The Social Media Marketing Book

Author: Dan Zarrella
Publisher: "O'Reilly Media, Inc."
ISBN: 1449383106
Category : Computers
Languages : en
Pages : 245

Book Description
Are you looking to take advantage of social media for your business or organization? With easy-to-understand introductions to blogging, forums, opinion and review sites, and social networks such as Twitter, Facebook, and LinkedIn, this book will help you choose the best -- and avoid the worst -- of the social web's unique marketing opportunities. The Social Media Marketing Book guides you through the maze of communities, platforms, and social media tools so you can decide which ones to use, and how to use them most effectively. With an objective approach and clear, straightforward language, Dan Zarrella, aka "The Social Media & Marketing Scientist," shows you how to plan and implement campaigns intelligently, and then measure results and track return on investment. Whether you're a seasoned pro or new to the social web, this book will take you beyond the jargon to social media marketing mastery. Make sense of this complicated environment with the help of screenshots, graphs, and visual explanations Understand the history and culture of each social media type, including features, functionality, and protocols Get clear-cut explanations of the methods you need to trigger viral marketing successes Choose the technologies and marketing tactics most relevant to your campaign goals Learn how to set specific goals for your campaigns and evaluate them according to key performance indicators Praise for The Social Media Marketing Book: "Let Zarrella take you to social-media marketing school. You'll learn more from reading this book than a month of research on the Internet."--Guy Kawasaki, co-founder of Alltop.com "If I could be any other person for a day, it would be Dan Zarella. Either him or Brad Pitt. But Dan's smarter. This book is why I say that."--Chris Brogan, President of New Marketing Labs "This book demonstrates a beginning to the endless possibilities of the Social Web."-- Brian Solis, publisher of leading marketing blog PR 2.0

Time, Money, Freedom

Author: Ray Higdon
Publisher: Hay House, Inc
ISBN: 1401960316
Category : Business & Economics
Languages : en
Pages : 241

Book Description
10 secrets to gaining personal and financial freedom for you and your family, from two top marketing experts and entrepreneurs From living on Jess's wages as a makeup counter sales clerk, to achieving dramatic success as network marketing partners, to running a multi-million-dollar coaching and training company today, Ray and Jessica Higdon have built their lives on a shared desire for freedom and balance. Now they want to help you do the same, and do it all from the comfort of your own home! With 10 simple rules for redefining what's possible in your life, this book will help you build confidence, shift your mindset, and learn the tools to take control of your life and start on a path toward your own definition of freedom. Whether "success" for you means being your own boss full-time, taking an extended parental leave without worrying about how to pay the bills, or saving money to send your child to college, you can follow these rules to make a positive change in your life. You'll learn to: Make room for change in your life by banishing doubt and anxiety Create a vision for your personal brand of freedom outside the corporate grind of the status quo Talk about and make money without shame--the money you have and the money you want Wave good-bye to your inner perfectionist Know exactly what to do on a daily basis to make more money from home Have a commitment strategy, not an exit strategy Always remember that money can't buy happiness!

Be a Network Marketing Superstar

Author: Mary Christensen
Publisher: AMACOM
ISBN: 081440054X
Category : Business & Economics
Languages : en
Pages : 164

Book Description
Be a Network Marketing Superstar provides a proven 26-step program designed to help business leaders quickly become stars in this fast-growing and profitable industry. As far as career opportunities go, network marketing is hard to beat. It costs almost nothing to start, allows for flexible hours, and paves the way for financial independence. Network marketing -- also known as direct selling and multi-level marketing -- has turned millions of people into successful business owners. To truly reach their earning potential, network marketers need the right tools. This powerful training manual shows you how to: master the six core skills of successful network marketing sharpen their salesmanship become more persuasive build relationships overcome roadblocks radiate positive energy find and attract quality people be powerful coaches and mentors With equal parts advice and inspiration, as well as helpful worksheets and exercises, Be a Network Marketing Superstar gives network marketers the know-how and confidence they need to join the ranks of the top moneymakers.

