Author: Drew GorhamPublisher:
ISBN: 9781619616912
Category : Application software
Languages : en
Pages : 134
Book Description
Learn how to design needed apps, have them developed, and market them to the public.
Innovation Factory: China’s Digital Playbook For Global Brands
Author: Ashley DudarenokPublisher: Alarice International Limited
ISBN: 988768953X
Category : Business & Economics
Languages : en
Pages : 78
Book Description
The criticism of China used to be that it was good at manufacturing but not at innovating. It has now proven those critics wrong. On top of that, some of its companies have developed cutting edge management approaches. We look at what’s behind China’s digital transformation, its unique e-commerce to see what Western brands can learn from China. In this book you’ll learn: How China got to its current stage of digital transformation How Chinese brands optimize e-commerce and digital marketing What highly effective management approaches Chinese companies have used to ramp up profit and turn around failing enterprises Here's what's inside: Chapter 1 What’s Behind China’s Innovation? Chapter 2 A Closer Look at China’s Digital Development I Customer-centric Ecosystems Chapter 3 China’s Tech Giant Transformation II The Future of Retail: What DTC Brands Can Learn from China Chapter 4 Mobile First Chapter 5 The Impact of Social Commerce Chapter 6 Online Merge Offline (OMO) Chapter 7 The Human Touch: Last Mile Delivery, QR Codes and CRM III Innovative Management Models Chapter 8 Management and Leadership Models from China Chapter 9 What China Can Learn From the World Chapter 10 Learning Together "Successful Chinese startups prioritize adaptability, quick production, and deep investment in influencer marketing while overseas brands often opt for a more organic strategy, risking missed growth and copycat challenges." — Tingyi (Jenny) Chen, Co-founder of Walk the Chat “Social new retail, combining social media, e-commerce and offline retail provides seamless consumer experiences and growth opportunities for retailers. As AI progresses, it will further improve the social new retail experience in China.” — Sandrine Zerbib, Founder & Chairwoman of Full Jet & President of Baozun Brand Management
The Going Global Playbook (for developers)
Author: Google Inc.Publisher: Google Play Books
ISBN:
Category :
Languages : en
Pages : 101
Book Description
With just a few clicks, you can publish an app to Google Play and access a global audience of more than 1 billion 30 days active users. Google Play’s global audience spans many different languages and cultures. Network infrastructures and business environments also vary significantly from country to country. Finding success in this global market means considering these factors and more before launching your app. This playbook will help. It guides you through the steps to take, with tips and advice from developers who’ve successfully gone global.
The DevOps Adoption Playbook
Author: Sanjeev SharmaPublisher: John Wiley & Sons
ISBN: 1119310520
Category : Computers
Languages : en
Pages : 416
Book Description
Deliver High-Value, Streamlined Enterprise Applications and Systems with DevOps Enterprise IT has unique needs, capabilities, limitations, and challenges. DevOps is perfectly suited to deliver high-value applications and systems with velocity and agility, enabling innovation and speed while never sacrificing quality. But until now, most DevOps instruction has been focused on start-ups and born-on-the-web companies with an entirely different set of requirements. In The DevOps Adoption Playbook, IBM Distinguished Engineer Sanjeev Sharma shows you exactly how to adopt DevOps in the enterprise based on your organization's business goals, current state of IT maturity, and IT technologies and platforms. Derived from his own experience helping companies in a wide variety of industries to successfully adopt DevOps, it outlines how to get your organization on board, meet the challenges, and move into the fast lane. Like a sports playbook, this guide provides "plays" that can be executed for different scenarios and situations within your company. You will learn to create an individual game plan that factors in specifics of your business and get your team working together with a common goal. The DevOps Adoption Playbook shows you how to: Understand the elements and capabilities of DevOps Respond to the challenges of a multi-speed IT environment Identify the business goals that large enterprises can meet with DevOps Implement DevOps in large-scale enterprise IT environments Achieve high-value innovation and optimization with low cost and risk Exceed business goals with higher product release efficiency Apply DevOps across multiple technologies from mainframe, mobile, containers, microservices, to cloud technologies
The Full Stack Web App Playbook
Author: Tom BarkerPublisher: McGraw-Hill Ryerson
ISBN: 9781260304954
Category :
Languages : en
Pages :
Book Description
