How to Win Campaigns

Author: Chris Rose
Publisher: Routledge
ISBN: 1136530819
Category : Business & Economics
Languages : en
Pages : 402

Book Description
How to Win Campaigns is a practical guide for creating and running successful campaigns. Written for the new campaigner and the experienced communicator alike, it explores what works (and what doesn't) and shows how to use principles and strategy in campaigning as a new form of public politics. Applicable to any issue and from any point of view, the book's key steps and tools provide models of motivation, analysis and communication structure. This fully revised and updated second edition includes the following new features: * Campaign Master Planner * Political Checklist * Motivational Values * Behaviour Change * Campaigning and the Climate Issue * Dealing With Disasters * Using Celebrities * Being Interesting * Brainstorming * Visual Narratives * A Strategy For Values, Behaviour, Politics and Opinion * Emergencies * Tame and Wicked Problems * How To Tell If You Are Winning * Plus all new case studies on - new media and the Obama campaign, the smoking ban, chemicals and health and greening Apple computers.

How to Win Campaigns

Author: Chris Rose
Publisher: Routledge
ISBN: 1136563865
Category : Nature
Languages : en
Pages : 256

Book Description
Written for the new campaigner and the experienced communicator alike, this is a comprehensive and systematic exploration of what works in campaigning, and a practical how-to guide for using principles and strategy in campaigning as a new form of public politics. Applicable to any issue and from any point of view, the book's 100 key steps and tools provide models of motivation, analysis and communication structure. Content includes how to begin a campaign, motivating people, research and development, issue mapping, planning using the campaign planning star, organizing communications including visual language, constructing campaign propositions, insight into news media, how to keep a campaign going, how to use old and new media and what to do and what not to do. The final chapter reviews the bigger picture, examining how campaigns became a form of politics. It also provides new research material on how issues mature and become 'norms', and the consequent problems for campaigning.

The Victory Lab

Author: Sasha Issenberg
Publisher: Crown
ISBN: 0307954803
Category : Political Science
Languages : en
Pages : 402

Book Description
UPDATED FOR THE 2016 ELECTION The book Politico calls “Moneyball for politics” shows how cutting-edge social science and analytics are reshaping the modern political campaign. Renegade thinkers are crashing the gates of a venerable American institution, shoving aside its so-called wise men and replacing them with a radical new data-driven order. We’ve seen it in sports, and now in The Victory Lab, journalist Sasha Issenberg tells the hidden story of the analytical revolution upending the way political campaigns are run in the 21st century. The Victory Lab follows the academics and maverick operatives rocking the war room and re-engineering a high-stakes industry previously run on little more than gut instinct and outdated assumptions. Armed with research from behavioural psychology and randomized experiments that treat voters as unwitting guinea pigs, the smartest campaigns now believe they know who you will vote for even before you do. Issenberg tracks these fascinating techniques—which include cutting edge persuasion experiments, innovative ways to mobilize voters, heavily researched electioneering methods—and shows how our most important figures, such as Barack Obama and Mitt Romney, are putting them to use with surprising skill and alacrity. Provocative, clear-eyed and energetically reported, The Victory Lab offers iconoclastic insights into political marketing, human decision-making, and the increasing power of analytics.

101 Ways to Win an Election

Author: Mark Pack
Publisher: Biteback Publishing
ISBN: 1785901699
Category : Political Science
Languages : en
Pages : 316

Book Description
In politics there are no prizes For second place. Luckily, seasoned campaign professionals Mark Pack and Edward Maxfield have distilled successful electoral tactics from around the globe into 101 bite-sized lessons to help steer you on the course to power. Learn how to pass the three-seconds test, why you should actually embrace online trolls, and why you must never, ever, forget the law of the left nostril. Packed with advice and practical tips, this new, fully updated third edition of the classic political guide reveals the insider secrets and skills you need to make sure you're in pole position on election day.

Re:imagining Change

Author: Patrick Reinsborough
Publisher: PM Press
ISBN: 162963395X
Category : Political Science
Languages : en
Pages : 317

Book Description
Re:Imagining Change provides resources, theory, hands-on tools, and illuminating case studies for the next generation of innovative change-makers. This unique book explores how culture, media, memes, and narrative intertwine with social change strategies, and offers practical methods to amplify progressive causes in the popular culture. Re:Imagining Change is an inspirational inside look at the trailblazing methodology developed by the Center for Story-based Strategy over fifteen years of their movement building partnerships. This practitioner’s guide is an impassioned call to innovate our strategies for confronting the escalating social and ecological crises of the twenty-first century. This new, expanded second edition includes updated examples from the frontlines of social movements and provides the reader with easy-to-use tools to change the stories they care about most.

