Author: Eileen Brown Publisher: BCS, The Chartered Institute ISBN: 1780170955 Category : Business & Economics Languages : en Pages : 180
Book Description
Engaging with social media such as Facebook, YouTube, and Twitter is now a key part of global business communications. Blogs, microblogs, social networking and social news sites have become the new tools for effective marketing and sales. This book is an excellent resource for anyone planning a social media strategy or individual campaign. It includes: specific sites and blogs for various types of networking; creating a social media brand and reputation; legal issues; future predictions.
Author: Rachel Kushner Publisher: Simon and Schuster ISBN: 1982157690 Category : Biography & Autobiography Languages : en Pages : 272
Book Description
A career-spanning anthology of essays on politics and culture by the best-selling author of The Flamethrowers includes entries discussing a Palestinian refugee camp, an illegal Baja Peninsula motorcycle race, and the 1970s Fiat factory wildcat strikes.
Author: Nancy K. Baym Publisher: NYU Press ISBN: 1479803030 Category : Business & Economics Languages : en Pages : 280
Book Description
Explains what happened to music—for both artists and fans—when music went online. Playing to the Crowd explores and explains how the rise of digital communication platforms has transformed artist-fan relationships into something closer to friendship or family. Through in-depth interviews with musicians such as Billy Bragg and Richie Hawtin, as well as members of the Cure, UB40, and Throwing Muses, Baym reveals how new media has facilitated these connections through the active, and often required, participation of the artists and their devoted, digital fan base. Before the rise of social sharing and user-generated content, fans were mostly seen as an undifferentiated and unidentifiable mass, often mediated through record labels and the press. However, in today’s networked era, musicians and fans have built more active relationships through social media, fan sites, and artist sites, giving fans a new sense of intimacy and offering artists unparalleled information about their audiences. However, this comes at a price. For audiences, meeting their heroes can kill the mystique. And for artists, maintaining active relationships with so many people can be both personally and financially draining, as well as extremely labor intensive. Drawing on her own rich history as an active and deeply connected music fan, Baym offers an entirely new approach to media culture, arguing that the work musicians put in to create and maintain these intimate relationships reflect the demands of the gig economy, one which requires resources and strategies that we must all come to recognize and appreciate.
Author: Valeria Luiselli Publisher: Coffee House Press ISBN: 1566893550 Category : Fiction Languages : en Pages : 161
Book Description
Electric Literature 25 Best Novels of 2014 Largehearted Boy Favorite Novels of 2014 "An extraordinary new literary talent."--The Daily Telegraph "In part a portrait of the artist as a young woman, this deceptively modest-seeming, astonishingly inventive novel creates an extraordinary intimacy, a sensibility so alive it quietly takes over all your senses, quivering through your nerve endings, opening your eyes and heart. Youth, from unruly student years to early motherhood and a loving marriage--and then, in the book's second half, wilder and something else altogether, the fearless, half-mad imagination of youth, I might as well call it—has rarely been so freshly, charmingly, and unforgettably portrayed. Valeria Luiselli is a masterful, entirely original writer."--Francisco Goldman In Mexico City, a young mother is writing a novel of her days as a translator living in New York. In Harlem, a translator is desperate to publish the works of Gilberto Owen, an obscure Mexican poet. And in Philadelphia, Gilberto Owen recalls his friendship with Lorca, and the young woman he saw in the windows of passing trains. Valeria Luiselli's debut signals the arrival of a major international writer and an unexpected and necessary voice in contemporary fiction. "Luiselli's haunting debut novel, about a young mother living in Mexico City who writes a novel looking back on her time spent working as a translator of obscure works at a small independent press in Harlem, erodes the concrete borders of everyday life with a beautiful, melancholy contemplation of disappearance. . . . Luiselli plays with the idea of time and identity with grace and intuition." —Publishers Weekly
Author: Ann Majchrzak Publisher: Springer Nature ISBN: 3030255573 Category : Business & Economics Languages : en Pages : 302
Book Description
This book disrupts the way practitioners and academic scholars think about crowds, crowdsourcing, innovation, and new organizational forms in this emerging period of ubiquitous access to the internet. The authors argue that the current approach to crowdsourcing unnecessarily limits the crowd to offering ideas, locking out those of us with knowledge about a problem. They use data from 25 case studies of flash crowds — anonymous strangers answering online announcements to participate in a 7-10 day innovation challenge — half of whom were unleashed from the limitations of focusing on ideas. Yet, these crowds were able to develop new business models, new product lines, and offer useful solutions to global problems in fields as diverse as health care insurance, software development, and societal change. This book, which offers a theory of collective production of innovative solutions explaining the practices that the crowds organically followed, will revolutionize current assumptions about how innovation and crowdsourcing should be managed for commercial as well as societal purposes.
Author: Eileen Brown Publisher: BCS, The Chartered Institute ISBN: 1780171269 Category : Business & Economics Languages : en Pages : 191
Book Description
Engaging with social media such as Facebook, Twitter, blogs and social news sites is now a key part of global business communications. This book is an excellent resource for anyone planning a social media strategy or individual campaign . The new edition covers the latest thinking, practices and technology such as Google+.
Author: John Plotz Publisher: Univ of California Press ISBN: 0520219171 Category : History Languages : en Pages : 279
Book Description
This text sets out to demonstrate the influence of street crowds and political riots on literature in the period between 1800 and 1850. Notable works from the period are used to highlight the author's argument that crowds became a rival for the representational claims of the texts themselves.
Author: Benedikt Simmert Publisher: BoD – Books on Demand ISBN: 3737610711 Category : Business & Economics Languages : en Pages : 306
Book Description
In a rapidly changing business environment, organizational agility has become a critical factor for companies seeking to enhance adaptability and competitiveness. This dissertation explores the untapped potential of Internal Crowd Work (ICW) as an innovative and agile form of work organization. Employing a multimethod research approach that includes case studies, a mixed-methods approach, and design science research, this work investigates the characteristics of ICW’s work organization and its impact on employees and organizations, such as its role in fostering empowerment and workforce agility. It also examines Internal Crowdfunding as a specific ICW variant aimed at boosting corporate innovativeness and employee empowerment. Furthermore, it presents a systematic process design for continuous business model improvement, enabling companies to effectively adapt to environmental changes.
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Author: Eileen Brown
Author: Rachel Kushner
Author: Gustave Le Bon
Author: Nancy K. Baym
Author: Valeria Luiselli
Author: Ann Majchrzak
Author: Michael Gungor
Author: Eileen Brown
Author: John Plotz
Author: Benedikt Simmert