Backpacker

Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 112

Book Description
Backpacker brings the outdoors straight to the reader's doorstep, inspiring and enabling them to go more places and enjoy nature more often. The authority on active adventure, Backpacker is the world's first GPS-enabled magazine, and the only magazine whose editors personally test the hiking trails, camping gear, and survival tips they publish. Backpacker's Editors' Choice Awards, an industry honor recognizing design, feature and product innovation, has become the gold standard against which all other outdoor-industry awards are measured.

Mini Babybel

Author: Jean-Francois Mallet
Publisher: Jacqui Small
ISBN: 9781909342699
Category : Cooking
Languages : en
Pages : 0

Book Description
Babybel is the famous round cheese, coated in red wax, loved by millions. This fun little book - shaped just like a Mini Babybel - takes this classic lunch-box staple and transforms it in inventive ways, giving it a starring role in 25 original, flavor-packed recipes. Babybel wrapped in aubergine/eggplant with rosemary Baked pears with Babybel and hazelnuts Tomato and Babybel tart Babybel potato and pumpkin soup Chicken salad with fried Babybel chunks Melting Babybel fritters with tomato salsa Bacon-wrapped Babybel with a rocket/arugula and orange salad Babybel andartichoke hotpot Oven-baked Babybel open sandwiches Babybel and beef skewers with satay sauce Babybel Panini with ham and sage Potato and Babybel turnover with mustard Mini burgers with Babybel and cream cheese Brioche toasted sandwiches with Babybel, tomato and ham Babybel fondue for the little ones Babybel raclette with vegetables Babybel in pastry with cherry jam/jelly Babybel and cumin boreks Rump steak with Babybel and oregano Baked potatoes with prosciutto and Babybel Rolled pork stuffed with Babybel and chorizo Babybel risotto Lamb cutlets with Babybel Stuffed tomatoes with olive tapenade and Babybel Skewers of beef with Babybel and red onion

And Now a Few Laughs from Our Sponsor

Author: Larry Oakner
Publisher: John Wiley & Sons
ISBN: 047126329X
Category : Business & Economics
Languages : en
Pages : 239

Book Description
Das Beste aus 50 Jahren Radiowerbung! "And Now A Few Laughs from Our Sponsor" gibt einen fundierten Einblick in die erfolgreichsten und unterhaltsamsten Radiowerbespots der letzen 50 Jahre. Präsentiert von Altmeister Larry Oakner. Umfangreiche Interviews mit Kundenbetreuern, Kunden, Produzenten und Schauspielern vermitteln nicht nur eine einzigartige Sichtweise über die Gestaltung humorvoller Radiowerbespots, sondern machen auch deutlich, worauf es bei einer unvergesslichen und effektiven Werbekampagne wirklich ankommt. Mit Begleit-CD. Sie enthält die Originalaufnahmen der im Buch besprochenen Werbesendungen. Dieses Buch zeigt jedem Werbeprofi, wie er 60 Sekunden Sendezeit optimal nutzt, um beim Verbraucher einen bleibenden Eindruck zu hinterlassen und ihn für sich zu gewinnen. "And Now A Few Laughs from Our Sponsor" unterscheidet sich massiv von Konkurrenzwerken, denn es enthält wichtige Lektionen, wie man die Aufmerksamkeit von Verbrauchern gewinnt. Dadurch wird es zur absoluten Pflichtlektüre für alle Fachleute im Bereich Radiowerbung und Copywriting. Demonstriert bedeutende Beispiele, in denen sich Werbung mit Parodie, Popkultur und Comedy verbindet. Ein neuer Band aus der ausgesprochen erfolgreichen 'Adweek'-Reihe.

