Effectual Entrepreneurship

Author: Stuart Read
Publisher: Taylor & Francis
ISBN: 1317410327
Category : Business & Economics
Languages : en
Pages : 325

Book Description
What are you waiting for? Whether you’re dreaming about starting a business, learning about entrepreneurship or on the brink of creating a new opportunity right now, don’t wait. Open this updated bestseller. Inside you’ll find everything you need, including: a new and popular way to learn about and to practice entrepreneurship. new practical exercises, questions and activities for each step in your process. specific principles derived from the methods of expert entrepreneurs. over seventy updated case briefs of entrepreneurs across industries, locations and time. new applications to social entrepreneurship, technology and to large enterprises. plentiful connections to current and foundational research in the field (Research Roots) brand new chapter on "The Ask" - strategies for initiating the process of co-creating with partners data that will challenge conventional entrepreneurship wisdom a broader perspective on the science of entrepreneurship In this vibrant updated edition, you will find these ideas presented in the concise, modular, graphical form made popular in the first edition, perfect for those learning to be entrepreneurs or those already in the thick of things. If you want to learn about entrepreneurship in a way that emphasizes action, this new edition is vital reading. If you have already launched your entrepreneurial career and are looking for new perspectives, take the effectual entrepreneurship challenge! this book is for you. If you feel that you are no longer creating anything novel or valuable in your day job, and you’re wondering how to change things, this book is for you. Anyone using entrepreneurship to create the change they want to see in the world will find a wealth of thought-provoking material, expert advice and practical techniques in these pages and on the accompanying website: www.effectuation.org So, what are you waiting for?

Effectual Entrepreneurship

Author: Stuart Read
Publisher: Routledge
ISBN: 1136866744
Category : Business & Economics
Languages : en
Pages : 501

Book Description
What are you waiting for? Whether you’re dreaming about starting a business, learning about entrepreneurship, or on the brink of creating a new opportunity right now, don’t wait. Open this book. Inside you will find everything you need. This book contains: a vivid new way to learn about and to practice entrepreneurship. practical exercises, questions and activities for each step in your process. specific principles derived from the heuristics of expert entrepreneurs. 70+ case briefs of entrepreneurs across industries, geographies and time. applications to social entrepreneurship as well as the creation of opportunities in large enterprises. data that will challenge assumptions you might have about entrepreneurship. a broader perspective about the science of entrepreneurship and implications for how individuals can shape their own situation. extra resources are also available on the accompanying website: http://www.effectuation.org/ You will find these ideas presented in a concise, modular, graphical form, perfect for those learning to be entrepreneurs or already in the thick of things. If you want to learn about entrepreneurship in a way that emphasizes action, this book is for you. If you have already launched your entrepreneurial career and are looking for new perspectives, this book is for you. Even if you are someone who feels your day job is no longer creating anything novel or valuable, and wonders how to change it, this book is for you. Anyone using entrepreneurship to create the change they want to see in the world will find a wealth of thought-provoking material, expert advice, and practical techniques inside. So what are you waiting for?

Effectuation

Author: Sarasvathy, Saras D.
Publisher: Edward Elgar Publishing
ISBN: 1839102586
Category : Business & Economics
Languages : en
Pages : 328

Book Description
To effectuate is to engage in a specific type of entrepreneurial action. It has special importance for situations where the future is truly unknowable or human agency is of primary importance. In this new and updated edition of the bestselling Effectuation, Saras Sarasvathy explores the theory and techniques of non-predictive control for creating new firms, markets and economic opportunities.

Entrepreneurial Marketing

Author: Edwin J Nijssen
Publisher: Routledge
ISBN: 1351777335
Category : Business & Economics
Languages : en
Pages : 238

Book Description
How do you sell an innovative product to a market that does not yet exist? Entrepreneurial businesses often create products and services based on radically new technology that have the power to change the marketplace. Existing market research data will be largely irrelevant in these cases, making sales and marketing of innovative new products especially challenging to entrepreneurs. Entrepreneurial Marketing focuses on this challenge. Classic core marketing concepts, such as segmentation, positioning and the marketing mix undergo an ‘extreme makeover’ in the context of innovative products hitting the market. Edwin J. Nijssen stresses principles of affordable loss, experimentation and adjustment for emerging opportunities, as well as cooperation with first customers. Containing many marketing examples of successful and cutting edge innovations (including links to websites and videos on the Internet), useful lists of key issues and instructions on how to make a one-page marketing plan, Entrepreneurial Marketing: An Effectual Approach provides a vital guide to successfully developing customer demand and a market for innovative new products. This second edition has been thoroughly expanded with: a one-page marketing plan which now focuses on the three entrepreneurial challenges that can be easily adapted; coverage of the customer development process; and updated references and new examples. This book provides students and entrepreneurs with the fundamental tools to succeed in marketing.

