Author: Graham Berridge Publisher: Routledge ISBN: 0750664533 Category : Business & Economics Languages : en Pages : 320
Book Description
Drawing together the relationship between event design and the experience of consumers and participants, this book explores and analyses the event experience of the individual and how this can be controlled by design. It also includes many chapter summaries, review exercises and topics for discussion to consolidate understanding.
Author: Bert Smit Publisher: Routledge ISBN: 1317217861 Category : Business & Economics Languages : en Pages : 536
Book Description
Experiences are an important part of our lives and increasingly represent a crucial topic to address for businesses and professionals. This book focuses on designing, staging and managing experiences within the context of the events, tourism and hospitality industries. It also illustrates current and future developments in these industries and wider society, with an emphasis on sustainable development. The book offers an innovative approach for successfully creating experiences for (potential) customers that is based on combining insights and methods from the world of design and the social sciences. Moreover, it shows how the experience economy and sustainable development both reinforce one another and create challenges that businesses and professionals can address through this approach. Critical thinking questions, practical examples and international case studies are integrated throughout the text. Combining a design science and a social sciences perspective in one inclusive hands-on approach to designing, staging and managing experiences, this is essential reading for all students of Events, Tourism and Hospitality Management, but also related fields.
Author: Jeanne Tan Publisher: Frame Publishers ISBN: 9492311038 Category : Architecture Languages : en Pages : 308
Book Description
This inspiring book is a visual feast of global event designs which is a must for brand innovators and identity wizards. Happenings are very much still happening – more than enough reason to launch a sequel to our first event-themed title. In the age of social media, the event is becoming a mass-marketing campaign that targets a global audience. And its reach is far greater if it’s both memorable and photogenic. Happening 2 covers over 60 stunning spectacles – from fashion shows to festivals and exhibitions to exclusive product launches – that leave lasting impressions. Events offer designers the perfect testing ground; they are ideal opportunities to experiment with spatial perception and sensory experiences. Happening 2 travels the globe to cover memorable moments by the likes of Bureau Betak, Bompas & Parr, MVRDV, Snarkitecture and teamLab, revealing how the designers translated their concepts from page to platform. The event industry monumentalises the fleeting, and Happening 2 does the same.
Author: Donald Getz Publisher: Routledge ISBN: 1317481607 Category : Business & Economics Languages : en Pages : 514
Book Description
Event Studies is the only book devoted to developing knowledge and theory about planned events. It focuses on event planning and management, outcomes, the experience of events and the meanings attached to them, the dynamic processes shaping events and why people attend them. This title draws from a large number of foundation disciplines and closely related professional fields, to foster interdisciplinary theory focused on planned events. It brings together important discourses on events including event management, event tourism, and the study of events within various disciplines that are able to shed light on the roles, importance and impacts of events in society and culture. New to this edition: New sections on social and intangible influences, consumer psychology and legal environment, planning and policy framework to reflect recent developments in the field Extended coverage of philosophy and research methods and how they can best be used in event studies; social media as a marketing tool; and the class and cultural influences of events New and additional case studies throughout the book from a wide range of international events Companion website to include PowerPoint slides and updated Instructor’s Manual including suggested lecture outlines and sequence, quizzes per chapter and essay questions.
Author: B. Joseph Pine Publisher: Harvard Business Press ISBN: 9780875848198 Category : Business & Economics Languages : en Pages : 276
Book Description
This text seeks to raise the curtain on competitive pricing strategies and asserts that businesses often miss their best opportunity for providing consumers with what they want - an experience. It presents a strategy for companies to script and stage the experiences provided by their products.
Author: Tessa Blokland Publisher: ISBN: 9789077174227 Category : Architecture Languages : en Pages : 0
Book Description
How can design help to make PR events unique and compelling occasions? Exciting and innovative concepts from the designers provoke and potentiate the mix of artistic end in itself and economic persuasion that underlies PR events like product presentations, pop concerts, car shows, fashion events, festivals, and cultural exhibitions. This book surveys 29 projects by international companies and design firms including Nike Brand Design and 3deluxe and devotes eight pages to each, with photographs, drawings, and texts by prominent authors.
