Author: Zoe Griffin Publisher: Kings Road Publishing ISBN: 1782190112 Category : Business & Economics Languages : en Pages : 304
Book Description
The Sunday Mirror's former showbiz gossip columnist, Zoe Griffin, explains how she quit her job and started a blog in order to work less and earn more.
Author: Areva Martin Publisher: Center Street ISBN: 1478989866 Category : Business & Economics Languages : en Pages : 234
Book Description
What if you could get in front of millions of prospects with the avid endorsement of famous influencers -- without spending a dime? It's happening right in front of you every day. Guest experts on TV, radio, podcasts, blogs, and live streaming are getting local and national exposure for their business and brand that they could never have afforded to reach with ads. For a decade, Areva Martin has used the media to build a huge platform that expanded the influence and power of her brand exponentially. Media appearances on Dr. Phil, Anderson Cooper 360, The Doctors, CNN, MSNBC, FOX, and more have virtually eliminated the need of a marketing budget for her thriving law firm and non-profit organization, while securing her place as one of America's most sought after thought leaders. In Make It Rain! Areva breaks the silence to reveal what insiders know about the power of media appearances to revolutionize a business and brand and get your core message out to the people who need it most. You'll learn how to: Match your brand to the right audience and media venues Craft pitches producers can't resist Jump on breaking news shows Pivot and speak in soundbites like the pros Amplify every interview with social media Turn appearances into platform and become a rainmaker Never before have there been more ways to build a presence that matters. Whether you are the executive of a corporation, the author of an upcoming book, the owner of a rapidly growing small business, or the public face of a local nonprofit or association, if you have a business to build or people you want to help, nothing beats using the media to create the visibility, influence, and power you need. Are you ready to Make It Rain!?
Author: Amy R. Hofer Publisher: Bloomsbury Publishing USA ISBN: 1440841675 Category : Language Arts & Disciplines Languages : en Pages : 273
Book Description
Provides information literacy practitioners with a thorough exploration of how threshold concepts can be applied to information literacy, identifying important elements and connections between each concept, and relating theory to practical methods that can transform how librarians teach. A model that emerged from the Enhancing Teaching-Learning Environments project in Great Britain, threshold concepts are those transformative core ideas and processes in a given discipline that define the ways of thinking and practicing shared by experts. Once a learner grasps a threshold concept, new pathways to understanding and learning are opened up. The authors of this book provide readers with both a substantial introduction to and a working knowledge of this emerging theory and then describe how it can be adapted for local information literacy instruction contexts. Five threshold concepts are presented and covered in depth within the context of how they relate and connect to each other. The chapters offer an in-depth explanation of the threshold concepts model and identify how it relates to various disciplines (and our own discipline, information science) and to the understandings we want our students to acquire. This text will benefit readers in these primary audiences: academic librarians involved with information literacy efforts at their institutions, faculty teaching in higher education, upper-level college administrators involved in academic accreditation, and high school librarians working with college-bound students.
Author: Gaby Dunn Publisher: Simon and Schuster ISBN: 150117634X Category : Business & Economics Languages : en Pages : 304
Book Description
“Humorous and forthright...[Gaby] Dunn makes facing money issues seem not only palatable but possibly even fun....Dunn’s book delivers.” —Publishers Weekly The beloved writer-comedian expands on his popular podcast with an engaging and empowering financial literacy book for Millennials and Gen Z. In the first episode of his Bad With Money podcast, Gaby Dunn asked patrons at a coffee shop two questions: First, what’s your favorite sex position? Everyone was game to answer, even the barista. Then, she asked how much money was in their bank accounts. People were aghast. “That’s a very personal question,” they insisted. And therein lies the problem. Dunn argues that our inability to speak honestly about money is our #1 barrier to understanding it, leading us to feel alone, ashamed, and anxious, which in turns makes us feel even more overwhelmed by it. In Bad With Money, he reveals the legitimate, systemic reasons behind our feeling of helplessness when it comes to personal finance, demystifying the many signposts on the road to getting our financial sh*t together, like how to choose an insurance plan or buy a car, sign up for a credit card or take out student loans. He speaks directly to her audience, offering advice on how to make that #freelancelyfe work for you, navigate money while you date, and budget without becoming a Nobel-winning economist overnight. Even a topic as notoriously dry as money becomes hilarious and engaging in the hands of Dunn, who weaves his own stories with the perspectives of various comedians, artists, students, and more, arguing that—even without selling our bodies to science or suffering the indignity of snobby thrift shop buyers—we can all start taking control of our financial futures.
