Author: Craig Curelop
Publisher: Biggerpockets Publishing, LLC
ISBN: 9781947200159
Category : Business & Economics
Languages : en
Pages : 200
Book Description
Don't pay for your home--hack it and live for free! Savvy investors have been using a little-known, but clever strategy in real estate for decades--and now, you will learn exactly how to perfect this trade secret! When mastered, house hacking can save you thousands of dollars in monthly expenses, build tens of thousands of dollars in equity each year, and provide the financial means to retire early. In fact, the average house hacker can turn a single-family home or small multifamily property into a cash-flowing investment. You can collect rent that completely covers your living expenses--and then some! In this book, serial house hacker Craig Curelop lays out the in-depth details so you can make your first (or next) house hack a huge success. Inside, you will learn: What house hacking is, and why it's one of the best methods for building wealth The different types of house-hacking strategies you can use--no one size fits all here! The incredible connection between house hacking, wealth building, and early retirement How to get started house hacking--even with low income or low savings Strategies to house hack with a family, spouse, or independently How to find the ideal house hack property--even in a competitive or expensive market Stories from real estate investors all over the country on their house-hacking triumphs, mishaps, and their purpose behind house hacking. Property-management strategies to make ownership a breeze House hacking doesn't have to be a mystery. Discover why so many successful investors support their investment careers with house hacking--and learn from a frugality expert who has "hacked" his way toward financial freedom!
Hacking Life
Author: Joseph M. Reagle, Jr.
Publisher: MIT Press
ISBN: 0262538997
Category : Social Science
Languages : en
Pages : 217
Book Description
In an effort to keep up with a world of too much, life hackers sometimes risk going too far. Life hackers track and analyze the food they eat, the hours they sleep, the money they spend, and how they're feeling on any given day. They share tips on the most efficient ways to tie shoelaces and load the dishwasher; they employ a tomato-shaped kitchen timer as a time-management tool.They see everything as a system composed of parts that can be decomposed and recomposed, with algorithmic rules that can be understood, optimized, and subverted. In Hacking Life, Joseph Reagle examines these attempts to systematize living and finds that they are the latest in a long series of self-improvement methods. Life hacking, he writes, is self-help for the digital age's creative class. Reagle chronicles the history of life hacking, from Benjamin Franklin's Poor Richard's Almanack through Stephen Covey's 7 Habits of Highly Effective People and Timothy Ferriss's The 4-Hour Workweek. He describes personal outsourcing, polyphasic sleep, the quantified self movement, and hacks for pickup artists. Life hacks can be useful, useless, and sometimes harmful (for example, if you treat others as cogs in your machine). Life hacks have strengths and weaknesses, which are sometimes like two sides of a coin: being efficient is not the same thing as being effective; being precious about minimalism does not mean you are living life unfettered; and compulsively checking your vital signs is its own sort of illness. With Hacking Life, Reagle sheds light on a question even non-hackers ponder: what does it mean to live a good life in the new millennium?
Publisher: MIT Press
ISBN: 0262538997
Category : Social Science
Languages : en
Pages : 217
Book Description
In an effort to keep up with a world of too much, life hackers sometimes risk going too far. Life hackers track and analyze the food they eat, the hours they sleep, the money they spend, and how they're feeling on any given day. They share tips on the most efficient ways to tie shoelaces and load the dishwasher; they employ a tomato-shaped kitchen timer as a time-management tool.They see everything as a system composed of parts that can be decomposed and recomposed, with algorithmic rules that can be understood, optimized, and subverted. In Hacking Life, Joseph Reagle examines these attempts to systematize living and finds that they are the latest in a long series of self-improvement methods. Life hacking, he writes, is self-help for the digital age's creative class. Reagle chronicles the history of life hacking, from Benjamin Franklin's Poor Richard's Almanack through Stephen Covey's 7 Habits of Highly Effective People and Timothy Ferriss's The 4-Hour Workweek. He describes personal outsourcing, polyphasic sleep, the quantified self movement, and hacks for pickup artists. Life hacks can be useful, useless, and sometimes harmful (for example, if you treat others as cogs in your machine). Life hacks have strengths and weaknesses, which are sometimes like two sides of a coin: being efficient is not the same thing as being effective; being precious about minimalism does not mean you are living life unfettered; and compulsively checking your vital signs is its own sort of illness. With Hacking Life, Reagle sheds light on a question even non-hackers ponder: what does it mean to live a good life in the new millennium?
