological investment mistakes •Analyzing your psychological risk quotient •Reacting appropriately when you’re caught in a stampeding herd •Learning how patience—or the lack of it—influences investing decisions •Responding in psychologically healthy ways to losing money in the market •Gaining the psychological skills you need to sell a stock and learning why these skills differ from those needed when making a buy decision •Understanding the psychological needs of management while obtaining useful, valid information for making informed investing decisions Conventional wisdom says “park your emotions at the door when making investing decisions.” Dr. Geist brings a new, important perspective to show that the conventional wisdom is not only wrong but harmful to your financial well-being. Success lies in understanding your emotional reactions to the market and its participants and integrating an emotional understanding of yourself into your investing strategies. The successful investor is, above all, a human investor, not a “perfect” machine-like investor.
Publisher: Crown Currency
ISBN: 1400051193
Category : Business & Economics
Languages : en
Pages : 331
Book Description
If your investing strategy has relied on the facts—financial statements, annual reports, technical charts, and so on—congratulations! You’re on the way to becoming a successful, complete investor. But you’re only partway there. If the markets are about mood swings, turbulence, and uncertainty, if the herd buys like crazy one day, only to sell off the next, doesn’t it make sense for you to have a grip on the way in which your individual psychological makeup and emotional state affect your investing strategy? Doesn’t the complete investor need to understand both the facts in his head and the emotions of his heart? Dr. Richard Geist has combined the art and science of the seemingly unrelated fields of psychology and investing. He shows that investing success means both having and using solid information and expertly understanding, monitoring, and managing your emotions. This is the first book directed at professional and individual investors alike, illustrating how they can use emotions to become more effective at meeting the ever-increasing challenges of today’s investing environment. Dr. Geist’s coverage is stimulating and wide-ranging, including topics such as: •Recognizing emotional reactions such as confidence and anxiety as clues to making investment decisions •Avoiding the most common psychological investment mistakes •Analyzing your psychological risk quotient •Reacting appropriately when you’re caught in a stampeding herd •Learning how patience—or the lack of it—influences investing decisions •Responding in psychologically healthy ways to losing money in the market •Gaining the psychological skills you need to sell a stock and learning why these skills differ from those needed when making a buy decision •Understanding the psychological needs of management while obtaining useful, valid information for making informed investing decisions Conventional wisdom says “park your emotions at the door when making investing decisions.” Dr. Geist brings a new, important perspective to show that the conventional wisdom is not only wrong but harmful to your financial well-being. Success lies in understanding your emotional reactions to the market and its participants and integrating an emotional understanding of yourself into your investing strategies. The successful investor is, above all, a human investor, not a “perfect” machine-like investor.
The Culture Quotient
Author: Greg Besner
Publisher: Ideapress Publishing
ISBN: 9781646870172
Category : Business & Economics
Languages : en
Pages : 230
Book Description
Based on never-before-shared insights from more than 1,000 organizations and millions of employees, this insightful book reveals the ten essential culture qualities that can help any organization prepare for, and thrive in a constantly changing future. The Culture Quotient provides a simple, easy-to-read approach to culture that guides readers every step of the way. It focuses on helping companies achieve better financial results, as well as increasing employee engagement, and improving talent acquisition and retention. The Culture Quotient is written with three main goals. The first is to inspire readers. The second is to provide tangible data, tips, and actions. And the third is to share culture stories from many industry leaders that show the power and results of culture initiatives in action. The Culture Quotient features forty-five culture stories and excerpts written exclusively for this book. Some featured companies include American Express, GoDaddy, Bazaarvoice, and many others. The Culture Quotient combines these three goals to provide practical takeaways and tips to help readers implement similar culture programs at their company. The author Greg Besner, is the founder of CultureIQ, a company that helps organizations around the world create high-performance cultures. He is also a highly rated adjunct professor at New York University Stern School of Business, and he was one of the original investors in Zappos.com. Besner was recently ranked in USA Today as the eighth best CEO in the United States among a pool of fifty thousand companies. He also was named the EY Entrepreneur Of The Year® in New Jersey. The Culture Quotient highlights qualities that help any organization achieve a high-performance culture. Business leaders have been seeking a practical yet data-driven solution for managing culture for a very long time. Now leaders have it with The Culture Quotient.
