Graphic Design Theory

Author: Helen Armstrong
Publisher: Chronicle Books
ISBN: 1616891238
Category : Design
Languages : en
Pages : 153

Book Description
Graphic Design Theory is organized in three sections: "Creating the Field" traces the evolution of graphic design over the course of the early 1900s, including influential avant-garde ideas of futurism, constructivism, and the Bauhaus; "Building on Success" covers the mid- to late twentieth century and considers the International Style, modernism, and postmodernism; and "Mapping the Future" opens at the end of the last century and includes current discussions on legibility, social responsibility, and new media. Striking color images illustrate each of the movements discussed and demonstrate the ongoing relationship between theory and practice. A brief commentary prefaces each text, providing a cultural and historical framework through which the work can be evaluated. Authors include such influential designers as Herbert Bayer, L'szlo Moholy-Nagy, Karl Gerstner, Katherine McCoy, Michael Rock, Lev Manovich, Ellen Lupton, and Lorraine Wild. Additional features include a timeline, glossary, and bibliography for further reading. A must-have survey for graduate and undergraduate courses in design history, theory, and contemporary issues, Graphic Design Theory invites designers and interested readers of all levels to plunge into the world of design discourse.

Digital Design Theory

Author: Helen Armstrong
Publisher: Chronicle Books
ISBN: 1616894954
Category : Design
Languages : en
Pages : 156

Book Description
Digital Design Theory bridges the gap between the discourse of print design and interactive experience by examining the impact of computation on the field of design. As graphic design moves from the creation of closed, static objects to the development of open, interactive frameworks, designers seek to understand their own rapidly shifting profession. Helen Armstrong's carefully curated introduction to groundbreaking primary texts, from the 1960s to the present, provides the background necessary for an understanding of digital design vocabulary and thought. Accessible essays from designers and programmers are by influential figures such as Ladislav Sutnar, Bruno Munari, Wim Crouwel, Sol LeWitt, Muriel Cooper, Zuzana Licko, Rudy VanderLans, John Maeda, Paola Antonelli, Luna Maurer, and Keetra Dean Dixon. Their topics range from graphic design's fascination with programmatic design, to early strivings for an authentic digital aesthetic, to the move from object-based design and to experience-based design. Accompanying commentary assesses the relevance of each excerpt to the working and intellectual life of designers.

Graphic Design Theory

Author: Meredith Davis
Publisher:
ISBN: 9780500290491
Category : Commercial art
Languages : en
Pages : 0

Book Description
Meredith Davis draws on her many years' experience teaching graphic design students to explain complex theories with total clarity, encouraging readers to evaluate existing design work critically, and to use theoretical frameworks to enhance their own studio practice.

Digital Design for Print and Web

Author: John DiMarco
Publisher: John Wiley & Sons
ISBN: 0470639199
Category : Design
Languages : en
Pages : 405

Book Description
The all-inclusive guide—from theory to practice—for print and Web design Any well-conceived print or Web design features the dynamic interplay between visual artistry and technical skill. It becomes important, therefore, for the designer to cultivate an aesthetic eye as well as develop a high degree of computer savvy. By combining basic theory with hands-on technique, Digital Design for Print and Web takes the unique approach of uniting two subjects traditionally approached separately into one complete volume. As a result, you will gain a clearer understanding of the entire creative process, from project management to working with graphics to designing for print and, ultimately, the Web. In this book, you'll find: Full-color text and illustrated, step-by-step instruction supported by more than 75 video tutorials Coverage of professional software including the Adobe Creative Suite A wide variety of inspirational images from well-known designers Online full-length project assignments from entry level to advanced An ideal resource for design students or practitioners, Digital Design for Print and Web will show you to how to create more effectively and guide you on the path toward digital design mastery.

Digital Design Media

Author: William J. Mitchell
Publisher: John Wiley & Sons
ISBN: 9780471286660
Category : Architecture
Languages : en
Pages : 516

Book Description
In Digital Design Media, Second Edition, architects and related design professionals will find a complete conceptual guide to the multidimensional world of computer-aided design. In contrast to the many books that describe how to use particular programs (and which therefore go out of date very quickly), Digital Design Media constructs a lasting theoretical framework, which will make it easier to understand a great number of programs—existing and future—as a whole. Clear structure, numerous historical references, and hundreds of illustrations make this framework both accessible to the nontechnical professional and broadening for the experienced computer-aided designer. The book will be especially valuable to anyone who is ready to expand their work in CAD beyond production drafting systems. The new second edition adds chapters one merging technologies, such as the Internet, but the book’s original content is as valid as ever. Thousands of design students and practitioners have made this book a standard.

