Author: Jonathan Kranz Publisher: John Wiley & Sons ISBN: 1118069935 Category : Business & Economics Languages : en Pages : 390
Book Description
Tips on writing to consumers and business-to-business Create captivating, results-oriented, sales-generating copy Need to produce winning copy for your business? This fast, fun guide takes you through every step of a successful copywriting project, from direct mail, print ads, and radio spots to Web sites, articles, and press releases. You'll see how to gather crucial information before you write, build awareness, land sales, and keep customers coming back for more. Discover How To: * Write compelling headlines and body copy * Turn your research into brilliant ideas * Create motivational materials for worthy causes * Fix projects when they go wrong * Land a job as a copywriter
Author: Natalie Canavor Publisher: John Wiley & Sons ISBN: 1119369010 Category : Business & Economics Languages : en Pages : 364
Book Description
Business writing that gets results The ability to write well is a key part of your professional success. From reports and presentations to emails and Facebook posts, whether you're a marketer, customer service rep, or manager, being able to write clearly and for the right audience is critical to moving your business forward. The techniques covered in this new edition of Business Writing For Dummies will arm you with the skills you need to write better business communications that inform, persuade, and win business. How many pieces of paper land on your desk each day, or emails in your inbox? Your readers–the people you communicate with at work–are no different. So how can you make your communications stand out and get the job done? From crafting a short and sweet email to bidding for a crucial project, Business Writing For Dummies gives you everything you need to achieve high-impact business writing. Draft reports, proposals, emails, blog posts, and more Employ editing techniques to help you craft the perfect messages Adapt your writing style for digital media Advance your career with great writing In today's competitive job market, being able to write well is a skill you can't afford to be without–and Business Writing For Dummies makes it easy!
Author: Natalie Canavor Publisher: John Wiley & Sons ISBN: 1118583620 Category : Business & Economics Languages : en Pages : 384
Book Description
How many pieces of paper land on your desk each day, or emails in your inbox? Your readers – the people you communicate with at work – are no different. So how can you make your communication stand out from the pile and get the job done? Whether you’re crafting a short and sweet email or bidding for a crucial project, Business Writing For Dummies is the only guide you need. Inside you’ll find: The basic principles of how to write well How to avoid the common pitfalls that immediately turn a reader off Crucial tips for self-editing and revision techniques to heighten your impact Lots of practical advice and examples covering a range of different types of communication, including emails, letters, major business documents such as reports and proposals, promotional materials, web copy and blogs - even tweets The global touch - understand the key differences in written communication around the world, and how to tailor your writing for international audiences
Author: Robert W. Bly Publisher: Holt Paperbacks ISBN: 1429900156 Category : Business & Economics Languages : en Pages : 431
Book Description
The classic guide to copywriting, now in an entirely updated third edition This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention—and sell more products. Among the tips revealed are • eight headlines that work—and how to use them • eleven ways to make your copy more readable • fifteen ways to open a sales letter • the nine characteristics of successful print ads • how to build a successful freelance copywriting practice • fifteen techniques to ensure your e-mail marketing message is opened This thoroughly revised third edition includes all new essential information for mastering copywriting in the Internet era, including advice on Web- and e-mail-based copywriting, multimedia presentations, and Internet research and source documentation, as well as updated resources. Now more indispensable than ever, The Copywriter's Handbook remains the ultimate guide for people who write or work with copy. "I don't know a single copywriter whose work would not be improved by reading this book." —David Ogilvy
Author: Lisa Rojany Buccieri Publisher: John Wiley & Sons ISBN: 1118053214 Category : Language Arts & Disciplines Languages : en Pages : 390
Book Description
Everyone loves a children's book. And many dream about writing one. But is it actually possible for an unpublished writer—armed with a good story idea and a love of kids—to write, sell, publish, and promote a book? Yes, it is! Veteran children's book publishing executive and author Lisa Rojany Buccieri and author Peter Economy show you how, in their incredibly useful 2005 first edition of Writing Children's Books For Dummies®. Buccieri and Economy begin by explaining the basics of the children's book business, from the nuts and bolts of the various formats and genres—with helpful illustrations to aid you—to the intricacies of the book publishing market, a list of recent award-winning books, and a first peek into the particular mind set that writing children's books requires. (Hint: Throw out the adult rules, and think like a kid!) Then the authors dive into the actual writing process itself, with tips on setting up a workspace, brainstorming great book ideas, researching the subject you decide on, even speaking with the sorts of kids you hope will eventually read the book. They show you how to create compelling characters and develop them in the manuscript; how to outline and write a plot "arc" of conflict, change, and resolution; how to master the difficult art of writing dialogue; and how to use active (rather than passive) language to keep your story moving along and interesting to young minds. Or, if you're planning to write a creative nonfiction children's book—on a topic such as science, nature, or a historical figure, for example—the authors include a chapter on this, too. Ready, set, go... it's time to sit down and write! Once you've finished your book, however, the process has only begun. Now you will refine, submit, and hopefully sell your manuscript. Here again, the authors of Writing Children's Books For Dummies come through for you. They deliver solid advice on hiring an illustrator—or not; participating in workshops and conferences to learn the business and hone a story; finding an agent; and, finally, submitting the manuscript to publishers and—if you are successful—signing a contract. Along the way, the authors also include tips on handling rejection; a quick primer on the various editors in publishing houses (and how they work to make your book its best); and making a plan to publicize the book, including hiring a publicist if necessary. Like all For Dummies® books, Writing Children's Books For Dummies highlights "The Part of Tens," which includes the Ten Best Ways to Promote Your Story and More Than Ten Great Sources for Storylines. And the ever-helpful Cheat Sheet includes Tips for Editing your Children's Book Manuscript, Children's Book No-No's, Twelve Commandments for Writing Younger Children's Books, and Tips on Promotion. From setting down that first word on paper to doing a successful publicity tour, Writing Children's Books For Dummies gives you the confidence and the insiders' know-how to write and sell the story you've always wanted to write.
