Making Headlines

Author: Chris Mitchell
Publisher: Melbourne Univ. Publishing
ISBN: 0522870716
Category : Biography & Autobiography
Languages : en
Pages : 224

Book Description
As editor-in-chief of The Australian, Chris Mitchell ran the largest stable of journalists with the largest editorial budget in the country for more than twelve years. This entertaining and deeply revealing book offers readers riveting insights into the quirks and foibles of some of the most powerful politicians and media executives this country has produced. A controversial figure throughout his quarter of a century as a daily editor, Chris Mitchell still maintains close regular contact with past prime ministers, editors and media CEOs. Making Headlines highlights the judgements and thinking that govern daily newspaper journalism at the highest level and the battles fought to publish tough stories about the rich and the powerful, the disenfranchised and the powerless. Making Headlines is compulsory reading for citizens who care, the political class inside the beltway and beyond, and wannabe journalists in search of a job.

Advertising Headlines That Make You Rich

Author: David Garfinkel
Publisher: Morgan James Publishing
ISBN: 1600370225
Category : Business & Economics
Languages : en
Pages : 148

Book Description
From the legendary copywriting coach: Templates and examples of headlines you can use today to persuade customers—and massively boost profits. The headline makes the difference when it comes to advertising—whether it’s a website, postcard, sales letter, print ad, or direct mail solicitation. Veteran marketers and entrepreneurs know a powerful headline is the most important factor for putting more money in your pocket and attracting, persuading, and retaining your most loyal, valuable customers. Scientific tests have proven it over and over: Just by changing a headline, you can increase an ad’s profitability by two, three, even five times. Finally, here is the world’s #1 resource for quickly and easily creating powerful advertising headlines that are a perfect fit for your business—the kind of headlines that produce record-breaking sales results! Copywriting expert David Garfinkel, who mentors other copywriters for $15,000 and up, offers you one of his most prized possessions: his carefully chosen, market-tested set of advertising headline templates that truly can make you rich! “David Garfinkel is the best copywriter I know.” —Jay Conrad Levinson, bestselling author of the Guerrilla Marketing series

Making News at The New York Times

Author: Nikki Usher
Publisher: University of Michigan Press
ISBN: 0472900226
Category : Social Science
Languages : en
Pages : 295

Book Description
Making News at The New York Times is the first in-depth portrait of the nation’s, if not the world's, premier newspaper in the digital age. It presents a lively chronicle of months spent in the newsroom observing daily conversations, meetings, and journalists at work. We see Page One meetings, articles developed for online and print from start to finish, the creation of ambitious multimedia projects, and the ethical dilemmas posed by social media in the newsroom. Here, the reality of creating news in a 24/7 instant information environment clashes with the storied history of print journalism, and the tensions present a dramatic portrait of news in the online world. This news ethnography brings to bear the overarching value clashes at play in a digital news world. The book argues that emergent news values are reordering the fundamental processes of news production. Immediacy, interactivity, and participation now play a role unlike any time before, creating clashes between old and new. These values emerge from the social practices, pressures, and norms at play inside the newsroom as journalists attempt to negotiate the new demands of their work. Immediacy forces journalists to work in a constant deadline environment, an ASAP world, but one where the vaunted traditions of yesterday's news still appear in the next day's print paper. Interactivity, inspired by the new user-computer directed capacities online and the immersive Web environment, brings new kinds of specialists into the newsroom, but exacts new demands upon the already taxed workflow of traditional journalists. And at time where social media presents the opportunity for new kinds of engagement between the audience and media, business executives hope for branding opportunities while journalists fail to truly interact with their readers.

Making Headlines

Author: Kathy Lynn Emerson
Publisher:
ISBN:
Category : Biography & Autobiography
Languages : en
Pages : 120

Book Description
Traces the life and achievements of the reporter/reformer who pursued a career in journalism at a time when such a career was not proper for a woman.

Making News

Author: David Henderson
Publisher: iUniverse
ISBN: 0595821820
Category : Business & Economics
Languages : en
Pages : 227

Book Description
Making News: A Straight-Shooting Guide to Media Relations is an insider's look at today's changing news media with essential tips for: How to ensure your story will be chosen as today's news How to gain credibility and achieve effective coverage How to better communicate with reporters, editors and producers How to use media coverage to build a distinctive brand image From the perspective of an accomplished expert and with advice from leading journalists, Making News provides a deeper understanding of how the news business functions, how journalists judge the value of a legitimate story and how you can communicate with the media to achieve outstanding results. PRAISE FOR DAVID HENDERSON "Public relations is never as easy as it looks. So you are lucky to be reading this book, for few know PR as well as David Henderson. A skilled correspondent and a gifted man, David knows both sides of the process of delivering a message." -Harry Smith CBS News "David Henderson has worked both sides of the street-as a reporter and an advocate. He has that double advantage of knowing a story and knowing how to sell it." -Richard Serrano Los Angeles Times