Publisher: Ideapress Publishing
ISBN: 9781646870172
Category : Business & Economics
Languages : en
Pages : 230
Book Description
Based on never-before-shared insights from more than 1,000 organizations and millions of employees, this insightful book reveals the ten essential culture qualities that can help any organization prepare for, and thrive in a constantly changing future. The Culture Quotient provides a simple, easy-to-read approach to culture that guides readers every step of the way. It focuses on helping companies achieve better financial results, as well as increasing employee engagement, and improving talent acquisition and retention. The Culture Quotient is written with three main goals. The first is to inspire readers. The second is to provide tangible data, tips, and actions. And the third is to share culture stories from many industry leaders that show the power and results of culture initiatives in action. The Culture Quotient features forty-five culture stories and excerpts written exclusively for this book. Some featured companies include American Express, GoDaddy, Bazaarvoice, and many others. The Culture Quotient combines these three goals to provide practical takeaways and tips to help readers implement similar culture programs at their company. The author Greg Besner, is the founder of CultureIQ, a company that helps organizations around the world create high-performance cultures. He is also a highly rated adjunct professor at New York University Stern School of Business, and he was one of the original investors in Zappos.com. Besner was recently ranked in USA Today as the eighth best CEO in the United States among a pool of fifty thousand companies. He also was named the EY Entrepreneur Of The Year® in New Jersey. The Culture Quotient highlights qualities that help any organization achieve a high-performance culture. Business leaders have been seeking a practical yet data-driven solution for managing culture for a very long time. Now leaders have it with The Culture Quotient.
The Ownership Quotient
Author: James L. Heskett
Publisher: Harvard Business Press
ISBN: 1422140296
Category : Business & Economics
Languages : en
Pages : 233
Book Description
Hundreds of large organizations worldwide have used the groundbreaking Service Profit Chain to improve business performance. Now The Ownership Quotient reveals the next generation of the chain: customer and employee "owners" of your business. Employee-owners exhibit such enthusiasm for their organization that they infect countless customers with similar satisfaction, loyalty, and dedication. Customer-owners are in turn so satisfied with their experience that they relate their stories to others, persuade them to try your product, and provide constructive criticism and new product ideas. As a new generation of managers has been changing the way that products and services are designed and delivered, authors Heskett, Sasser, and Wheeler have followed the evolution of this new ownership model. Case studies from companies as diverse as Harrah's Entertainment, ING Direct, Build-a-Bear Workshop, and Wegmans Food Markets bring home the central principle of engagement - and showcase ways to raise the ownership quotient among both your employees and your customers. With the authors' decades of consulting and research paving the way, you'll learn to identify your customer-owners; consistently exceed their expectations in ways they truly appreciate; and foster, measure, and grow the Ownership Quotient throughout your company. An organization that learns how to cultivate an ownership attitude creates a self-reinforcing relationship between customers and front-line employees. The lifetime value of a customer-owner can be equivalent to that of more than a hundred typical customers. And that makes the lifetime value of an employee who can promote customer ownership priceless. This powerful and practical book shows you how to add that value to your company and delight your employees, customers, and investors. Is your organization ready to make the transition to an ownership state of mind?
