The Austerity Olympics

Author: Janie Hampton
Publisher: Quarto Publishing Group USA
ISBN: 1781310017
Category : Sports & Recreation
Languages : en
Pages : 447

Book Description
‘An enthralling account.’ —Independent ‘A fascinating book … researched with an awesome thoroughness.’ —Daily Telegraph ‘Hampton’s excellent book should be compulsory reading for everyone involved in the 2012 London Olympics.’ —Daily Mail Critic’s Choice The budget for the 2012 Olympic village alone is already a billion pounds short. The likelihood of corporate sponsorship recedes with every day of the credit crunch. How on earth are we going to match the opening and closing ceremonies of Beijing, let along top them? Fortunately, London has been through just such hard times before in the run-up to an Olympics, and in 1948 it showed just how to run a fantastic Games on a tiny budget – indeed, make them all the better for it. Janie Hampton’s book about the last time the Olympics came to London is a tale of female competitors sewing their own kit, teams ferried to the Games on red London buses and billeted in Spartan hostels or even army camps, and the main stadium being hastily cleared of greyhound racing to allow the athletics to take place. The total budget was £760,000, great athletes like Emil Zatopek and Fanny Blankers-Koen thrilled the crowds, and at the end a profit was turned! This is a book that becomes more relevant and ironically entertaining every day nearer to 2012.

Handbook of the London 2012 Olympic and Paralympic Games

Author: Vassil Girginov
Publisher: Routledge
ISBN: 0415671949
Category : Business & Economics
Languages : en
Pages : 338

Book Description
The Handbook of the London 2012 Olympic and Paralympic Games is an officially-licensed account of the world's greatest sporting and cultural event. It tells the complete story of the 2012 Games from inception, through the successful bidding process and the planning and preparation phase, to delivery, the post-Games period and legacy. Written by a world-class team of international sport scholars, researchers and writers, the book offers comprehensive analysis of the full social, cultural, political, historical, economic and sporting context of the Games. From the political, commercial and structural complexities of organising an event on such a scale, to the sporting action that holds the attention of the world, this book illuminates every aspect of the 2012 Games, helping us to better understand the vital role that sport and culture play in contemporary global society. The book is divided into two volumes. Volume One: Making the Games, examines the build-up to London 2012, covering key topics such as: the bidding process planning and decision making financing the Games developing the infrastructure engaging national and international governing bodies of sport engaging the UK public engaging a global public developing a legacy programme the Cultural Olympiad. Richly illustrated with the personal accounts of key stakeholders, from sports administrators and politicians to athletes and spectators, and including essential data and evocative visual material, this book is essential reading for anybody with a personal or professional interest in the Olympic and Paralympic Games, global culture or the development of sport.

Legacy

Author: Michael Gillard
Publisher: Bloomsbury Publishing
ISBN: 1448217423
Category : True Crime
Languages : en
Pages : 384

Book Description
'Reveals criminal corruption on a scale that the Kray twins would never have dreamt of' John Pearson, Profession of Violence, The Rise and Fall of the Kray Twins 'Gillard's detailed investigation makes for a stunning and shocking read' Barry Keeffe, The Long Good Friday 'Legacy illustrates the sordid links between business, politics and organised crime' Ioan Grillo, El Narco and Gangster Warlords When billions poured into the neglected east London borough hosting the 2012 Olympics, a turf war broke out between crime families for control of a now valuable strip of land. Using violence, guile and corruption, one gangster, the Long Fella, emerged as a true untouchable. A team of local detectives made it their business to take him on until Scotland Yard threw them under the bus and the business of putting on 'the greatest show on earth' won the day. Protecting the Olympic legacy by covering up a scandal of suspicious deaths and corruption seemed more important than protecting Londoners from the predatory Long Fella and his friends in suits. For others at Scotland Yard, the crime lord was simply too big and too dangerous to take on. Award-winning journalist Michael Gillard took up where they left off to expose the tangled web of chief executives, big banks, politicians and dirty money where innocent lives are destroyed and the guilty flourish. Gillard's efforts culminated in a landmark court case, which finally put a spotlight on the Long Fella and his friends and exposed London's real Olympic legacy.