Author: Tom Albrighton Publisher: ABC Business Communications Ltd ISBN: 1838054510 Category : Business & Economics Languages : en Pages : 305
Book Description
Copywriting is writing with purpose. It’s about using words to reach people and change what they think, feel and do. This easy-to-read guide will teach you all the essentials of copywriting, from understanding products, readers and benefits to closing the sale. It’s packed with real-life examples that will show you exactly how the ideas and techniques will work in the real world. And with dozens of useful illustrations and diagrams, Copywriting Made Simple shows you the ideas that other books just talk about. Plus there's a whole chapter of handy tips on writing ads, websites, broadcast media, direct mail, social media and print. Copywriting Made Simple is the perfect introduction to copywriting today. No wonder it hit the #1 spot in Marketing & Sales at Amazon UK, Canada and Australia, and is featured on the BA Advertising course at the University for the Creative Arts. What you’ll learn… Understand the product and its benefits • Pinpoint how the product helps people. • Turn features into benefits and seek out USPs. • Identify tangible and intangible benefits. Get to know your reader • Uncover your reader’s inner fears and desires. • Use empathy to get inside the reader’s feelings. • Decide how your copy will change how they think, feel or act. • Capture your aims in the brief. Engage the reader in your message • Talk to the reader and make your copy more like a conversation. • Use the same words that the reader uses. • Bring the product to life with rich, sensory language. • Make your copy active, positive and specific. Craft compelling copy • Learn eight proven formulas for enticing headlines. • Choose a rock-solid structure. • Create powerful calls to action. Use 20 proven strategies for creative copy • Show the product in a new light. • Use humour, wordplay, metaphors and contrasts. • Turn weakness into strength. Make persuasion and psychology work for you • Learn the six proven principles of persuasion. • Overcome the reader’s objections. • Exploit cognitive biases to nudge the reader into action. What industry experts say… 'Where was this book when I started copywriting? A must for every newbie copywriter (and a few old copy dogs too).' Kate Toon, Co-host of the Hot Copy Podcast 'Impressively thorough without ever losing its rhythm. Deserves to be mentioned in the same breath as the copywriting classics.' Ryan Wallman, author of Delusions of Brandeur ‘Tom’s put a lifetime of learning into this book.’ Dave Trott, Creative legend, agency founder and author of Creative Mischief, One and One Make Three and Predatory Thinking ‘From insights gleaned from NLP and psychology to real-world examples of great, effective copy - this is educational, entertaining and energetic. Prepare to dig deep, enjoy and see your results skyrocket!’ Katherine Wildman, Host, The Writing Desk ‘Tom has written the best all-round introduction to copywriting available today.’ Leif Kendall, Director of ProCopywriters, copywriter and author of Brilliant Freelancer ‘I didn’t think you could teach copywriting. Turns out, @tomcopy can. What a terrific book.’ Doug Kessler, Creative Director & Co-founder of Velocity
Author: Neil Cobb Publisher: John Wiley & Sons ISBN: 1119174325 Category : Business & Economics Languages : en Pages : 438
Book Description
Acquire the necessary skills to win business through proposals, bids, tenders, and presentations—this hands-on guide is your partner for success You have in your hands the collected knowledge and skills of the professional proposal writer. Proposal writing is a profession — a growing and increasingly important one and an essential part of a broader group of business development professionals who plan and execute strategies for businesses who want to obtain new customers. Proposal writers have a professional organization — the Association of Proposal Management Professionals (APMP) — and their best practices are the foundation for this book. Proposal writing is a skill you can learn, practice, and master; you can even go through a professional certification process to prove your mastery. Writing Business Bids & Proposals For Dummies is your no-nonsense guide to finding out what professional proposal writers know and for applying it to your own business. If you're a small- to medium-size business owner, a first-time proposal writer in a medium-size company, or a sales representative, you know that a written proposal (printed or electronic) is still a common, personal, and effective way to win business. Written in plain English, Writing Business Bids & Proposals For Dummies will help you to: Know the difference between reactive proposals (the RFP or request for proposal) and proactive proposals Focus on the customer by going beyond their requirements to address their true needs Know your competition through research and analysis Write persuasively to develop a winning business proposal Plan and use a repeatable proposal process Incorporate a lessons learned aspect to your proposal process Use tools and templates to accelerate your proposals Motivate and lead your proposal team to ensure they're on the same page Use graphics to enhance your proposals Learn ways to automate your proposal development process And a whole lot more Additionally, you'll gain access to ten templates for building a proposal, find out ten common misconceptions about bids and proposals, and add a compiled list of online resources to your toolset. Grab a copy of Writing Business Bids & Proposals For Dummies to start sharpening your proposal writing skillset.