The Full Stack Web App Playbook provides digital transformation strategies, design and tech skills to create responsive Websites, progressive Web Apps and full stack solutions to turbocharge your enterprise to beat the competition. Offering integrated strategies and execution for coding, design and business, this book is the most complete guide possible for existing enterprises and students alike, as well as startups. It explains how to write great code and how to create, scale or transform a business through digital solutions. DIGITAL TRANSFORMATION STRATEGIES. The Full Stack Web App Playbook provides digital transformation strategies, design and tech skills to create responsive Websites, progressive Web Apps and full stack solutions to turbocharge your enterprise against your competitor. Offering integrated strategies and execution for coding, design and business, this is the most complete guide possible for existing enterprises and students alike, as well as startups. WIN IN A MASSIVE MARKET. Definitive Web book for startups, coders, UX/UI designers, digital marketers, and their clients. Building digital products and services has never been easier but making them successful has never been harder. This book will successfully navigate you to win in a market of 4.5 billion internet users, 2 billion Websites, 3.5 billion social media users, 4.5 million Apps, and 7 billion Internet of Things devices. THE 7 DEADLY WINS (tm) FRAMEWORK. This powerful tool is introduced and provides insights into the nature and anatomy of blockbuster digital products and services, and how to achieve success in a crowded market. The purpose of the framework is to help teams conceive, build, launch and improve their digital projects so that they have the best chance of success in the marketplace. LEARNING LEVELS. The content is particularly suitable for college and university undergraduate students of design-based subjects in years 1-4 as well as undergraduate computing or technology students in years 1-3. The content is also suitable for graduate students in design-based and digital marketing subjects. ABOUT THE AUTHOR: Tom Barker is a serial entrepreneur in digital, design and technology with several multimillion-dollar businesses and many patents to his name. He has taught university students in multiple continents and is currently the President and Chief Technology Officer of Six Trends Inc. a digital agency and transformation business. Tom wrote The Full Stack Web App Playbook over several years, constantly updating and refining it to capture the very latest digital developments. He also road tested all the content in both the classroom and with his clients. In parallel with his business interests, Tom's background in education includes Founding Chair of the Digital Futures programs OCAD (Ontario College of Art and Design) University in Toronto Canada, an advisor to the Emerging Media Arts program at the University of Lincoln Nebraska USA, and an industry advisor to the first Digital Experience Design Degree program at George Brown College Toronto. Tom delivers training workshops across the globe to communities, businesses and universities.
The Idea Factory
Author: Jon GertnerPublisher: Penguin
ISBN: 1101561084
Category : Business & Economics
Languages : en
Pages : 434
Book Description
The definitive history of America’s greatest incubator of innovation and the birthplace of some of the 20th century’s most influential technologies “Filled with colorful characters and inspiring lessons . . . The Idea Factory explores one of the most critical issues of our time: What causes innovation?” —Walter Isaacson, The New York Times Book Review “Compelling . . . Gertner's book offers fascinating evidence for those seeking to understand how a society should best invest its research resources.” —The Wall Street Journal From its beginnings in the 1920s until its demise in the 1980s, Bell Labs-officially, the research and development wing of AT&T-was the biggest, and arguably the best, laboratory for new ideas in the world. From the transistor to the laser, from digital communications to cellular telephony, it's hard to find an aspect of modern life that hasn't been touched by Bell Labs. In The Idea Factory, Jon Gertner traces the origins of some of the twentieth century's most important inventions and delivers a riveting and heretofore untold chapter of American history. At its heart this is a story about the life and work of a small group of brilliant and eccentric men-Mervin Kelly, Bill Shockley, Claude Shannon, John Pierce, and Bill Baker-who spent their careers at Bell Labs. Today, when the drive to invent has become a mantra, Bell Labs offers us a way to enrich our understanding of the challenges and solutions to technological innovation. Here, after all, was where the foundational ideas on the management of innovation were born.
Author: Dirk SlamaThe Digital Transformation Playbook
Author: David L. RogersPublisher: Columbia University Press
ISBN: 0231541651
Category : Business & Economics
Languages : en
Pages : 267
Book Description
Rethink your business for the digital age. Every business begun before the Internet now faces the same challenge: How to transform to compete in a digital economy? Globally recognized digital expert David L. Rogers argues that digital transformation is not about updating your technology but about upgrading your strategic thinking. Based on Rogers's decade of research and teaching at Columbia Business School, and his consulting for businesses around the world, The Digital Transformation Playbook shows how pre-digital-era companies can reinvigorate their game plans and capture the new opportunities of the digital world. Rogers shows why traditional businesses need to rethink their underlying assumptions in five domains of strategy—customers, competition, data, innovation, and value. He reveals how to harness customer networks, platforms, big data, rapid experimentation, and disruptive business models—and how to integrate these into your existing business and organization. Rogers illustrates every strategy in this playbook with real-world case studies, from Google to GE, from Airbnb to the New York Times. With practical frameworks and nine step-by-step planning tools, he distills the lessons of today's greatest digital innovators and makes them usable for businesses at any stage. Many books offer advice for digital start-ups, but The Digital Transformation Playbook is the first complete treatment of how legacy businesses can transform to thrive in the digital age. It is an indispensable guide for executives looking to take their firms to the next stage of profitable growth.
