The Media Training Bible

Author: Brad Phillips
Publisher: Speakgood Press
ISBN: 9780988322004
Category : Interviewing in mass media
Languages : en
Pages : 256

Book Description
Delivering an effective media interview today is more challenging than ever before. Today's media spokesperson must compete with shrinking audience attention spans, cope with social media overload, and confront sensationalized reporting. Given those challenges, how can you create positive messages that cut through the noise and motivate your audiences? How can you respond to difficult questions in a confident manner that increases your credibility? And how can you navigate your company through a media crisis so it becomes a mere blip instead of a reputation-destroying disaster? Brad Phillips, one of the world's top media trainers, will lead you through an engaging mix of 101 two-page lessons, three dozen real-life case studies, and several hands-on exercises. He will teach you how to become an effective media spokesperson, eliminate your fear, build your brand, and enhance your reputation. You will learn how to: -Master the ground rules for working with reporters -Create memorable media messages -Support your message with media-friendly stories, statistics, and sound bites -Deliver a winning interview -Answer tough questions -Adjust your approach for print, radio, television, and social media -Use positive body language that reinforces your message -Dress for television -Prepare for and manage a media crisis One of the most comprehensive and well-organized books ever published on the topic, The Media Training Bible will prepare you for today's media culture, in which a tweet can become newsworthy and a news interview can become tweet-worthy.

Media Training 101

Author: Sally Stewart
Publisher: John Wiley & Sons
ISBN: 9780471271550
Category : Business & Economics
Languages : en
Pages : 262

Book Description
Written by a seasoned journalist and public relations professional, Media Training 101 is your essential guide to handling the news media. A former USA Today reporter and consultant to major companies, Sally Stewart leads you through every step in developing a communications blueprint and a strategic public relations plan to support it. She shows you how to communicate effectively with the media in any given circumstance and how to control the way your company is portrayed in the media. Each chapter includes vignettes, anecdotes, and real-life case studies that help you know what to expect.

101 Ways to Open a Speech

Author: Brad Phillips
Publisher: Speakgood Press, Washington, DC
ISBN: 9780988322035
Category : Oral communication
Languages : en
Pages : 139

Book Description
This book will introduce you to a broad range of speech starters, using dozens of real-life examples and original suggestions. You will find opens intended to surprise, persuade, motivate, engage, and amuse your audiences. Some tell a story, others help frame your topic, and a few rely on modern technology.

When the Headline Is You

Author: Jeff Ansell
Publisher: John Wiley & Sons
ISBN: 0470875593
Category : Business & Economics
Languages : en
Pages : 256

Book Description
Proven strategies for managing all types of media encounters! Award-winning journalist and Fortune 500 consultant Jeff Ansell provides a how-to guide for leaders, executives, and other professionals whose high-visibility requires frequent contact with the media. Drawing on nearly four decades of media experience, Ansell presents tested techniques for responding to challenging questions and delivering effective messages. In addition, he reveals lessons learned and pitfalls to avoid by referencing recent news events from around the world. Valuable features include: A behind-the-scenes look at how news is made Complete guidelines to creating compelling messages Specific messaging formulae for building trust when the news is bad Step-by-step strategies for managing hostile or relentless questions Insider tips on how to identify and handle misleading questions An essential resource for navigating both traditional and online media, this book prepares readers for even the most challenging media events.

One-To-One Bible Reading

Author: David Helm
Publisher:
ISBN: 9781922206534
Category : Bible
Languages : en
Pages : 0

Book Description
Can you think of people in your life who you would like to see progress spiritually? Here's a way to help them understand more of God in a way that is simple and personal, and that doesn't rely on getting them to a church program or event.

The Social Media Bible

Author:
Publisher:
ISBN:
Category : Social media
Languages : en
Pages : 8

Book Description

The PR Crisis Bible

Author: Robin Cohn
Publisher: Macmillan
ISBN: 9780312252304
Category : Business & Economics
Languages : en
Pages : 362

Book Description
Offers advice for CEOs to respond to scandals, unsubstantiated reports, Internet rumors, and other crises that could damage a company's reputation and explains the necessity of quick, responsible reactions when disaster strikes.

What Women Want Next

Author: Susan Maushart
Publisher: Bloomsbury Publishing USA
ISBN: 1596918535
Category : Social Science
Languages : en
Pages : 260

Book Description
With all the choices available to today's women, why don't they more feel fulfilled? What Women Want Next is Susan Maushart's meditation-by turns profound and laugh-out-loud funny-on that central dilemma of postfeminist life. At one point she had it all, so why wasn't she happy? With What Women Want Next, Maushart combines research with personal history in a dynamic attempt to answer this question. Feminism may have led women to life's banquet table, but the meal they make of it is up to them. How to balance life and work, sex and sleep, child care and self-care? And why has women's guilt-that glass ceiling of the soul-become the biggest barrier they face? What Women Want Next is the first book to look at the spectrum of a woman's life and attempt to demonstrate how she can shape her own destiny throughout all its stages.

Just for Starters

Author: Matthias Media
Publisher: Matthias Media
ISBN: 9781875245505
Category : Bible
Languages : en
Pages : 32

Book Description
Since it was first published in 1979, Just for Starters has become a standard set of foundational Bible studies -- whether for those new to the Christian faith, or those wanting to get back to basics. It is known throughout the world for its clear, simple and biblically faithful presentation of seven key areas of Christian belief and lifestyle. Now, in this third edition, Just for Starters is even clearer, but with the same commitment to the truth of God's word. Book jacket.

TV News Live Shots: A Media Training Guide To Crush Your On Camera Interview!

Author: Scott Wolfson
Publisher: Wolfson Productions, Incorporated
ISBN: 9781734432404
Category : Business & Economics
Languages : en
Pages : 330

Book Description
A media training guide packed with useful tips and techniques to prepare you for an upcoming on camera interview. You'll learn: how to pitch unique story angles, speak in sound bites, what to wear on camera, the importance of body language, how to handle tough questions, keep the momentum rolling after you successfully crush your interview!