Publisher: Harvard Business Press
ISBN: 1422140296
Category : Business & Economics
Languages : en
Pages : 233
Book Description
Hundreds of large organizations worldwide have used the groundbreaking Service Profit Chain to improve business performance. Now The Ownership Quotient reveals the next generation of the chain: customer and employee "owners" of your business. Employee-owners exhibit such enthusiasm for their organization that they infect countless customers with similar satisfaction, loyalty, and dedication. Customer-owners are in turn so satisfied with their experience that they relate their stories to others, persuade them to try your product, and provide constructive criticism and new product ideas. As a new generation of managers has been changing the way that products and services are designed and delivered, authors Heskett, Sasser, and Wheeler have followed the evolution of this new ownership model. Case studies from companies as diverse as Harrah's Entertainment, ING Direct, Build-a-Bear Workshop, and Wegmans Food Markets bring home the central principle of engagement - and showcase ways to raise the ownership quotient among both your employees and your customers. With the authors' decades of consulting and research paving the way, you'll learn to identify your customer-owners; consistently exceed their expectations in ways they truly appreciate; and foster, measure, and grow the Ownership Quotient throughout your company. An organization that learns how to cultivate an ownership attitude creates a self-reinforcing relationship between customers and front-line employees. The lifetime value of a customer-owner can be equivalent to that of more than a hundred typical customers. And that makes the lifetime value of an employee who can promote customer ownership priceless. This powerful and practical book shows you how to add that value to your company and delight your employees, customers, and investors. Is your organization ready to make the transition to an ownership state of mind?
The Clash of the Cultures
Author: John C. Bogle
Publisher: John Wiley & Sons
ISBN: 1118238214
Category : Business & Economics
Languages : en
Pages : 391
Book Description
Recommended Reading by Warren Buffet in his March 2013 Letter to Shareholders How speculation has come to dominate investment—a hard-hitting look from the creator of the first index fund. Over the course of his sixty-year career in the mutual fund industry, Vanguard Group founder John C. Bogle has witnessed a massive shift in the culture of the financial sector. The prudent, value-adding culture of long-term investment has been crowded out by an aggressive, value-destroying culture of short-term speculation. Mr. Bogle has not been merely an eye-witness to these changes, but one of the financial sector’s most active participants. In The Clash of the Cultures, he urges a return to the common sense principles of long-term investing. Provocative and refreshingly candid, this book discusses Mr. Bogle's views on the changing culture in the mutual fund industry, how speculation has invaded our national retirement system, the failure of our institutional money managers to effectively participate in corporate governance, and the need for a federal standard of fiduciary duty. Mr. Bogle recounts the history of the index mutual fund, how he created it, and how exchange-traded index funds have altered its original concept of long-term investing. He also presents a first-hand history of Wellington Fund, a real-world case study on the success of investment and the failure of speculation. The book concludes with ten simple rules that will help investors meet their financial goals. Here, he presents a common sense strategy that "may not be the best strategy ever devised. But the number of strategies that are worse is infinite." The Clash of the Cultures: Investment vs. Speculation completes the trilogy of best-selling books, beginning with Bogle on Investing: The First 50 Years (2001) and Don't Count on It! (2011)
Publisher: John Wiley & Sons
ISBN: 1118238214
Category : Business & Economics
Languages : en
Pages : 391
Book Description
Recommended Reading by Warren Buffet in his March 2013 Letter to Shareholders How speculation has come to dominate investment—a hard-hitting look from the creator of the first index fund. Over the course of his sixty-year career in the mutual fund industry, Vanguard Group founder John C. Bogle has witnessed a massive shift in the culture of the financial sector. The prudent, value-adding culture of long-term investment has been crowded out by an aggressive, value-destroying culture of short-term speculation. Mr. Bogle has not been merely an eye-witness to these changes, but one of the financial sector’s most active participants. In The Clash of the Cultures, he urges a return to the common sense principles of long-term investing. Provocative and refreshingly candid, this book discusses Mr. Bogle's views on the changing culture in the mutual fund industry, how speculation has invaded our national retirement system, the failure of our institutional money managers to effectively participate in corporate governance, and the need for a federal standard of fiduciary duty. Mr. Bogle recounts the history of the index mutual fund, how he created it, and how exchange-traded index funds have altered its original concept of long-term investing. He also presents a first-hand history of Wellington Fund, a real-world case study on the success of investment and the failure of speculation. The book concludes with ten simple rules that will help investors meet their financial goals. Here, he presents a common sense strategy that "may not be the best strategy ever devised. But the number of strategies that are worse is infinite." The Clash of the Cultures: Investment vs. Speculation completes the trilogy of best-selling books, beginning with Bogle on Investing: The First 50 Years (2001) and Don't Count on It! (2011)
