Above the Fold

Above the Fold PDF Author: Brian D Miller
Publisher: Simon and Schuster
ISBN: 1440323127
Category : Computers
Languages : en
Pages : 560

Book Description
This is a different kind of web design book. Above the Fold is not about timely design or technology trends; instead, this book is about the timeless fundamentals of effective communication within the context of web design. It is intended to help you, the reader, understand the considerations that web designers make when developing successful websites. Above the Fold is divided into three sections: Design & Typography Planning & Usability Business Value Each section represents a phase in the continuous cycle of web design. It's the balance among design, usability, and return on investment that makes a website truly great. Topics covered in Above the Fold include: What makes web design unique The history of web design Anatomy of a web page White space and grid use in web design The elements of web design: color, texture, imagery, scale, depth, animation, and variability Web typography, including web-safe type, images of type, and font replacement and embedding Web project planning Information architecture, including site maps, wireframes, and user flow diagrams The elements of usability: navigation, breadcrumbs, links, search, submission forms, and error messaging Search engine optimization Online marketing, including banner ads, viral and social marketing, on-site marketing, and email marketing Web statistics and analysis

Above the Fold, Revised Edition

Above the Fold, Revised Edition PDF Author: Brian D Miller
Publisher: Simon and Schuster
ISBN: 1440336687
Category : Computers
Languages : en
Pages : 607

Book Description
Above the Fold is a book about the fundamentals of clear graphic communication within the context of Web design. The book has three sections, which follow the cycle of a typical Web project: PLAN Section I focuses on the predesign phase of a Web project. From project planning and brief writing to information architecture and responsive grid creation. DESIGN The second section of Above the Fold explores the enduring principles of design and the nuances that are specific to the field of Web design. OPTIMIZE Finally, we close the loop and discover ways to enable your client to maximize the investment they've made in their Web site with marketing and analytics.

Web Designer's Idea Book, Volume 4

Web Designer's Idea Book, Volume 4 PDF Author: Patrick McNeil
Publisher: Simon and Schuster
ISBN: 1440333238
Category : Computers
Languages : en
Pages : 272

Book Description
Discover the latest trends in web design! Looking for inspiration for your latest web design project? Expert Patrick McNeil, author of the popular Web Designer's Idea Book series, is back with all new examples of today's best website design. Featuring more than 650 examples of the latest trends, this fourth volume of The Web Designer's Idea Book is overflowing with visual inspiration. Arranged categorically, this fully illustrated guide puts important topics like design styles, elements, themes and responsive design at your fingertips. This new volume also includes a detailed discussion of portfolios to help you stay ahead of the pack and keep your portfolio fresh and relevant. The world of web design is constantly reinventing itself. Stay on top of what's hot with the latest installment of this indispensable reference.

Textbook of Anatomy: Head, Neck and Brain, Vol 3, 3rd Updated Edition, eBook

Textbook of Anatomy: Head, Neck and Brain, Vol 3, 3rd Updated Edition, eBook PDF Author: Vishram Singh
Publisher: Elsevier Health Sciences
ISBN: 8131262502
Category : Medical
Languages : en
Pages : 461

Book Description
Third edition of this book is updated in accordance with the syllabus of anatomy recommended by the Medical Council of India. It covers in detail the anatomy of head and neck and deals with essential aspects of brain. Following recent trends of anatomy education, the book in addition to basic information provides knowledge on anatomical/embryological/histological basis of clinical conditions through its features — Clinical Correlation and Clinical Case Study. Written in simple and easy-to-understand language, this profusely illustrated book provides the knowledge of anatomy without extraneous details. The specific learning objectives have been given in the beginning of each chapter to facilitate self-learning by the students. Ideal for UG medical and dental students, PG entrance examinations, USMLE, PLAB, etc. Salient Features - Thorough revision of all the chapters - Detailed exposition on oral cavity and cranial nerves - Clinical Correlations integrated in the text, highlighting practical application of anatomical facts, have been modified extensively - Improvement and revision in earlier diagrams and tables - Clinical Case Study at the end of each chapter to initiate interest of students in problem based learning (PBL) - Additional information of higher academic value presented in a simple way in N.B. to make it more interesting for readers, especially the aspiring postgraduates - Important facts useful for candidates appearing in various entrance examinations like PGME, USMLE, PLAB, listed under Golden Facts to Remember - Multiple Choice Questions at the end of the book for self-assessment of the topics studied - Core competencies prescribed by the MCI are covered and competency codes are included in the textNew to This Edition - Includes new chapter on surface anatomy - Addition of many new line diagrams, CT and MRI images, tables, flowcharts to facilitate greater retention of knowledge Additional Feature - Complimentary access to full e-book - Core competencies prescribed by the MCI are covered and competency codes are included in the text

The Visual Dictionary of Pre-press and Production

The Visual Dictionary of Pre-press and Production PDF Author: Gavin Ambrose
Publisher: Bloomsbury Publishing
ISBN: 2940439818
Category : Design
Languages : en
Pages : 306

Book Description
The Visual Dictionary of Pre-press & Production is a concise and comprehensive introduction to the world of print and production. Containing textual and visual defintitions for over 250 pre-press and production terms, this book is an invaluable reference tool for all students and practitioners of graphic design, typography, illustration and visual communication subjects. From practical terms such as Accents, Bitmap and Color calibration, to styles and finishes such as Canadian and half-Canadian, Perfect Bound and TCF (Totally Chlorine Free), this book contains both modern terminology and the traditional terms still in current usage.

Don't Make Me Think

Don't Make Me Think PDF Author: Steve Krug
Publisher: Pearson Education
ISBN: 0321648781
Category : Computers
Languages : en
Pages : 325

Book Description
Five years and more than 100,000 copies after it was first published, it's hard to imagine anyone working in Web design who hasn't read Steve Krug's "instant classic" on Web usability, but people are still discovering it every day. In this second edition, Steve adds three new chapters in the same style as the original: wry and entertaining, yet loaded with insights and practical advice for novice and veteran alike. Don't be surprised if it completely changes the way you think about Web design. Three New Chapters! Usability as common courtesy -- Why people really leave Web sites Web Accessibility, CSS, and you -- Making sites usable and accessible Help! My boss wants me to ______. -- Surviving executive design whims "I thought usability was the enemy of design until I read the first edition of this book. Don't Make Me Think! showed me how to put myself in the position of the person who uses my site. After reading it over a couple of hours and putting its ideas to work for the past five years, I can say it has done more to improve my abilities as a Web designer than any other book. In this second edition, Steve Krug adds essential ammunition for those whose bosses, clients, stakeholders, and marketing managers insist on doing the wrong thing. If you design, write, program, own, or manage Web sites, you must read this book." -- Jeffrey Zeldman, author of Designing with Web Standards
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