Brand Therapy

Author: Brian Smith
Publisher: Practical Inspiration Publishing
ISBN: 1788600061
Category : Business & Economics
Languages : en
Pages : 372

Book Description
The pharma and medtech sectors are evolving rapidly, driven by science, technology, economics, politics and globalization. In the new industry landscape, creating strong brand strategies is ever more difficult and ever more vital. Brand Therapy gives pharma and medtech brand teams the tools to understand their market, create strong strategies and translate them into actionable plans. Written in 16 short, easy chapters, it is essential reading for anyone who works in or with brand teams in the life sciences industry.

The Brand Therapy Book 2

Author: Fabian Geyrhalter
Publisher:
ISBN: 9781734939712
Category :
Languages : en
Pages : 0

Book Description
A collection of swift and actionable thoughts on branding that any entrepreneur or marketer can use to craft better brands. From strategy and naming guidance to directions on how to gain visual and verbal brand clarity, acclaimed brand strategist Fabian Geyrhalter invites readers to pick up this small book that's big on advice regularly to gain and hold onto brand focus.

The Perfect Pill

Author: Gauri Chaudhari
Publisher: Notion Press
ISBN:
Category : Business & Economics
Languages : en
Pages : 227

Book Description
How can I build my brand when it is just another me-too? is the quintessential question asked by pharma and healthcare marketers operating in the branded generic markets. In highly saturated markets with hundreds of similar brands, establishing a competitive edge and building a strong brand is often a challenging task. The Perfect Pill propagates a robust 10-step healthcare brand-building model that helps you create much-needed differentiation and a unique value proposition for patients and physicians. The steps suggested in the book help establish an ultimate win-win situation for patients, physicians, and sales and marketing professionals. A must-read for pharmaceutical, medical device, diagnostic, over-the-counter, surgical, hospital, nutrition, and wellness brand marketers.

Paperback Therapy

Author: Tammi Miller
Publisher: Simon and Schuster
ISBN: 1761422022
Category : Self-Help
Languages : en
Pages : 190

Book Description
This book is not a substitute for therapy … but it will give you the skills you need to help you meet your mental health goals. Most of us could probably be doing more to take care of our mental health, whether by learning to manage stress and sadness or just by reconnecting with ourselves. But finding the time and money for professional therapy isn’t always possible – and this interactive guide provides an invaluable first step. While not a substitute for therapy, this book will give you the tools you need to make positive changes in your life and improve your mental wellbeing. In Paperback Therapy, certified practising counsellor Tammi Miller takes you on a journey of self-discovery and healing. You’ll learn over 25 therapist-approved tools for everything from how to boost your self-esteem and live by your values to techniques for overcoming unhealthy habits and managing anxiety. With prompts and exercises proven to benefit your mental health and wellbeing, Paperback Therapy will help you discover a happier, healthier you.

Therapy 101

Author: Jeffrey C. Wood
Publisher: New Harbinger Publications
ISBN: 160882571X
Category : Psychology
Languages : en
Pages : 183

Book Description
You’re feeling sad, anxious, or angry all the time, and you’re thinking about seeing a therapist. But there’s one problem: You don’t know the first thing about therapists or whatever it is they get up to in those dimly lit offices. You ask your friends, your HMO, you thumb through the phonebook—but there are as many opinions as there are MFTs, LCSWs, and Ph.D.s waiting to add you to their appointment books. What are you, the curious and confused, to do? Don’t panic! Therapy 101 can guide you through the twists and turns of the mental health maze. You’ll learn about the different kinds of mental health professionals and the services they offer. You’ll explore the various kinds of therapy and learn which therapies are best for which problems. Filled with curious and entertaining tidbits about the colorful history of psychology, Therapy 101 is as entertaining as it is informative. With this book in your back pocket, you’ll be able to make the most of your time on the couch.

Transforming Generalized Anxiety

Author: Ladislav Timulak
Publisher: Routledge
ISBN: 1315527235
Category : Psychology
Languages : en
Pages : 157

Book Description
Transforming Generalized Anxiety: An Emotion Focused Approach examines an approach to treating generalized anxiety disorder (GAD) which attempts to uncover the deeper, underlying emotional experiences that clients are afraid of. It also demonstrates how these painful experiences can be transformed in therapy into a form of emotional resilience by generating experiences of self-compassion and healthy, boundary setting, protective anger. Though most of the literature on treating GAD is dominated by Cognitive Behavior Therapy, this book presents emotion-focused therapy as an alternative treatment of this condition. The emotional resilience this particular approach instils serves as a resource when encountering triggers of emotional vulnerability, but also decreases the client’s need to avoid hitherto feared triggers and the emotional experiences they bring. Developed in a series of research studies, and illustrated with reference to case examples, this book offers a practical, theoretically informed, evidence based guide, to conducting therapy with clients. Using clinical material, and applying the outcome of a series of research studies, Transforming Generalized Anxiety will equip psychotherapists and counsellors with the means to help GAD clients transform core painful experiences into a sense of empowerment and inner confidence.

British Books

Author:
Publisher:
ISBN:
Category : Bibliography
Languages : en
Pages : 664

Book Description

Fundamentals of Musculoskeletal Imaging

Author: Lynn N. McKinnis
Publisher: F.A. Davis
ISBN: 1719645515
Category : Medical
Languages : en
Pages : 1738

Book Description
The book that set the standard for the role of correlating imaging findings to clinical findings as part of a comprehensive patient evaluation, more specific treatment plans and better outcomes is back in a New Edition. Here’s everything Physical Therapists need to know about medical imaging. This comprehensive guide helps you develop the skills and knowledge you need to accurately interpret imaging studies and understand written reports. Begin with a basic introduction to radiology; then progress to evaluating radiographs and advanced imaging from head to toe. Imaging for commonly seen traumas and pathologies, as well as case studies prepare you to meet the most common to most complex challenges in clinical and practice.

Therapy Online

Author: Kate Anthony
Publisher: SAGE Publications
ISBN: 0761940804
Category : Psychology
Languages : en
Pages : 177

Book Description
The plethora of online services now available has led to a growing demand for practitioners to look beyond traditional face-to-face therapy and take advantage of the flexibility which email and the Internet can offer them and their clients. The guide gives up-to-the minute information and research, ethical and legal advice, on the practicalities of setting up or joining a service, and the essential therapeutic skills needed to be an effective online therapist. Writing for an international audience, the authors discuss the issues for practitioners using the Internet today, as well as in the future.

Brand Therapy

Author: Brian D Smith, BSC BSC BSC
Publisher: Practical Inspiration Publishing
ISBN: 9781788600057
Category :
Languages : en
Pages : 212

Book Description
A 'how to' book for brand teams in the pharma and medtech sectors. It describes when and how to use a selection of strategic planning tools.