Author: Gary A. Freitas Publisher: Austin Macauley Publishers ISBN: 1638291624 Category : Technology & Engineering Languages : en Pages : 243
Book Description
As we approach 2050, it is projected that human consciousness will encounter a superior intelligence for the very first time: artificial machine intelligence. It is important for us to understand the evolutionary impact of this event, but also that we are being altered from the inside out for the singularity to arise. Are we ready? Will we be adaptive? How will we change? The Coming Singularity explores the psychological impact of the changes coming our way and the many adaptations we will have to make. We are transitioning to a world of one degree of separation, with only the illusion of privacy, autonomy and anonymity. All of us are undergoing a transition to an electronic identity, one that can reach back and change the real you. The question going forward will be, who is the real you? A cluster of psychological symptoms are evolving from our technology interface––Identity Diffusion. Its key feature is the de-realization of life. Direct brain-to-technology interfaces will soon render our brains an open-source forum. We need to discuss who is in there and why! The impact of e-technology on human identity will be profound, but it is also a prerequisite for machine intelligence to arise. We need to discuss this. We humans reside in complex, dynamical networks. The goal of artificial intelligence will be to evolve and stabilize these networks. And we may not be the priority.
Author: Brooke Erin Duffy Publisher: Yale University Press ISBN: 0300227663 Category : Social Science Languages : en Pages : 279
Book Description
An illuminating investigation into a class of enterprising women aspiring to “make it” in the social media economy but often finding only unpaid work Profound transformations in our digital society have brought many enterprising women to social media platforms—from blogs to YouTube to Instagram—in hopes of channeling their talents into fulfilling careers. In this eye-opening book, Brooke Erin Duffy draws much-needed attention to the gap between the handful who find lucrative careers and the rest, whose “passion projects” amount to free work for corporate brands. Drawing on interviews and fieldwork, Duffy offers fascinating insights into the work and lives of fashion bloggers, beauty vloggers, and designers. She connects the activities of these women to larger shifts in unpaid and gendered labor, offering a lens through which to understand, anticipate, and critique broader transformations in the creative economy. At a moment when social media offer the rousing assurance that anyone can “make it”—and stand out among freelancers, temps, and gig workers—Duffy asks us all to consider the stakes of not getting paid to do what you love.
Author: Stephanie Taylor Publisher: Springer ISBN: 3319660381 Category : Social Science Languages : en Pages : 350
Book Description
This critical, international and interdisciplinary edited collection investigates the new normal of work and employment, presenting research on the experience of the workers themselves. The collection explores the formation of contemporary worker subjects, and the privilege or disadvantage in play around gender, class, age and national location within the global workforce. Organised around the three areas of: creative working, digital working lives, and transitions and transformations, its fifteen chapters examine in detail the emerging norms of work and work activities in a range of occupations and locations. It also investigates the coping strategies adopted by workers to manage novel difficulties and life circumstances, and their understandings of the possibilities, trajectories, mobilities, identities and potential rewards of their work situations. This book will appeal to a wide range of audiences, including students and academics of the sociology of work and labor history, and those interested in understanding the implications of the ‘new normal’ of work and employment.