Ethical Hacking
Author: Daniel G. Graham
Publisher: No Starch Press
ISBN: 1718501889
Category : Computers
Languages : en
Pages : 378
Book Description
A hands-on guide to hacking computer systems from the ground up, from capturing traffic to crafting sneaky, successful trojans. A crash course in modern hacking techniques, Ethical Hacking is already being used to prepare the next generation of offensive security experts. In its many hands-on labs, you’ll explore crucial skills for any aspiring penetration tester, security researcher, or malware analyst. You’ll begin with the basics: capturing a victim’s network traffic with an ARP spoofing attack and then viewing it in Wireshark. From there, you’ll deploy reverse shells that let you remotely run commands on a victim’s computer, encrypt files by writing your own ransomware in Python, and fake emails like the ones used in phishing attacks. In advanced chapters, you’ll learn how to fuzz for new vulnerabilities, craft trojans and rootkits, exploit websites with SQL injection, and escalate your privileges to extract credentials, which you’ll use to traverse a private network. You’ll work with a wide range of professional penetration testing tools—and learn to write your own tools in Python—as you practice tasks like: • Deploying the Metasploit framework’s reverse shells and embedding them in innocent-seeming files • Capturing passwords in a corporate Windows network using Mimikatz • Scanning (almost) every device on the internet to find potential victims • Installing Linux rootkits that modify a victim’s operating system • Performing advanced Cross-Site Scripting (XSS) attacks that execute sophisticated JavaScript payloads Along the way, you’ll gain a foundation in the relevant computing technologies. Discover how advanced fuzzers work behind the scenes, learn how internet traffic gets encrypted, explore the inner mechanisms of nation-state malware like Drovorub, and much more. Developed with feedback from cybersecurity students, Ethical Hacking addresses contemporary issues in the field not often covered in other books and will prepare you for a career in penetration testing. Most importantly, you’ll be able to think like an ethical hacker: someone who can carefully analyze systems and creatively gain access to them.
Publisher: No Starch Press
ISBN: 1718501889
Category : Computers
Languages : en
Pages : 378
Book Description
A hands-on guide to hacking computer systems from the ground up, from capturing traffic to crafting sneaky, successful trojans. A crash course in modern hacking techniques, Ethical Hacking is already being used to prepare the next generation of offensive security experts. In its many hands-on labs, you’ll explore crucial skills for any aspiring penetration tester, security researcher, or malware analyst. You’ll begin with the basics: capturing a victim’s network traffic with an ARP spoofing attack and then viewing it in Wireshark. From there, you’ll deploy reverse shells that let you remotely run commands on a victim’s computer, encrypt files by writing your own ransomware in Python, and fake emails like the ones used in phishing attacks. In advanced chapters, you’ll learn how to fuzz for new vulnerabilities, craft trojans and rootkits, exploit websites with SQL injection, and escalate your privileges to extract credentials, which you’ll use to traverse a private network. You’ll work with a wide range of professional penetration testing tools—and learn to write your own tools in Python—as you practice tasks like: • Deploying the Metasploit framework’s reverse shells and embedding them in innocent-seeming files • Capturing passwords in a corporate Windows network using Mimikatz • Scanning (almost) every device on the internet to find potential victims • Installing Linux rootkits that modify a victim’s operating system • Performing advanced Cross-Site Scripting (XSS) attacks that execute sophisticated JavaScript payloads Along the way, you’ll gain a foundation in the relevant computing technologies. Discover how advanced fuzzers work behind the scenes, learn how internet traffic gets encrypted, explore the inner mechanisms of nation-state malware like Drovorub, and much more. Developed with feedback from cybersecurity students, Ethical Hacking addresses contemporary issues in the field not often covered in other books and will prepare you for a career in penetration testing. Most importantly, you’ll be able to think like an ethical hacker: someone who can carefully analyze systems and creatively gain access to them.