The Copywriter's Toolkit

Author: Margo Berman
Publisher: John Wiley & Sons
ISBN: 1444360817
Category : Social Science
Languages : en
Pages : 400

Book Description
Written from a real-world perspective by an award-winning copywriter/producer/director, this comprehensive guide is what every writer needs to create powerful, strategic ad copy. Focusing on strategy, technique, and the skills needed to write for different media, The Copywriter’s Toolkit book will sharpen your copywriting skills whatever your level. Introduces essential conceptual strategies and key writing techniques for result-driven copy Provides practical advice on writing for specific media including: print, radio, TV, websites, blogs, social media, ambient, digital, direct mail, product packaging, and viral marketing Covers all areas of copy development: on-strategy and on-target messaging; headline and slogan creation; brand personality and tone of voice; broadcast production conceptualization and print / digital typesetting consideration Presents innovative visual examples from exciting multimedia campaigns, comments from copywriters at world-renowned agencies, inspiring radio scripts, TV scripts and storyboards, effective blog posts, imaginative package copy, and more Shares invaluable writing tips and insights from award-winning copywriters currently at global agencies Includes supplementary website an instructor’s manual, sample syllabus, PowerPoint presentations, and creative assignments, as well as student study aids, flashcards, podcasts and/or webinars by the author, and links to sample and featured campaigns, agencies, and related videos

The Cholesterol Counter

Author: Annette B. Natow
Publisher: Jo Ann Heslin
ISBN: 9781416509851
Category : Health & Fitness
Languages : en
Pages : 804

Book Description
Lists the cholesterol, calorie, and fiber content of more than twenty thousand food items, from restaurant meals to organic dishes; outlines ways to lower cholesterol; and provides information on how to prevent heart disease. --

The Fat Counter

Author: Annette B. Natow
Publisher: Simon and Schuster
ISBN: 1416509860
Category : Health & Fitness
Languages : en
Pages : 820

Book Description
Celebrating 20 years in print, this invaluable guide shows readers how to reduce fat intake, lose weight, and protect their health. It contains the most up-to-date listings for restaurant chains and take-out foods as well as the latest news on trans fats, food labels, and more. Reissue.

The Calorie Counter

Author: Annette B. Natow
Publisher: Simon and Schuster
ISBN: 1416509828
Category : Health & Fitness
Languages : en
Pages : 690

Book Description
Now updated with calorie counts for more than 20,000 foods, "The Calorie Counter" can help readers balance the number of calories they eat with the number of calories they burn, discover effective ways to burn calories, and determine how many calories are needed on a daily basis to keep their bodies running properly. Original.

The Calorie Counter, 5th Edition

Author: Jo-Ann Heslin
Publisher: Simon and Schuster
ISBN: 1416566678
Category : Health & Fitness
Languages : en
Pages : 724

Book Description
Health.

The Whole Fromage

Author: Kathe Lison
Publisher: Crown
ISBN: 0307452077
Category : Cooking
Languages : en
Pages : 290

Book Description
An Amazon 2013 Best of the Year Pick The French, sans doute, love their fromages. And there’s much to love: hundreds of gloriously pungent varieties—crumbly, creamy, buttery, even shot through with bottle-green mold. So many varieties, in fact, that the aspiring gourmand may wonder: How does one make sense of it all? In The Whole Fromage, Kathe Lison sets out to learn what makes French cheese so remarkable—why France is the “Cheese Mother Ship,” in the words of one American expert. Her journey takes her to cheese caves tucked within the craggy volcanic rock of Auvergne, to a centuries-old monastery in the French Alps, and to the farmlands that keep cheesemaking traditions alive. She meets the dairy scientists, shepherds, and affineurs who make up the world of modern French cheese, and whose lifestyles and philosophies are as varied and flavorful as the delicacies they produce. Most delicious of all, she meets the cheeses themselves—from spruce-wrapped Mont d’Or, so gooey it’s best eaten with a spoon; to luminous Beaufort, redolent of Alpine grasses and wildflowers, a single round of which can weigh as much as a Saint Bernard; to Camembert, invented in Normandy but beloved and imitated across the world. With writing as piquant and rich as a well-aged Roquefort, as charming as a tender springtime chèvre, and yet as unsentimental as a stinky Maroilles, The Whole Fromage is a tasty exploration of one of the great culinary treasures of France.

The Complete Food Counter, 3rd Edition

Author: Annette B. Natow
Publisher: Simon and Schuster
ISBN: 141656666X
Category : Health & Fitness
Languages : en
Pages : 739

Book Description
Whether counting carbs, protein, or fat, readers are sure to value this authoritative guide to the nutritional content of nearly every food item available. Now fully updated and expanded. Reissue.