How not to Plan

How not to Plan PDF Author: APG Ltd
Publisher: Troubador Publishing Ltd
ISBN: 1789014506
Category : Business & Economics
Languages : en
Pages : 352

Book Description
In the sink or swim world of planners, strategists and their clients, now more than ever, there is a need for a practical handbook to guide us through all the main parts of the process. And thanks to Les Binet and Sarah Carter at Adam&eveDDB we now have just that. The original inspiration for the book was a set of articles that they wrote for Admap over 6 years. In these they set out to bust a lot of myths and nonsense that swirl around marketing and communications by using evidence-based approaches and interesting examples to make their points. We’ve been working with them to turn this treasure chest of wisdom into a practical guide. We’ve called it How Not To Plan in reference to its myth busting antecedents and in homage to an old but much loved set of essays published back in 1979 in an APG book called ’How to Plan Advertising’. The How Not to Plan of 2018 is a manageably sized handbook which leaves room for your scribbles and notes and can be read as a guide or used as a constant helpful reference point. It’s loosely based on the Planning Cycle and is grouped into themes that are important at different stages in the process, covering everything from how to set objectives, the 4 Ps, research and analysis, to briefing, creative work and media and effectiveness At the end of each chapter you’ll find a simple 2-minute check list for how to do it better, a short case study showing how it’s done brilliantly, a space for your notes and further reading for the intellectually gifted…

Eat Your Greens

Eat Your Greens PDF Author: Wiemer Snijders
Publisher: Troubador Publishing Ltd
ISBN: 1789012791
Category : Business & Economics
Languages : en
Pages : 398

Book Description
How can we sell more, to more people, and for more money? The marketing world is awash with myths, misconceptions, dubious metrics and tactics that bear little relation to our actual buying behaviour.

Plan B

Plan B PDF Author: David Kord Murray
Publisher: Simon and Schuster
ISBN: 1439198381
Category : Business & Economics
Languages : en
Pages : 262

Book Description
Why has Facebook been so limber, evolving so successfully even after a number of stumbles, while Myspace stalled and lost ground? Why was Wal-Mart able to expand so successfully into new offerings, such as groceries, while H&R Block dramatically failed to expand into offering financial services? The answer, David Murray reveals, is that Facebook and Wal-Mart both started with business models that empowered them to effectively adapt their plans as they executed them. The failure of detailed strategic plans that have taken a great deal of time and money to develop is one of the worst problems in business, and it’s ever more urgent as the pace of change in business continues to accelerate. Murray, author of the acclaimed Wall Street Journal bestseller Borrowing Brilliance, argues that valiantly sticking to even a well-thought-out Plan A is the road to disaster. The greatest success comes to those who know how to construct and implement an adaptive Plan A that has within it the means of evolving into a superior Plan B by responding to problems confronted, discoveries made, changing market conditions, and the competition. Writing in a lively, engaging voice and using a series of specific examples drawn from companies including IBM, Intel, Facebook, American Express, and Kaiser Permanente, as well as from the art of war, including the Battle of Gettysburg and the D-Day invasion, and even from the space program, Murray presents powerful methods for constructing a plan that has the mechanisms for adaptation built in. Drawing on a wealth of research, he explains why we are fairly good at short-term predictions but why, in our ever more rapidly changing business world, even the best laid plans will eventually go astray. He then introduces the best techniques for creating an optimal original plan that takes into account our limited ability to predict, showing that vital to this process is that it be constructed so that we are alerted in time to make the right changes. In a brilliant discussion of strategy and tactics, he shows that the core of this adaptability is making sure that your strategy and tactics are well aligned with one another and that you have established the right metrics for measuring results. He then details precisely how to adapt throughout the execution process by constantly monitoring and assessing results, developing worst-case scenarios, and recognizing unanticipated opportunities. Plan B is an essential guide to harnessing the forces of change to achieve long-lasting success despite the most vexing challenges.