Hardware Hacking
Author: Joe Grand
Publisher: Elsevier
ISBN: 0080478255
Category : Computers
Languages : en
Pages : 575
Book Description
"If I had this book 10 years ago, the FBI would never have found me!" -- Kevin Mitnick This book has something for everyone---from the beginner hobbyist with no electronics or coding experience to the self-proclaimed "gadget geek." Take an ordinary piece of equipment and turn it into a personal work of art. Build upon an existing idea to create something better. Have fun while voiding your warranty! Some of the hardware hacks in this book include: * Don't toss your iPod away when the battery dies! Don't pay Apple the $99 to replace it! Install a new iPod battery yourself without Apple's "help"* An Apple a day! Modify a standard Apple USB Mouse into a glowing UFO Mouse or build a FireWire terabyte hard drive and custom case* Have you played Atari today? Create an arcade-style Atari 5200 paddle controller for your favorite retro videogames or transform the Atari 2600 joystick into one that can be used by left-handed players* Modern game systems, too! Hack your PlayStation 2 to boot code from the memory card or modify your PlayStation 2 for homebrew game development* Videophiles unite! Design, build, and configure your own Windows- or Linux-based Home Theater PC* Ride the airwaves! Modify a wireless PCMCIA NIC to include an external antenna connector or load Linux onto your Access Point* Stick it to The Man! Remove the proprietary barcode encoding from your CueCat and turn it into a regular barcode reader* Hack your Palm! Upgrade the available RAM on your Palm m505 from 8MB to 16MB· Includes hacks of today's most popular gaming systems like Xbox and PS/2.· Teaches readers to unlock the full entertainment potential of their desktop PC.· Frees iMac owners to enhance the features they love and get rid of the ones they hate.
Publisher: Elsevier
ISBN: 0080478255
Category : Computers
Languages : en
Pages : 575
Book Description
"If I had this book 10 years ago, the FBI would never have found me!" -- Kevin Mitnick This book has something for everyone---from the beginner hobbyist with no electronics or coding experience to the self-proclaimed "gadget geek." Take an ordinary piece of equipment and turn it into a personal work of art. Build upon an existing idea to create something better. Have fun while voiding your warranty! Some of the hardware hacks in this book include: * Don't toss your iPod away when the battery dies! Don't pay Apple the $99 to replace it! Install a new iPod battery yourself without Apple's "help"* An Apple a day! Modify a standard Apple USB Mouse into a glowing UFO Mouse or build a FireWire terabyte hard drive and custom case* Have you played Atari today? Create an arcade-style Atari 5200 paddle controller for your favorite retro videogames or transform the Atari 2600 joystick into one that can be used by left-handed players* Modern game systems, too! Hack your PlayStation 2 to boot code from the memory card or modify your PlayStation 2 for homebrew game development* Videophiles unite! Design, build, and configure your own Windows- or Linux-based Home Theater PC* Ride the airwaves! Modify a wireless PCMCIA NIC to include an external antenna connector or load Linux onto your Access Point* Stick it to The Man! Remove the proprietary barcode encoding from your CueCat and turn it into a regular barcode reader* Hack your Palm! Upgrade the available RAM on your Palm m505 from 8MB to 16MB· Includes hacks of today's most popular gaming systems like Xbox and PS/2.· Teaches readers to unlock the full entertainment potential of their desktop PC.· Frees iMac owners to enhance the features they love and get rid of the ones they hate.
Google Hacking for Penetration Testers
Author: Johnny Long
Publisher: Elsevier
ISBN: 0080478050
Category : Computers
Languages : en
Pages : 529
Book Description
Google, the most popular search engine worldwide, provides web surfers with an easy-to-use guide to the Internet, with web and image searches, language translation, and a range of features that make web navigation simple enough for even the novice user. What many users don't realize is that the deceptively simple components that make Google so easy to use are the same features that generously unlock security flaws for the malicious hacker. Vulnerabilities in website security can be discovered through Google hacking, techniques applied to the search engine by computer criminals, identity thieves, and even terrorists to uncover secure information. This book beats Google hackers to the punch, equipping web administrators with penetration testing applications to ensure their site is invulnerable to a hacker's search. Penetration Testing with Google Hacks explores the explosive growth of a technique known as "Google Hacking." When the modern security landscape includes such heady topics as "blind SQL injection" and "integer overflows," it's refreshing to see such a deceptively simple tool bent to achieve such amazing results; this is hacking in the purest sense of the word. Readers will learn how to torque Google to detect SQL injection points and login portals, execute port scans and CGI scans, fingerprint web servers, locate incredible information caches such as firewall and IDS logs, password databases, SQL dumps and much more - all without sending a single packet to the target! Borrowing the techniques pioneered by malicious "Google hackers," this talk aims to show security practitioners how to properly protect clients from this often overlooked and dangerous form of information leakage.*First book about Google targeting IT professionals and security leaks through web browsing. *Author Johnny Long, the authority on Google hacking, will be speaking about "Google Hacking" at the Black Hat 2004 Briefing. His presentation on penetrating security flaws with Google is expected to create a lot of buzz and exposure for the topic. *Johnny Long's Web site hosts the largest repository of Google security exposures and is the most popular destination for security professionals who want to learn about the dark side of Google.