Making Laws and Making News

Author: Timothy Cook
Publisher: Brookings Institution Press
ISBN: 0815717288
Category : Language Arts & Disciplines
Languages : en
Pages : 223

Book Description
The news media, especially television, have become a fixture on Capitol Hill in the past twenty years. Making Laws and Making News describes the interactive relationship between the press and Congress that strongly affects the news, the legislative process, and the types of laws enacted. Instead of focusing on how reporters decide who and what to cover and how news is resented, Cook examines the other side of the equation—the relationship between the media strategies of House member’s press offices and the legislative strategies of the members themselves. The book won the 1990 Benjamin Franklin Award for Excellence in Independent Publishing.

Making Sense

Author: Julian Baggini
Publisher: Oxford University Press on Demand
ISBN: 9780192805065
Category : Philosophy
Languages : en
Pages : 304

Book Description
Making Sense examines the philosophical issues and disputes that lie behind the news headlines of the day. The book covers themes such as morality, the environment and religious faith through such news stories as the Clinton-Lewinsky affair, the war against terrorism and the siege at Waco. It interweaves philosophy and current affairs to create a compelling narrative that challenges how we make sense both of the world around us and of our own beliefs. Julian Baggini is the editor and co-publisher of The Philosophers' Magazine.

Making News in India

Author: Somnath Batabyal
Publisher: Routledge
ISBN: 1317809726
Category : Social Science
Languages : en
Pages : 250

Book Description
Post-liberalisation India has witnessed a dramatic growth of the television industry as well as on-screen images of the glitz and glamour of a vibrant, ‘shining’ India. Through a detailed ethnographic study of Star News and Star Ananda involving interviews, observations and content analysis, this book explores the milieu of 24-hour private news channels in India today. It offers insightful glimpses into the workings of one of the mightiest news corporations in the world and its ability to manufacture everyday reality for its audiences. Based on fieldwork in Mumbai and Kolkata, this study not only provides a detailed description of the television newsroom, its rituals and rhythms, but ventures beyond it to investigate how editorial and corporate strategies converge increasingly in an industry driven by profit. Through analysing how TRPs work to produce a non-inclusive idea of the ‘audience’ and examining hundreds of hours of news content, the book explores how news channels construct a vision of nationhood and of a successful and vibrant economy that caters primarily to the needs of the resurgent Indian middle class. While it will be of particular interest to media and cultural studies scholars and students, and to journalists and media professionals in general, this lively, engaging book also aims to give the general reader the wherewithal to analyse and critique the continuous barrage of 24-hour news television today.

How the News Makes Us Dumb

Author: C. John Sommerville
Publisher: InterVarsity Press
ISBN: 083087559X
Category : Religion
Languages : en
Pages : 156

Book Description
We who live at the end of the twentieth century are better informed--and more quickly informed--than any people in history. So why do we also seem more confused, divided and foolish than ever before? Some pundits criticize the news media for political bias. Other analysts worry that up-to-the-minute news reports on radio and television oversimplify complex realities. Still more critics point out that today's reporters can't possibly be experts on the wide variety of subjects they cover. Historian C. John Sommerville thinks the problem with news is more basic. Focusing his critique on the news at its best, he concludes that even at its best it is beyond repair. Sommerville argues that news began to make us dumber when we insisted on having it daily. Now millions of column inches and airtime hours must be filled with information--every day, every hour, every minute. The news, Sommerville says, becomes the driving force for much of our public culture. News schedules turn politics into a perpetual campaign. News packaging influences the timing, content and perception of government initiatives. News frenzies make a superstition out of scientific and medical research. News polls and statistics create opinion as much as they gauge it. Lost in the tidal wave of information is our ability to discern truly significant news--and our ability to recognize and participate in true community. This eye-opening book is for everyone dissatisfied with the state of the news media, but especially for those who think the news really informs them about and connects them with the real world. Read it and you may never again know the tyranny of the daily newspaper or the nightly news broadcast.

News Values

Author: Paul Brighton
Publisher: SAGE
ISBN: 1849202168
Category : Language Arts & Disciplines
Languages : en
Pages : 217

Book Description
Written by two practitioner-academics (who between them have more than fifty years of news industry experience), News Values analyses the shape of the news industry - a world of rolling news and multimedia platforms, and a world where broadcast news is increasingly considered another element of show business. Detailed chapters include critiques of existing theories, close study of the newspaper, radio, television and internet news channels, plus informative chapters on the many factors that shape the news we read, watch and hear including the role of the citizen journalist, user-generated content, spin doctors, and the new wave of press barons. Further chapters provide detailed analysis of the way in which the same story is treated across different media channels, and how journalists and editors work to keep breathing new life into rolling news stories.