Author: Vladimir Antchak Publisher: Routledge ISBN: 1351142062 Category : Business & Economics Languages : en Pages : 174
Book Description
The Fundamentals of Event Design aims to rethink current approaches to event design and production. The textbook explores the relationship between event design and multiple visitor experiences, as well as interactivity, motivation, sensory stimuli and co-creative participation. Structured around the key phases of event design, the book covers all the critical dimensions of event concepting, atmospherics, the application of interactive technologies, project management, team leadership, creative marketing and sustainable production. The concepts of authenticity, creativity, co-creation, imagineering and storytelling are discussed throughout, and practical step-by-step guidance is provided on how to create and deliver unique and memorable events. The chapters include industry voices offering real-life insight from leading international event practitioners and individual and/or team assignments to stimulate learners’ creativity, visualisation and problem solving. This is the first textbook in event design that integrates areas of anthropology, social psychology, management, marketing, graphic design and interactivity. Focusing on bringing theory into practice, this is essential reading for all Events Management students.
Author: James L. Moody Publisher: Routledge ISBN: 1000380394 Category : Performing Arts Languages : en Pages : 208
Book Description
Lighting for Televised Live Events unlocks the science, art, philosophies, and language of creating lighting for live entertainment and presentations that work for the television camera as well as for the live audience. The book explores how to retain the essence and excitement of a live production while assuring that the show looks its best on-camera for the millions of viewers that can only see it on their TV, computer, tablet, or mobile phone screen. Readers will learn how to adapt an existing stage show for the camera, as well as how to design live entertainment or events specifically for TV. Filled with real-life examples and illustrations, the book covers a wide range of topics, including: how exposure and color work for the camera; how angle, visual balance, and composition can make people and backgrounds look their best, while preserving theatricality; information on camera equipment, screens, and projectors, as well as the control room environments that are found on a professional shoot; the unique challenges of lighting for the IMAG video screens used at festivals and concerts. Lighting for Televised Live Events is aimed at lighting design students, as well as professional designers that are considering a career — or a career expansion — in television. It is an essential resource for any stage lighting designer whose show may be shot for a television special or a live webcast and who will be asked by their client to collaborate with the incoming video team.
Author: Priya Parker Publisher: Penguin ISBN: 1594634939 Category : Self-Help Languages : en Pages : 322
Book Description
"Hosts of all kinds, this is a must-read!" --Chris Anderson, owner and curator of TED From the host of the New York Times podcast Together Apart, an exciting new approach to how we gather that will transform the ways we spend our time together—at home, at work, in our communities, and beyond. In The Art of Gathering, Priya Parker argues that the gatherings in our lives are lackluster and unproductive--which they don't have to be. We rely too much on routine and the conventions of gatherings when we should focus on distinctiveness and the people involved. At a time when coming together is more important than ever, Parker sets forth a human-centered approach to gathering that will help everyone create meaningful, memorable experiences, large and small, for work and for play. Drawing on her expertise as a facilitator of high-powered gatherings around the world, Parker takes us inside events of all kinds to show what works, what doesn't, and why. She investigates a wide array of gatherings--conferences, meetings, a courtroom, a flash-mob party, an Arab-Israeli summer camp--and explains how simple, specific changes can invigorate any group experience. The result is a book that's both journey and guide, full of exciting ideas with real-world applications. The Art of Gathering will forever alter the way you look at your next meeting, industry conference, dinner party, and backyard barbecue--and how you host and attend them.
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Author: Graham Berridge
Author: Bert Smit
Author: Roel Frissen
Author: Jeanne Tan
Author: Donald Getz
Author: B. Joseph Pine
Author: Tessa Blokland
Author: Vladimir Antchak
Author: James L. Moody
Author: Priya Parker