Applied Minds: How Engineers Think

Author: Guru Madhavan
Publisher: W. W. Norton & Company
ISBN: 0393248003
Category : Technology & Engineering
Languages : en
Pages : 250

Book Description
“Engineers are titans of real-world problem-solving. . . . In this riveting study of how they think, [Guru Madhavan] puts behind-the-scenes geniuses . . . center stage.”—Nature In this engaging account of innovative triumphs, Guru Madhavan examines the ways in which engineers throughout history created world-changing tools, from ATMs and ZIP codes to the digital camera and the disposable diaper. Equal parts personal, practical, and profound, Applied Minds charts a path to a future where we borrow strategies from engineering to find inspired solutions to our most pressing challenges.

Applied Minds

Author: Guru Madhavan
Publisher: National Geographic Books
ISBN: 039323987X
Category : Technology & Engineering
Languages : en
Pages : 0

Book Description
A journey inside the minds that build our world. Dubai's Burj Khalifa—the world’s tallest building—looks nothing like Microsoft’s Office Suite, and digital surround sound doesn’t work like a citywide telecommunication grid. Yet these engineering feats have much in common. Applied Minds explores the unique visions and mental tools of engineers to reveal the enormous—and often understated—influence they wield in transforming problems into opportunities. The resulting account pairs the innovators of modern history—Thomas Edison, the Wright brothers, Steve Jobs—with everything from ATMs and the ZIP code system to the disposable diaper. An engineer himself, Guru Madhavan introduces a flexible intellectual tool kit called modular systems thinking as he explains the discipline's penchant for seeing structure where there is none. The creations that result from this process express the engineer's answers to the fundamental questions of design: usefulness, functionality, reliability, and user friendliness. Through narratives and case studies spanning the brilliant history of engineering, Madhavan shows how the concepts of prototyping, efficiency, reliability, standards, optimization, and feedback are put to use in fields as diverse as transportation, retail, health care, and entertainment. Equal parts personal, practical, and profound, Applied Minds charts a path to a future where we apply strategies borrowed from engineering to create useful and inspired solutions to our most pressing challenges.

The Mind's Eye

Author: Ralph Radach
Publisher: Elsevier
ISBN: 0080518923
Category : Science
Languages : en
Pages : 763

Book Description
The book provides a comprehensive state-of-the-art overview of current research on cognitive and applied aspects of eye movements. The contents include peer-reviewed chapters based on a selection of papers presented at the 11th European Conference on Eye Movements (Turku, Finland 2001), supplemented by invited contributions. The ECEM conference series brings together researchers from various disciplines with an interest to use eye-tracking to study perceptual and higher order cognitive functions. The contents of the book faithfully reflect the scope and diversity of interest in eye-tracking as a fruitful tool both in basic and applied research. It consists of five sections: visual information processing and saccadic eye movements; empirical studies of reading and language production; computational models of eye movements in reading; eye-tracking as a tool to study human-computer interaction; and eye movement applications in media and communication research. Each section is concluded by a commentary chapter by one of the leading authorities in the field. These commentaries discuss and integrate the contributions in the section and provide an expert view on the most significant present and future developments in the respective areas. The book is a reference volume including a large body of new empirical work but also principal theoretical viewpoints of leading research groups in the field.

Caltech

Author: Mayra Sheik
Publisher: College Prowler, Inc
ISBN: 9781596580213
Category : Juvenile Nonfiction
Languages : en
Pages : 192

Book Description

The Path to Posthumanity

Author: Ben Goertzel
Publisher: Academica Press,LLC
ISBN: 193090195X
Category : Computers
Languages : en
Pages : 633

Book Description
Describing the near future technologies and scientific changes that will affect human life in the next 25 years, this book covers key topics in artificial intelligence, as well as looking at computing and biotechnology.