Publisher: Elsevier
ISBN: 0080478050
Category : Computers
Languages : en
Pages : 529
Book Description
Google, the most popular search engine worldwide, provides web surfers with an easy-to-use guide to the Internet, with web and image searches, language translation, and a range of features that make web navigation simple enough for even the novice user. What many users don't realize is that the deceptively simple components that make Google so easy to use are the same features that generously unlock security flaws for the malicious hacker. Vulnerabilities in website security can be discovered through Google hacking, techniques applied to the search engine by computer criminals, identity thieves, and even terrorists to uncover secure information. This book beats Google hackers to the punch, equipping web administrators with penetration testing applications to ensure their site is invulnerable to a hacker's search. Penetration Testing with Google Hacks explores the explosive growth of a technique known as "Google Hacking." When the modern security landscape includes such heady topics as "blind SQL injection" and "integer overflows," it's refreshing to see such a deceptively simple tool bent to achieve such amazing results; this is hacking in the purest sense of the word. Readers will learn how to torque Google to detect SQL injection points and login portals, execute port scans and CGI scans, fingerprint web servers, locate incredible information caches such as firewall and IDS logs, password databases, SQL dumps and much more - all without sending a single packet to the target! Borrowing the techniques pioneered by malicious "Google hackers," this talk aims to show security practitioners how to properly protect clients from this often overlooked and dangerous form of information leakage.*First book about Google targeting IT professionals and security leaks through web browsing. *Author Johnny Long, the authority on Google hacking, will be speaking about "Google Hacking" at the Black Hat 2004 Briefing. His presentation on penetrating security flaws with Google is expected to create a lot of buzz and exposure for the topic. *Johnny Long's Web site hosts the largest repository of Google security exposures and is the most popular destination for security professionals who want to learn about the dark side of Google.
Practical IoT Hacking
Author: Fotios Chantzis
Publisher: No Starch Press
ISBN: 1718500912
Category : Computers
Languages : en
Pages : 466
Book Description
The definitive guide to hacking the world of the Internet of Things (IoT) -- Internet connected devices such as medical devices, home assistants, smart home appliances and more. Drawing from the real-life exploits of five highly regarded IoT security researchers, Practical IoT Hacking teaches you how to test IoT systems, devices, and protocols to mitigate risk. The book begins by walking you through common threats and a threat modeling framework. You’ll develop a security testing methodology, discover the art of passive reconnaissance, and assess security on all layers of an IoT system. Next, you’ll perform VLAN hopping, crack MQTT authentication, abuse UPnP, develop an mDNS poisoner, and craft WS-Discovery attacks. You’ll tackle both hardware hacking and radio hacking, with in-depth coverage of attacks against embedded IoT devices and RFID systems. You’ll also learn how to: • Write a DICOM service scanner as an NSE module • Hack a microcontroller through the UART and SWD interfaces • Reverse engineer firmware and analyze mobile companion apps • Develop an NFC fuzzer using Proxmark3 • Hack a smart home by jamming wireless alarms, playing back IP camera feeds, and controlling a smart treadmill The tools and devices you’ll use are affordable and readily available, so you can easily practice what you learn. Whether you’re a security researcher, IT team member, or hacking hobbyist, you’ll find Practical IoT Hacking indispensable in your efforts to hack all the things REQUIREMENTS: Basic knowledge of Linux command line, TCP/IP, and programming
Publisher: No Starch Press
ISBN: 1718500912
Category : Computers
Languages : en
Pages : 466
Book Description
The definitive guide to hacking the world of the Internet of Things (IoT) -- Internet connected devices such as medical devices, home assistants, smart home appliances and more. Drawing from the real-life exploits of five highly regarded IoT security researchers, Practical IoT Hacking teaches you how to test IoT systems, devices, and protocols to mitigate risk. The book begins by walking you through common threats and a threat modeling framework. You’ll develop a security testing methodology, discover the art of passive reconnaissance, and assess security on all layers of an IoT system. Next, you’ll perform VLAN hopping, crack MQTT authentication, abuse UPnP, develop an mDNS poisoner, and craft WS-Discovery attacks. You’ll tackle both hardware hacking and radio hacking, with in-depth coverage