Buzz

Author: Marian Salzman
Publisher: John Wiley & Sons
ISBN: 9780471273455
Category : Business & Economics
Languages : en
Pages : 264

Book Description
How to master the power of buzz Trendspotters and bestselling authors Marian Salzman and Ira Matathia demystify buzz and show how marketers can create and leverage it for the success of their products and services. The world we inhabit is in constant flux, and the captive audience on which advertisers relied for years no longer exists. Branding today requires a flexibility and creativity that have thus far eluded many traditional practitioners. When there is no clear forum for communicating your brand message to the audience, you must have your audience do it for you. The authors show how and why buzz works, examining case studies like Kate Spade, Madonna, Bulgari, Ford, Nokia, and French Connection. They explore the role specific consumer groups play in setting trends, show how influence works, reveal the efficacy of shock ads, and explain how to manage brand momentum. This book is a dynamic guide that sheds new light on the topic of buzz using real-world examples and case studies that show how marketers can manufacture the seemingly authentic word-of-mouth to which today's cynical consumer responds.

Buzz

Author: Mark Torrender
Publisher: Buzz
ISBN: 9780759669048
Category : Juvenile Fiction
Languages : en
Pages : 124

Book Description

Dirty Little Secrets of Buzz

Author: David Seaman
Publisher: Sourcebooks, Inc.
ISBN: 1402224974
Category : Business & Economics
Languages : en
Pages : 242

Book Description
In Dirty Little Secrets of Buzz, veteran PR stunt-planner David Seaman brings a fresh, counterintuitive new-media approach to the traditional marketing and PR handbook.

Building a Buzz

Author: Peggy Barber
Publisher: American Library Association
ISBN: 0838910114
Category : Language Arts & Disciplines
Languages : en
Pages : 113

Book Description
Two creative marketers, Peggy Barber and Linda Wallace, bring you sound marketing principles to spread the word about your library within the community.

Buzz

Author: Jeffrey Spivak
Publisher: University Press of Kentucky
ISBN: 0813126436
Category : History
Languages : en
Pages : 418

Book Description
The Great Depression was defined by poverty and despair, but visionary American filmmaker Busby Berkeley (1895-1976) managed to divert the public's attention away from the economic crash with some of the most iconic movies of all time. Known for his kaleidoscopic dance numbers featuring multitudes of performers in extravagant costumes, his musicals provided a brief respite for an audience whose reality was hard and bitter. Buzz: The Life and Art of Busby Berkeley is a revealing study of the director, drawing from interviews with his colleagues, newspaper and legal records, and Berkeley's own unpublished memoirs to uncover the life of a Hollywood legend renowned for his talent and creativity. Jeffrey Spivak examines how Berkeley's career evolved from creating musical numbers for other directors in films such as 42nd Street (1933) and Gold Diggers of 1933 (1933) to directing his own pictures, such as Strike up the Band (1940) and The Gang's All Here (1943). Though Berkeley claimed he was no choreographer, his movies revitalized the public's waning interest in musical pictures. While other popular filmmakers advertised their works specifically as nonmusical, Berkeley embraced his niche, eventually becoming the premier dance director of his time. However, the happy face Berkeley presented publicly did not necessarily reflect his life. Offstage and away from the set, the director met with scandal, and his fondness for liquor and women was well known. In September 1935, he was involved in a car accident that left three people dead and four others severely injured. Accused of driving under the influence, he was put on trial for second-degree murder. The accident significantly changed the nature of his stardom.

What's the Buzz?

Author: Mark Le Messurier
Publisher: Taylor & Francis
ISBN: 1136813063
Category : Education
Languages : en
Pages : 257

Book Description
Some children and young adolescents find it much harder to learn and flexibly use social skills. They can struggle with making friends, joining in, reading others' feelings, bouncing back constructively following an upset, coping with put-downs or just dealing appropriately with day to day frustrations. "What's the Buzz?" is an easy-to-implement, 16 lesson play-based social skills training program that will improve student confidence, relationships and reduce conflict. Written for teachers who support children and adolescents who may struggle with life for a variety of reasons, this book will help them to: expand their socialisation skills, for example, 'how-to' meet people and be friendly, gain attention in positive ways, follow instructions, give compliments and maintain conversations; understand their feelings and develop an emotional resiliency to better cope with the inevitable emotional highs and lows life offers; learn 'how-to' read the feelings of others and appropriately respond to their needs; value positive thinking, for example, how-to stay calm under pressure, deal with worry, handle disappointment and best respond to put-downs and bullying; and, participate in play-based activities and games, so that they acquire skills incidentally. Designed for use in schools by teachers, school counsellors, special needs co-ordinators, teaching assistants, parents and allied health professionals, the role plays, games and team building activities presented in each lesson will help to build class unity and cohesion, whilst the template format allows students to experience success, feel confident and be ready to develop more complex skills.