The Olympic Games Effect

Author: John A. Davis
Publisher: John Wiley & Sons
ISBN: 1118171713
Category : Business & Economics
Languages : en
Pages : 284

Book Description
Marketing at the Olympics, the attraction and the rewards Essential reading in preparation for the 2012 London Olympics, the newly revised and fully updated second edition of The Olympic Games Effect offers fascinating sports marketing and branding insights into the promotion of the Games themselves, and their unique attraction for corporations in particular. The important lessons of past Olympics will be used to show a hundred year-plus tradition based on a several thousand year old testament to the love of sports and competition, revealing how, in recent years, this has evolved into a seductively attractive vehicle for a wide range of audiences, from consumers to corporations. Loaded with historical information on the Olympics, the book traces the history of the Olympics back to 776 BC. This legacy is vital to the ongoing success of the Olympics, and is at the heart of why brands care so much Packed with illustrations that illustrate how the Games have become arguably the world's most successful sports event and the marketing opportunities this has led to Includes relevant business strategies and recommendations to help companies understand how to make more effective sports sponsorship decisions This timely new edition of The Olympic Games Effect shows the value contributed by sponsoring the world's premier sporting event, and explains how, by extension, other global sports events have the potential to generate similarly impressive results for their sponsors.

The Official History of the Olympic Games and the IOC

Author: David Miller
Publisher: Mainstream Publishing
ISBN: 9781845966119
Category : Olympic Games
Languages : en
Pages : 0

Book Description
London 2012: The Official History of the Olympic Games and the IOC 1894-2012 is a dramatic account of the history of the world's foremost sporting spectacle. It is the lavishly illustrated story of the re-creation of the Olympic Games by Pierre de Coubertin, of the often controversial fortunes of the governing body, which was formed in 1894, and of the highs and lows of the Olympics themselves since the first Games in 1896. It also tells the stories of the historic competitors--from Spyridon Louis (the inaugural marathon winner) and such heroes as Jim Thorpe, Paavo Nurmi, Sonja Henie, Jesse Owens, Fanny Blankers-Koen, Emil Zatopek, Herb Elliott, Kip Keino, Mark Spitz, Franz Klammer, Sebastian Coe and Carl Lewis through to Hicham El Guerrouj, Michael Phelps and Sun-Yu Jin. Each chapter begins with a personal reminiscence by either a famous champion or a notable IOC figure. Detailed background is provided to the many crises: the Nazi Games of 1936; the massacre at Mexico City in 1968; the terrorist slaughter of Israelis at the 1972 Munich Games; the boycotts; the advent of professionals from 1988; and the Ben Johnson scandal and the ongoing threat of drug abuse. As the sporting world awaits, with eager expectation, the 2012 Games in London, this book gives an unparalleled account of the Olympics story from its beginnings in Athens 1894 to the build-up to the Games in London.

Watching the Olympics

Author: John Peter Sugden
Publisher: Routledge
ISBN: 0415578337
Category : Business & Economics
Languages : en
Pages : 272

Book Description
Explores the Olympic spectacle, from the multi-media bidding process and the branding and imaging of the Games, to security, surveillance and control of the Olympic product across all of its levels. Contributors argue that the process of commercialization, directed by the IOC itself, has enabled audiences to interpret its traditional objects in non-reverential ways and to develop oppositional interpretations of Olympism. The Olympics have become multi-voiced and many themed, and the spectacle of the contemporary Games raises important questions about institutionalization, the doctrine of individualism, the advance of market capitalism, performance, consumption and the consolidation of global society. With particular focus on the London Games in 2012, the book casts a critical eye over the bidding process, Olympic finance, promises of legacy and development, and the consequences of hosting the Games for the civil rights and liberties of those living in their shadow. --From publisher description.