Maximize Your Social

Author: Neal Schaffer
Publisher: John Wiley & Sons
ISBN: 1118756681
Category : Business & Economics
Languages : en
Pages : 226

Book Description
Create and maintain a successful social media strategy for your business Today, a large number of companies still don't have a strategic approach to social media. Others fail to calculate how effective they are at social media, one of the critical components of implementing any social media strategy. When companies start spending time and money on their social media efforts, they need to create an internal plan that everyone can understand. Maximize Your Social offers a clear vision of what businesses need to do to create—and execute upon—their social media for business road map. Explains the evolution of social media and the absolute necessity for creating a social media strategy Outlines preparation for, mechanics of, and maintenance of a successful social media strategy Author Neal Schaffer was named a Forbes Top 30 Social Media Power Influencer, is the creator of the AdAge Top 100 Global Marketing Blog, Windmill Networking, and a global social media speaker Maximize Your Social will guide you to mastery of social media marketing strategies, saving you from spending a chunk of your budget on a social media consultant. Follow Neal Schaffer's advice, and you'll be able to do it yourself—and do it right.

Network Marketing for Facebook

Author: Jim Lupkin
Publisher:
ISBN: 9781887938242
Category :
Languages : en
Pages :

Book Description
Two world-class social media marketers, Jim Lupkin and Brian Carter, teach you how to build and grow your distribution network with Facebook, which gives you direct access to more than 1.32 billion people. Wether you're a beginning or advanced network marketer, you will learn how to get people to try samples, buy products and become distributors, and you'll master the most natural ways to make new connections and nurture those relationships.

The End of Marketing

Author: Carlos Gil
Publisher: Kogan Page Publishers
ISBN: 0749497599
Category : Business & Economics
Languages : en
Pages : 241

Book Description
WINNER: American Book Fest Best Book Awards 2020 - Marketing and Advertising category WINNER: NYC Big Book Award 2020 - Business: Small Business and Entrepreneurship category WINNER: BookAuthority Best New Book to Read in 2020 - Social Media Marketing category FINALIST: Business Book Awards 2020 - International Business Book category Social networks are the new norm and traditional marketing is failing in today's digital, always-on culture. Businesses across the world are having to face up to how they remain relevant in the choppy waters of the digital ocean. In an era where a YouTube star gets more daily impressions than Nike, Coca-Cola and Walmart combined, traditional marketing as we know it is dead. The End of Marketing revolutionizes the way brands, agencies and marketers should approach marketing. From how Donald Trump won the American presidency using social media and why Kim Kardashian is one of the world's biggest online brands, through to the impact of bots and automation, this book will teach you about new features and emerging platforms that will engage customers and employees. Discover bold content ideas, hear from some of the world's largest brands and content creators and find out how to build smarter paid-strategies, guaranteed to help you dominate your markets. The End of Marketing explains that no matter how easy it is to reach potential customers, the key relationship between brand and consumer still needs the human touch. Learn how to put 'social' back into social media and claim brand relevancy in a world where algorithms dominate, organic reach is dwindling and consumers don't want to be sold to, they want to be engaged.

Social Media for Network Marketing Professionals

Author: Jose Sanchez Macott
Publisher:
ISBN:
Category :
Languages : en
Pages : 166

Book Description
These marketing secrets are what set the top earners apart from the rest -- they're simple, straightforward, and easy to apply. Let's get started... Does the constant hunt for more consistent leads feel like it's taking you nowhere? Maybe instead of raking in the profit you thought you'd be, you instead find yourself feeling overwhelmed and stressed out. Or perhaps you're actually pretty good at attracting potential clients, but somehow no one ever seems to finalize their purchase. These are very common issues to be facing, so don't worry about feeling like you're doing something wrong. The truth is, even if you have a stellar marketing plan in place and are consistent with your promotion strategy... it still might not be enough. People don't want to feel like they're being sold, and they're more aware of this than ever before. In today's world -- with mega marketing around every corner -- it can be hard to attract the right client, even if your product is truly top-notch. On top of that, people get very easily distracted, and lose interest at an alarming rate. But this doesn't have to be a constant uphill battle for you. The same tech that's oversaturated the marketing industry and left your clients with the attention span of goldfish is something you can use to your advantage. Social media is one of the greatest assets in network marketing to have ever hit the scene -- and once you know how to use it properly, both profit and fun are going to skyrocket! In Social Media for Network Marketing Professionals, you'll discover: Why you have to fully establish what your dream life looks like in order to achieve it -- and how you can use this vision to manifest your success A step-by-step guide to setting goals that you'll actually achieve A deeper look at why most people fail... and how you can let go of the excuses that are holding you back What an attractive social media profile actually looks like -- and how you can begin building yours today How to optimize your business' social media presence to guarantee that you never run out of prospects again How to keep your team motivated and growing... so that their efforts can become your passive income An example script for effective communication with clients, helping you to make sure you never say the wrong thing again ... and much more! It's time to up your game and take your business to a whole new level. The best part is, this isn't a complex equation you have to solve. It's a simple set of straightforward and practical techniques that will help you relate to people on a very human level. Once trust is built and you understand how to maintain a good rapport, your business will grow all on its own. So what are you waiting for? If you're ready to leave the sleepless nights behind for good, and begin reeling in the profits you've always dreamed of, then scroll up and click the "Add to Cart" button right now.