Introduction to Graphic Design Methodologies and Processes

Author: John Bowers
Publisher: John Wiley & Sons
ISBN: 1118157516
Category : Design
Languages : en
Pages : 149

Book Description
A concise, visually based introduction to graphic design methodologies Graphic design has emerged as a discipline complete with a body of scholarly literature devoted to its underlying theory. Introduction to Graphic Design Methodologies and Processes contributes to this expanding discourse by illustrating the value of qualitative and quantitative methodologies in guiding conceptual development in ways beyond those based on taste, style, and personal preference. Introduction to Graphic Design Methodologies and Processes: Introduces a range of practical methodologies pertinent to the interpreting, targeting, and creating of forms and messages Furthers the ability of designers by showing them how to design creatively, collaboratively, and strategically, and as a result, helps them move from form-makers to cultural participants—a transformative trend for design professionals Includes case studies with questions and answers contributed by a diverse group, including Second Story and Sol Sender As professional designers play more strategic roles, the need for material on design methodologies is growing. This concise, visually based introduction to the topic is the designer's definitive resource for defining their purpose, and producing work that is original, appropriate, responsible—and inspiring.

Modern Digital Design and Switching Theory

Author: Eugene D. Fabricius
Publisher: CRC Press
ISBN: 9780849342127
Category : Computers
Languages : en
Pages : 492

Book Description
Modern Digital Design and Switching Theory is an important text that focuses on promoting an understanding of digital logic and the computer programs used in the minimization of logic expressions. Several computer approaches are explained at an elementary level, including the Quine-McCluskey method as applied to single and multiple output functions, the Shannon expansion approach to multilevel logic, the Directed Search Algorithm, and the method of Consensus. Chapters 9 and 10 offer an introduction to current research in field programmable devices and multilevel logic synthesis. Chapter 9 covers more advanced topics in programmed logic devices, including techniques for input decoding and Field-Programmable Gate Arrays (FPGAs). Chapter 10 includes a discussion of boolean division, kernels and factoring, boolean tree structures, rectangle covering, binary decision diagrams, and if-then-else operators. Computer algorithms covered in these two chapters include weak division, iterative weak division, and kernel extraction by tabular methods and by rectangle covering theory. Modern Digital Design and Switching Theory is an excellent textbook for electrical and computer engineering students, in addition to a worthwhile reference for professionals working with integrated circuits.

Digital Design

Author: John F. Wakerly
Publisher: Prentice Hall
ISBN: 9780131760592
Category : Digital electronics
Languages : en
Pages : 0

Book Description
Appropriate for a first or second course in digital logic design. This newly revised book blends academic precision and practical experience in an authoritative introduction to basic principles of digital design and practical requirements in both board-level and VLSI systems. With over twenty years of experience in both industrial and university settings, the author covers the most widespread logic design practices while building a solid foundation of theoretical and engineering principles for students to use as they go forward in this fast moving field.

High-speed Digital Design

Author: Howard W. Johnson
Publisher:
ISBN: 9780133957242
Category : Technology & Engineering
Languages : en
Pages : 447

Book Description
Focused on the field of knowledge lying between digital and analog circuit theory, this new text will help engineers working with digital systems shorten their product development cycles and help fix their latest design problems. The scope of the material covered includes signal reflection, crosstalk, and noise problems which occur in high speed digital machines (above 10 megahertz). This volume will be of practical use to digital logic designers, staff and senior communications scientists, and all those interested in digital design.

Computational Design Methods and Technologies: Applications in CAD, CAM and CAE Education

Author: Gu, Ning
Publisher: IGI Global
ISBN: 1613501811
Category : Architecture
Languages : en
Pages : 488

Book Description
The emergence and adoption of computational technologies has significantly changed design and design education beyond the replacement of drawing boards with computers or pens and paper with computer-aided design (CAD), computer-aided manufacturing (CAM), and computer-aided engineering (CAE) applications. Computational Design Methods and Technologies: Applications in CAD, CAM and CAE Education explores state-of-the-art developments in computational design methods and their impact on contemporary design education. Readers will find case studies, empirical research findings, pedagogical theories, and reflections. Researchers, educators, designers, and developers will better understand how applying pedagogical research and reflection has influenced and will continue to transform the field in the future.