UX Strategy

Author: Jaime Levy
Publisher: "O'Reilly Media, Inc."
ISBN: 1449373011
Category : Business & Economics
Languages : en
Pages : 312

Book Description
User experience (UX) strategy requires a careful blend of business strategy and UX design, but until now, there hasn’t been an easy-to-apply framework for executing it. This hands-on guide introduces lightweight strategy tools and techniques to help you and your team craft innovative multi-device products that people want to use. Whether you’re an entrepreneur, UX/UI designer, product manager, or part of an intrapreneurial team, this book teaches simple-to-advanced strategies that you can use in your work right away. Along with business cases, historical context, and real-world examples throughout, you’ll also gain different perspectives on the subject through interviews with top strategists. Define and validate your target users through provisional personas and customer discovery techniques Conduct competitive research and analysis to explore a crowded marketplace or an opportunity to create unique value Focus your team on the primary utility and business model of your product by running structured experiments using prototypes Devise UX funnels that increase customer engagement by mapping desired user actions to meaningful metrics

Strategic Writing for UX

Author: Torrey Podmajersky
Publisher: O'Reilly Media
ISBN: 1492049360
Category : Computers
Languages : en
Pages : 195

Book Description
When you depend on users to perform specific actions—like buying tickets, playing a game, or riding public transit—well-placed words are most effective. But how do you choose the right words? And how do you know if they work? With this practical book, you’ll learn how to write strategically for UX, using tools to build foundational pieces for UI text and UX voice strategy. UX content strategist Torrey Podmajersky provides strategies for converting, engaging, supporting, and re-attracting users. You’ll use frameworks and patterns for content, methods to measure the content’s effectiveness, and processes to create the collaboration necessary for success. You’ll also structure your voice throughout so that the brand is easily recognizable to its audience. Learn how UX content works with the software development lifecycle Use a framework to align the UX content with product principles Explore content-first design to root UX text in conversation Learn how UX text patterns work with different voices Produce text that’s purposeful, concise, conversational, and clear

UX Strategy

Author: Jaime Levy
Publisher: "O'Reilly Media, Inc."
ISBN: 149205240X
Category : Business & Economics
Languages : en
Pages : 302

Book Description
User experience (UX) strategy lies at the intersection of UX design and business strategy, but until now, there hasn't been an easy-to-apply framework for executing it. This hands-on guide introduces lightweight product strategy tools and techniques to help you and your team devise innovative digital solutions that people want. Author Jaime Levy shows UX/UI designers, product managers, entrepreneurs, and aspiring strategists simple to advanced methods that can be applied right away. You'll gain valuable perspective through business cases and historical context. This second edition includes new real-world examples, updated techniques, and a chapter on conducting qualitative online user research. Define value propositions and validate target users through provisional personas and customer discovery techniques Explore marketplace opportunities by conducting competitive research and analysis Design experiments using rapid prototypes that are focused on the business model Conduct online user research to gain valuable insights quickly on any budget Test business ideas and validate marketing channels by running online advertising and landing page campaigns

UX Strategy

Author: Jaime Levy
Publisher:
ISBN: 9781492052432
Category :
Languages : en
Pages : 332

Book Description
User experience (UX) strategy requires a careful blend of business strategy and UX design, and this hands-on guide offers an easy-to-apply framework for executing it. This updated edition introduces strategy tools and techniques to help you and your team craft innovative products that people want to use. You'll find new chapters on growth design and digital transformation. Whether you're an entrepreneur, UX/UI designer, product manager, or part of an intrapreneurial team, this book teaches simple to advanced strategies that you can use in your work right away. Along with business cases, historical context, and real-world examples throughout, you'll also gain different perspectives on the subject through cases studies and up-to-date interviews with top strategists. Define and validate target users through provisional personas and customer discovery techniques Conduct competitive research and analysis to explore a crowded marketplace and create unique value Focus your team on the primary utility and business model of your product by running structured experiments using efficient prototyping tools Learn how to conduct guerrilla user research online to get valuable insights on a small budget Devise UX funnels that increase customer engagement by mapping desired user actions to meaningful metrics

