Applied Minds: How Engineers Think

Author: Guru Madhavan
Publisher: W. W. Norton & Company
ISBN: 0393248003
Category : Technology & Engineering
Languages : en
Pages : 250

Book Description
“Engineers are titans of real-world problem-solving. . . . In this riveting study of how they think, [Guru Madhavan] puts behind-the-scenes geniuses . . . center stage.”—Nature In this engaging account of innovative triumphs, Guru Madhavan examines the ways in which engineers throughout history created world-changing tools, from ATMs and ZIP codes to the digital camera and the disposable diaper. Equal parts personal, practical, and profound, Applied Minds charts a path to a future where we borrow strategies from engineering to find inspired solutions to our most pressing challenges.

The Mind's Eye

Author: Ralph Radach
Publisher: Elsevier
ISBN: 0080518923
Category : Science
Languages : en
Pages : 763

Book Description
The book provides a comprehensive state-of-the-art overview of current research on cognitive and applied aspects of eye movements. The contents include peer-reviewed chapters based on a selection of papers presented at the 11th European Conference on Eye Movements (Turku, Finland 2001), supplemented by invited contributions. The ECEM conference series brings together researchers from various disciplines with an interest to use eye-tracking to study perceptual and higher order cognitive functions. The contents of the book faithfully reflect the scope and diversity of interest in eye-tracking as a fruitful tool both in basic and applied research. It consists of five sections: visual information processing and saccadic eye movements; empirical studies of reading and language production; computational models of eye movements in reading; eye-tracking as a tool to study human-computer interaction; and eye movement applications in media and communication research. Each section is concluded by a commentary chapter by one of the leading authorities in the field. These commentaries discuss and integrate the contributions in the section and provide an expert view on the most significant present and future developments in the respective areas. The book is a reference volume including a large body of new empirical work but also principal theoretical viewpoints of leading research groups in the field.

Applied Empathy

Author: Michael Ventura
Publisher: Atria Books
ISBN: 1501182862
Category : Business & Economics
Languages : en
Pages : 3

Book Description
Michael Ventura, entrepreneur and CEO of award-winning strategy and design firm Sub Rosa, shares “how to unlock our ability to design solutions, spark innovation, and solve tough challenges with empathy at the center” (Arianna Huffington). Having built his career working with iconic brands and institutions such as General Electric, Google, Nike, Warby Parker, and also The United Nations and the Obama Administration, Michael Ventura offers entrepreneurs and executives a radical new business book and way forward. Empathy is not about being nice. It’s not about pity or sympathy either. It’s about understanding—your consumers, your colleagues, and yourself—and it’s a direct path to powerful leadership. As such, Applied Empathy presents real strategies, based on Sub Rosa’s design work and the popular class Ventura and his team have taught at Princeton University, on how to make lasting connections and evolve your business internally (your employees, culture, and product/services) as well as externally (your brand, consumers, and value). “The most neglected fact in business is we’re all human. Michael Ventura makes a powerful argument that empathy is the secret sauce of 21st century business. The more digital we get, the more empathy we need” (Chip Conley, New York Times bestselling author of Emotional Equation). For leaders of all levels, this groundbreaking guide lays the foundation to establish a diverse, inventive, and driven team that can meet the challenges of today’s ever-evolving marketplace. If you want to connect to the people you work with, you have to understand them first.

The Mind of an Engineer

Author: Purnendu Ghosh
Publisher: Springer
ISBN: 9811001197
Category : Science
Languages : en
Pages : 459

Book Description
The Indian National Academy of Engineering (INAE) promotes the endeavour of the practitioners of engineering and technology and related sciences to solve the problems of national importance. The book is an initiative of the INAE and a reflection of the experiences of some of the Fellows of the INAE in the fields of science, technology and engineering. The book is about the reminiscences, eureka moments, inspirations, challenges and opportunities in the journey the professionals took toward self-realisation and the goals they achieved. The book contains 58 articles on diverse topics that truly reflects the way the meaningful mind of an engineer works.

Outwitting the Devil

Author: Napoleon Hill
Publisher: Sharon Lechter
ISBN:
Category : Self-Help
Languages : en
Pages : 30

Book Description
Originally written in 1938 but never published due to its controversial nature, an insightful guide reveals the seven principles of good that will allow anyone to triumph over the obstacles that must be faced in reaching personal goals.

Practicing Sustainability

Author: Guru Madhavan
Publisher: Springer Science & Business Media
ISBN: 1461443490
Category : Science
Languages : en
Pages : 265

Book Description
Sustainability applies to everybody. But everybody applies it differently, by defining and shaping it differently—much as water is edged and shaped by its container. It is conceived in absolute terms but underpinned by a great diversity of relatively “green”—and sometimes contradictory—practices that can each make society only more or less sustainable. In Practicing Sustainability, chefs, poets, music directors, evangelical pastors, skyscraper architects, artists, filmmakers, as well as scientific leaders, entrepreneurs, educators, business executives, policy makers, and the contrarians, shed light on our understanding of sustainability and the role that each of us can play. Each contributor addresses what sustainability means, what is most appealing about the concept, and what they would like to change to improve the perception and practice of sustainability. What emerges from their essays is a wide spectrum of views that confirm an important insight: Sustainability is pursued in different ways not only due to different interpretations, but also because of varying incentives, trade-offs, and altruistic motives. Practicing and achieving sustainability starts with a willingness to look critically at the concept. It also means enabling rich and vigorous discussion based on pragmatism and common sense to determine a framework for best ideas and practices. With time and the much needed critical thinking, sustainable development will become a more integral part of our culture. By sharing experiences and crisp insights from today’s savants, Practicing Sustainability serves as a stepping stone to the future.

