Making Headlines

Making Headlines PDF Author: Chris Mitchell
Publisher: Melbourne Univ. Publishing
ISBN: 0522870716
Category : Biography & Autobiography
Languages : en
Pages : 224

Book Description
As editor-in-chief of The Australian, Chris Mitchell ran the largest stable of journalists with the largest editorial budget in the country for more than twelve years. This entertaining and deeply revealing book offers readers riveting insights into the quirks and foibles of some of the most powerful politicians and media executives this country has produced. A controversial figure throughout his quarter of a century as a daily editor, Chris Mitchell still maintains close regular contact with past prime ministers, editors and media CEOs. Making Headlines highlights the judgements and thinking that govern daily newspaper journalism at the highest level and the battles fought to publish tough stories about the rich and the powerful, the disenfranchised and the powerless. Making Headlines is compulsory reading for citizens who care, the political class inside the beltway and beyond, and wannabe journalists in search of a job.

Advertising Headlines That Make You Rich

Advertising Headlines That Make You Rich PDF Author: David Garfinkel
Publisher: Morgan James Publishing
ISBN: 1600370225
Category : Business & Economics
Languages : en
Pages : 148

Book Description
From the legendary copywriting coach: Templates and examples of headlines you can use today to persuade customers—and massively boost profits. The headline makes the difference when it comes to advertising—whether it’s a website, postcard, sales letter, print ad, or direct mail solicitation. Veteran marketers and entrepreneurs know a powerful headline is the most important factor for putting more money in your pocket and attracting, persuading, and retaining your most loyal, valuable customers. Scientific tests have proven it over and over: Just by changing a headline, you can increase an ad’s profitability by two, three, even five times. Finally, here is the world’s #1 resource for quickly and easily creating powerful advertising headlines that are a perfect fit for your business—the kind of headlines that produce record-breaking sales results! Copywriting expert David Garfinkel, who mentors other copywriters for $15,000 and up, offers you one of his most prized possessions: his carefully chosen, market-tested set of advertising headline templates that truly can make you rich! “David Garfinkel is the best copywriter I know.” —Jay Conrad Levinson, bestselling author of the Guerrilla Marketing series

Making News at The New York Times

Making News at The New York Times PDF Author: Nikki Usher
Publisher: University of Michigan Press
ISBN: 0472900226
Category : Social Science
Languages : en
Pages : 295

Book Description
Making News at The New York Times is the first in-depth portrait of the nation’s, if not the world's, premier newspaper in the digital age. It presents a lively chronicle of months spent in the newsroom observing daily conversations, meetings, and journalists at work. We see Page One meetings, articles developed for online and print from start to finish, the creation of ambitious multimedia projects, and the ethical dilemmas posed by social media in the newsroom. Here, the reality of creating news in a 24/7 instant information environment clashes with the storied history of print journalism, and the tensions present a dramatic portrait of news in the online world. This news ethnography brings to bear the overarching value clashes at play in a digital news world. The book argues that emergent news values are reordering the fundamental processes of news production. Immediacy, interactivity, and participation now play a role unlike any time before, creating clashes between old and new. These values emerge from the social practices, pressures, and norms at play inside the newsroom as journalists attempt to negotiate the new demands of their work. Immediacy forces journalists to work in a constant deadline environment, an ASAP world, but one where the vaunted traditions of yesterday's news still appear in the next day's print paper. Interactivity, inspired by the new user-computer directed capacities online and the immersive Web environment, brings new kinds of specialists into the newsroom, but exacts new demands upon the already taxed workflow of traditional journalists. And at time where social media presents the opportunity for new kinds of engagement between the audience and media, business executives hope for branding opportunities while journalists fail to truly interact with their readers.

Making Headlines

Making Headlines PDF Author: Kathy Lynn Emerson
Publisher:
ISBN:
Category : Biography & Autobiography
Languages : en
Pages : 120

Book Description
Traces the life and achievements of the reporter/reformer who pursued a career in journalism at a time when such a career was not proper for a woman.

