Author: David Hornung Publisher: Laurence King Publishing ISBN: 9781856694193 Category : Art Languages : en Pages : 172
Book Description
Demystifying its subject for professionals and students alike, this title inspires confidence in colour's application to graphic design, illustration, painting, textile art, and textile design.
Author: David Hornung Publisher: Laurence King Publishing ISBN: 1529424534 Category : Art Languages : en Pages : 160
Book Description
A chronicle of the key ideas that have shaped the commercials we see everyday, 100 Ideas That Changed Advertising offers a fascinating insight into an ever-changing and fast-moving business. Arranged broadly chronologically, the book looks at the overnight revolutions, the flashes of inspiration, and the long-term evolutions that have shaped the industry. Author Simon Veksner guides us through the key ideas behind these changes, from the development of the first advertising formats and the history of branding, to the creative revolutions of the 1960s and the digital age. Looking forward, the book considers the most recent thinking in reaching new audiences, including the rise of neuromarketing and the latest behavioral economics. Illustrated with hundreds of examples of adverts and explaining their power to grab our attention, the book is an absorbing guide to a turbulent industry.
Author: David Hornung Publisher: McGraw-Hill Education ISBN: 9780073023052 Category : Art Languages : en Pages : 168
Book Description
This new text connects color theory with its practical application in two-dimensional visual disciplines--graphic design, illustration, painting, textile art, and textile design. Fundamental color concepts are explored in a series of sixteen painted studies that guide students through a variety of color experiences. The lesson sequence moves logically from basic structural concepts, through experiments with color applications, to scenarios that facilitate color unity and expression.
Author: Roy S. Berns Publisher: John Wiley & Sons ISBN: 1119367220 Category : Science Languages : en Pages : 272
Book Description
This book offers detailed coverage of color, colorants, the coloring of materials, and reproducing the color of materials through imaging. It combines the clarity and ease of earlier editions with significant updates about the advancement in color theory and technology. Provides guidance for how to use color measurement instrumentation, make a visual assessment, set a visual tolerance, and select a formulation Supplements material with numerical examples, graphs, and illustrations that clarify and explain complex subjects Expands coverage of topics including spatial vision, solid-state lighting, cameras and spectrophotometers, and translucent materials
Author: Richard J. D. Tilley Publisher: John Wiley & Sons ISBN: 1119554691 Category : Technology & Engineering Languages : en Pages : 608
Book Description
The updated third edition of the only textbook on colour The revised third edition of Colour and the Optical Properties of Materials focuses on the ways that colour is produced, both in the natural world and in a wide range of applications. The expert author offers an introduction to the science underlying colour and optics and explores many of the most recent applications. The text is divided into three main sections: behaviour of light in homogeneous media, which can largely be explained by classical wave optics; the way in which light interacts with atoms or molecules, which must be explained mainly in terms of photons; and the interaction of light with insulators, semiconductors and metals, in which the band structure notions are of primary concern. The updated third edition retains the proven concepts outlined in the previous editions and contains information on the significant developments in the field with many figures redrawn and new material added. The text contains new or extended sections on photonic crystals, holograms, flat lenses, super-resolution optical microscopy and modern display technologies. This important book: Offers and introduction to the science that underlies the everyday concept of colour Reviews the cross disciplinary subjects of physics, chemistry, biology and materials science, to link light, colour and perception Includes information on many modern applications, such as the numerous different colour displays now available, optical amplifiers lasers, super-resolution optical microscopy and lighting including LEDs and OLEDs Contains new sections on photonic crystals, holograms, flat lenses, super-resolution optical microscopy and display technologies Presents many worked examples, with problems and exercises at the end of each chapter Written for students in materials science, physics, chemistry and the biological sciences, the third edition of Colour and The Optical Properties of Materials covers the basic science of the topic and has been thoroughly updated to include recent advances in the field.