Getting to Plan B

Getting to Plan B PDF Author: John Mullins
Publisher: Harvard Business Press
ISBN: 1422152693
Category : Business & Economics
Languages : en
Pages : 267

Book Description
You have a new venture in mind. And you've crafted a business plan so detailed it's a work of art. Don't get too attached to it. As John Mullins and Randy Komisar explain in Getting to Plan B, new businesses are fraught with uncertainty. To succeed, you must change the plan in real time as the inevitable challenges arise. In fact, studies show that entrepreneurs who stick slavishly to their Plan A stand a greater chance of failing-and that many successful businesses barely resemble their founders' original idea. The authors provide a rigorous process for stress testing your Plan A and determining how to alter it so your business makes money, solves customers' needs, and endures. You'll discover strategies for: -Identifying the leap-of-faith assumptions hidden in your plan -Testing those assumptions and unearthing why the plan might not work -Reconfiguring the five components of your business model-revenue model, gross margin model, operating model, working capital model, and investment model-to create a sounder Plan B. Filled with success stories and cautionary tales, this book offers real cases illustrating the authors' unique process. Whether your idea is for a start-up or a new business unit within your organization, Getting to Plan B contains the road map you need to reach success.

How to Plan Differentiated Reading Instruction, Second Edition

How to Plan Differentiated Reading Instruction, Second Edition PDF Author: Sharon Walpole
Publisher: Guilford Publications
ISBN: 1462531512
Category : Language Arts & Disciplines
Languages : en
Pages : 297

Book Description
Tens of thousands of K?3 teachers have relied on this book--now revised and expanded with more than 50% new material--to plan and deliver effective literacy instruction tailored to each student's needs. The authors provide a detailed framework for implementing differentiated small-group instruction over multiweek cycles. Each component of the beginning reading program is addressed--phonological awareness, word recognition, fluency, vocabulary, and comprehension. In a large-size format with lay-flat binding for easy photocopying, the book includes dozens of reproducible lesson plans, instructional activities, assessment forms, and other tools. Purchasers get access to a Web page where they can download and print the reproducible materials. New to This Edition *Differentiation 2.0: the approach has been fine-tuned based on field testing, new research findings, and current standards and response-to-intervention frameworks. *Many additional reproducible tools, such as coaching templates and the Informal Decoding Inventory. *Beyond lesson plans and materials, the second edition offers more guidance for designing instruction and grouping students, making it a one-stop resource. *Reproducible tools now available to download and print.

Better Buses, Better Cities

Better Buses, Better Cities PDF Author: Steven Higashide
Publisher: Island Press
ISBN: 1642830143
Category : Transportation
Languages : en
Pages : 186

Book Description
"Better Buses, Better Cities is likely the best book ever written on improving bus service in the United States." — Randy Shaw, Beyond Chron "The ultimate roadmap for how to make the bus great again in your city." — Spacing "The definitive volume on how to make bus frequent, fast, reliable, welcoming, and respected..." — Streetsblog Imagine a bus system that is fast, frequent, and reliable—what would that change about your city? Buses can and should be the cornerstone of urban transportation. They offer affordable mobility and can connect citizens with every aspect of their lives. But in the US, they have long been an afterthought in budgeting and planning. With a compelling narrative and actionable steps, Better Buses, Better Cities inspires us to fix the bus. Transit expert Steven Higashide shows us what a successful bus system looks like with real-world stories of reform—such as Houston redrawing its bus network overnight, Boston making room on its streets to put buses first, and Indianapolis winning better bus service on Election Day. Higashide shows how to marshal the public in support of better buses and how new technologies can keep buses on time and make complex transit systems understandable. Higashide argues that better bus systems will create better cities for all citizens. The consequences of subpar transit service fall most heavily on vulnerable members of society. Transit systems should be planned to be inclusive and provide better service for all. These are difficult tasks that require institutional culture shifts; doing all of them requires resilient organizations and transformational leadership. Better bus service is key to making our cities better for all citizens. Better Buses, Better Cities describes how decision-makers, philanthropists, activists, and public agency leaders can work together to make the bus a win in any city.

Effectiveness in Context

Effectiveness in Context PDF Author: Les Binet
Publisher:
ISBN: 9780852941454
Category : Branding (Marketing)
Languages : en
Pages : 136

Book Description

Fail to Plan, Plan to Fail

Fail to Plan, Plan to Fail PDF Author: Darryl Vidal
Publisher: Rowman & Littlefield Publishers
ISBN: 9781475834161
Category : Education
Languages : en
Pages : 104

Book Description
FAIL TO PLAN, PLAN TO FAIL is a book which guides Education Technology professionals through a detailed process, called MAPITTM, that illustrates five phases for developing your school's Ed Tech Strategic Plan: Needs Identification, Needs Analysis, Recommendations, Feasibility and Implementation.
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