What's the Buzz? For Early Learners

Author: Mark Le Messurier
Publisher: Routledge
ISBN: 1317679768
Category : Education
Languages : en
Pages : 275

Book Description
For many, social thinking is hard-wired at birth and strengthens, quite naturally, through progressive experiences and encounters with others. However, for a variety of reasons, some children find it harder to think socially, develop socially and use their social tools suitably when it really counts. ‘What’s the Buzz?’ is the original social skills programme and became an instant best-seller, used by practitioners around the globe with children and young people, helping them to successfully transfer these skills into their everyday lives. What’s the Buzz? For Early Learners : is a simple, structured programmes to teach students in early learning and early primary school settings, within the 4 to 7 year age range. is designed to bring children together, including those who may be on the autistic spectrum explicitly demonstrates methods of how children can get along with one another and nurture friendship groups. Uses a developmental model to ensure its relevance throughout By drawing on the modelling of targeted social skills, role play, explicit guidance, feedback and games, this resource is imaginative, very practical and is enhanced with visual materials and worksheets to accompany each lesson. http://www.whatsthebuzz.net.au Also available from Routledge: Mark Le Messurier and Madhavi Nawana Parker (2011) What’s the Buzz: A Social Skills Enrichment Programme for Primary Students

What's the Buzz? for Primary Students

Author: Mark Le Messurier
Publisher: Routledge
ISBN: 1351625322
Category : Education
Languages : en
Pages : 313

Book Description
What’s the Buzz? is an internationally renowned series of programmes designed to help children and young people develop social and emotional awareness. Now available in a revised second edition, What’s the Buzz for Primary Students is a sixteen-lesson programme targeting everyday social challenges faced by primary aged children, such as peer pressure and bullying style behaviours; competition and handling disappointment; feelings and wellbeing and self-awareness. Each lesson is designed around the SAFE criteria (Sequenced; Active; Focused; Explicit) and includes: A new and beautifully illustrated ‘Archie’ story, in which the popular character faces a new and relatable social challenge A series of lively and exciting games and activity suggestions Role-plays and discussion points so that children can put their skills into practice in a supportive environment Having already proven to appeal to teachers and support staff, counsellors and psychologists worldwide, this resource is suitable for anybody looking to enrich the social lives of children. Resources and training modules to support this book can be found on the website www.whatsthebuzz.net.au.

Sams Teach Yourself Google Buzz in 10 Minutes, Portable Documents

Author: Steven Holzner
Publisher: Pearson Education
ISBN: 0132122103
Category : Computers
Languages : en
Pages : 213

Book Description
Sams Teach Yourself Google Buzz in 10 Minutes gives you straightforward, practical answers when you need fast results. By working through its 10-minute lessons, you’ll learn everything you need to use Google Buzz to stay connected with friends, coworkers, associates, neighbors, groups...everyone you care about! Tips point out shortcuts and solutions Cautions help you avoid common pitfalls Notes provide additional information Plain English definitions explain new terms 10 minutes is all you need to learn how to... Follow other people with Buzz and let them follow you Post Buzz for your followers to see Read comments about your Buzz posts—and comment on others’ posts Instantly share links, photos, and videos with Buzz Connect Buzz with Flickr, Picasa, or Google Reader Display your public Twitter tweets on Buzz Use Buzz with Chat Take advantage of Google’s complete integration between Buzz and Gmail Troubleshoot problems with Buzz

Tim Possible & All That Buzz

Author: Axel Maisy
Publisher: Simon and Schuster
ISBN: 1534492739
Category : Juvenile Fiction
Languages : en
Pages : 272

Book Description
For fans of Timmy Failure and Dog Man comes the second wacky adventure in the Tim Possible chapter book series about two best friends and a time-traveling T-Rex—this time facing off against evil bugs! Tim and Tito and the time-traveling T-Rex named Oskar find themselves in the middle of an insect invasion, with bugs wanting to finally turn the tables—and use super-size fly swatters on humans! With their hometown in total chaos, it is up to Tim and Tito to stand up to the brainiac insects and tell them to bug off!