Successful User Experience: Strategies and Roadmaps

Author: Elizabeth Rosenzweig
Publisher: Morgan Kaufmann
ISBN: 0128010614
Category : Computers
Languages : en
Pages : 371

Book Description
Successful User Experience: Strategy and Roadmaps provides you with a hands-on guide for pulling all of the User Experience (UX) pieces together to create a strategy that includes tactics, tools, and methodologies. Leveraging material honed in user experience courses and over 25 years in the field, the author explains the value of strategic models to refine goals against available data and resources. You will learn how to think about UX from a high level, design the UX while setting goals for a product or project, and how to turn that into concrete actionable steps. After reading this book, you'll understand: - How to bring high-level planning into concrete actionable steps - How Design Thinking relates to creating a good UX - How to set UX Goals for a product or project - How to decide which tool or methodology to use at what point in product lifecycle This book takes UX acceptance as a point of departure, and builds on it with actionable steps and case studies to develop a complete strategy, from the big picture of product design, development and commercialization, to how UX can help create stronger products. This is a must-have book for your complete UX library. - Uses strategic models that focus product design and development - Teaches how to decipher what tool or methodology is right for a given moment, project, or a specific team - Presents tactics on how to understand how to connect the dots between tools, data, and design - Provides actionable steps and case studies that help users develop a complete strategy, from the big picture of product design, development, and commercialization, to how UX can help create stronger products - Case studies in each chapter to aid learning

Game Usability

Author: Katherine Isbister
Publisher: CRC Press
ISBN: 1000523489
Category : Art
Languages : en
Pages : 453

Book Description
This book introduces the basics in game usability and overall game UX mindset and techniques, as well as looking at current industry best practices and trends. Fully updated for its second edition, it includes practical advice on how to include usability in already tight development timelines, and how to advocate for UX and communicate results to higher-ups effectively. The book begins with an introduction to UX strategy considerations for games, and to UX design, before moving on to cover core user research and usability techniques as well as how to fit UX practices into the business process. It provides considerations of player differences and offers strategies for inclusion as well as chapters that give platform and context specific advice. With a wealth of new interviews with industry leaders and contributions from the very best in game UX, the book also includes brand new chapters on: Accessibility Mobile Game Usability Data Science Virtual and Augmented Reality Esports This book will be vital reading for all professional game developers and game UX advocates, as well as those students aspiring to work in game development and game UX.

Think Like a UX Researcher

Author: David Travis
Publisher: CRC Press
ISBN: 0429774001
Category : Computers
Languages : en
Pages : 280

Book Description
Think Like a UX Researcher will challenge your preconceptions about user experience (UX) research and encourage you to think beyond the obvious. You’ll discover how to plan and conduct UX research, analyze data, persuade teams to take action on the results and build a career in UX. The book will help you take a more strategic view of product design so you can focus on optimizing the user’s experience. UX Researchers, Designers, Project Managers, Scrum Masters, Business Analysts and Marketing Managers will find tools, inspiration and ideas to rejuvenate their thinking, inspire their team and improve their craft. Key Features A dive-in-anywhere book that offers practical advice and topical examples. Thought triggers, exercises and scenarios to test your knowledge of UX research. Workshop ideas to build a development team’s UX maturity. War stories from seasoned researchers to show you how UX research methods can be tailored to your own organization.

