Development and Management of Visitor Attractions

Development and Management of Visitor Attractions PDF Author: John Swarbrooke
Publisher: Routledge
ISBN: 1136410619
Category : Business & Economics
Languages : en
Pages : 432

Book Description
Now in its second edition, the successful 'Development and Management of Visitor Attractions' has been fully revised and updated to cover the latest issues in this ever-changing area of tourism. New features/topics include: * The Millennium Dome * National Lottery funded projects * International case studies * Updated statistics and examples The author examines the factors that contribute to the success of visitor attractions. 'The Development and Management of Visitor Attractions' 2nd Edition, covers every aspect of the process of developing and managing different kinds of attractions. Theories explored throughout the text are illustrated through a range of examples and case studies drawn from a number of countries.

Development and Management of Visitor Attractions

Development and Management of Visitor Attractions PDF Author: John Swarbrooke
Publisher: Routledge
ISBN: 1136410600
Category : Business & Economics
Languages : en
Pages : 426

Book Description
Now in its second edition, the successful 'Development and Management of Visitor Attractions' has been fully revised and updated to cover the latest issues in this ever-changing area of tourism. New features/topics include: * The Millennium Dome * National Lottery funded projects * International case studies * Updated statistics and examples The author examines the factors that contribute to the success of visitor attractions. 'The Development and Management of Visitor Attractions' 2nd Edition, covers every aspect of the process of developing and managing different kinds of attractions. Theories explored throughout the text are illustrated through a range of examples and case studies drawn from a number of countries.

The Development and Management of Visitor Attractions

The Development and Management of Visitor Attractions PDF Author: John Swarbrooke
Publisher: Routledge
ISBN: 0750651695
Category : Business & Economics
Languages : en
Pages : 426

Book Description
Pt. 1. The Context. 1. Introduction. 2. The role of visitor attractions in tourism. 3. The visitor attraction product. 4. The visitor attraction market. 5. The business environment and visitor attractions -- Pt. 2. The Development of Visitor Attractions. 6. The development process and the role of feasibility studies. 7. Factors influencing the success of visitor attractions. 8. Financing visitor attraction projects. 9. Designing visitor attractions. 10. Project management -- Pt. 3. The Management of Visitor Attractions. 11. The role of the manager and management styles. 12. The marketing concept. 13. Strategic marketing planning. 14. The implementation of marketing strategies. 15. Human resource management. 16. Financial management. 17. Operations management. 18. Ethical challenges in attraction management. 19. Managing quality. 20. Managing change and planning for the future -- Pt. 4. Case Studies. 1. Lessons from the Millennium Dome, London. 2. The Millennium Commission and attraction projects in the UK. 3. Relationship marketing: the RAF Museum, Hendon, UK. 4. Industrial tourism: 'The Potteries', UK. 5. Parcs d'attractions in France. 6. Visitor attractions in Paris. 7. Parc du Futuroscope, France. 8. The clubs of Ibiza. 9. The product life cycle and Legoland, Denmark. 10. Mine attractions in Norway. 11. Bay Street complex, Malta. 12. The impact of political change on the attractions sector in Russia. 13. The management of archaeological sites in Greece. 14. Major museums in New York. 15. Leading theme parks in the USA. 16. Disney California Adventure, USA. 17. Special interest attractions in South Africa. 18. The international casino market in New Zealand. 19. Visitor attractions in Brazil. 20. Sporting attractions. 21. Food and drink attractions. 22. The evolution of wildlife attractions -- Pt. 5. The Future of Visitor Attractions.

Managing Visitor Attractions: New Directions

Managing Visitor Attractions: New Directions PDF Author: Bruce Prideaux
Publisher: Taylor & Francis
ISBN: 1136381201
Category : Business & Economics
Languages : en
Pages : 333

Book Description
'Managing Visitor Attractions' is a unique text that provides a cutting edge insight into the issues, principles and practices of visitor attractions today and into the future. Divided into five parts, the book tackles the following topics: · the role and nature of visitor attractions · the development of visitor attraction provision · the management of visitor attractions · the marketing of visitor attractions · future issues and trends With contributions from around the world, the book is illustrated with up-to-date, international case studies from the UK, USA, Singapore, Australia, New Zealand, China, Denmark and Canada. It is an essential text for undergraduate and postgraduate students of visitor attraction management, written by subject specialists with a wealth of experience in this field.