Applied Minds

Author: Noah K. Fry
Publisher: CreateSpace
ISBN: 9781516835843
Category :
Languages : en
Pages : 134

Book Description
Thought-provoking and accessible in approach, this updated and expanded second edition of the Applied Minds: How Engineers Think provides a user-friendly introduction to the subject, Taking a clear structural framework, it guides the reader through the subject's core elements. A flowing writing style combines with the use of illustrations and diagrams throughout the text to ensure the reader understands even the most complex of concepts. This succinct and enlightening overview is a required reading for advanced graduate-level students. We hope you find this book useful in shaping your future career. Feel free to send us your enquiries related to our publications to [email protected] Rise Press

Applied Empathy

Author: Michael Ventura
Publisher: Atria Books
ISBN: 1501182862
Category : Business & Economics
Languages : en
Pages : 3

Book Description
Michael Ventura, entrepreneur and CEO of award-winning strategy and design firm Sub Rosa, shares “how to unlock our ability to design solutions, spark innovation, and solve tough challenges with empathy at the center” (Arianna Huffington). Having built his career working with iconic brands and institutions such as General Electric, Google, Nike, Warby Parker, and also The United Nations and the Obama Administration, Michael Ventura offers entrepreneurs and executives a radical new business book and way forward. Empathy is not about being nice. It’s not about pity or sympathy either. It’s about understanding—your consumers, your colleagues, and yourself—and it’s a direct path to powerful leadership. As such, Applied Empathy presents real strategies, based on Sub Rosa’s design work and the popular class Ventura and his team have taught at Princeton University, on how to make lasting connections and evolve your business internally (your employees, culture, and product/services) as well as externally (your brand, consumers, and value). “The most neglected fact in business is we’re all human. Michael Ventura makes a powerful argument that empathy is the secret sauce of 21st century business. The more digital we get, the more empathy we need” (Chip Conley, New York Times bestselling author of Emotional Equation). For leaders of all levels, this groundbreaking guide lays the foundation to establish a diverse, inventive, and driven team that can meet the challenges of today’s ever-evolving marketplace. If you want to connect to the people you work with, you have to understand them first.

Practicing Sustainability

Author: Guru Madhavan
Publisher: Springer Science & Business Media
ISBN: 1461443490
Category : Science
Languages : en
Pages : 265

Book Description
Sustainability applies to everybody. But everybody applies it differently, by defining and shaping it differently—much as water is edged and shaped by its container. It is conceived in absolute terms but underpinned by a great diversity of relatively “green”—and sometimes contradictory—practices that can each make society only more or less sustainable. In Practicing Sustainability, chefs, poets, music directors, evangelical pastors, skyscraper architects, artists, filmmakers, as well as scientific leaders, entrepreneurs, educators, business executives, policy makers, and the contrarians, shed light on our understanding of sustainability and the role that each of us can play. Each contributor addresses what sustainability means, what is most appealing about the concept, and what they would like to change to improve the perception and practice of sustainability. What emerges from their essays is a wide spectrum of views that confirm an important insight: Sustainability is pursued in different ways not only due to different interpretations, but also because of varying incentives, trade-offs, and altruistic motives. Practicing and achieving sustainability starts with a willingness to look critically at the concept. It also means enabling rich and vigorous discussion based on pragmatism and common sense to determine a framework for best ideas and practices. With time and the much needed critical thinking, sustainable development will become a more integral part of our culture. By sharing experiences and crisp insights from today’s savants, Practicing Sustainability serves as a stepping stone to the future.

Logo Mania

Author: Bob Gill
Publisher: Rockport Publishers
ISBN: 1616735953
Category : Design
Languages : en
Pages : 128

Book Description
The quick-hit format gives designers easy access to creative ideas. Coming up with fresh ideas for logo jobs can be a very difficult process. This book offers designers many new ways to approach, or think about, each job. Gill's message is that for every logo job, there are many solutions, not just one perfect mark. In the back of the book he proves this by designing 31 different logos for the same company. A quick-hit "idea book on how to conceptualize a logo idea", these pages illustrate very simple ways to think about a logo, providing designers with the inspiration and understanding that a business or person can be successfully represented in a variety of ways. A unique approach in its succinctness, Gill has boiled down the most essential creative tactics to single sentences so designers can flip through this book and walk away with many new ideas for design solutions in just minutes.

CIO

Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 216

Book Description