Author: Robert Alderman Publisher: Speedy Publishing LLC ISBN: 1683050754 Category : Business & Economics Languages : en Pages : 24
Book Description
Copywriting refers to a copy written for advertising and publicity purposes and aims to convince or compel the target audience. Copywriting services are offered by marketing and advertising agencies and utilized by commercial organizations to promote their ideas, brand, product or services. The purpose of copywriting is to get across a message in such an effective way that it not only reaches to its target audience but helps shape a favorable opinion as well and eventually leads to a desirable action.
Author: Josh Cooper Publisher: Createspace Independent Publishing Platform ISBN: 9781541180109 Category : Languages : en Pages : 30
Book Description
Do you feel the passion for writing or enjoy playing with words? Good news! You can turn this passion into a full-time or a part-time income source just by becoming a "copywriter". Don't confuse copywriting with copyright because here you there is nothing related to protecting legal rights. The goal of copywriting is to create impressions about a product or a service so that you can convey your message to the potential customers and persuade them to make a purchase. For this, you will need to know more about the service or the product so that you can easily shape the knowledge into different formats or media and reach your targeted audiences. There are so many copywriting paths you can follow to your success. You can combine your writing with digital marketing to mesmerize your clients, or can lure the prospects using attractive headlines. Just like everyone, you too have a unique style of writing. Many pessimists will discourage you saying that you can earn only a few bucks a month. It's not true. You can start off being a professional copywriter and earn more than $1000 cash per month by polishing your skill and by following some clever strategies which you can learn from this book. Here, you will see* The actual meaning and purpose of copywriting.* The difference between copywriting and copyright.* The reason why copywriting is a highly demanding skill.* Different ways to improve copywriting skill.* The ways of earning lots of cash easily using copywriting.
Author: Carla Hoch Publisher: Penguin ISBN: 1440300739 Category : Language Arts & Disciplines Languages : en Pages : 240
Book Description
Whether a side-street skirmish or an all-out war, fight scenes bring action to the pages of every kind of fiction. But a poorly done or unbelievable fight scene can ruin a great book in an instant. In Fight Write you'll learn practical tips, terminology, and the science behind crafting realistic fight scenes for your fiction. Broken up into "Rounds," trained fighter and writer Carla Hoch guides you through the many factors you'll need to consider when developing battles and brawls. • In Round 1, you will consider how the Who, When, Where, and Why questions affect what type of fight scene you want to craft. • Round 2 delves into the human factors of biology (think fight or flight and adrenaline) and psychology (aggression and response to injuring or killing another person). • Round 3 explores different fighting styles that are appropriate for different situations: How would a character fight from a prone position versus being attacked in the street? What is the vocabulary used to describe these styles? • Round 4 considers weaponry and will guide you to select the best weapon for your characters, including nontraditional weapons of opportunity, while also thinking about the nitty-gritty details of using them. • In Round 5, you'll learn how to accurately describe realistic injuries sustained from the fights and certain weapons, and what kind of injuries will kill a character or render them unable to fight further. By taking into account where your character is in the world, when in history the fight is happening, what the character's motivation for fighting is, and much more, you'll be able write fight scenes unique to your plot and characters, all while satisfying your reader's discerning eye.
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Author: Jonathan Kranz
Author: Natalie Canavor
Author: Natalie Canavor
Author: Robert W. Bly
Author: Lisa Rojany Buccieri
Author: Tom Albrighton
Author: Neil Cobb
Author: Robert Alderman
Author: Josh Cooper
Author: Carla Hoch