The Practical Pocket Guide to Account Planning

Author: Chris Kocek
Publisher:
ISBN: 9780989284905
Category : Advertising
Languages : en
Pages : 0

Book Description
The Practical Pocket Guide to Account Planning provides a straightforward, no nonsense approach to understanding what Account Planners do on a daily basis and how they do it. Filled with real world examples, amusing anecdotes, and useful techniques for getting to better insights, The Practical Pocket Guide provides a clear path for how Account Planners can collaborate with Creatives to produce great work that is insightful, engaging, and culturally infectious. In this engaging 2-hour read, you'll learn: the difference between most Account Planning job descriptions and day-to-day realities, critical planning skills, including: concept testing, copy testing, discussion guides, positioning, and the basics of good research, techniques for writing better briefs and ideas for how to lead more engaging briefings, and how to be an ally to Creatives so that together you can sell big, culturally infectious ideas to Clients. Whether you're a Client, a Creative, an Account Manager, or an aspiring Account Planner, this book will help you understand how Planners think and what great Planning can really do.

A Practical Guide to Information Systems Strategic Planning

Author: Anita Cassidy
Publisher: CRC Press
ISBN: 9781420048605
Category : Business & Economics
Languages : en
Pages : 302

Book Description
Today's technological advances are directly affecting the success of business tomorrow. With recent-- and continual--improvements in technology, many organizations are finding their information systems obsolete, and are having to take a close look at their current Information Systems and answer some tough questions, including: How well are our current Information Systems applications meeting the business needs today? How well can they meet the needs of our business tomorrow? Are we obtaining true value from the investments made in Information Systems? Are we integrating the Information Systems projects that provide the most value to business? What Information Systems mission, objectives, and strategies are necessary to successfully meet the business challenges of the future? A Practical Guide to Information Systems Strategic Planning helps take the "guess work" out of evaluating current and future Information Systems, and provides the necessary tools for maximizing the investment made in new technology. This invaluable guide shows readers how to take advantage of the latest technology available in Information Systems planning, and how to develop a solid Information Systems plan that is directly linked to their business' goals. In an easy-to-follow, hands-on format, this complete reference describes a process for facilitating communication between business management and the Information Systems functions. Both Information Systems Executives and general business executives will find the information they need to develop a successful, value-added Information Systems plan. Readers will find a step-by-step approach to the process of developing an Information Systems plan that helps them gain a competitive edge well into the future.

Planning Programs for Adult Learners

Author: Rosemary S. Caffarella
Publisher: John Wiley & Sons
ISBN: 0470770376
Category : Education
Languages : en
Pages : 464

Book Description
Planning Programs for Adult Learners, Third Edition covers the development of adult education programs in clear, specific detail. This popular step-by-step guide contains information on every area of program planning for adult learners, from understanding the purpose of educational programs to obtaining suitable facilities to incorporating technology appropriately. For educators and practitioners for whom planning programs is a full-time responsibility or only a part of their jobs, as well as volunteers in a variety of organizations, will find this book to be an essential tool. Grounded in a variety of program planning models, the new edition includes: new refinements to the 11-component interactive model updated exercises and examples from new settings new material on the practical application of technology discussion of instructional and program evaluation a focus on critical managerial tasks a new chapter on exploring the foundational knowledge of program planning a new section on the ethical issues related to program planning

Strategic Planning for Nonprofit Organizations

Author: Michael Allison
Publisher: John Wiley & Sons
ISBN: 1118768140
Category : Business & Economics
Languages : en
Pages : 304

Book Description
The bestselling guide to nonprofit planning, with proven, practical advice Strategic Planning for Nonprofit Organizations describes a proven method for creating an effective, organized, actionable strategy, tailored to the unique needs of the nonprofit organization. Now in its third edition, this bestselling manual contains new information about the value of plans, specific guidance toward business planning, and additional information about the strategic plan document itself. Real-world case studies illustrate different planning and implementation scenarios and techniques, and the companion website offers templates, tools, and worksheets that streamline the process. The book provides expert insight, describing common misperceptions and pitfalls to avoid, helping readers craft a strategic plan that adheres to the core values of the organization. A well-honed strategic plan helps nonprofit managers set priorities, and acquire and allocate the resources necessary to achieve their goals. It also provides a framework for handling challenges, and keeps the focus on the organization's priorities. Strategic Planning for Nonprofit Organizations is an excellent source of guidance for managers at nonprofits of every size and budget, helping readers to: Identify the reasons for planning, and gather information from internal and external stakeholders Assess the current situation accurately, and agree on priorities, mission, values, and vision Prioritize goals and objectives for the plan, and develop a detailed implementation strategy Evaluate and monitor a changing environment, updating roles, goals, and parameters as needed Different organizations have different needs, processes, resources, and priorities. The one thing they have in common is the need for a no-nonsense approach to planning with practical guidance and a customizable framework. Strategic Planning for Nonprofit Organizations takes the fear out of planning, with expert guidance on the nonprofit's most vital management activity.

