Author: Jack Trout Publisher: McGraw Hill Professional ISBN: 9780071373326 Category : Business & Economics Languages : en Pages : 232
Book Description
Presents guidelines that show managers how to cope with complexities by focusing on essentials in areas such as management, leadership, marketing, long-term planning, and motivation.
Author: Jack Trout Publisher: Tata McGraw-Hill Education ISBN: 9780074639146 Category : Languages : en Pages : 0
Book Description
It's high time for businesses to replace complexity with common sense, argues corporate guru Jack Trout in this impassioned yet practical guide. The best-selling author of the classic Positioning shows managers how to banish jargon, articulate their vision, simplify processes, and refocus on core issues all without expensive consultants and money-wasting programs. Filled with interviews and case studies (exemplary and otherwise), this book throws a life jacket of reality to readers who are drowning in management fads and wondering why business isn't better.
Author: Brian TRACY Publisher: AMACOM Div American Mgmt Assn ISBN: 9780814471937 Category : Business & Economics Languages : en Pages : 200
Book Description
All the business wisdom in the world isn't worth a dime if it doesn't produce results. Brian Tracy has worked with more than 500 companies throughout the US, Canada, and 22 other countries. He has helped hundreds of thousands of people worldwide to achieve spectacular results, and now he is helping businesses reach new levels of success with TurboStrategy. ""I call it TurboStrategy,"" says Tracy,""because it is an intensive, fast, short, sharp, effective way of setting and implementing any strategy."" Now companies in all industries can get on the fast track to more focused strategy, better planning, more powerful marketing and sales approaches, and higher profits. Readers will discover the practical techniques that the most successful businesses use to thrive, even in the toughest markets. They'll also learn how to: * Maintain flexibility, the key to dealing with an ever-changing business landscape * Articulate their business's vision, values, mission, purpose, and goals—both short- and long-term *""Draw a line through the past"" and become their own turnaround specialists * Hire the best people --and motivate them to excellence Through 21 strategy points and dozens of examples, stories, and quotations from world-class thinkers and corporate leaders, Brian Tracy will show any company how to turbocharge its strategy and get its business firing on all cylinders.
Author: Bart Huthwaite Publisher: Inst. for Lean Innovation ISBN: 0971221030 Category : Business & Economics Languages : en Pages : 304
Book Description
Leaders are now recognizing that product design is the primary driver of success. They are making it their primary target in their quest for delivering customers more value at less cost. Now Bart Huthwaite, founder of the Institute for Lean Design and recognized as America's Lean Design Coach, show you how, step-by-step, to create lean products and services right from the start. He reveals success secrets and a road map for integrating lean design with six sigma design for powerful results
Author: Guy Kawasaki Publisher: Penguin ISBN: 9781591840565 Category : Business & Economics Languages : en Pages : 246
Book Description
A new product, a new service, a new company, a new division, a new anything - where there's a will, Kawasaki shows the way with his essential steps to launching one's dreams.
Author: Jack J. Phillips Publisher: Routledge ISBN: 113601361X Category : Business & Economics Languages : en Pages : 378
Book Description
Return on Investment (ROI) remains one of the most challenging and intriguing issues facing human resource development and performance improvement professionals. Drawing on their expertise in developing and implementing ROI programs in human performance and training, Jack J. Phillips, Ph.D., Timothy W. Bothell and G. Lynn Snead demonstrate how you can effectively apply ROI to project management. Today, almost every industry requires employees to manage multiple projects with competing priorities, critical deadlines, and unexpected interruptions—rendering everyone a project manager in some respect. Most employees feel the pressure of juggling any number of key projects simultaneously. Organizations have responded by investing large amounts of both time and money to improve project management, and most strive to justify the efforts and resources dedicated to improving this goal. 'The Project Management Scorecard' is a welcome relief for anyone managing a project or multiple projects, as well as the trainers, human resource development staff, or supervisors charged with measuring, evaluating, and managing project managers. Project Management is one of the hottest topics in business management today, affecting nearly every individual in any organization across the globe. Let three HRD experts show you how to apply the hugely popular ROI process to the key organizational issue of successful project management including: * Project management issues and challenges * Measuring reaction and satisfaction * How to calculate and interpret ROI * Capturing business impact data * Measuring skill and knowledge changes during the project * Monitoring the true costs of the project solution * Converting business measure to monetary values * Forecasting ROI The authors' step-by-step approach allows you to begin the ROI process immediately. Start measuring the success of your project management results today.
Author: Catherine Kaputa Publisher: Nicholas Brealey ISBN: 1857889347 Category : Business & Economics Languages : en Pages : 430
Book Description
Learn insider secrets for career success from THE personal branding strategist. Celebrity entertainers, star athletes, and corporate icons didn't accidentally wind up at the top-they branded their way there. Now you, too, can leverage the power of a personal brand, harness your potential and take charge of your career. Using strategies from the playbook of the Mad Men of Madison Avenue, advertising guru Catherine Kaputa serves as your personal branding coach in You Are A Brand! 2nd Edition: In Person and Online, How Smart People Brand Themselves for Business Success. Kaputa has expanded her 2007 award-winning classic to include new chapters on crafting your own "elevator speech" and leveraging the power of social media. This updated edition explores strategies and tactics to tap into the power of words, learn the principles of visual identity, think in terms of markets, and execute a self-brand action plan that is unique and memorable. Combining today's hottest business concepts with the realities of the modern workplace, You Are a Brand! 2nd Edition highlights the self-branding odysseys of savvy professionals and budding entrepreneurs-Catherine Kaputa will coach you to take charge of your career through the one-of-a-kind brand that is YOU.
Author: John Thompson Publisher: Routledge ISBN: 1136405631 Category : Business & Economics Languages : en Pages : 422
Book Description
This new edition completely up-dates the text and takes account of recent work. New material replaces existing information so that individuals such as Michelle Mone (taking on giants) and Ken Morrison, and the stories of Yo Sushi and Lonely Planet are included.The following features are incorporated :Social enterprises (which generate income) are separated from community based ventures which are more grant dependent. The story of Aspire will be introduced and The Storm Model Agency The chapter on the Entrepreneurs of Silicon Valley is to be re-crafted and moved towards the end of the book. It covers both the entrepreneurs and the process and context issues that have helped explain the Silicon Valley phenomenon. The New Internet Entrepreneurs chapter is now to come immediately after Chapter 4 and will be rewritten to include new stories on E-Bay (success) and e-Toys (failure).. There is to be a stronger section on the characteristics of 'The Entrepreneur Enabler' - people who advise and support entrepreneurs . Web support materials and worked examples are to be written for academic adoptions.