of attacks against embedded IoT devices and RFID systems. You’ll also learn how to: • Write a DICOM service scanner as an NSE module • Hack a microcontroller through the UART and SWD interfaces • Reverse engineer firmware and analyze mobile companion apps • Develop an NFC fuzzer using Proxmark3 • Hack a smart home by jamming wireless alarms, playing back IP camera feeds, and controlling a smart treadmill The tools and devices you’ll use are affordable and readily available, so you can easily practice what you learn. Whether you’re a security researcher, IT team member, or hacking hobbyist, you’ll find Practical IoT Hacking indispensable in your efforts to hack all the things REQUIREMENTS: Basic knowledge of Linux command line, TCP/IP, and programming
Hacking Growth
Author: Sean Ellis
Publisher: Crown Currency
ISBN: 0451497228
Category : Business & Economics
Languages : en
Pages : 322
Book Description
The definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond. It seems hard to believe today, but there was a time when Airbnb was the best-kept secret of travel hackers and couch surfers, Pinterest was a niche web site frequented only by bakers and crafters, LinkedIn was an exclusive network for C-suite executives and top-level recruiters, Facebook was MySpace’s sorry step-brother, and Uber was a scrappy upstart that didn’t stand a chance against the Goliath that was New York City Yellow Cabs. So how did these companies grow from these humble beginnings into the powerhouses they are today? Contrary to popular belief, they didn’t explode to massive worldwide popularity simply by building a great product then crossing their fingers and hoping it would catch on. There was a studied, carefully implemented methodology behind these companies’ extraordinary rise. That methodology is called Growth Hacking, and it’s practitioners include not just today’s hottest start-ups, but also companies like IBM, Walmart, and Microsoft as well as the millions of entrepreneurs, marketers, managers and executives who make up the community of Growth Hackers. Think of the Growth Hacking methodology as doing for market-share growth what Lean Start-Up did for product development, and Scrum did for productivity. It involves cross-functional teams and rapid-tempo testing and iteration that focuses customers: attaining them, retaining them, engaging them, and motivating them to come back and buy more. An accessible and practical toolkit that teams and companies in all industries can use to increase their customer base and market share, this book walks readers through the process of creating and executing their own custom-made growth hacking strategy. It is a must read for any marketer, entrepreneur, innovator or manger looking to replace wasteful big bets and "spaghetti-on-the-wall" approaches with more consistent, replicable, cost-effective, and data-driven results.
Publisher: Crown Currency
ISBN: 0451497228
Category : Business & Economics
Languages : en
Pages : 322
Book Description
The definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond. It seems hard to believe today, but there was a time when Airbnb was the best-kept secret of travel hackers and couch surfers, Pinterest was a niche web site frequented only by bakers and crafters, LinkedIn was an exclusive network for C-suite executives and top-level recruiters, Facebook was MySpace’s sorry step-brother, and Uber was a scrappy upstart that didn’t stand a chance against the Goliath that was New York City Yellow Cabs. So how did these companies grow from these humble beginnings into the powerhouses they are today? Contrary to popular belief, they didn’t explode to massive worldwide popularity simply by building a great product then crossing their fingers and hoping it would catch on. There was a studied, carefully implemented methodology behind these companies’ extraordinary rise. That methodology is called Growth Hacking, and it’s practitioners include not just today’s hottest start-ups, but also companies like IBM, Walmart, and Microsoft as well as the millions of entrepreneurs, marketers, managers and executives who make up the community of Growth Hackers. Think of the Growth Hacking methodology as doing for market-share growth what Lean Start-Up did for product development, and Scrum did for productivity. It involves cross-functional teams and rapid-tempo testing and iteration that focuses customers: attaining them, retaining them, engaging them, and motivating them to come back and buy more. An accessible and practical toolkit that teams and companies in all industries can use to increase their customer base and market share, this book walks readers through the process of creating and executing their own custom-made growth hacking strategy. It is a must read for any marketer, entrepreneur, innovator or manger looking to replace wasteful big bets and "spaghetti-on-the-wall" approaches with more consistent, replicable, cost-effective, and data-driven results.
