The Art of War for Small Business

Author: Becky Sheetz-Runkle
Publisher: AMACOM
ISBN: 0814433820
Category : Business & Economics
Languages : en
Pages : 255

Book Description
Defeat the competition and dominate the market with these masterful strategies of Sun Tzu. Over two and a half millennia ago, Chinese military strategist Sun Tzu taught that size alone does not guarantee victory--strategy, positioning, planning, and leadership all play equally significant roles in overpowering the opposition. Today, this classic treatise is perfect for adapting to the world of small business, with entrepreneurs entrenched in fierce competition for customers, market share, and talent. Featuring inspiring examples of entrepreneurial success, The Art of War for Small Business centers its 12 timeless lessons on how to: Choose the right ground for your battles Leverage strengths while overcoming limitations Strike competitors’ weakest points and seize every opportunity Focus priorities and resources on conquering key challenges Go where the enemy is not Build and leverage strategic alliances Countless military, political, and business leaders across the world and throughout time have learned how to utilize these brilliant strategies to outsmart, outmaneuver, and outstrategize their larger adversaries’ seemingly overwhelming forces. Now, it’s time for the small business owner to learn how they can also capture crucial sectors, serve unmet needs, and emerge victorious.

Translation, Reception and Canonization of The Art of War

Author: Tian Luo
Publisher: Routledge
ISBN: 1000568911
Category : Language Arts & Disciplines
Languages : en
Pages : 248

Book Description
The Art of War by Sun Tzu is an ancient yet invaluable Chinese military classic that is still relevant today. This book presents a systematic and in-depth investigation into the translation and reception of The Art of War in the western strategic culture. Aided by three self-built corpora, this study adopts a mixed method including both qualitative and quantitative analysis, and aking takes both the core text and its paratexts of The Art of War into consideration. This study highlights the significance of proper approaches to translating culture in the core text and effective measures of culture reconstruction in paratexts. It is revealed that the translated Sun Tzu has undergone three major stages before it is gradually welcomed and re-canonized in western discourse. The findings bring into light the multiple factors that contribute to the incorporation of Sun Tzu’s strategic wisdom into western culture. For scholars interested in translation studies, (critical) discourse analysis as well as strategic studies, this book provides fresh insights and new perspectives.

The Entrepreneur's Playbook

Author: Leonard Green
Publisher: AMACOM
ISBN: 0814438180
Category : Business & Economics
Languages : en
Pages : 219

Book Description
Why stumble alone on a risky venture on your way to failure when you can tap into the best ideas and minds for increasing your chances for success? Most entrepreneurs have had to learn things the hard way--concepts such as: big ideas rarely make great businesses; laboring on a business plan can be a waste of time; and you will need dramatically more start-up money than you originally thought you did. Lenoard Green, an experienced investor, entrepreneur, and business professor, has encapsulated together all the inside secrets, proven strategies, and mistakes experienced so that you can learn it all beforehand, rather than when all your capital is on the line. Based on his popular Ultimate Entrepreneurship course, The Entrepreneur’s Playbook explains how to: Locate sure-bet opportunities for improving products Find funding Take calculated risks and minimize failure Get serious about positioning, distributing, and licensing Stripping away the complexity favored by business schools and the hype of the technology sector, the book reveals eighteen down-to-earth principles and dozens of tactics for every kind of business. Plus, the invaluable instruction available for you is now interactive. Dozens of exercises are given throughout the book that can be submitted online for feedback.

Venture Mom

Author: Holly Hurd
Publisher: AMACOM
ISBN: 0814436390
Category : Business & Economics
Languages : en
Pages : 265

Book Description
Founder of VentureMom.com Holly Hurd recounts inspiring stories from women who have channeled their passions into money-making products and services, and delivers 12 steps to simplify the process and turn your idea into a budding enterprise. How did she do it? You’ve probably seen your share of moms lately thriving in the whirlwind of motherhood and entrepreneurship, having taken their designer onesie or gluten-free cookie and turned it into a profitable venture, and wondered if that could ever happen to you. It can! Without sacrificing precious time with their children, moms will learn about: Tips and techniques for honing a concept, doing just enough research, and finding the perfect name 5 factors that improve the odds of success Free resources for logos, web design, and branding Strategies for leveraging email, blogging, and social media Don’t fall for the lie that you could never do what they did. It’s time to strip away the mysteries surrounding launching a business and unlock a fast, easy formula that anyone can utilize. Whether the goal is adding to the family finances or building a major enterprise, Venture Mom can help anyone get started.

Sun Tzu for Women

Author: Becky Sheetz-Runkle
Publisher: Simon and Schuster
ISBN: 1598699075
Category : Business & Economics
Languages : en
Pages : 224

Book Description
In a new spin on an oft-studied classic, marketer and martial arts practitioner Becky Sheetz-Runkle reinterprets Sun Tzu's The Art of War for women in the workplace. The ancient Chinese warrior and military strategist penned the masterpiece about 2,500 years ago, but many business experts believe its precepts are as relevant in today's corporate environment as they were on ancient Chinese battlefields. Sheetz-Runkle extrapolates business lessons from Sun Tzu's maxims to help women build on their attributes, overcome obstacles and forward their careers. The book relies heavily on excerpts from the classic, along with the author's own pithy advice and stories of today's women who are the working world's modern generals. While much of the book's counsel is pretty well worn, getAbstract recommends women read this book to fortify themselves as they do battle in the corporate combat zone.

