Author: Christopher Butler Publisher: Simon and Schuster ISBN: 1440315027 Category : Computers Languages : en Pages : 201
Book Description
Presents advice for designing web sites, discussing how to plan web projects, organize information in a meaningful way, optimize content, and use analytics to measure performance and customer satisfaction.
Author: David Holston Publisher: HOW Books ISBN: 1600617999 Category : Design Languages : en Pages : 304
Book Description
Providing insight on how to be a successful and strategic designer, David Holston answers many of the questions plaguing the profession today, including how to boost efficiency and enhance creativity. The design profession has been asking itself some important questions lately: How do designers deal with the increasing complexity of design problems? What skills do designers need to be competitive in the future? How do designers become co-creators with clients and audiences? How do designers prove their value to business? Designers are looking for ways to stay competitive in the conceptual economy and address the increasing complexity of design problems. By adopting a process that considers collaboration, context and accountability, designers move from 'makers of things' to 'design strategists.' The Strategic Designer shows designers how to build strong client relationships, elevate their standing with clients, increase project success rates, boost efficiency, and enhance their creativity.
Author: Tim Frick Publisher: CRC Press ISBN: 113501292X Category : Computers Languages : en Pages : 300
Book Description
In the world of web design, if one wants to create a successful web site, one needs an effective content strategy. Return on Engagement shows web designers and developers how to implement an effective content strategy and how to stay ahead in the rapidly changing industry of web design. It presents best practices in terms of web design through a marketing function: content strategy, SEO, social media marketing, and success measurement to help web designers implement a strategy that ensures success for the site they are building. Return on Engagement shows web designers and developers how to not just design an aesthetically pleasing, functional website. This book shows those professionals how to implement marketing strategies and analysis into their website, thus ensuring its success. Nearly 3 years since the previous edition published, new best practices have been formed. Tools in which web developers use to analyze website metrics have advanced. New social media networks and communities have cropped up. New research in how audiences read and receive content has been done, subsequently refining best digital marketing practices. Return on Engagement features a step-by-step breakdown of how to use new tools, techniques, and technologies. The new edition also includes updated case studies of industry leaders who implement best practices on projects. Return on Engagement also features a regularly updated companion site that offers readers sample content, easy sharing tools, and web-based resources to help measure marketing viability of web properties.
Author: Kevin Potts Publisher: Apress ISBN: 1430202629 Category : Computers Languages : en Pages : 386
Book Description
This book teaches you all you need to know to create effective web sites for businesses of all sizes. It’s packed with useful tips and practical examples. First you are taken through the planning stage, including overall site structure, grouping content, using content and language effectively, and planning for accessibility. Next, you are shown how to effectively design the different parts of your site as well as how to add specialized improvements, including feedback forms and search functionality. The examples focus largely on CSS and HTML, but the principles are applicable to any site and some useful Flash examples are also provided.
Author: Aaron Gustafson Publisher: New Riders ISBN: 0134216202 Category : Computers Languages : en Pages : 385
Book Description
Building an elegant, functional website requires more than just knowing how to code. In Adaptive Web Design, Second Edition, you’ll learn how to use progressive enhancement to build websites that work anywhere, won’t break, are accessible by anyone—on any device—and are designed to work well into the future. This new edition of Adaptive Web Design frames even more of the web design process in the lens of progressive enhancement. You will learn how content strategy, UX, HTML, CSS, responsive web design, JavaScript, server-side programming, and performance optimization all come together in the service of users on whatever device they happen to use to access the web. Understanding progressive enhancement will make you a better web professional, whether you’re a content strategist, information architect, UX designer, visual designer, front-end developer, back-end developer, or project manager. It will enable you to visualize experience as a continuum and craft interfaces that are capable of reaching more users while simultaneously costing less money to develop. When you’ve mastered the tenets and concepts of this book, you will see the web in a whole new way and gain web design superpowers that will make you invaluable to your employer, clients, and the web as a whole. Visit http://adaptivewebdesign.info to learn more.
Author: Douglas Davis Publisher: Simon and Schuster ISBN: 1440341559 Category : Design Languages : en Pages : 208
Book Description
"The Business Skills Every Creative Needs! Remaining relevant as a creative professional takes more than creativity--you need to understand the language of business. The problem is that design school doesn't teach the strategic language that is now essential to getting your job done. Creative Strategy and the Business of Design fills that void and teaches left-brain business skills to right-brain creative thinkers. Inside, you'll learn about the business objectives and marketing decisions that drive your creative work. You already have the creativity; now it's time to gain the business insight. Once you understand what the people across the table are thinking, you'll be able to think how they think to do what we do." -- Provided by publisher.
