Author: Katrina McCarter Publisher: Katrina McCarter ISBN: 9780994634108 Category : Business & Economics Languages : en Pages : 242
Book Description
Mums are the powerhouse of the Australian economy - they're responsible for more than 80 per cent of consumer spending. How well do you know them? Whether you are a small business owner who needs to increase sales on a low budget, or a corporate marketing manager, wondering why you're not selling more of a certain product, award-winning businesswoman Katrina McCarter has important information that can help you become more profitable. Marketing To Mums offers a simple 8-step framework that shows you how to successfully market your product or service to mums. - Recognise the diverse nature of mums - Avoid the nine mistakes most businesses make - Attract mums to your business, then turn them into raving fans - Harness the power of social media and word of mouth advertising - Grow your business through partnerships By understanding who mums really are and how they make decisions, you will increase sales and improve your bottom line without breaking the bank.
Author: Rob Fitzpatrick Publisher: Robfitz Ltd ISBN: 1492180742 Category : Business & Economics Languages : en Pages : 130
Book Description
The Mom Test is a quick, practical guide that will save you time, money, and heartbreak. They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question and everyone will lie to you at least a little . As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it and it's worth doing right . Talking to customers is one of the foundational skills of both Customer Development and Lean Startup. We all know we're supposed to do it, but nobody seems willing to admit that it's easy to screw up and hard to do right. This book is going to show you how customer conversations go wrong and how you can do better.
Author: Katrina McCarter Publisher: ISBN: 9781925921243 Category : Business & Economics Languages : en Pages : 226
Book Description
Mothers are the driving force of the global economy. They control 80 per cent of consumer spending. Yet they feel misunderstood and undervalued. In a time when there is mounting pressure to deliver increased growth, profits and market share, this book shines a light on the global opportunities which abound for brands willing to invest in deeply understanding this powerful and influential shopper. Fast track your brand and gain a competitive advantage in your category by gaining critical insights into this under exposed market.
Author: Maria T. Bailey Publisher: Prima Lifestyles ISBN: Category : Business & Economics Languages : en Pages : 310
Book Description
Bailey examines the viable idea that moms are a separate and distinct group that responds to different stimuli. This book uncovers the critical components necessary for eliciting the desired response from marketing to moms and explains how to gain tangible results.
Author: Jessie Wilson Publisher: Createspace Independent Publishing Platform ISBN: 9781545569658 Category : Languages : en Pages : 196
Book Description
Mums hold the key to the kingdom, influencing over 250 billion in consumer spending each year. But how well do you really know and understand them? Many brands struggle to resonate with mums in their advertising and marketing efforts, relying on simplistic assumptions and outdated stereotypes to reach this lucrative demographic. This practical, hands-on guide covers the essential topics and tools every business owner and marketing manager needs to earn mums' trust and secure their brand loyalty. Written by a widely respected insight professional with over 15 years' experience advising companies on their marketing strategies, this book looks at the specifics of what drives marketing success. It provides readers with a step-by-step guide through the entire marketing process, from obtaining customer insight and creating strategies based on those insights, through to tactics, execution and evaluation. With plenty of case-studies from winning companies that are well-loved and respected by mums, Marketing to Mums shows readers how to: Position products to appeal to mums Size up competitors Develop and execute effective marketing plans Get mums talking about a product or brand Deal with problems when something goes wrong ...And much much more!
Author: Maria T. Bailey Publisher: Wyatt-MacKenzie Publishing ISBN: 9781939288912 Category : Business & Economics Languages : en Pages : 216
Book Description
How are Millennial Moms - the largest cohort in U.S. history - different from other generations? How can you effectively engage with them on their unique terms, and tap into their annual combined spending power of $750 billion? Earning their business is a snap, tap, or click away thanks to this concise, user-friendly compendium of insights and recommendations by Maria Bailey, internationally known marketing expert.
