Helvetica

Author: Lars Müller
Publisher: Springer Science & Business Media
ISBN: 9783037780466
Category : Political Science
Languages : en
Pages : 262

Book Description
An ode to the beloved typeface Helvetica is a sans-serif typeface. It is simple and clean, and commonly seen in advertising, signage, and literature. The R has a curved leg, and the i and j have square dots. The Q has a straight angled tail, and the counterforms inside the O, Q, and C are oval. It is an all-purpose type design that can deliver practically any message clearly and efficiently. It is one of the most popular typefaces of all time. Helvetica: Homage to a Typeface presents 400 examples of Helvetica in action, selected from two diametrically opposed worlds. Superb applications by renowned designers are juxtaposed with an anonymous collection of ugly, ingenious, charming, and hair-raising samples of its use.

Helvetica Forever

Author: Axel Langer
Publisher: Lars Muller Publishers
ISBN:
Category : Antiques & Collectibles
Languages : en
Pages : 168

Book Description
Designed in 1957, the Helvetica font is an icon of Swiss graphic design, which was a model of sober, functional communication throughout the world in the 1950s & 60s. This text retraces Helvetica's 50-year history, compares it to the well-known sans serif fonts of the 20th century, & examines the phenomenon of its unparalleled spread.

Just My Type

Author: Simon Garfield
Publisher: Profile Books
ISBN: 1847652921
Category : Reference
Languages : en
Pages : 352

Book Description
Just My Type is not just a font book, but a book of stories. About how Helvetica and Comic Sans took over the world. About why Barack Obama opted for Gotham, while Amy Winehouse found her soul in 30s Art Deco. About the great originators of type, from Baskerville to Zapf, or people like Neville Brody who threw out the rulebook, or Margaret Calvert, who invented the motorway signs that are used from Watford Gap to Abu Dhabi. About the pivotal moment when fonts left the world of Letraset and were loaded onto computers ... and typefaces became something we realised we all have an opinion about. As the Sunday Times review put it, the book is 'a kind of Eats, Shoots and Leaves for letters, revealing the extent to which fonts are not only shaped by but also define the world in which we live.' This edition is available with both black and silver covers.

Typeset in the Future

Author: Dave Addey
Publisher: Abrams
ISBN: 168335334X
Category : Design
Languages : en
Pages : 274

Book Description
A designer’s deep dive into seven science fiction films, filled with “gloriously esoteric nerdery [and] observations as witty as they are keen” (Wired). In Typeset in the Future, blogger and designer Dave Addey invites sci-fi movie fans on a journey through seven genre-defining classics, discovering how they create compelling visions of the future through typography and design. The book delves deep into 2001: A Space Odyssey, Star Trek: The Motion Picture, Alien, Blade Runner, Total Recall, WALL·E, and Moon, studying the design tricks and inspirations that make each film transcend mere celluloid and become a believable reality. These studies are illustrated by film stills, concept art, type specimens, and ephemera, plus original interviews with Mike Okuda (Star Trek), Paul Verhoeven (Total Recall), and Ralph Eggleston and Craig Foster (Pixar). Typeset in the Future is an obsessively geeky study of how classic sci-fi movies draw us in to their imagined worlds.

100 Years of Swiss Graphic Design

Author: Christian Brändle
Publisher: Lars Muller Publishers
ISBN: 9783037783993
Category : Graphic arts
Languages : en
Pages : 0

Book Description
This title takes a fresh look at Swiss typography and photo-graphics, posters, corporate image design, book design, journalism, and typefaces over the past hundred years. With illuminating essays by prominent experts in the field and captivating illustrations, this book presents the diversity of contemporary visual design while also tracing the fine lines of tradition that connect the work of different periods.

Swiss Graphic Design

Author: Richard Hollis
Publisher: Yale University Press
ISBN: 9780300106763
Category : Design
Languages : en
Pages : 288

Book Description
Originally published: London: Laurence King Pub., 2006.

The Complete Manual of Typography

Author: James Felici
Publisher: Adobe Press
ISBN: 9780321773265
Category : Design
Languages : en
Pages : 374

Book Description
This book is about how type should look and how to make it look that way--in other words, how to set type like a professional. It explains in practical terms how to use today's digital tools to achieve the secret of good design: well set type. An essential reference for anyone who works with type: designers, print production professionals, and corporate communications managers can go to straight to the index to find focused answers to specific questions, while educators and students can read it as a text book from cover to cover.

Lettering & Type: Creating Letters and Designing Typefaces

Author: Bruce Willen
Publisher: Princeton Architectural Press
ISBN: 9781568987651
Category : Architecture
Languages : en
Pages : 150

Book Description
A guide to type design and lettering that includes relevant theory, history, explanatory diagrams, exercises, photographs, and illustrations, and features interviews with various designers, artists, and illustrators.

Willem Sandberg

Author: Ank Leeuw-Marcar
Publisher:
ISBN: 9789078088738
Category : Art
Languages : en
Pages : 0

Book Description
"In this book, which is compiled from interviews taken more than 30 years ago, Sandberg looks back on his life, particularly on the period from around 1945 until 1970, during which he was active as a typographic designer and as director of the Stedelijt Museum in Amsterdam ... The basic material for the book is the interviews that art critic Paul Aletrino held in the years 1970-1971 with Sandberg for the VARA radio "Staalkaart" [augmented by other sources including] the documentary biography that Ad Petersen and Pieter Brattinga made in 1975 on the occasion of the Erasmus prize, which was awarded to Sandberg ... In 1981 I was given the task to compile this book from the material that been collected. I arranged from the chapters according to the most important themes which were raised in the interviews. In addition, I turned the spoken language of Sandberg into reading language and reflected as faithfully as possible his own word usage. The text was authorised by Sandberg for the first edition ..."-- Excerpted from the author's introduction.

Transforming Type

Author: Barbara Brownie
Publisher: Bloomsbury Publishing
ISBN: 0857856332
Category : Design
Languages : en
Pages : 135

Book Description
Transforming Type both provides a survey of contemporary practice in kinetic (moving) type, and puts forward a typology and theoretical framework for understanding moving type.