Author: Lisa Messenger Publisher: ISBN: 9780646930879 Category : Entrepreneurship Languages : en Pages : 200
Book Description
Do you want to unleash your inner entrepreneur? With prompts, exercises and tons of space to brainstorm your creative process, the Daring & Disruptive Playbook (so called, because hopefully it won't feel like work) will guide you through the process of finding your 'why', identifying your purpose and helping you break free of traditional thinking around what a career should look like. Disclaimer: this isn't like any other business planning template you've ever read. Neither will it spoonfeed you the answers. But, by the final page, you'll have created a manifesto of your dream workday, identified the corner of the world you want to change and how you're going to do it.
Author: Andi Azhar Publisher: Gemini Publishing ISBN: Category : Antiques & Collectibles Languages : en Pages : 216
Book Description
The book, "The Disruption Playbook: Thriving in a Changing World," is built from observations amidst a wave of rapid and unexpected change. In this era of uncertainty, every business decision-maker must be good at navigating change. Technological disruption has broken down old boundaries, creating opportunities and threats for companies. Therefore, through this book, we invite readers to dig deeper into business feasibility in the context of innovation and adaptation. In each chapter, we explain how innovation is a key to creating new products or services and how a business can survive and grow in global market upheaval. From concept to implementation, ideas to socio-economic influences, this book provides a comprehensive insight into the vital elements supporting contemporary business life.
Author: Lisa Messenger Publisher: The Messenger Group ISBN: 0980809797 Category : Business & Economics Languages : en Pages : 276
Book Description
DO YOU WANT TO BE DELIRIOUSLY, UNAPOLOGETICALLY HAPPY? IS IT POSSIBLE TO BE CALM, CENTRED AND GROUNDED WHILST LIVING IN A BUSY CITY, RUNNING A BUSINESS AND JUGGLING GROWN-UP RESPONSIBILITIES? In her previous book Daring and Disruptive, serial entrepreneur Lisa Messenger, editor-in-chief of The Collective magazine, shared the business lessons she learned after decades of success in multiple industries, including how to identify your true purpose, pinpoint your passions and visualise the work culture you want to exist in. But, Lisa admits that although her world now seems perfect on paper it hasn't always been this way. In Life & Love, she offers insights into the support system, strategies and relationships, which allow her to cope with the emotional rollercoaster of running a profitable, multi-platform start-up. Blending advice from mentors and role models, with lessons that she's learned the hard way, Lisa's personal journey is proof that no mistake is undoable, no relationship is unfixable and no failure is in vain if you have the right attitude and an abundance of gratitude. This is a book about love, joy and happiness, community, authenticity and learning to sink into your femininity even when you're a ball-breaking businesswoman. Lisa's message is; you can be a traditionalist and a rebel, you can be a lover and a fighter, you can be vulnerable and invincible. Whether you're an entrepreneur, a lawyer, a mother, a wife, a student or a blend of all the above, this book will teach you how to wear your heart on your sleeve, embrace every side of yourself and still achieve more than you ever imagined!
Author: Mike Stevens Publisher: Kogan Page Publishers ISBN: 1398605433 Category : Business & Economics Languages : en Pages : 225
Book Description
Build your DTC brand by learning from the best. As consumer buying habits continue to shift, more and more brands are turning their attention to e-commerce and selling direct. However, few manage to succeed at scale. Overcome the challenges of the ever-increasing cost of marketing, the demands of customer service, complicated logistical requirements and the perils of selecting the right technology by learning from the DTC pioneers who have got it right. Read the founding stories, strategies, failures and eventual success of DTC brands such as Huel, graze, Snag, tails.com, Who Gives a Crap, Casper, Lick, allplants, Bloom & Wild and more to discover: · How they got started, what worked then and what works now · The importance of building a community and how to use data · When to consider going multichannel · Why you need a bulletproof brand · Navigating funding, margins, growth, customer service and product development and more For the first time, the best in class of DTC share their playbooks so that you can understand and build on their successes.