Author: Jessie Wilson Publisher: Createspace Independent Publishing Platform ISBN: 9781981107490 Category : Languages : en Pages : 196
Book Description
Mums hold the key to the kingdom, influencing over 250 billion in consumer spending each year. But how well do you really know and understand them? Many brands struggle to resonate with mums in their advertising and marketing efforts, relying on simplistic assumptions and outdated stereotypes to reach this lucrative demographic. This practical, hands-on guide covers the essential topics and tools every business owner and marketing manager needs to earn mums' trust and secure their brand loyalty. Written by a widely respected insight professional with over 15 years' experience advising companies on their marketing strategies, this book looks at the specifics of what drives marketing success. It provides readers with a step-by-step guide through the entire marketing process, from obtaining customer insight and creating strategies based on those insights, through to tactics, execution and evaluation. With plenty of case-studies from winning companies that are well-loved and respected by mums, Marketing to Mums shows readers how to: Position products to appeal to mums Size up competitors Develop and execute effective marketing plans Get mums talking about a product or brand Deal with problems when something goes wrong ...And much much more!
Author: Judy Peterson Publisher: ISBN: Category : Languages : en Pages : 48
Book Description
Moms are a terrific niche to be in for many businesses. There is a lot of profit to be made while providing service to moms. They appreciate value and are willing to spend money on their children, even skimping on themselves to do it. Think about it. Every kid in the area has a birthday each year, they all need new clothes for school, and usually at the beginning of summer too. They have to go to the dentist, doctor and get haircuts more than once a year. Parents are willing to spend money on entertainment and restaurants on a regular basis and on lessons almost year round. Camps, sports and daycares are large expenditures. There is so much opportunity to do business with moms. That doesn't even include fashion, gyms, hair and nails etc. for the moms themselves. As well as the home repairs, electronics, utilities, pets and decorations that they are usually in charge of arranging for the family. Do not underestimate the influence that mom has, usually around 83% of buying decisions are done by moms for their families.Think out of the box to reach that mom audience. Know what they want and who your ideal mom profile is, so that you can effectively and economically reach out to bring them into your business. It will be worth it. Moms are Your Ideal CustomerNot All Moms are AlikeWhere Do You Find MomsMoms on Facebook(R)Moms on Instagram(R)Moms on Pinterest(R)Moms on TikTok(R)Moms and EmailsMom Loyalty ProgramsEvents for MomsMom Groups, Print & Other Options Enticements and Offers for MomsMoms and Your Website The Mom Market and Your Brand
Author: Maria T. Bailey Publisher: ISBN: 9781936214426 Category : Business & Economics Languages : en Pages : 356
Book Description
Word of Mom is the most powerful form of marketing for brands who want to connect with the $2.4 trillion Mom Market. The Power Moms-influential mothers who help spread the word about products and services-build brands and boast sales. Learn how to identify and engage this powerful group of consumers... Examine how the sphere of influence of today's mom maven is transcending from virtual world to cyberspace and back Engage moms who will drive sales to your bottom line by creating a buzz online and offline Hear first-hand from over 300 Power Moms on their rules of engagement with brands and how they spread the word about products they love Empower yourself with access to the most influential moms in the US and around the globe with the directory of Power Moms REVIEWS "Thanks to Maria, I have built one of the fastest growing franchises based on her teachings!"- Lisa Druxman, Founder and CEO of Stroller Strides Franchise "Maria's creativity for engaging moms is passionate, instant, and real." - Steven Betesh, President, Baby Brezza Enterprises "For over a decade, Maria has been a trailblazer in the Mom Market and has empowered businesses who want to build sales and great Mom brands." - Liz Lange, Fashion Designer and Shopafrolic.com Founder THE AUTHOR For more than a decade, Maria Bailey has educated CEOs, CMOs and Industry leaders on the consumer behaviors of mothers. She is internationally known for her insights, books, and award-winning marketing program which engage and connect brands with moms. She was the first to quantify the trillion dollar spending power of U.S. Moms. She is the CEO of BSM Media, a marketing and media company specializing in the mom market. Over 8 million moms a month are entertained and informed by Maria via blogs, vlogs, podcasts, radio, Facebook, Twitter and magazines. Maria has been featured in Business Week, USA Today, New York Times, BrandWeek and The Wall Street Journal. She has appeared on CNN, CNBC and The Today Show. To contact her visit www.marketingtomoms.com or www.bsmmedia.com or follower her on Twitter @MomTalkRadio.
Author: J. Darroch Publisher: Springer ISBN: 1137358173 Category : Business & Economics Languages : en Pages : 156
Book Description
This book addresses the challenges and subtleties behind marketing to women and confronts the idea that gender alone can be used as an indicator to target your market. Darroch provides practical insights into market segmentation and recommends a new approach that focuses on targeting human needs, not gender, in order to reach female customers.
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