Human Hacking
Author: Christopher Hadnagy
Publisher: HarperCollins
ISBN: 0063001799
Category : Business & Economics
Languages : en
Pages : 288
Book Description
A global security expert draws on psychological insights to help you master the art of social engineering—human hacking. Make friends, influence people, and leave them feeling better for having met you by being more empathetic, generous, and kind. Eroding social conventions, technology, and rapid economic change are making human beings more stressed and socially awkward and isolated than ever. We live in our own bubbles, reluctant to connect, and feeling increasingly powerless, insecure, and apprehensive when communicating with others. A pioneer in the field of social engineering and a master hacker, Christopher Hadnagy specializes in understanding how malicious attackers exploit principles of human communication to access information and resources through manipulation and deceit. Now, he shows you how to use social engineering as a force for good—to help you regain your confidence and control. Human Hacking provides tools that will help you establish rapport with strangers, use body language and verbal cues to your advantage, steer conversations and influence other’s decisions, and protect yourself from manipulators. Ultimately, you’ll become far more self-aware about how you’re presenting yourself—and able to use it to improve your life. Hadnagy includes lessons and interactive “missions”—exercises spread throughout the book to help you learn the skills, practice them, and master them. With Human Hacking, you’ll soon be winning friends, influencing people, and achieving your goals.
Publisher: HarperCollins
ISBN: 0063001799
Category : Business & Economics
Languages : en
Pages : 288
Book Description
A global security expert draws on psychological insights to help you master the art of social engineering—human hacking. Make friends, influence people, and leave them feeling better for having met you by being more empathetic, generous, and kind. Eroding social conventions, technology, and rapid economic change are making human beings more stressed and socially awkward and isolated than ever. We live in our own bubbles, reluctant to connect, and feeling increasingly powerless, insecure, and apprehensive when communicating with others. A pioneer in the field of social engineering and a master hacker, Christopher Hadnagy specializes in understanding how malicious attackers exploit principles of human communication to access information and resources through manipulation and deceit. Now, he shows you how to use social engineering as a force for good—to help you regain your confidence and control. Human Hacking provides tools that will help you establish rapport with strangers, use body language and verbal cues to your advantage, steer conversations and influence other’s decisions, and protect yourself from manipulators. Ultimately, you’ll become far more self-aware about how you’re presenting yourself—and able to use it to improve your life. Hadnagy includes lessons and interactive “missions”—exercises spread throughout the book to help you learn the skills, practice them, and master them. With Human Hacking, you’ll soon be winning friends, influencing people, and achieving your goals.
Hacking Harvard
Author: Robin Wasserman
Publisher: Simon and Schuster
ISBN: 1442407441
Category : Young Adult Fiction
Languages : en
Pages : 339
Book Description
It's the ultimate challenge: breaking into the Ivy League. The hack: To get one deadbeat, fully unqualified slacker into the most prestigious school in the country. The crew: Eric Roth -- the good guy, the voice of reason. Max Kim -- the player who made the bet in the first place. Schwartz -- the kid genius already on the inside...of Harvard, that is. Lexi -- the beauty-queen valedictorian who insists on getting in the game. The plan: Use only the most undetectable schemes and techno-brilliant skills. Don't break the Hacker's Code. Don't get distracted. Don't get caught. Take down someone who deserves it. The stakes: A lot higher than they think. They've got the players, the plot, and soon -- the prize. It's go time.
