Author: Wikipedia contributorsPublisher: e-artnow sro
ISBN:
Category :
Languages : en
Pages : 1412
Book Description
Author: Wikipedia contributorsEuropean Business Handbook 2003
Author: Adam JollyPublisher: Kogan Page Publishers
ISBN: 9780749439750
Category : Business & Economics
Languages : en
Pages : 336
Book Description
Markets across the EU are moving towards a free market model, with e-commerce, global competition, the euro and enlargement fundamentally changing the way in which European companies are structured and run. This European Buisness Handbook reviews how best to structure and implement European business models.
International Marketing
Author: John ShawPublisher: Routledge
ISBN: 1134386362
Category : Business & Economics
Languages : en
Pages : 619
Book Description
Marketing is a universal activity that is widely applicable, regardless of the political, social or economic systems of a particular country. However, this doesn't mean that consumers in different parts of the world should be satisified in the same way. The 4th edition of International Marketing has been written to enable managers and scholars to meet the international challenges they face everyday. It provides the solid foundation required to understand the complexities of marketing on a global scale. The book has been fully updated with topical case studies, examples of contemporary marketing campaigns, the most relevant discussion topics as well as the most up-to-date theories, references and research findings. It is this combination of theory and practice that makes this textbook truly unique, presenting a fully rounded view of the topic rather than an anecodotal or descriptive one alone. The book includes chapters on: * Trade distortions and marketing barriers * Political and legal environments * Culture * Consumer behaviour * Marketing research * Promotion and pricing strategies * Currencies and foreign exchange Accessibly written and designed, this book is the most international book on marketing available that can be used by undergraduates and postgraduates the world over. A companion website provides additional material for lecturers and students alike.
The World Told and the World Shown
Author: Eija VentolaPublisher: Springer
ISBN: 023024534X
Category : Language Arts & Disciplines
Languages : en
Pages : 303
Book Description
Positioned within the field of linguistics and multisemiotic discourse analysis, the theme of this book is the multifaceted interaction between text and image in different discourse genres, and it offers critical views on how we talk and show our experience of the world around us.
Author: 
Author: Wikipedia contributorsBuild To Order
Author: Glenn ParryPublisher: Springer Science & Business Media
ISBN: 1848002254
Category : Technology & Engineering
Languages : en
Pages : 433
Book Description
Over the past 100 years the European Automotive Industry has been repeatedly challenged by best practice. First by the United States, through the development of ‘mass production’ pioneered by Henry Ford and more recently by ‘lean production techniques’ as practised by the leading Japanese producers, particularly Toyota. It has consistently risen to these challenges and has shown it can compete and even outperform its competitors with world-class products. However, the European - dustry is now faced with growing competition and growth from new emerging low-cost countries and needs to re-define its competitive advantage to remain at the forefront of the sector. Automotive growth is driven by two factors, new m- kets and new technologies. Global competition is increasing, with technology and product differentiation becoming the most important sales factors, but with c- tinued cost pressure. Within the market the winners will be more profitable and the losers will disappear. The Automotive Industry makes a significant contribution to the socio-economic fabric of the European Union. Manufacturing output represents €700 billion and research and development spending €24 billion. European automotive suppliers number 5000 member companies and represent 5 million employees and generate €500 billion in revenues. These are significant figures that generate wealth and high value employment within the EU. European firms must consistently improve their competitive position to ensure that the industry does not migrate to growing new markets.
International Marketing
Author: Sak OnkvisitPublisher: Routledge
ISBN: 1135275467
Category : Business & Economics
Languages : en
Pages : 1076
Book Description
Marketing is a universal activity that is widely applicable, regardless of the political, social or economic systems of a particular country. However, this doesn't mean that consumers in different parts of the world should be satisfied in the same way. The fifth edition of International Marketing has been written to enable managers and scholars to meet the international challenges they face every day. It provides the solid foundation required to understand the complexities of marketing on a global scale. Fully updated, this book includes topical case studies, examples of contemporary marketing campaigns, the most relevant discussion topics and up-to-date theories, references and research findings. It is this combination of theory and practice that makes this textbook truly unique, presenting a fully rounded view of the topic rather than solely an anecdotal or descriptive one.
Particulates Matter
Author: Vikram RaoPublisher: Elsevier
ISBN: 0128169052
Category : Science
Languages : en
Pages : 288
Book Description
A title in the Emerging Issues in Analytical Chemistry series, Particulates Matter: Impact, Measurement, and Remediation of Airborne Pollutants provides the latest technical findings in the study of particulate matter (PM). It links these findings to awareness-raising and actionable schemes for legislated remediation and engineered solutions. Written in an engaging and informative manner, the book begins with a multi-disciplinary overview of the major sources and unique classes of PM, detection techniques, and their impact, including molecular changes resulting in health effects. It then goes one step further by proposing and examining the means to curtail and contain PM generation and ameliorate their impacts. Particulates Matter: Impact, Measurement, and Remediation of Airborne Pollutants offers a high-quality reference guide to PM that will greatly benefit technology leaders in environmental compliance groups, epidemiologists and other public health professionals focused on pollution and health, and researchers and scholars working in pollution, climate change, and urbanization. It may also be useful to advanced undergraduate and early graduate students in environmental sciences. Includes a summary of the current knowledge on nanoparticles as pollutants and their negative health effects Provides a framework for the evolution and maturation of air pollution characterization and mitigation Describes an integrated set of engineered solutions that account for the concatenated relationships between technology, policy, and society necessary for long-term success