A Practical Guide to Program Evaluation Planning

Author: Marc A. Zimmerman
Publisher: SAGE
ISBN: 1412967759
Category : Education
Languages : en
Pages : 185

Book Description
This book guides evaluators in planning a comprehensive, yet practical, program evaluation—from start to design—within any context, in an accessible manner.

Strategic Planning

Author: Stanley Charles Abraham
Publisher: Emerald Group Publishing
ISBN: 1780525214
Category : Business & Economics
Languages : en
Pages : 268

Book Description
This book is exceptional treatise on strategic planning for single-business companies that is at once academically rigorous and uncommonly practical.

A Practical Wedding Planner

Author: Meg Keene
Publisher: Da Capo Lifelong Books
ISBN: 0738218421
Category : Reference
Languages : en
Pages : 258

Book Description
The wedding planner companion to A Practical Wedding, with all the tools, tips, and strategies to get the celebration you want, on a budget you can actually afford, from conception to reality

Public Health Business Planning

Author: Stephen Orton
Publisher: Jones & Bartlett Learning
ISBN: 0763746215
Category : Business & Economics
Languages : en
Pages : 198

Book Description
In today’s turbulent and financially stressful times, public health managers need business planning skills. They need to become “civic entrepreneurs,” who can creatively finance and manage needed programs using business school savvy. Public Health Business Planning: A Practical Guide is based on the curriculum of the highly successful Management Academy for Public Health, offered by the Kenan-Flagler Business School and the School of Public Health at the University of North Carolina at Chapel Hill. A Lewin Group evaluation showed that teams of Management Academy graduates have generated millions of dollars in revenue for local agencies through implementing business plans. This book teaches what it means to use entrepreneurial strategies for social good, and key business planning skills such as: Assessment and strategic planning Program planning, implementation, and evaluation Financial planning and budgeting Market research and social marketing Strategies for getting funded including business writing and speaking Project management and business plan execution strategies

A Practical Guide to Project Planning

Author: Rod Sowden
Publisher:
ISBN: 9780117082854
Category :
Languages : en
Pages : 112

Book Description
No matter which project management framework you are using, effective planning is crucial for success. This publication leads you through each stage of the planning process: defining, designing, developing and delivery, highlighting the practical steps for each. Role responsibilities, requirements and objectives are discussed in detail with case studies included to highlight the practical applications. This title has been written by authors who have been involved with numerous global consultations in project management. Using a step-by-step approach, the authors share the knowledge, experience and expertise for developing and delivering successful plans for project management.

A Practical Wedding

Author: Meg Keene
Publisher: Hachette UK
ISBN: 0738215457
Category : Reference
Languages : en
Pages : 245

Book Description
An Insanity-Free Wedding: It Can Happen! Getting engaged is exhilarating...until it sets in that a wedding costs three times what you thought, and takes five to ten times the effort it reasonably should. And then there are the expectations: from calligraphy invitations to satin chair-covers, all those things that Must Be Done or everyone will be Horribly Offended. Or will they? A Practical Wedding helps you create the wedding you want-without going broke or crazy in the process. After all, what really matters on your wedding day, what you'll remember 'til you're old and gray, is not so much how it looked as how it felt. In this refreshing guide, expert Meg Keene shares her secrets to planning a beautiful celebration that reflects your taste and your relationship. You'll discover: The real purpose of engagement (hint: it's not just about the planning) How to pinpoint what matters most to you and your partner DIY-ing your wedding: brilliant or crazy? Affording a wedding without having to cut your guest list How to communicate decisions with your family Why that color-coded spreadsheet is actually worth it Wedding Zen can be yours. Meg walks you through everything from choosing a venue to writing vows, complete with stories and advice from women who have been in the trenches, the Team Practical brides. So here's to the joyful wedding, the sensible wedding, the unbelievably fun wedding! A Practical Wedding is your complete guide to getting married with grace.