Thinking, Fast and Slow

Author: Daniel Kahneman
Publisher: Farrar, Straus and Giroux
ISBN: 1429969350
Category : Psychology
Languages : en
Pages : 511

Book Description
*Major New York Times Bestseller *More than 2.6 million copies sold *One of The New York Times Book Review's ten best books of the year *Selected by The Wall Street Journal as one of the best nonfiction books of the year *Presidential Medal of Freedom Recipient *Daniel Kahneman's work with Amos Tversky is the subject of Michael Lewis's best-selling The Undoing Project: A Friendship That Changed Our Minds In his mega bestseller, Thinking, Fast and Slow, Daniel Kahneman, world-famous psychologist and winner of the Nobel Prize in Economics, takes us on a groundbreaking tour of the mind and explains the two systems that drive the way we think. System 1 is fast, intuitive, and emotional; System 2 is slower, more deliberative, and more logical. The impact of overconfidence on corporate strategies, the difficulties of predicting what will make us happy in the future, the profound effect of cognitive biases on everything from playing the stock market to planning our next vacation—each of these can be understood only by knowing how the two systems shape our judgments and decisions. Engaging the reader in a lively conversation about how we think, Kahneman reveals where we can and cannot trust our intuitions and how we can tap into the benefits of slow thinking. He offers practical and enlightening insights into how choices are made in both our business and our personal lives—and how we can use different techniques to guard against the mental glitches that often get us into trouble. Topping bestseller lists for almost ten years, Thinking, Fast and Slow is a contemporary classic, an essential book that has changed the lives of millions of readers.

Talk Like TED

Author: Carmine Gallo
Publisher: St. Martin's Press
ISBN: 1466837276
Category : Business & Economics
Languages : en
Pages : 289

Book Description
Ideas are the currency of the twenty-first century. In order to succeed, you need to be able to sell your ideas persuasively. This ability is the single greatest skill that will help you accomplish your dreams. Many people have a fear of public speaking or are insecure about their ability to give a successful presentation. Now public speaking coach and bestselling author Carmine Gallo explores what makes a great presentation by examining the widely acclaimed TED Talks, which have redefined the elements of a successful presentation and become the gold standard for public speaking. TED ? which stands for technology, entertainment, and design ? brings together the world's leading thinkers. These are the presentations that set the world on fire, and the techniques that top TED speakers use will make any presentation more dynamic, fire up any team, and give anyone the confidence to overcome their fear of public speaking. In his book, Carmine Gallo has broken down hundreds of TED talks and interviewed the most popular TED presenters, as well as the top researchers in the fields of psychology, communications, and neuroscience to reveal the nine secrets of all successful TED presentations. Gallo's step-by-step method makes it possible for anyone to deliver a presentation that is engaging, persuasive, and memorable. Carmine Gallo's top 10 Wall Street Journal Bestseller Talk Like TED will give anyone who is insecure about their public speaking abilities the tools to communicate the ideas that matter most to them, the skill to win over hearts and minds, and the confidence to deliver the talk of their lives. The opinions expressed by Carmine Gallo in TALK LIKE TED are his own. His book is not endorsed, sponsored or authorized by TED Conferences, LLC or its affiliates.

Solving Disproportionality and Achieving Equity

Author: Edward Fergus
Publisher: Corwin Press
ISBN: 1506343376
Category : Education
Languages : en
Pages : 265

Book Description
When the numbers don’t lie, this is your guide to doing what’s right If your school is faced with a disproportionate rate of suspensions, gifted program enrollment, or special education referrals for students of color, this book shows how you can uncover the root causes and rally your staff to face the challenge head on. You will: Understand how bias creates barriers to the success of students of color Know what questions to ask and what data to analyze Create your own road map for becoming an equity-driven school, with staff activities, data collection forms, checklists, and progress monitoring tools

Tools of the Mind

Author: Elena Bodrova
Publisher: Taylor & Francis
ISBN: 1040005438
Category : Education
Languages : en
Pages : 283

Book Description
Now in its third edition, this classic text remains the seminal resource for in-depth information about major concepts and principles of the cultural-historical theory developed by Lev Vygotsky, his students, and colleagues, as well as three generations of neo-Vygotskian scholars in Russia and the West. Featuring two new chapters on brain development and scaffolding in the zone of proximal development, as well as additional content on technology, dual language learners, and students with disabilities, this new edition provides the latest research evidence supporting the basics of the cultural-historical approach alongside Vygotskian-based practical implications. With concrete explanations and strategies on how to scaffold young children’s learning and development, this book is essential reading for students of early childhood theory and development.