Author: Geoffrey Colon Publisher: AMACOM ISBN: 0814437400 Category : Business & Economics Languages : en Pages : 268
Book Description
With 75 percent of screen time being spent on connected devices, digital strategies have moved front and center of marketing plans. Getting a message through to customers, and not just in front of them for a second before being thrown away, requires radical rethinking. What if that’s not enough? How often does consumer engagement go further than the “like” button? With the average American receiving close to 50 phone notifications a day, do the company messages get read or just tossed aside? The reality is that technology hasn’t just reshaped mass media; it’s altering behavior as well. Disruptive Marketing challenges you to toss the linear plan, strip away conventions, and open your mind as it takes you on a provocative, fast-paced tour of our changing world, where you’ll find that: Selling is dead, but ongoing conversation thrives Consumers generate the best content about brand People tune out noise and listen to feelings Curiosity leads the marketing team Growth depends on merging analytics with boundless creativity Packed with trends, predictions, interviews with big-think marketers, and stories from a career spent pushing boundaries, Disruptive Marketing is the solution you’ve been looking for to boost your brand into new territory!
Author: Charlene Li Publisher: Ideapress Publishing ISBN: 9781940858708 Category : Business & Economics Languages : en Pages : 0
Book Description
Many companies make disruption their goal. They believe that if they develop the right innovation, they will disrupt their markets forever and drive the kind of growth worthy of a magazine cover story. But as bestselling author Charlene Li explains, that's not how disruption works. Disruption doesn't create growth; instead, growth creates disruption. Growth is always hard, and disruptive growth is exponentially harder. It requires companies to make tough decisions in the face of daunting uncertainties: Should we bet our company's future on next-generation customers or today's reliable ones? Should we abandon our current business model for an entirely new one? Making bold changes demands bold leadership and, often, massive cultural transformation. Over the years, Li has seen some organizations beat the odds and succeed at becoming disruptive: Adobe, ING Bank, Nokia, Southern New Hampshire University, and T-Mobile, among them. Their stories make it clear that organizations don't have to be tech start-ups or have the latest innovations to transform. What they need to do is develop a disruptive mindset that permeates every aspect of the organization. Li lays out how to do so by focusing on three elements: a strategy designed to meet the needs of future customers; leadership that creates a movement to drive and sustain transformation; and a culture that thrives on disruptive change. Drawing on interviews with some of the most audacious people driving disruptive transformation today, Li will inspire leaders at all levels to answer the call to lead disruptive transformation in their organizations, communities, and society.
Author: Michael Lewrick Publisher: John Wiley & Sons ISBN: 1119467500 Category : Design Languages : en Pages : 943
Book Description
A radical shift in perspective to transform your organization to become more innovative The Design Thinking Playbook is an actionable guide to the future of business. By stepping back and questioning the current mindset, the faults of the status quo stand out in stark relief—and this guide gives you the tools and frameworks you need to kick off a digital transformation. Design Thinking is about approaching things differently with a strong user orientation and fast iterations with multidisciplinary teams to solve wicked problems. It is equally applicable to (re-)design products, services, processes, business models, and ecosystems. It inspires radical innovation as a matter of course, and ignites capabilities beyond mere potential. Unmatched as a source of competitive advantage, Design Thinking is the driving force behind those who will lead industries through transformations and evolutions. This book describes how Design Thinking is applied across a variety of industries, enriched with other proven approaches as well as the necessary tools, and the knowledge to use them effectively. Packed with solutions for common challenges including digital transformation, this practical, highly visual discussion shows you how Design Thinking fits into agile methods within management, innovation, and startups. Explore the digitized future using new design criteria to create real value for the user Foster radical innovation through an inspiring framework for action Gather the right people to build highly-motivated teams Apply Design Thinking, Systems Thinking, Big Data Analytics, and Lean Start-up using new tools and a fresh new perspective Create Minimum Viable Ecosystems (MVEs) for digital processes and services which becomes for example essential in building Blockchain applications Practical frameworks, real-world solutions, and radical innovation wrapped in a whole new outlook give you the power to mindfully lead to new heights. From systems and operations to people, projects, culture, digitalization, and beyond, this invaluable mind shift paves the way for organizations—and individuals—to do great things. When you're ready to give your organization a big step forward, The Design Thinking Playbook is your practical guide to a more innovative future.