Family Entrepreneurship

Author: Kathleen Randerson
Publisher: Routledge
ISBN: 1317554817
Category : Business & Economics
Languages : en
Pages : 359

Book Description
Family business is the most prominent form of business organization, and its importance to the global economy cannot be under-estimated. Until recently, the impact of the family on entrepreneurial firms has been under-researched, leading to a conceptual gap between the two areas of study, and an underestimation of the contribution of family systems to entrepreneurial success. Starting from the consideration that family is an intimate and essential aspect of entrepreneurship, this book considers connections between family, family members, entrepreneurial behavior, family business, society and the economy. Bringing together a unique range of international contributions, it offers new theoretical perspectives and empirical insights as well as an in-depth consideration of the diversity of contexts and processes associated with entrepreneurship in family settings. Above all, this book opens up a comprehensive research agenda on the linkages between family, family firms and entrepreneurship and will be of interest to researchers, educators and advanced students of entrepreneurship, small firms and family business.

Rippling

Author: Beverly Schwartz
Publisher: John Wiley & Sons
ISBN: 1118238834
Category : Business & Economics
Languages : en
Pages : 205

Book Description
Principles for driving significant change throughout an entire system Drawing on the knowledge and experience of working with hundreds the world's top social change leaders in all fields, Beverly Schwartz presents a model for change based on five proven principles that any individual leader or organization can apply to bring about deep, lasting and systematic change. Rippling shows how to activate the type of change that is needed to address the critical challenges that threaten to destroy the foundations of our society and planet in these increasingly turbulent times. These actionable principles are brought to life by compelling real-life stories. Schwartz provides a road map that allows anyone to become a changemaker. Presents some of today's most innovative and effective approaches to solving social and environmental challenges Offers a vision of social entrepreneurs as role models, catalysts, enablers and recruiters who spread waves system changing solutions throughout society The author offers a model of change that begins with the end result in mind First book from an insider at Ashoka, the foremost global organization on social change through social entrepreneurship Rippling clearly demonstrates how and when empathy, creativity, passion, and persistence are combined; significant, life-altering progress is indeed possible.

Social Innovation and Social Entrepreneurship

Author: Luis Portales
Publisher: Springer
ISBN: 3030134563
Category : Business & Economics
Languages : en
Pages : 217

Book Description
Social entrepreneurship and social innovation both seek to improve the world through social change. Whereas social entrepreneurship revolves around the business side of change, social innovation focuses on the processes through which that change is generated. This textbook provides a comprehensive analysis of both topics, covering all the characteristics and elements of social innovation and social entrepreneurship, from a conceptual and practical perspective. The book has four sections: 1) Basics and concepts of Social Innovation and Social Entrepreneurship; 2) Business models and generation of value in social enterprises; 3) Social innovation within traditional companies, and 4) Definition and alignment of the impact of social innovation and entrepreneurship. Students and any practitioners that want to know about social innovation or social entrepreneurship will be exposed to contemporary topics in the field as well as a variety of cases and tools for its development. With its learning objectives, reflective questions, the definition of key concepts, and exercises, this book is the definitive text for advanced undergraduate and graduate courses in social innovation and social entrepreneurship.

Entrepreneurial Action

Author: Andrew C. Corbett
Publisher: Emerald Group Publishing
ISBN: 1780529015
Category : Business & Economics
Languages : en
Pages : 327

Book Description
Volume 14 addresses the central issue of entrepreneurial action: while many factors are important to the phenomenon of entrepreneurship, entrepreneurship does not happen until someone takes action!

Understanding Social Media and Entrepreneurship

Author: Leon Schjoedt
Publisher: Springer Nature
ISBN: 3030434532
Category : Business & Economics
Languages : en
Pages : 224

Book Description
Social media offers an opportunity for people to enlarge their exposure to information; information about important changes and trends in technology, markets, government policies, or society in general that can facilitate entrepreneurship, business development, and more. Despite the widespread cultural and social effects of social media in the way people communicate and interact, little research has addressed the role of social media in entrepreneurship. This book fills this gap by exploring the influence and consequences social media has on entrepreneurship at the individual level, group level, venture (firm) level and societal level. Specific social media platforms (e.g., Facebook, Twitter, Instagram, etc.) will be explored as well as topics such as gender, education and socioemotional wealth.

Challenging Entrepreneurship Research

Author: Hans Landstrom
Publisher: Routledge
ISBN: 1317413571
Category : Business & Economics
Languages : en
Pages : 307

Book Description
The growth of entrepreneurship research has been accompanied by an increased convergence and institutionalization of the field. In many ways this is of course positive, but it also represents how the field has become "mainstream" with the concomitant risk that individual scholars become embedded in a culture and incentive system that emphasizes and rewards incremental research questions, while reducing the incentives for scholars to conduct challenging research. This book challenges this status quo from accepted theories, methodologies and paradigmatic assumptions, to the relevance (or lack of) for contemporary practice and the impact of key journals on scholars’ directions in entrepreneurship research. An invited selection of the younger generation of scholars within the field of entrepreneurship research adopt a critical and constructive posture on what has been achieved in entrepreneurship research, the main assumptions which underly it, but also open-up new paths for creative entrepreneurship research in the future. This is a must-read for all scholars, educators and advanced students in entrepreneurship research.