Experience Required

Author: Robert Hoekman Jr.
Publisher: New Riders
ISBN: 0134399056
Category : Business & Economics
Languages : en
Pages : 266

Book Description
For all the resources on great design, there is almost nothing on how to be a great design professional. For all the schools and classes and workshops on what constitutes a good user experience, there is not one bit of formalized education on how to earn the respect of your team and get your recommendations out the door. Sure, they’ll teach you how to do user research and testing and interaction design. They’ll teach you about process. But where’s the book on how to convince people you’re right? On what skills will make you the most valuable? How to fend off the bad ideas and fight for the good ones? How to move from junior to senior? How to become a UX leader? In Experience Required, veteran UX strategist Robert Hoekman Jr reveals the following and much more: • the pros and cons of generalists, specialists, and “unicorns” • the art and imperative of forming a good argument • why communication may be your biggest obstacle • the qualities and actions of effective design leaders • why being unreasonable might be the key to your success Whatever your role, Experience Required teaches you to become the UX leader you’ve always wanted to be. Take charge of your next project starting right now.

The UX Careers Handbook

Author: Cory Lebson
Publisher: CRC Press
ISBN: 1000484068
Category : Business & Economics
Languages : en
Pages : 261

Book Description
This second edition of The UX Careers Handbook offers you all the great advice of the first edition—freshly updated—plus a new chapter on critical soft skills, much more on becoming a UX leader, and a 17th user experience (UX) career pathway. The UX Careers Handbook, Second Edition, offers you an insider's advice on learning, personal branding, networking skills, building your resume and portfolio, and actually landing that UX job you want, as well as an in-depth look at what it takes to get into and succeed in a UX career. Whether your interests include design, information architecture, strategy, research, UX writing, or any of the other core UX skillsets, you'll find a wealth of resources in this book. The book also includes: Insights and personal stories from a range of industry-leading UX professionals to show you how they broke into the industry and evolved their own careers over time Activities and worksheets to help you make good decisions and build your career Along with the book, you can explore its companion website with more resources and information to help you stay on top of this fast-changing field. Not only for job seekers, The UX Careers Handbook, Second Edition, is a must-have for Employers and recruiters who want to better understand how to hire and keep UX staff Undergraduate and graduate students thinking about their future careers Professionals in other careers who are thinking about starting to do UX work Cory Lebson has been a UX consultant and user researcher for over two decades. He is Principal and Owner of a small UX research consultancy, a builder of UX community, and a past president of the User Experience Professionals Association (UXPA). Not only a practitioner of UX, Cory teaches and mentors to help professionals grow their UX skills and conducts regular talks and workshops on topics related to both UX skills and career development.

UX and Ui Strategy

Author: Pamala B Deacon
Publisher:
ISBN:
Category :
Languages : en
Pages : 90

Book Description
DESCRIPTION ABOUT THE BOOK UX and UI Strategy: A step by step Guide on UX and UI design This book analyzes how Don Norman originated the word "User Experience Design" in the 1990s and it means a person's perception or feeling towards using a product, service, website or software. Steps on how to develop user experience includes: User interface (UI) is the process by which users (people) interact with a product or service. The UI includes hardware and software components. User interface exists for various processes and provides a means of input and output. The following are the basic procedural steps of user interface design. The steps are namely. - Study the idea of the products and design requirements - Do research on potential end-users, study and analyze them - Locate a group of people matching end users - Create use cases and test the cases - Create paper demonstration What a user feels would depend on the way an organization has designed its user experience to fit the user's needs and expectation, an organization looks at the patterns, habits and behavior of users to make their experience better. UX design is all encompassing in the sense that it covers various fields such as psychology, computer science, statistics, and graphic design. A great user experience has to be useful, usable and desirable. Essential rules for UX Design such as design for users, provide absolute clarity, give users control, predict, then adapt etc. The design thinking process such as: - User centricity and empathy - Collaboration - Ideation - Experimentation and Iteration - A bias towards action The roles of UX designers as well as the misconceptions of UI and UX. UI is actually a subset of UX, UX goes beyond designing to ensure organizations fit into the shoes of consumers or users by carrying out surveys and interviews to know their needs in order to design what will solve their problem and meet their needs.