The Devil's Playbook
Author: Lauren EtterPublisher: Crown
ISBN: 0593237994
Category : Business & Economics
Languages : en
Pages : 512
Book Description
NEW YORK TIMES EDITORS’ CHOICE • Big Tobacco meets Silicon Valley in this “deeply reported and illuminating” (The New York Times Book Review) corporate exposé of what happened when two of the most notorious industries collided—and the vaping epidemic was born. “The best business book I’ve read since Bad Blood.”—Jonathan Eig, New York Times bestselling author of Ali: A Life Howard Willard lusted after Juul. As the CEO of tobacco giant Philip Morris’s parent company and a veteran of the industry’s long fight to avoid being regulated out of existence, he grew obsessed with a prize he believed could save his company—the e-cigarette, a product with all the addictive upside of the original without the same apparent health risks and bad press. Meanwhile, in Silicon Valley, Adam Bowen and James Monsees began working on a device that was meant to save lives and destroy Big Tobacco, but they ended up baking the industry’s DNA into their invention’s science and marketing. Ultimately, Juul’s e-cigarette was so effective and so market-dominating that it put the company on a collision course with Philip Morris and sparked one of the most explosive public health crises in recent memory. In a deeply reported account, award-winning journalist Lauren Etter tells a riveting story of greed and deception in one of the biggest botched deals in business history. Etter shows how Philip Morris’s struggle to innovate left Willard desperate to acquire Juul, even as his own team sounded alarms about the startup’s reliance on underage customers. And she shows how Juul’s executives negotiated a lavish deal that let them pocket the lion’s share of Philip Morris’s $12.8 billion investment while government regulators and furious parents mounted a campaign to hold the company’s feet to the fire. The Devil’s Playbook is the inside story of how Juul’s embodiment of Silicon Valley’s “move fast and break things” ethos wrought havoc on American health, and how a beleaguered tobacco company was seduced by the promise of a new generation of addicted customers. With both companies’ eyes on the financial prize, neither anticipated the sudden outbreak of vaping-linked deaths that would terrorize a nation, crater Juul’s value, end Willard’s career, and show the costs in human life of the rush to riches—while Juul’s founders, board members, and employees walked away with a windfall.
The App Store Playbook
Author: Shane LeePublisher: Createspace Independent Pub
ISBN: 9781480202856
Category : Business & Economics
Languages : en
Pages : 164
Book Description
**Insights from iPhone Game Developers who consistently find Success on the App Store** Have you ever wondered about iPhone game development or even just how to create an app? What separates the world's most successful iOS game developers from the vast majority of App Store failures? There are currently more than 700,000 apps on the App Store. It's only a matter of time before the number of apps skyrocket past the million mark. That's a lot of apps out there and the competition for downloads is brutal. Learn Tips and Tricks from Best Selling iPhone Game Developers Shane Lee spoke to hundreds of iPhone app developers and curated a selection of the most intriguing success stories to find out how they accomplished their goals. These are the developers behind award winning games such as Canabalt, Bumpy Road, Super Crate Box, Hunters, Spider: The Secret of Bryce Mansion and many more. While this book focuses on mobile game developers that have published iOS games, the lessons here are applicable to other platforms such as Blackberry and Android. You'll learn: - Why Canabalt creator Adam Saltsman believes in cultivating friendships with game journalists - Why localizing Squids in French and German led to an increase in sales for The Game Bakers - How Hunters creator Ben Murch's persistance and tenacity finally landed their game a feature in a popular gaming website - Why Bumpy Road creator Simon Flesser emphasizes the use of making video trailers to promote his games - What Vlambeer Studios did when their game, Radical Fishing got ripped off If you're interested in mobile game development, game creation, entrepreneurship or even just how to develop an iPhone application, then this book will give you a realistic look into what it takes to become a success.