Policing the 2012 London Olympics

Author: Gary Armstrong
Publisher: Routledge
ISBN: 131774702X
Category : Social Science
Languages : en
Pages : 228

Book Description
The summer Olympic Games are renowned for producing the world’s biggest single-city cultural event. While the Olympics and other sport mega-events have received growing levels of academic investigation from a variety of disciplinary approaches, relatively little is known about how such occasions are experienced directly by local host communities and publics. This ethnography examines the everyday policing of the London Borough of Newham in relation to the London 2012 Olympics. It explains how police defined, monitored, prioritized, contained and investigated ‘Olympic-related’ crime, and how ‘Olympic-related’ policing connected to the policing of Newham. The authors examine how the threat of terrorism impacted on the everyday policing of the 2012 Olympics, as well as the exaggeration of other threats to the Games – such as youth gangs – for political reasons. The book also explores local resistance to Olympic policing, and the legacy of the Games with regard to policing, local housing, demographics and social exclusion. Discussing the lessons that can be learned for the future staging of sporting mega-events, this book will appeal to scholars and students with interests in sport, policing, crime and criminology, mega-events, event management, urban studies, global studies and sociology.

The Architecture of London 2012

Author: Tom Dyckhoff
Publisher: John Wiley & Sons
ISBN: 9781119993865
Category : Architecture
Languages : en
Pages : 0

Book Description
This guide describes the buildings created for the London 2012 Games, including permanent and temporary structures built for the Olympic Park and venues across the city. Considering the human and architectural stories behind the designs, the authors look at how the programme for the 2012 Games has pioneered a new level of sustainability.

Understanding the Olympics

Author: John Horne
Publisher: Routledge
ISBN: 1000049396
Category : History
Languages : en
Pages : 414

Book Description
How did the Olympics evolve into a multi-national phenomenon? How can the Olympics help us to understand the relationship between sport and society? What will be the impact and legacy of the Olympics after Tokyo in 2020? Understanding the Olympics answers all these questions by exploring the social, cultural, political, historical, and economic context of the Games. This thoroughly revised and updated edition discusses recent attempts at future proofing by the International Olympic Committee (IOC) in the face of growing global anti-Olympic activism, the changing geo-political context within which the Olympics take place, and the Olympic histories of the next three cities to host the Games – Tokyo (2020), Paris (2024), and Los Angeles (2028) – as well as the legacy of the London (2012) Olympics. For the first time, this new edition introduces the reader to the emergence of ‘other Games’ associated with the IOC – the Winter Olympics, the Paralympics, and the Youth Olympics. It also features a full Olympic history timeline, many new photographs, refreshed suggestions for further reading, and revised illustrations. The most up-to-date and authoritative textbook available on the Olympic Games, Understanding the Olympics is essential reading for anybody with an interest in the Olympics or the wider relationship between sport and society.

The Complete Book of the Olympics

Author: David Wallechinsky
Publisher: White Lion Publishing
ISBN: 9781845136956
Category : Sports & Recreation
Languages : en
Pages : 0

Book Description
David Wallechinsky's compendious book has long been the preeminent point of reference for sports enthusiasts and journalists alike Every sports writer assigned to cover the Games ensures they have their early copy of this prodigious work of reference, packed with absorbing anecdotes and essential statistics. A treasure trove of 116 years of Olympic history, it is also an amazingly readable book, for in the course of recording every single Olympic final since 1896, it concentrates on the strange, the memorable, and the unbelievable. Who knew (until reading this book) that croquet was once an Olympic sport, or tug of war, or that a 72-year-old once won a silver medal for target shooting? This new edition also has every finals result, recorded by the top eight competitors in every event at the Beijing Olympics, and full descriptions of rules and scoring for every event included for 2012. It is the one truly essential Olympics book.