Go for No for Network Marketing

Author: Richard Fenton
Publisher:
ISBN: 9780977439379
Category : Entrepreneurship
Languages : en
Pages : 144

Book Description
"The proven strategies for failing your way to success in network marketing! Everyone loves the sound of the word "yes!" It's so positive. So empowering. And then there's "No." For most people, NO is just the opposite: negative, draining, the antithesis of Yes. But what if everyone's wrong? What if NO could actually be the most empowering word in the world? What if you could hit every quota, reach every income goal, and achieve every personal dream by simply learning to hear NO more often? Well, you can."--Page [4] of cover.

Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks)

Author: Dave Kerpen
Publisher: McGraw Hill Professional
ISBN: 0071769501
Category : Business & Economics
Languages : en
Pages : 289

Book Description
THE NEW YORK TIMES AND USA TODAY BESTSELLER! The secret to successful word-of-mouth marketing on the social web is easy: BE LIKEABLE. A friend's recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, and beyond, that recommendation can travel farther and faster than ever before. Likeable Social Media helps you harness the power of word-of-mouth marketing to transform your business. Listen to your customers and prospects. Deliver value, excitement, and surprise. And most important, learn how to truly engage your customers and help them spread the word. Praise for Likeable Social Media: Dave Kerpen's insights and clear, how-to instructions on building brand popularity by truly engaging with customers on Facebook, Twitter, and the many other social media platforms are nothing short of brilliant. Jim McCann, founder of 1-800-FLOWERS.COM and Celebrations.com Alas, common sense is not so common. Dave takes you on a (sadly, much needed) guided tour of how to be human in a digital world. Seth Godin, author of Poke the Box Likeable Social Media cuts through the marketing jargon and technical detail to give you what you really need to make sense of this rapidly changing world of digital marketing and communications. Being human — being likeable — will get you far. Scott Monty, Global Digital Communications, Ford Motor Company Dave gives you what you need: Practical, specific how-to advice to get people talking about you. Andy Sernovitz, author of Word of Mouth Marketing: How Smart Companies Get People Talking

Your First Year in Network Marketing

Author: Mark Yarnell
Publisher: Crown
ISBN: 9780761512196
Category : Business & Economics
Languages : en
Pages : 308

Book Description
How to Keep the Dream Alive! Network marketing is one of the fastest-growing career opportunities in the United States. Millions of people just like you have abandoned dead-end jobs for the chance to achieve the dream of growing their own businesses. What many of them find, however, is that the first year in network marketing is often the most challenging—and, for some, the most discouraging. Here, Mark Yarnell and Rene Reid Yarnell, two of the industry's most respected and successful professionals, offer you strategies on how to overcome those first-year obstacles and position yourself for lifelong success. The Yarnells provide you with a wealth of savvy advice on everything you need to know to succeed in network marketing, such as proven systems for recruiting, training, growing and supporting your downline, and much more. In an easy, step-by-step approach, you will learn how to: ·Deal with rejection ·Recruit and train ·Avoid overmanaging your downline ·Remain focused ·Stay enthusiastic ·Avoid unrealistic expectations ·Conduct those in-home meetings ·Ease out of another profession You owe it to yourself to read this inspiring book! "This will be the Bible of Network Marketing." — Doug Wead, former special assistant to the president, the Bush Administration