Praxiological Essays

Author: Wojciech W. Gasparski
Publisher: Routledge
ISBN: 1351595350
Category : Philosophy
Languages : en
Pages : 346

Book Description
The 25th volume in the series Praxiology: The International Annual of Practical Philosophy and Methodology brings a praxiological perspective to current issues facing our society. In sixteen brand-new essays, a team of international scholars expands praxiology beyond the borders of its historically philosophical application and uses it to address real-world problems in a variety of fields. The volume outlines new approaches and reflections on traditional praxiological method, and then applies these developments as tools in fields as diverse as ethics, psychology, sociology, economics, management, and entrepreneurship. Grounded in the tradition of the Polish praxiologist Tadeusz Kotarbiński (1886-1981), the 25th volume, entitled Praxiological Essays: Texts and Contexts, highlights the rich mosaic of issues perceived in the practice of human action, and carries a tradition of Praxiological inquiry forward into our contemporary philosophy, methodology, and social sciences.

Project Portfolio Management Strategies for Effective Organizational Operations

Author: Romano, Luca
Publisher: IGI Global
ISBN: 1522521526
Category : Business & Economics
Languages : en
Pages : 411

Book Description
Continuous improvements in project portfolio management have allowed for optimized strategic planning and business process improvement. This not only leads to more streamlined processes, methods, and technologies, but it increases the overall productivity of companies. Project Portfolio Management Strategies for Effective Organizational Operations is a key resource on the latest advances and research regarding strategic initiatives for portfolio and program management. Highlighting multidisciplinary studies on value creation, portfolio governance and communication, and integrated circular models, this publication is an ideal reference source for professionals, researchers, business managers, consultants, and university students in economics, management, and engineering.

Sun Tzu For Success

Author: Gerald A Michaelson
Publisher: Simon and Schuster
ISBN: 1605508462
Category : Self-Help
Languages : en
Pages : 181

Book Description
By exploring the basic components of The Art of War, this guide to personal development and success shows you how to unleash your full potential, triumph over adversity, and achieve long-term goals.

The Art of War Visualized

Author: Jessica Hagy
Publisher: Workman Publishing Company
ISBN: 0761184147
Category : Business & Economics
Languages : en
Pages : 257

Book Description
It’s the perfect meeting of minds. One, a general whose epigrammatic lessons on strategy offer timeless insight and wisdom. And the other, a visual thinker whose succinct diagrams and charts give readers a fresh way of looking at life’s challenges and opportunities. A Bronze Age/Information Age marriage of Sun Tzu and Jessica Hagy, The Art of War Visualized is an inspired mash-up, a work that completely reenergizes the perennial bestseller and makes it accessible to a new generation of students, entrepreneurs, business leaders, artists, seekers, lovers of games and game theory, and anyone else who knows the value of seeking guidance for the future in the teachings of the past. It’s as if Sun Tzu got a 21st-century do-over. Author and illustrator of How to Be Interesting, Jessica Hagy is a cutting-edge thinker whose language—comprising circles, arrows, and lines and the well-chosen word or two—makes her an ideal philosopher for our ever-more-visual culture. Her charts and diagrams are deceptively simple, often funny, and always thought-provoking. She knows how to communicate not only ideas but the complex process of thinking itself, complete with its twists and surprises. For The Art of War Visualized, she presents her vision in evocative ink-brush art and bold typography. The result is page after page in which each passage of the complete canonical text (in its best-known Lionel Giles translation) is visually interpreted in a singular diagram, chart, or other illustration—transforming, reenergizing, and making the classic dazzlingly accessible for a new generation of readers.

Sun Tzu and the Art of Business

Author: Mark McNeilly
Publisher: OUP USA
ISBN: 0199782911
Category : Business & Economics
Languages : en
Pages : 343

Book Description
More than two millennia ago the famous Chinese general Sun Tzu wrote the classic work on military strategy, The Art of War. Now, in a new edition of Sun Tzu and the Art of Business, Mark McNeilly shows how Sun Tzu's strategic principles can be applied to twenty-first century business. Here are two books in one: McNeilly's synthesis of Sun Tzu's ideas into six strategic principles for the business executive, plus the text of Samuel B. Griffith's popular translation of The Art of War. McNeilly explains how to gain market share without inciting competitive retaliation, how to attack competitors' weak points, and how to maximize market information for competitive advantage. He demonstrates the value of speed and preparation in throwing the competition off-balance, employing strategy to beat the competition, and the need for character in leaders. Lastly, McNeilly presents a practical method to put Sun Tzu's principles into practice. By using modern examples throughout the book from Google, Zappos, Amazon, Dyson, Aflac, Singapore Airlines, Best Buy, the NFL, Tata Motors, Starbucks, and many others, he illustrates how, by following the wisdom of history's most respected strategist, executives can avoid the pitfalls of management fads and achieve lasting competitive advantage.