Author: Mark D. Fairchild Publisher: John Wiley & Sons ISBN: 1118653106 Category : Technology & Engineering Languages : en Pages : 485
Book Description
The essential resource for readers needing to understand visual perception and for those trying to produce, reproduce and measure color appearance in various applications such as imaging, entertainment, materials, design, architecture and lighting. This book builds upon the success of previous editions, and will continue to serve the needs of those professionals working in the field to solve practical problems or looking for background for on-going research projects. It would also act as a good course text for senior undergraduates and postgraduates studying color science. The 3rd Edition of Color Appearance Models contains numerous new and expanded sections providing an updated review of color appearance and includes many of the most widely used models to date, ensuring its continued success as the comprehensive resource on color appearance models. Key features: Presents the fundamental concepts and phenomena of color appearance (what objects look like in typical viewing situations) and practical techniques to measure, model and predict those appearances. Includes the clear explanation of fundamental concepts that makes the implementation of mathematical models very easy to understand. Explains many different types of models, and offers a clear context for the models, their use, and future directions in the field.
Author: Michael E. Doyle Publisher: John Wiley & Sons ISBN: 1118046285 Category : Architecture Languages : en Pages : 633
Book Description
The Third Edition of Michael Doyle's classic Color Drawing remains the ultimate up-to-date resource for professionals and students who need to develop and communicate design ideas with clear, attractive, impressive color drawings. Update with over 100 pages, this Third Edition contains an entirely new section focused on state-of-the-art digital techniques to greatly enhance the sophistication of presentation drawings, and offers new and innovative ideas for the reproduction and distribution of finished drawings. Color Drawing, Third Edition Features: * A complete body of illustrated instructions demonstrating drawing development from initial concept through final presentation * Finely honed explanations of each technique and process * Faster and easier ways to create design drawings * Over 100 new pages demonstrating methods for combining hand-drawn and computer-generated drawing techniques Step-by-step, easy-to-follow images will lead you through digital techniques to quickly and easily enhance your presentation drawings.
Author: Linda Holtzschue Publisher: John Wiley & Sons ISBN: 1118920783 Category : Design Languages : en Pages : 274
Book Description
THE PERCEPTION, UNDERSTANDING, AND USES OF COLOR—EXPANDED AND REFRESHED Understanding Color is an essential resource for those needing to become proficient in color for business applications. The peerless treatment of this critical subject is beautifully illustrated with real-world examples. Designers have turned to this guide for nearly a generation for its authoritative and accessible instruction. The knowledge contained in this book sets you apart from other designers by enabling you to: Contribute more effectively to discussions on color harmony, complete with a vocabulary that enables in-depth understanding of hue, value, and saturation Apply the most-up-to-date information on digital color to your projects Address issues involved when colors must be translated from one medium to another Troubleshoot and overcome today's most common challenges of working with color Full-color images showcase real design examples and a companion website features a digital workbook for reinforcing color concepts. From theory and practical implementation to the business and marketing aspects, Understanding Color helps you gain a deep and discriminating awareness of color.
Author: Richard Howells Publisher: John Wiley & Sons ISBN: 1509518819 Category : Art Languages : en Pages : 451
Book Description
This is a book about how to read visual images: from fine art to photography, film, television and new media. It explores how meaning is communicated by the wide variety of texts that inhabit our increasingly visual world. But, rather than simply providing set meanings to individual images, Visual Culture teaches readers how to interpret visual texts with their own eyes. While the first part of the book takes readers through differing theoretical approaches to visual analysis, the second part shifts to a medium-based analysis, connected by an underlying theme about the complex relationship between visual culture and reality. Howells and Negreiros draw together seemingly diverse methodologies, while ultimately arguing for a polysemic approach to visual analysis. The third edition of this popular book contains over fifty illustrations, for the first time in colour. Included in the revised text is a new section on images of power, fear and seduction, a new segment on video games, as well as fresh material on taste and judgement. This timely edition also offers a glossary and suggestions for further reading. Written in a clear, lively and engaging style, Visual Culture continues to be an ideal introduction for students taking courses in visual culture and communications in a range of disciplines, including media and cultural studies, sociology, and art and design.
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Author: David Hornung
Author: David Hornung
Author: David Hornung
Author: Roy S. Berns
Author: Richard J. D. Tilley
Author: Edith Anderson Feisner
Author: Mark D. Fairchild
Author: Michael E. Doyle
Author: Linda Holtzschue
Author: Richard Howells