Author: Ted Rall Publisher: NBM ISBN: 9781561634651 Category : Art Languages : en Pages : 134
Book Description
This is a caustic collection of the top political and social e-cartoonists of today. It offers the best among the web's flurry of unfettered opinions. The top political and social e-cartoonists found on the web today provide yet another incisive and irreverent alternative view of today's society and politics. Like in the previous volumes of "Attitude", Ted Rall's interviews of the artists are featured along numerous cartoons.
Author: Steven Brough Publisher: GRASPED Digital ISBN: Category : Business & Economics Languages : en Pages : 35
Book Description
"GRASPED: Brand Attitude Formation and Change" delves into the vital processes of how brands are perceived and how these perceptions evolve over time. It adeptly combines theoretical frameworks with real-world examples, offering readers insightful strategies for influencing brand attitudes positively. The document's strength lies in its ability to clarify complex marketing dynamics in an engaging and understandable manner, making it an indispensable guide for marketers dedicated to shaping and sustaining brand loyalty. The uniqueness of "GRASPED: Brand Attitude Formation and Change" is its in-depth analysis combined with practical application, focusing on the transformative power of brand perception. It provides a rare blend of academic insight and actionable strategies, making it essential for marketers aiming to navigate the complexities of brand evolution and maintain a competitive edge in a constantly changing market environment.
Author: Richard E. Petty Publisher: Psychology Press ISBN: 1317782356 Category : Psychology Languages : en Pages : 583
Book Description
Social psychologists have long recognized the possibility that attitudes might differ from one another in terms of their strength, but only recently had the profound implications of this view been explored. Yet because investigators in the area were pursuing interesting but independent programs of research exploring different aspects of strength, there was little articulation of assumptions underlying the work, and little effort to establish a common research agenda. The goals of this book are to highlight these assumptions, to review the discoveries this work has produced, and to suggest directions for future work in the area. The chapter authors include individuals who have made significant contributions to the published literature and represent a diversity of perspectives on the topic. In addition to providing an overview of the broad area of attitude strength, particular chapters deal in depth with specific features of attitudes related to strength and integrate the diverse bodies of relevant theory and empirical evidence. The book will be of interest to graduate students initiating work on attitudes as well as to longstanding scholars in the field. Because of the many potential directions for application of work on attitude strength to amelioration of social problems, the book will be valuable to scholars in various applied disciplines such as political science, marketing, sociology, public opinion, and others studying attitudinal phenomena.
Author: F. Landis Markley Publisher: Springer ISBN: 1493908022 Category : Technology & Engineering Languages : en Pages : 501
Book Description
This book explores topics that are central to the field of spacecraft attitude determination and control. The authors provide rigorous theoretical derivations of significant algorithms accompanied by a generous amount of qualitative discussions of the subject matter. The book documents the development of the important concepts and methods in a manner accessible to practicing engineers, graduate-level engineering students and applied mathematicians. It includes detailed examples from actual mission designs to help ease the transition from theory to practice and also provides prototype algorithms that are readily available on the author’s website. Subject matter includes both theoretical derivations and practical implementation of spacecraft attitude determination and control systems. It provides detailed derivations for attitude kinematics and dynamics and provides detailed description of the most widely used attitude parameterization, the quaternion. This title also provides a thorough treatise of attitude dynamics including Jacobian elliptical functions. It is the first known book to provide detailed derivations and explanations of state attitude determination and gives readers real-world examples from actual working spacecraft missions. The subject matter is chosen to fill the void of existing textbooks and treatises, especially in state and dynamics attitude determination. MATLAB code of all examples will be provided through an external website.
Author: Anthony R. Pratkanis Publisher: Psychology Press ISBN: 131776658X Category : Psychology Languages : en Pages : 477
Book Description
Utilizing "new wave" research including new psychological theories, new statistical techniques, and a stronger methodology, this collection unites a diversity of recent research perspectives on attitudes and the psychological functions of an attitude. The objective of the editors was to bring together the bits and pieces of validated data into one systematic and adequate set of general principles leading to the view of attitudes as predictions. As the volume reformulates old concepts, explores new angles, and seeks a relationship among various sub-areas, it also shows improvements in the sophistication of research designs and methodologies, the specifications of variables, and the precision in defining concepts.
Author: Brandt W. Pryor Publisher: Corwin Press ISBN: 1412904463 Category : Education Languages : en Pages : 161
Book Description
The authors help educators to understand the how and why behind people's decisions, and to use this information to change attitudes and influence the behaviour of teachers, school staff and other members of their community.
Author: Tobias Vogel Publisher: Psychology Press ISBN: 1317715551 Category : Psychology Languages : en Pages : 308
Book Description
Providing the student with a comprehensive and accessible introduction to the basic issues in the psychological study of attitudes, this book includes topics such as attitude formation and change, functions of attitudes and attitude measurement.
Author: Greg Maio Publisher: SAGE ISBN: 1473916674 Category : Psychology Languages : en Pages : 570
Book Description
What are your attitudes on climate change? Do you have opinions on how political parties should be funded? Or indeed, celebrity misadventure? Written by two world-leading academics in the field of attitudes research, this textbook gets to the very heart of this fascinating and far-reaching field. In the 2nd Edition, Greg Maio and Geoffrey Haddock expand on how scientific methods have been used to better understand attitudes and how they change, with updates to reflect the most recent findings. With the aid of a few helpful metaphors, the text provides readers with a grasp of the fundamental concepts for understanding attitudes and an appreciation of the scientific challenges that lay ahead. With plenty of learning aids to help with revision and a new companion website, this textbook is a valuable resource for anyone interested in learning or teaching about attitudes. Key features of the new edition: Key Terms, Key Points and a Glossary Research Highlights that illustrate interesting and important case studies and their findings Useful recaps of ′What we have learned′ and ′What do you think?′ questions at the end of chapters to get students thinking A new Companion Website (study.sagepub.com/maiohaddock) with useful material for both instructors and students
Author: Kevin Everett FitzMaurice Publisher: FitzMaurice Publishers ISBN: 1878693220 Category : Body, Mind & Spirit Languages : en Pages : 185
Book Description
“He is an independent thinker and I would advise you to read some of his books, particularly Attitude Is All You Need! It will help you control your anxiety and overcome other emotional problems”—Albert Ellis, Ph.D. The founder of Rational Emotive Behavior Therapy (REBT), Albert Ellis, was voted the second-most influential psychologist of all time by the American Psychological Association (APA). Dr. Ellis devoted a chapter to Attitude Is All You Need! in his book How to Control Your Anxiety Before It Controls You. To be concise, the book is about Attitude Power (AP). From reading it, you will discover how to increase your Attitude Power, and how to decrease your attitude weaknesses and deficiencies. Don’t you think the time and energy spent on improving your mental health is worth the benefits to your relationships and career?
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Author: Ted Rall
Author: Steven Brough
Author: Richard E. Petty
Author: Jeffrey Gitomer
Author: F. Landis Markley
Author: Anthony R. Pratkanis
Author: Brandt W. Pryor
Author: Tobias Vogel
Author: Greg Maio
Author: Kevin Everett FitzMaurice