How the News Makes Us Dumb

How the News Makes Us Dumb PDF Author: C. John Sommerville
Publisher: InterVarsity Press
ISBN: 083087559X
Category : Religion
Languages : en
Pages : 156

Book Description
We who live at the end of the twentieth century are better informed--and more quickly informed--than any people in history. So why do we also seem more confused, divided and foolish than ever before? Some pundits criticize the news media for political bias. Other analysts worry that up-to-the-minute news reports on radio and television oversimplify complex realities. Still more critics point out that today's reporters can't possibly be experts on the wide variety of subjects they cover. Historian C. John Sommerville thinks the problem with news is more basic. Focusing his critique on the news at its best, he concludes that even at its best it is beyond repair. Sommerville argues that news began to make us dumber when we insisted on having it daily. Now millions of column inches and airtime hours must be filled with information--every day, every hour, every minute. The news, Sommerville says, becomes the driving force for much of our public culture. News schedules turn politics into a perpetual campaign. News packaging influences the timing, content and perception of government initiatives. News frenzies make a superstition out of scientific and medical research. News polls and statistics create opinion as much as they gauge it. Lost in the tidal wave of information is our ability to discern truly significant news--and our ability to recognize and participate in true community. This eye-opening book is for everyone dissatisfied with the state of the news media, but especially for those who think the news really informs them about and connects them with the real world. Read it and you may never again know the tyranny of the daily newspaper or the nightly news broadcast.

Making News

Making News PDF Author: Nick Seagers
Publisher: Lulu.com
ISBN: 1411693094
Category : Authors, American
Languages : en
Pages : 173

Book Description

Great Headlines Instantly 2.1: How to Write Attention-Grabbing Headlines That Pull in More Prospects... More Customers... and More Profits - Now

Great Headlines Instantly 2.1: How to Write Attention-Grabbing Headlines That Pull in More Prospects... More Customers... and More Profits - Now PDF Author: Robert Boduch
Publisher:
ISBN: 9780981180724
Category : Business & Economics
Languages : en
Pages : 260

Book Description
Headlines are the most important part of every ad, web page, blog, newspaper ad, sales letter, brochure and more. Without a compelling headline, the rest of your message doesn't stand a chance because the people you're trying to reach will either miss your message, or abandon it at once. This book teaches you how to write compelling headlines for every possible use. New chapters added provide insights and ideas for headlines on web pages, press releases, and information products of all kinds. Here's what bestselling author Joe Vitale said about Great Headlines Instantly: "Read it. Loved it. Don't think I've ever seen a more in-depth analysis of headlines before in my life. I'm impressed." Copywriter Steve King of Devon, UK said: "It is without a doubt the best material ever written on headlines. The legendary John Caples started it - and you have updated, added, improved, and finished it! It is so comprehensive, covering every possible angle. You learn every technique there is to know and exactly how to do it. It works fantastically well. No one else comes close." But you don't have to be a writer to benefit from this book. If you have the need to communicate any message of importance via any means available, a strong headline is vital and this course gives you more than you'll need.

The World's Worst Acts of Brutality

The World's Worst Acts of Brutality PDF Author: Don Rauf
Publisher: Enslow Publishing, LLC
ISBN: 0766083713
Category : Juvenile Nonfiction
Languages : en
Pages : 163

Book Description
This important volume examines history’s darker side: the massacres, terrorist attacks, ethnic cleansing, and subjugation of races that have taken place throughout the history of humankind. Through examination of acts of brutality such as the Crusades, the Holocaust, the Hutu massacre of the Tutsis in Rwanda, recent terrorist attacks committed by al-Qaeda and ISIS, and many others, readers will be forced to confront the violence that continues to plague the human race. Sidebars, a glossary, and books and websites in the further reading section are also included.

Making News in India

Making News in India PDF Author: Somnath Batabyal
Publisher: Routledge
ISBN: 1317809718
Category : Social Science
Languages : en
Pages : 219

Book Description
Post-liberalisation India has witnessed a dramatic growth of the television industry as well as on-screen images of the glitz and glamour of a vibrant, ‘shining’ India. Through a detailed ethnographic study of Star News and Star Ananda involving interviews, observations and content analysis, this book explores the milieu of 24-hour private news channels in India today. It offers insightful glimpses into the workings of one of the mightiest news corporations in the world and its ability to manufacture everyday reality for its audiences. Based on fieldwork in Mumbai and Kolkata, this study not only provides a detailed description of the television newsroom, its rituals and rhythms, but ventures beyond it to investigate how editorial and corporate strategies converge increasingly in an industry driven by profit. Through analysing how TRPs work to produce a non-inclusive idea of the ‘audience’ and examining hundreds of hours of news content, the book explores how news channels construct a vision of nationhood and of a successful and vibrant economy that caters primarily to the needs of the resurgent Indian middle class. While it will be of particular interest to media and cultural studies scholars and students, and to journalists and media professionals in general, this lively, engaging book also aims to give the general reader the wherewithal to analyse and critique the continuous barrage of 24-hour news television today.
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