Operations Due Diligence: An M&A Guide for Investors and Business
Author: James F. Grebey
Publisher: McGraw Hill Professional
ISBN: 0071778519
Category : Business & Economics
Languages : en
Pages : 257
Book Description
The missing link to determining a company’s real value Most people at the M&A table know how to carry out financial and legal due diligence. Only the accomplished investors come prepared with an in-depth understanding of the complete due diligence process. Operations Due Diligence is a game-changing guide for investors who need a fully accurate determination on the sustainability of a business. Written by a hands-on operations executive who has successfully implemented process improvement programs at large and small businesses, this practical guidebook sets itself apart by providing a step-by-step strategy for analyzing the toughest area of a business to assess: its operations. Unlike financial and legal due diligence, there were no principles such as law and accounting to guide operations due diligence—until now. This turnkey approach, based on a pragmatic series of almost 400 questions, helps you accurately assess the infrastructures of a business’s customer satisfaction, production, information management, sales and marketing, organization, and personnel, as well as its finances and legal operations. For managers and business owners looking to improve the sustainability of their business, this guided inquiry serves as a thorough operations checklist to next-level performance. Whether you are an investor trying to capture a new opportunity with minimal risk or an executive struggling to improve your business, Operations Due Diligence gives you a distinct advantage by: Going a step further than most books and illustrating how to analyze your discoveries Using historic examples to make the lessons both understandable and memorable Clearly explaining how and why each sector is an important indicator of the long-term sustainability of a business Conveniently locating infrastructure summary questions at the end of chapters for quick reference Providing a document checklist so nothing gets overlooked at the negotiating table The highest-valued companies and their investors know that producing the best products and services isn’t enough. Survival depends on continually improving infrastructure through Operations Due Diligence.
Publisher: McGraw Hill Professional
ISBN: 0071778519
Category : Business & Economics
Languages : en
Pages : 257
Book Description
The missing link to determining a company’s real value Most people at the M&A table know how to carry out financial and legal due diligence. Only the accomplished investors come prepared with an in-depth understanding of the complete due diligence process. Operations Due Diligence is a game-changing guide for investors who need a fully accurate determination on the sustainability of a business. Written by a hands-on operations executive who has successfully implemented process improvement programs at large and small businesses, this practical guidebook sets itself apart by providing a step-by-step strategy for analyzing the toughest area of a business to assess: its operations. Unlike financial and legal due diligence, there were no principles such as law and accounting to guide operations due diligence—until now. This turnkey approach, based on a pragmatic series of almost 400 questions, helps you accurately assess the infrastructures of a business’s customer satisfaction, production, information management, sales and marketing, organization, and personnel, as well as its finances and legal operations. For managers and business owners looking to improve the sustainability of their business, this guided inquiry serves as a thorough operations checklist to next-level performance. Whether you are an investor trying to capture a new opportunity with minimal risk or an executive struggling to improve your business, Operations Due Diligence gives you a distinct advantage by: Going a step further than most books and illustrating how to analyze your discoveries Using historic examples to make the lessons both understandable and memorable Clearly explaining how and why each sector is an important indicator of the long-term sustainability of a business Conveniently locating infrastructure summary questions at the end of chapters for quick reference Providing a document checklist so nothing gets overlooked at the negotiating table The highest-valued companies and their investors know that producing the best products and services isn’t enough. Survival depends on continually improving infrastructure through Operations Due Diligence.
Quotients
Author: Tracy O'Neill
Publisher: Soho Press
ISBN: 1641291125
Category : Fiction
Languages : en
Pages : 392
Book Description
Two people search for connection in a world of fractured identities and aliases, global finance, big data, intelligence bureaucracies, algorithmic logic, and terror. Jeremy Jordan and Alexandra Chen hope to make a quiet home together but struggle to find a space safe from their personal secrets. For Jeremy, this means leaving behind his former life as an intelligence operative during The Troubles in Northern Ireland. For Alexandra, a high-powered job in image management for whole countries cannot prepare her for her missing brother’s sudden reappearance. In a culture of limitless surveillance, Jeremy and Alexandra will go to great lengths to protect what is closest to them. Spanning decades and continents, their saga brings them into contact with a down-and-out online journalist, shadowy security professionals, and jockeying technology experts, each of whom has a different understanding of whether information really protects us, and how we might build a world worth trusting in our paranoid age.
