Author: Barry Lloyd Publisher: ISBN: 9781802822502 Category : Languages : en Pages : 96
Book Description
For almost 80 years, Varig, Brazil's first airline, continually expanded its network, both in Brazil and around the world, introduced the Air Bridge between Rio de Janeiro and Sao Paulo and set up a round-the-world cargo network.
Author: Jane Ladle Publisher: Langenscheidt Publishing Group ISBN: 9780887291302 Category : Travel Languages : en Pages : 396
Book Description
Insight Guides, the world's largest visual travel guide series, in association with Discovery Channel, the world's premier source of nonfiction entertainment, provides more insight than ever. From the most popular resort cities to the most exotic villages, Insight Guides capture the unique character of each culture with an insider's perspective. Inside every Insight Guide you'll find:.Evocative, full-colour photography on every page.Cross-referenced, full-colour maps throughout.A brief introduction including a historical timeline .Lively, essays by local writers on the culture, history, and people.Expert evaluations on the sights really worth seeing.Special features spotlighting particular topics of interest.A comprehensive Travel Tips section with listings of the best restaurants, hotels, and attractions, as well as practical information on getting around and advice for travel with children
Author: Let's Go Inc. Publisher: Macmillan ISBN: 9780312320041 Category : Travel Languages : en Pages : 568
Book Description
For over forty years, Let's Go travel guides have brought budgetsavvy travelers closer to the world. In 2003, a range of innovations made this time-honored resource even more relevant and indispensable to its millions of readers. And the Let's Go 2004 editions are even better.
Author: Patrick Siegfried Publisher: Akademische Verlagsgemeinschaft München ISBN: 3960913532 Category : Business & Economics Languages : en Pages : 246
Book Description
These case studies are written from students at the Universities of Applied Sciences Mannheim (No. 1-10) and Offenburg (No. 11-13) as part of the course "International Management" and "International Trade". In these case studies of international companies their development orientation are presented. Subsequently, the market situation, as well as the strengths and weaknesses are presented. In conclusion, the main points are summarized and some working questions can be used for further work.
Author: Tim Bergfelder Publisher: Berghahn Books ISBN: 1785332996 Category : Art Languages : en Pages : 302
Book Description
Despite the recent explosion of scholarly interest in “star studies,” Brazilian film has received comparatively little attention. As this volume demonstrates, however, the richness of Brazilian stardom extends well beyond the ubiquitous Carmen Miranda. Among the studies assembled here are fascinating explorations of figures such as Eliane Lage (the star attraction of São Paulo’s Vera Cruz studios), cult horror movie auteur Coffin Joe, and Lázaro Ramos, the most visible Afro-Brazilian actor today. At the same time, contributors interrogate the inner workings of the star system in Brazil, from the pioneering efforts of silent-era actresses to the recent advent of the non-professional movie star.
Author: François Vellas Publisher: Bloomsbury Publishing ISBN: 1349274860 Category : Business & Economics Languages : en Pages : 330
Book Description
Tourism marketing has long been considered as a branch of traditional marketing. However, in recent years, tourism marketing has gone through fundamental changes: the pursuit of global strategies based on strategic alliances, the breakdown of commercial borders and advances in new technology have all facilitated the commercialisation of tourism products. This book sets out to examine the changes shaping the international marketing of tourism and travel. The book begins in defining the role of international marketing in tourism and describes the strategic marketing process, from analysis and strategy formulation to implementation techniques. It provides the marketing theory for the rest of the text. Part two focuses on specific issues that are currently influencing tourism marketing. As such, it explains how technology is affecting the way tourism firms operate, the impact and influence of environmental awareness, human resource strategy and service quality on tourism marketing. Finally, it presents the strategic responses of each of the sub-sectors - hospitality, air transport, tour operation, travel agency and the tourism destination - to the pressures of the changing tourism industry. The International Marketing of Travel and Tourism is aimed at final year undergraduate and postgraduate students of tourism providing a strategic approach to marketing within this growing sector.
Author: Stephen Shaw Publisher: Taylor & Francis ISBN: 1000109658 Category : Business & Economics Languages : en Pages : 379
Book Description
Through six previous editions, Airline Marketing and Management has established itself as the leading textbook for students of marketing and its application to today's airline industry, as well as a reference work for those with a professional interest in the area. Carefully revised, the seventh edition of this internationally successful book examines an exceptionally turbulent period for the industry. It features new material on: *Changes in customer needs, particularly regarding more business travellers choosing - or being forced - to travel economy, and analysis of the bankruptcy of 'All Business Class' airlines. * An explanation of the US/EU 'Open Skies' agreement and analysis of its impact. *The increase in alliance activity and completion of several recent mergers, and the marketing advantages and disadvantages that have resulted. * Product adjustments that airlines must make to adapt to changes in the marketing environment, such as schedule re-adjustments and the reconfiguration of aircraft cabins. *Changes in pricing philosophies, with, for example, airlines moving to 'A La Carte' pricing, whereby baggage, catering and priority boarding are paid for as extras. *Airline websites and their role as both a selling and distributing tool. *The future of airline marketing. A review of the structure of the air transport market and the marketing environment is followed by detailed chapters examining business and marketing strategies, product design and management, pricing and revenue management, current and future distribution channels, and selling, advertising and promotional policies. The reader will benefit from greater understanding of both marketing and airline industry jargon and from knowledge obtained regarding the extraordinary strategic challenges now facing aviation. Written in a straightforward, easy-to-read style and combining up-to-date and relevant examples drawn from the worldwide aviation industry, this new edition will further enhance the book's reputation for providing the ideal introduction to the subject.
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Author: Barry Lloyd
Author: Jane Ladle
Author: Let's Go Inc.
Author: Patrick Siegfried
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Author: Tim Bergfelder
Author: François Vellas
Author: Inter-American Development Bank
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Author: Stephen Shaw