Winning Political Campaigns

Author: William S. Bike
Publisher:
ISBN:
Category : Political Science
Languages : en
Pages : 296

Book Description
In his 15 years of reporting political campaigns, Bike witnessed mistakes that cost candidates not only their elections, but their credibility as well. He now explains how candidates can use creativity and hard work to avoid the mistakes. He offers specific, practical advice on such topics as advertising, alliances, campaign literature, comportment, debates, events, fieldwork, fundraising, the headquarters, legal issues, the media kit, organization, polling, research, and speeches. Annotation copyrighted by Book News, Inc., Portland, OR

Winning Your Election the Wellstone Way

Author: Jeff Blodgett
Publisher: U of Minnesota Press
ISBN: 1452929874
Category : Political Science
Languages : en
Pages : 374

Book Description
As the 2008 presidential race dominates political discussion and media coverage worldwide, thousands of lesser-known local contests are being hard-fought in our neighborhoods, cities, and states. Winning Your Election the Wellstone Way is based on the work of Wellstone Action, a leading-edge progressive training center that has instructed thousands of political activists, campaign managers, and volunteers, of whom more than two hundred have gone on to run for office and win. Jeff Blodgett and Bill Lofy analyze the crucial lessons learned from many successful (and several losing) campaigns and demystifies what it takes to run for—and win—a political seat. This companion guide to Politics the Wellstone Way, the best-selling introduction to political action, features the in-depth knowledge that campaigns need to take energy and engagement to the next level—getting elected. With detailed and informative examples from progressive campaigns at every level throughout the United States, Winning Your Election the Wellstone Way combines grassroots organizing with political strategy, articulating a bold populist agenda. If you have ever considered volunteering for a political candidate, working for a campaign, or even running for public office yourself, Winning Your Election the Wellstone Way is the key resource you need to devise a sophisticated, progressive, and successful strategy and, ultimately, affect people’s lives for the better.

Modern Political Campaigns

Author: Michael D. Cohen
Publisher: Rowman & Littlefield
ISBN: 1538153815
Category : Political Science
Languages : en
Pages : 205

Book Description
Modern Political Campaigns brings together academic, practical, and interviews to help understand how professionalism, technology, and speed have revolutionized elections, creating more voter-centric races for public office. Dr. Michael D. Cohen, a 20+ year veteran of working on, teaching, and writing about political campaigns take readers through how campaigns are organized, state-of-the-art tools of the trade, and how some of the most interesting people in politics got their big breaks. The book takes readers through clear-eyed chapters on parties and elections, campaign planning and management, fundraising, independent groups, vulnerability and opposition research, data and analytics, focus groups and polling, earned, paid and social media, and field operations. Finally, the book revisits the Permanent Campaign in terms of modern approaches to winning elections raising questions about today’s uniform preference for turnout over persuasion and what that means for our American democracy. Modern Political Campaigns will appeal to students and political activists interested in working in political campaigns. It is also a great read for anyone who wants to better understand the nuts and bolts of campaigns in practical terms from professionals, and the opportunities they provide all of us to be more engaged citizens and hold our leaders more accountable each Election Day.

How to Win an Election

Author: Quintus Tullius Cicero
Publisher: Princeton University Press
ISBN: 0691154082
Category : History
Languages : la
Pages : 126

Book Description
Presents an ancient Roman guide to campaigning for modern politicians. Presented in English and Latin.

How We Win

Author: George Lakey
Publisher: Melville House
ISBN: 161219754X
Category : Political Science
Languages : en
Pages : 241

Book Description
A lifetime of activist experience from a civil rights legend informs this playbook for building and conducting nonviolent direct action campaigns In an era of massive worldwide protests for racial and economic justice, it is important to remember that marching is only one way to take to the streets. Protest must be supplemented with the sustained direct action campaigns that are crucial to winning major reforms. Beginning as a trainer in the civil rights movement of the 1960s, George Lakey has spent decades helping direct action tactics flourish and succeed on the front lines of social change. Now, in this timely and down-to-earth guide, he passes the torch to a new generation of activists. Lakey looks to successful campaigns across the world to help us see what has worked, what hasn’t, and why: from choosing the right target to designing a creative campaign; from avoiding burnout within your group to building a movement of movements to achieve real progressive victories. Drawing on the experiences of a diverse set of ambitious change-makers, How We Win shows us the way to justice, peace, and a sustainable economy. This is what democracy looks like.