Managing Visitor Attractions

Managing Visitor Attractions PDF Author: Brian Garrod
Publisher: Routledge
ISBN: 1136381287
Category : Business & Economics
Languages : en
Pages : 384

Book Description
Visitor attractions represent a complex sector of the tourism industry and are the catalytic focus for the development of tourism infrastructure and services. As this area grows, there are still many questions to be answered and issues to be understood – such as what visitor attractions actually are, what forces drive their development, who visits them and why, how they are funded, and what the numerous day-to-day challenges are in respect of their management and marketing. The second edition of this successful text investigates these issues further and provides more solutions and suggestions for the present and future. Now in its 2nd edition, Managing Visitor Attractions: New Directions has been fully revised and updated to include new case studies on attractions in Singapore, seasonal variation, religion-based attractions, HRM issues and heritage tourism. It also includes five new chapters looking at attraction success and failure, interpretation, school excursions, managing gardens and brand management. Divided into five parts, the book tackles the following core topics: • the role and nature of visitor attractions • the development of visitor attraction provision • the management of visitor attractions • the marketing of visitor attractions • future issues and trends With contributions from around the world, this is an essential text for undergraduate and postgraduate students of visitor attraction management, written by subject specialists with a wealth of experience in this field.

Managing Visitor Attractions

Managing Visitor Attractions PDF Author: Alan Fyall
Publisher: Routledge
ISBN: 075068545X
Category : Business & Economics
Languages : en
Pages : 387

Book Description
Visitor attractions represent a complex sector of the tourism industry and are the catalytic focus for the development of tourism infrastructure and services. As this area grows, there are still many questions to be answered and issues to be understood - such as what visitor attractions actually are, what forces drive their development, who visits them and why, how they are funded, and what the numerous day-to-day challenges are in respect of their management and marketing. The second edition of this successful text investigates these issues further and provides more solutions and suggestions for the present and future. Now in its 2nd edition, Managing Visitor Attractions: New Directions has been fully revised and updated to include new case studies on attractions in Singapore, seasonal variation, religion-based attractions, HRM issues and heritage tourism. It also includes five new chapters looking at attraction success and failure, interpretation, school excursions, managing gardens and brand management. Divided into five parts, the book tackles the following core topics: * the role and nature of visitor attractions * the development of visitor attraction provision * the management of visitor attractions * the marketing of visitor attractions * future issues and trends With contributions from around the world, this is an essential text for undergraduate and postgraduate students of visitor attraction management, written by subject specialists with a wealth of experience in this field.

Quality Issues in Heritage Visitor Attractions

Quality Issues in Heritage Visitor Attractions PDF Author: Ian Yeoman
Publisher: Routledge
ISBN: 0750646756
Category : Business & Economics
Languages : en
Pages : 295

Book Description
* Quality as a tool for success *Covers a diverse range of quality issues and theories in the context of heritage attractions * Well-respected international contributor team of academics and practitioners Heritage Tourism is the fastest growing component of the tourism market. Tourists have more choices than ever and their past experiences and future expectations make them even more discerning customers. A focus on quality can assist with customer satisfaction and business excellence. This new book on Quality issues brings together a range of specialists who lead us from the evolution of quality to our current position on the quality roadmap. It provides a toolkit to assist on the continuous quality improvement journey and presents a vision of what lies ahead in this new millennium. 'Quality Issues in Heritage Visitor Attractions' will prove an invaluable guide for students and practitioners in the field s of Heritage, Visitor Attractions and Tourism in general. Divided into six sections this text presents a different 'flavour' of quality by looking at aspects such as critical success factors for heritage organizations, methods of quality improvement, developing the concept and offering, quality tools for managers, managing the quality workforce and the future.
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