Everything but the Coffee

Everything but the Coffee PDF Author: Bryant Simon
Publisher: Univ of California Press
ISBN: 0520945174
Category : Social Science
Languages : en
Pages : 317

Book Description
Everything but the Coffee casts a fresh eye on the world's most famous coffee company, looking beyond baristas, movie cameos, and Paul McCartney CDs to understand what Starbucks can tell us about America. Bryant Simon visited hundreds of Starbucks around the world to ask, Why did Starbucks take hold so quickly with consumers? What did it seem to provide over and above a decent cup of coffee? Why at the moment of Starbucks' profit-generating peak did the company lose its way, leaving observers baffled about how it might regain its customers and its cultural significance? Everything but the Coffee probes the company's psychological, emotional, political, and sociological power to discover how Starbucks' explosive success and rapid deflation exemplify American culture at this historical moment. Most importantly, it shows that Starbucks speaks to a deeply felt American need for predictability and class standing, community and authenticity, revealing that Starbucks' appeal lies not in the product it sells but in the easily consumed identity it offers.

Everything But the Coffee

Everything But the Coffee PDF Author: Bryant Simon
Publisher: Univ of California Press
ISBN: 0520269926
Category : Business & Economics
Languages : en
Pages : 317

Book Description
“Simon knows more about Starbucks—and about why so many Americans find perfection in their lattes—than anyone. He connects our deepest desires to be good, smart, ethical consumers with our equally strong yearning to consume in an authentic way. Our coffee, Simon shows, is us.”—Sharon Zukin, author of Naked City

The Book of Coffee and Tea

The Book of Coffee and Tea PDF Author: Joel Schapira
Publisher: St. Martin's Griffin
ISBN: 1250113482
Category : Cooking
Languages : en
Pages : 336

Book Description
The Book of Coffee and Tea is a passionate guide to selecting, tasting, preparing, and serving the beverages caffeine connoisseurs can't live without. Written by acknowledged experts in the coffee-roasting and tea-importing business, this book will tell you everything you ever wanted to know about that beloved cup of joe (or orange pekoe), including how to: distinguish between Kona, Jamaican, Mocha, Java, and the other varieties of coffee; choose the method of brewing that's best for you; make the perfect cup of coffee at the ideal temperature, no mater which method you choose; recognize ginseng, oolong, Earl Grey Ceylon, and the myriad other types of tea; blend and prepare your own herbal teas at home; recognize quality and freshness; find the best coffee, tea, equipment, and accessories, using the completely updated mail order section. Rich with the lore, steeped in tradition, and brimming with expert information, this is the only book coffee and tea lovers will ever need.

But First, Coffee

But First, Coffee PDF Author: Sarah Darlington
Publisher:
ISBN: 9781719968317
Category : Fiction
Languages : en
Pages : 252

Book Description
Ready to expand her coffee empire, Lana Bitterman does what any smart and fierce CEO would do-- she decides to promote the highest selling barista in her company. Joe Coffee. But Joe Coffee isn't just a handsome barista with a great name. He also inexplicably has an engineering degree from MIT and an almost-degree from Harvard Law.The more Lana researches Joe, the deeper into his past she falls. And from the moment he walks into her office, she knows she wants him.Not just as an employee.As more.But little does she know, Joe has more secrets than a few unexplained degrees. He's there because he was sent there.

Before the Coffee Gets Cold

Before the Coffee Gets Cold PDF Author: Toshikazu Kawaguchi
Publisher: Harlequin
ISBN: 1488077215
Category : Fiction
Languages : en
Pages : 229

Book Description
PREORDER YOUR COPY OF BEFORE WE FORGET KINDNESS, the fifth book in the best-selling and much loved series, NOW! *NOW AN LA TIMES BESTSELLER* *OVER ONE MILLION COPIES SOLD* *AN INTERNATIONAL BESTSELLER* If you could go back in time, who would you want to meet? In a small back alley of Tokyo, there is a café that has been serving carefully brewed coffee for more than one hundred years. Local legend says that this shop offers something else besides coffee—the chance to travel back in time. Over the course of one summer, four customers visit the café in the hopes of making that journey. But time travel isn’t so simple, and there are rules that must be followed. Most important, the trip can last only as long as it takes for the coffee to get cold. Heartwarming, wistful, mysterious and delightfully quirky, Toshikazu Kawaguchi’s internationally bestselling novel explores the age-old question: What would you change if you could travel back in time? Meet more wonderful characters in the rest of the captivating Before the Coffee Gets Cold series: Tales from the Cafe Before Your Memory Fades Before We Say Goodbye And the upcoming BEFORE WE FORGET KINDESS

The Little Coffee Know-It-All

The Little Coffee Know-It-All PDF Author: Shawn Steiman
Publisher:
ISBN: 1631590537
Category : Cooking
Languages : en
Pages : 131

Book Description
"In The Little Coffee Know-It-All, Shawn Steiman, Hawaii's own "Doctor Coffee," provides and advanced degree in all things coffee in a fun, playful but scientifically rigorous manner"--

Uncommon Grounds

Uncommon Grounds PDF Author: Mark Pendergrast
Publisher: Basic Books
ISBN: 0465024041
Category : Cooking
Languages : en
Pages : 474

Book Description
The definitive history of the world's most popular drug. Uncommon Grounds tells the story of coffee from its discovery on a hill in ancient Abyssinia to the advent of Starbucks. Mark Pendergrast reviews the dramatic changes in coffee culture over the past decade, from the disastrous "Coffee Crisis" that caused global prices to plummet to the rise of the Fair Trade movement and the "third-wave" of quality-obsessed coffee connoisseurs. As the scope of coffee culture continues to expand, Uncommon Grounds remains more than ever a brilliantly entertaining guide to the currents of one of the world's favorite beverages.

All About Coffee

All About Coffee PDF Author: William Harrison Ukers
Publisher:
ISBN:
Category : Coffee
Languages : en
Pages : 870

Book Description
The evolution of a cup of coffee; Dealing with the etymology of coffee; History of coffee propagation; Early history of coffee drinking; Introduction of coffee into Western Europe; Beginnings of coffee in France; Introduction of coffee into England, Holland, Germany; Telling how coffee came to Vienna; Coffee houses to oud London; History on the early parisian coffee houses; Introduction of coffe into North America; History of coffe in old New York, Philadelphia; Botany of the coffe plant; Microscopy of the coffee fruit; Chemistry of the coffee bean; Pharmacology of the coffee drink; Commercial coffee of the world; Cultivation of the coffee plant; Preparing green coffee por market; Production and consumption of coffee; How green coffes are bought and sold; Green and boasted coffee characteristics; Factory preparation of roasted coffee; Wholesale merchandising of coffee; Retail merchandising of roasted coffee; Short history of coffee advertising; Coffee trade in the United States; Development of the green roasted coffee; Some big men and notable achievements; History of coffee in literature; Evolution of coffee apparatus; Worl's coffee manners and customs.
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