Publisher: Simon and Schuster
ISBN: 1442407441
Category : Young Adult Fiction
Languages : en
Pages : 339
Book Description
It's the ultimate challenge: breaking into the Ivy League. The hack: To get one deadbeat, fully unqualified slacker into the most prestigious school in the country. The crew: Eric Roth -- the good guy, the voice of reason. Max Kim -- the player who made the bet in the first place. Schwartz -- the kid genius already on the inside...of Harvard, that is. Lexi -- the beauty-queen valedictorian who insists on getting in the game. The plan: Use only the most undetectable schemes and techno-brilliant skills. Don't break the Hacker's Code. Don't get distracted. Don't get caught. Take down someone who deserves it. The stakes: A lot higher than they think. They've got the players, the plot, and soon -- the prize. It's go time.
The Hacking of the American Mind
Author: Robert H. Lustig
Publisher: Penguin
ISBN: 1101982594
Category : Science
Languages : en
Pages : 354
Book Description
"Explores how industry has manipulated our most deep-seated survival instincts."—David Perlmutter, MD, Author, #1 New York Times bestseller, Grain Brain and Brain Maker The New York Times–bestselling author of Fat Chance reveals the corporate scheme to sell pleasure, driving the international epidemic of addiction, depression, and chronic disease. While researching the toxic and addictive properties of sugar for his New York Times bestseller Fat Chance, Robert Lustig made an alarming discovery—our pursuit of happiness is being subverted by a culture of addiction and depression from which we may never recover. Dopamine is the “reward” neurotransmitter that tells our brains we want more; yet every substance or behavior that releases dopamine in the extreme leads to addiction. Serotonin is the “contentment” neurotransmitter that tells our brains we don’t need any more; yet its deficiency leads to depression. Ideally, both are in optimal supply. Yet dopamine evolved to overwhelm serotonin—because our ancestors were more likely to survive if they were constantly motivated—with the result that constant desire can chemically destroy our ability to feel happiness, while sending us down the slippery slope to addiction. In the last forty years, government legislation and subsidies have promoted ever-available temptation (sugar, drugs, social media, porn) combined with constant stress (work, home, money, Internet), with the end result of an unprecedented epidemic of addiction, anxiety, depression, and chronic disease. And with the advent of neuromarketing, corporate America has successfully imprisoned us in an endless loop of desire and consumption from which there is no obvious escape. With his customary wit and incisiveness, Lustig not only reveals the science that drives these states of mind, he points his finger directly at the corporations that helped create this mess, and the government actors who facilitated it, and he offers solutions we can all use in the pursuit of happiness, even in the face of overwhelming opposition. Always fearless and provocative, Lustig marshals a call to action, with seminal implications for our health, our well-being, and our culture.
Publisher: Penguin
ISBN: 1101982594
Category : Science
Languages : en
Pages : 354
Book Description
"Explores how industry has manipulated our most deep-seated survival instincts."—David Perlmutter, MD, Author, #1 New York Times bestseller, Grain Brain and Brain Maker The New York Times–bestselling author of Fat Chance reveals the corporate scheme to sell pleasure, driving the international epidemic of addiction, depression, and chronic disease. While researching the toxic and addictive properties of sugar for his New York Times bestseller Fat Chance, Robert Lustig made an alarming discovery—our pursuit of happiness is being subverted by a culture of addiction and depression from which we may never recover. Dopamine is the “reward” neurotransmitter that tells our brains we want more; yet every substance or behavior that releases dopamine in the extreme leads to addiction. Serotonin is the “contentment” neurotransmitter that tells our brains we don’t need any more; yet its deficiency leads to depression. Ideally, both are in optimal supply. Yet dopamine evolved to overwhelm serotonin—because our ancestors were more likely to survive if they were constantly motivated—with the result that constant desire can chemically destroy our ability to feel happiness, while sending us down the slippery slope to addiction. In the last forty years, government legislation and subsidies have promoted ever-available temptation (sugar, drugs, social media, porn) combined with constant stress (work, home, money, Internet), with the end result of an unprecedented epidemic of addiction, anxiety, depression, and chronic disease. And with the advent of neuromarketing, corporate America has successfully imprisoned us in an endless loop of desire and consumption from which there is no obvious escape. With his customary wit and incisiveness, Lustig not only reveals the science that drives these states of mind, he points his finger directly at the corporations that helped create this mess, and the government actors who facilitated it, and he offers solutions we can all use in the pursuit of happiness, even in the face of overwhelming opposition. Always fearless and provocative, Lustig marshals a call to action, with seminal implications for our health, our well-being, and our culture.