Author: Joanne McNeil Publisher: MCD ISBN: 0374716323 Category : Computers Languages : en Pages : 163
Book Description
One of Esquire’s Best Books to Elevate Your Reading List in 2020, , and a OneZero Best Tech Book of 2020. Named one of the 100 Notable books of 2020 by the End of the World Review. A concise but wide-ranging personal history of the internet from—for the first time—the point of view of the user In a shockingly short amount of time, the internet has bound people around the world together and torn us apart and changed not just the way we communicate but who we are and who we can be. It has created a new, unprecedented cultural space that we are all a part of—even if we don’t participate, that is how we participate—but by which we’re continually surprised, betrayed, enriched, befuddled. We have churned through platforms and technologies and in turn been churned by them. And yet, the internet is us and always has been. In Lurking, Joanne McNeil digs deep and identifies the primary (if sometimes contradictory) concerns of people online: searching, safety, privacy, identity, community, anonymity, and visibility. She charts what it is that brought people online and what keeps us here even as the social equations of digital life—what we’re made to trade, knowingly or otherwise, for the benefits of the internet—have shifted radically beneath us. It is a story we are accustomed to hearing as tales of entrepreneurs and visionaries and dynamic and powerful corporations, but there is a more profound, intimate story that hasn’t yet been told. Long one of the most incisive, ferociously intelligent, and widely respected cultural critics online, McNeil here establishes a singular vision of who we are now, tells the stories of how we became us, and helps us start to figure out what we do now.
Author: Sara McCorquodale Publisher: Bloomsbury Publishing ISBN: 147297199X Category : Business & Economics Languages : en Pages : 225
Book Description
Highly Commended by the 2020 Business Book Awards Digital influencing is one of the most exciting and disruptive new media industries, forecast to be worth over £10bn by 2020. Influencers now dominate the digital world and, when it comes to growth, they are consistently outperforming traditional media and brand advertising. Despite their prominence, digital influencers continue to be misunderstood and undervalued by many people, as those charged with incorporating the influencer space into their digital strategy rarely comprehend how this extremely powerful industry works. As one of the leading authorities on the influencer space, Sara McCorquodale demystifies exactly how it operates, as she interrogates the phenomenon, analyses its problems and forecasts its future. Influence draws upon first-hand interviews with world-renowned influencers, providing an invaluable insight into the inner-workings of digital culture and how it can best be used as an effective marketing and branding platform. This compelling guide on how to effectively identify and utilise the power of influencers is a must-read for anyone who wants their business to succeed and prosper online.
Author: Stuart Cunningham Publisher: NYU Press ISBN: 1479890286 Category : Business & Economics Languages : en Pages : 364
Book Description
Winner, 2020 Outstanding Book Award, given by the International Communication Association Honorable Mention, 2020 Nancy Baym Book Award, given by the Association of Internet Researchers How the transformation of social media platforms and user-experience have redefined the entertainment industry In a little over a decade, competing social media platforms, including YouTube, Facebook, Twitter, Instagram, and Snapchat, have given rise to a new creative industry: social media entertainment. Operating at the intersection of the entertainment and interactivity, communication and content industries, social media entertainment creators have harnessed these platforms to generate new kinds of content separate from the century-long model of intellectual property control in the traditional entertainment industry. Social media entertainment has expanded rapidly and the traditional entertainment industry has been forced to cede significant power and influence to content creators, their fans, and subscribers. Digital platforms have created a natural market for embedded advertising, changing the worlds of marketing and communication in their wake. Combined, these factors have produced new, radically shifting demands on the entertainment industry, posing new challenges for screen regimes, media scholars, industry professionals, content creators, and audiences alike. Stuart Cunningham and David Craig chronicle the rise of social media entertainment and its impact on media consumption and production. A massive, industry-defining study with insight from over 100 industry insiders, Social Media Entertainment explores the latest transformations in the entertainment industry in this time of digital disruption.
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Author: Zoe Griffin
Author: Areva Martin
Author: Amy R. Hofer
Author: Gaby Dunn
Author: Gary A. Freitas
Author: Brooke Erin Duffy
Author: Stephanie Taylor
Author: Joanne McNeil
Author: Sara McCorquodale
Author: Stuart Cunningham