Publisher: Soho Press
ISBN: 1641291125
Category : Fiction
Languages : en
Pages : 392
Book Description
Two people search for connection in a world of fractured identities and aliases, global finance, big data, intelligence bureaucracies, algorithmic logic, and terror. Jeremy Jordan and Alexandra Chen hope to make a quiet home together but struggle to find a space safe from their personal secrets. For Jeremy, this means leaving behind his former life as an intelligence operative during The Troubles in Northern Ireland. For Alexandra, a high-powered job in image management for whole countries cannot prepare her for her missing brother’s sudden reappearance. In a culture of limitless surveillance, Jeremy and Alexandra will go to great lengths to protect what is closest to them. Spanning decades and continents, their saga brings them into contact with a down-and-out online journalist, shadowy security professionals, and jockeying technology experts, each of whom has a different understanding of whether information really protects us, and how we might build a world worth trusting in our paranoid age.
Secrets of Sand Hill Road
Author: Scott Kupor
Publisher: Penguin
ISBN: 0593083598
Category : Business & Economics
Languages : en
Pages : 322
Book Description
A Wall Street Journal Bestseller! What are venture capitalists saying about your startup behind closed doors? And what can you do to influence that conversation? If Silicon Valley is the greatest wealth-generating machine in the world, Sand Hill Road is its humming engine. That's where you'll find the biggest names in venture capital, including famed VC firm Andreessen Horowitz, where lawyer-turned-entrepreneur-turned-VC Scott Kupor serves as managing partner. Whether you're trying to get a new company off the ground or scale an existing business to the next level, you need to understand how VCs think. In Secrets of Sand Hill Road, Kupor explains exactly how VCs decide where and how much to invest, and how entrepreneurs can get the best possible deal and make the most of their relationships with VCs. Kupor explains, for instance: • Why most VCs typically invest in only one startup in a given business category. • Why the skill you need most when raising venture capital is the ability to tell a compelling story. • How to handle a "down round," when startups have to raise funds at a lower valuation than in the previous round. • What to do when VCs get too entangled in the day-to-day operations of the business. • Why you need to build relationships with potential acquirers long before you decide to sell. Filled with Kupor's firsthand experiences, insider advice, and practical takeaways, Secrets of Sand Hill Road is the guide every entrepreneur needs to turn their startup into the next unicorn.
Publisher: Penguin
ISBN: 0593083598
Category : Business & Economics
Languages : en
Pages : 322
Book Description
A Wall Street Journal Bestseller! What are venture capitalists saying about your startup behind closed doors? And what can you do to influence that conversation? If Silicon Valley is the greatest wealth-generating machine in the world, Sand Hill Road is its humming engine. That's where you'll find the biggest names in venture capital, including famed VC firm Andreessen Horowitz, where lawyer-turned-entrepreneur-turned-VC Scott Kupor serves as managing partner. Whether you're trying to get a new company off the ground or scale an existing business to the next level, you need to understand how VCs think. In Secrets of Sand Hill Road, Kupor explains exactly how VCs decide where and how much to invest, and how entrepreneurs can get the best possible deal and make the most of their relationships with VCs. Kupor explains, for instance: • Why most VCs typically invest in only one startup in a given business category. • Why the skill you need most when raising venture capital is the ability to tell a compelling story. • How to handle a "down round," when startups have to raise funds at a lower valuation than in the previous round. • What to do when VCs get too entangled in the day-to-day operations of the business. • Why you need to build relationships with potential acquirers long before you decide to sell. Filled with Kupor's firsthand experiences, insider advice, and practical takeaways, Secrets of Sand Hill Road is the guide every entrepreneur needs to turn their startup into the next unicorn.