Author: Lisa Messenger Publisher: The Messenger Group ISBN: 0994310951 Category : Self-Help Languages : en Pages : 247
Book Description
DO YOU HAVE BIG DREAMS AND BIG PLANS, BUT LACK THE RESOURCES TO PURSUE THEM? DO YOU FIND YOURSELF SAYING 'IF ONLY I HAD THE MONEY...'? ARE YOU TOO EMBARRASSED TO ASK OTHERS FOR HELP? In her bestselling book Daring & Disruptive and its sequel Life & Love, serial entrepreneur Lisa Messenger shared the business insights gathered in more than a decade of success across multiple industries, including how to identify your true purpose, pinpoint your passions and create the working life most only dream of. But, let's be honest, you need the means to make it all happen. In her latest book, she tackles a topic with a stigma - money! What would you do if money was no object, how can anyone find profit in the impossible and - her personal bugbear - when will 'gunnas' stop using lack of money as an excuse for not stepping out of their comfort zone and pursuing their purpose? Mixing advice from mentors, experts and famous role models, with lessons learned in her own entrepreneurial journey, Lisa reveals how she built a global brand, and launched a magazine sold in 37 countries, without having to borrow a single cent from a bank. This is from a woman who, years before, could barely afford to buy toothpaste. In the self-deprecating manner that has become her trademark style, Lisa shares her own journey, clearly stating she is not a guru when it comes to finances, but has used fresh thinking and creative ideas to fuel a burgeoning business. She will help you appreciate your real value, amplify your self-worth and find the means to achieve everything you dream of. Many of us are raised to believe it's rude to talk about money. But as a self-proclaimed disruptor, this entrepreneur wants to put a bomb in the bank vault and blow it wide open...
Author: Geoffrey A. Moore Publisher: Diversion Books ISBN: 1682301702 Category : Business & Economics Languages : en Pages : 147
Book Description
Over the last 25 years, Geoffrey Moore has established himself as one of the most influential high-tech advisors in the world—once prompting Conan O’Brien to ask “Who is Geoffrey Moore and why is he more famous than me?” Following up on the ferociously innovative ESCAPE VELOCITY, which served as the basis for Moore’s consulting work to such companies as Salesforce, Microsoft, and Intel, ZONE TO WIN serves as the companion playbook for his landmark guide, offering a practical manual to address the challenge large enterprises face when they seek to add a new line of business to their established portfolio. Focused on spurring next-generation growth, guiding mergers and acquisitions, and embracing disruption and innovation, ZONE TO WIN is a high-powered tool for driving your company above and beyond its limitations, its definitions of success, and ultimately, its competitors. Moore’s classic bestseller, CROSSING THE CHASM, has sold more than one million copies by addressing the challenges faced by start-up companies. Now ZONE TO WIN is set to guide established enterprises through the same journey. “For any company, regardless of size or industry, ZONE TO WIN is the playbook for succeeding in today’s disruptive, connected, fast-paced business world.” —Marc Benioff, CEO, Salesforce “Once again Geoffrey Moore weighs in with a prescient examination of what it takes to win in today’s competitive, disruptive business environment.” —Satya Nadella, CEO, Microsoft "With this book, Geoffrey Moore continues to lead us all through ever-changing times...His work has changed the game of changing the game!" —Gary Kovacs, CEO, AVG “ZONE TO WIN uses crystal-clear language to describe the management plays necessary to win in an ever-disrupting marketplace. Regardless of your level of management experience, you will find this book an invaluable tool for building long-term success for your business.” —Lip-Bu Tan, President and CEO, Cadence Design Systems
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Author: Lisa Messenger
Author: Andi Azhar
Author: Lisa Messenger
Author: Lisa Messenger
Author: Mike Stevens
Author: Geoffrey Colon
Author: Charlene Li
Author: Michael Lewrick
Author: Lisa Messenger
Author: Geoffrey A. Moore