Author: Tracy Osborn Publisher: No Starch Press ISBN: 1718501390 Category : Computers Languages : en Pages : 161
Book Description
This book democratizes web development for everyone. It's a fun, clever guide that covers all of the key design principles, best practices, useful shortcuts, pro tips, real-world examples, and basic coding tutorials needed to produce a beautiful website that you'll feel confident sharing with the world. Because you, too, can design for the web! Hello Web Design contains everything you need to feel comfortable doing your own web development, including an abundance of real-life website examples that will inspire and motivate you. No need to spend time and money hiring an expensive graphic designer; this book will walk you through the fundamentals - and shortcuts - you need to do it all yourself, right now.
Author: Publisher: ISBN: 9783943075380 Category : Web sites Languages : en Pages : 311
Book Description
These eBooks are the long-awaited digital version of our bestselling printed book about best practices in modern Web design. They share valuable practical insight into design, usability and coding, provide professional advice for designing mobile applications and building successful e-commerce websites, and explain common coding mistakes and how to avoid them. You'll explore the principles of professional design thinking and graphic design and learn how to apply psychology and game theory to create engaging user experiences.
Author: Harley Ferguson Publisher: Packt Publishing Ltd ISBN: 1835084583 Category : Computers Languages : en Pages : 338
Book Description
Maximize your web strategy and future-proof your digital assets with this comprehensive guide for tech leaders, providing strategic insights into responsive web design to enhance ROI and user engagement Key Features Learn strategic frameworks to develop high-performing RWD applications Explore practical case studies and real-world examples to aid in understanding RWD app development Future-proof your approach with tips on emerging web technologies Purchase of the print or Kindle book includes a free PDF eBook Book DescriptionStrategic Leadership in Responsive Web Design is an essential guide that will equip you with the knowledge and foresight needed to navigate the ever-evolving digital landscape. You’ll start by learning about the strategic importance of responsive web design (RWD) before delving into its intricacies. As you progress, you’ll not only discover the technical aspects of adaptive design, but also learn how to seamlessly integrate these principles within your organization’s business objectives. You’ll develop the skills required to integrate RWD principles into broader business goals. Next, you’ll learn how to navigate SEO in modern times while ensuring platforms are consistent in design across devices. Later, this book shows you how to measure the ROI when making RWD decisions, and how to ensure you’re making the right one. By the end of this book, you’ll have understood the role that RWD plays in achieving broad business objectives.What you will learn Explore the synergy between RWD and business goals, boosting brand reputation, retention, and conversions Embrace a mobile-first approach for multi-device digital landscapes, tailoring user experiences while ensuring adaptability Develop leadership skills to drive innovation and alignment within design teams Strategize content for diverse screens, ensuring consistent user engagement Unlock the link between RWD, SEO, and performance for broader reach and user satisfaction Harness web accessibility for ethical growth and market expansion Who this book is for If you're a senior tech executive, CTO, web development leader, digital strategist, or UI/UX director, then this book is for you. Knowledge of fundamental web concepts, digital business, design principles, and the basics of user experience, as well as a foundation in marketing and project management will be beneficial to get the most out of this book.
Author: Patrick McNeil Publisher: HOW Books ISBN: 1440323968 Category : Computers Languages : en Pages : 288
Book Description
Quick Inspiration for Web Designers Featuring more than 650 examples, this third volume of The Web Designer's Idea Book is packed with visual inspiration for creating top-notch web design. Web design expert Patrick McNeil, author of the popular Web Designer's Idea Book series, is back with the latest examples of the best design on the web today. Arranged thematically, this guide puts important topics like technology, design styles, elements, site types and site structure at your fingertips. This new volume also includes a detailed discussion of the various content management systems available to help you find the best platform for your project. An indispensable reference, this book provides you with the latest in themes, styles and trends you need to keep your projects relevant in the fast-paced and every-changing world of web design.
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Author: Christopher Butler
Author: David Holston
Author: Tim Frick
Author: Kevin Potts
Author: Aaron Gustafson
Author: Douglas Davis
Author: Tracy Osborn
Author: 
Author: Harley Ferguson
Author: Patrick McNeil