Beer School

Author: Jonny Garrett
Publisher: Mango Media Inc.
ISBN: 1633533697
Category : Cooking
Languages : en
Pages : 165

Book Description
Embark on a craft beer journey—from the science and art of brewing to glassware, storing, and tasting—from the men behind The Craft Beer Channel. Beer has come a long way in the 6,000 years since the first taste. The legends of the craft beer industry have made sure everyone’s within reach of the perfect pint. But how do you get the right brew for you? And can you learn to make a beer that will add to the lager legacy? Welcome to Beer School, brought to you by the heroes of YouTube sensation The Craft Beer Channel, a guide to everything you need to know about the wide and wonderful beers of the world. In Beer School, Jonny and Brad explain the intricacies of the finest artisan craft brews including: ales, lagers, porters, stouts, IPSs, and bitters. The lads have the inside scoop on everything from hop varieties and barrel aging, to serving temperatures and glassware. Beer School helps you learn how to make beer and how to get the most out of every sip. You will learn about: grain, mash, water, hops, boil, yeast, fermentation, serving, storing, pouring, and tasting. “Brad and Jonny make understanding beer easy and nearly as fun as drinking it.” —James Watt, founder of BrewDog “It’s like sitting down with Jonny and Brad and having a few beers with them! Good fun, funny, interesting and you never quite know what’s coming next.” —Mark Dredge, author of The Beer Bucket List

Beer School

Author: Steve Hindy
Publisher: John Wiley & Sons
ISBN: 1118046234
Category : Business & Economics
Languages : en
Pages : 314

Book Description
BEER SCHOOL Beer School Bottling Success at the Brooklyn Brewery What do you get when you cross a journalist and a banker? A brewery, of course. “A great city should have great beer. New York finally has, thanks to Brooklyn. Steve Hindy and Tom Potter provided it. Beer School explains how they did it: their mistakes as well as their triumphs. Steve writes with a journalist’s skepticism—as though he has forgotten that he is reporting on himself. Tom is even less forgiving—he’s a banker, after all. The inside story reads at times like a cautionary tale, but it is an account of a great and welcome achievement.” —Michael Jackson, The Beer Hunter “An accessible and insightful case study with terrific insight for aspiring entrepreneurs. And if that’s not enough, it is all about beer!” —Professor Murray Low, Executive Director, Lang Center for Entrepreneurship, Columbia Business School “Great lessons on what every first-time entrepreneur will experience. Being down the block from the Brooklyn Brewery, I had firsthand witness to their positive impact on our community. I give Steve and Tom’s book an A++!” —Norm Brodsky, Senior Contributing Editor, Inc. magazine “Beer School is a useful and entertaining book. In essence, this is the story of starting a beer business from scratch in New York City. The product is one readers can relate to, and the market is as tough as they get. What a fun challenge! The book can help not only those entrepreneurs who are starting a business but also those trying to grow one once it is established. Steve and Tom write with enthusiasm and insight about building their business. It is clear that they learned a lot along the way. Readers can learn from these lessons too.” —Michael Preston, Adjunct Professor, Lang Center for Entrepreneurship, Columbia Business School, and coauthor, The Road to Success: How to Manage Growth “Although we (thankfully!) never had to deal with the Mob, being held up at gunpoint, or having our beer and equipment ripped off, we definitely identified with the challenges faced in those early days of cobbling a brewery together. The revealing story Steve and Tom tell about two partners entering a business out of passion, in an industry they knew little about, being seriously undercapitalized, with an overly naive business plan, and their ultimate success, is an inspiring tale.” —Ken Grossman, founder, Sierra Nevada Brewing Co.

Beer and Circus

Author: Murray Sperber
Publisher: Macmillan + ORM
ISBN: 142993669X
Category : Sports & Recreation
Languages : en
Pages : 538

Book Description
Beer and Circus presents a no-holds-barred examination of the troubled relationship between college sports and higher education from a leading authority on the subject. Murray Sperber turns common perceptions about big-time college athletics inside out. He shows, for instance, that contrary to popular belief the money coming in to universities from sports programs never makes it to academic departments and rarely even covers the expense of maintaining athletic programs. The bigger and more prominent the sports program, the more money it siphons away from academics. Sperber chronicles the growth of the university system, the development of undergraduate subcultures, and the rising importance of sports. He reveals television's ever more blatant corporate sponsorship conflicts and describes a peculiar phenomenon he calls the "Flutie Factor"--the surge in enrollments that always follows a school's appearance on national television, a response that has little to do with academic concerns. Sperber's profound re-evaluation of college sports comes straight out of today's headlines and opens our eyes to a generation of students caught in a web of greed and corruption, deprived of the education they deserve. Sperber presents a devastating critique, not only of higher education but of national culture and values. Beer and Circus is a must-read for all students and parents, educators and policy makers.

How to Make Hard Seltzer

Author: Chris Colby
Publisher: Brewers Publications
ISBN: 1938469666
Category : Cooking
Languages : en
Pages : 194

Book Description
Hard seltzer is a booming category in the world of lifestyle beverages and many craft brewers are lending their artisanal skills to this refreshing beverage. Simple to make and with a wide range of creative flavor additions, hard seltzer is a sparkling alternative for beer lovers looking to give their palate a different experience. Learn about the development of the current market and delve into the intricacies of sugars used in making seltzer. Understand the different regulations for this beverage based on how you make it so you can be in legal compliance. Explore recipes, serving suggestions, and even cocktails for using hard seltzer. In this guide, the author provides recipes and advice for making seltzer for both commercial and home enjoyment.

The London Craft Beer Guide

Author: Jonny Garrett
Publisher: Random House
ISBN: 1473551013
Category : Cooking
Languages : en
Pages : 441

Book Description
"The most brilliant guide to the best beer and pubs in London by connoisseurs Jonny and Brad. Trust me they know their stuff!'" – Jamie Oliver To beer or not to beer, that is the question. The London Craft Beer Guide features 40 of the best pubs, breweries and taprooms across the city. Organised around London boroughs from North to South, East to West, every corner is full of hidden gems to discover. Find new favourite brews with descriptions of the best to taste at each location, and pairings notes to enjoy alongside food. As well as the beer itself, this guide gives you unique insight into the people behind the casks, with exclusive interviews and photography that reveal the history and personality behind each sip. From mango-like IPAs to chocolaty stouts and crisp, puckering sour beers this is the ultimate guide for craft beer converts and those looking to find off-the-beaten-track tastes and flavours. Whether you’re a Londoner looking for your new local, or a visitor hoping to navigate the city’s best craft-brewing spots, The London Craft Beer Guide will provide plenty of inspiration.

The Complete Beer Course

Author: Joshua M. Bernstein
Publisher: Union Square & Co.
ISBN: 1454906871
Category : Cooking
Languages : en
Pages : 603

Book Description
“A wide-ranging volume that is sure to appeal to beer enthusiasts and casual consumers alike. Highly recommended.” —Library Journal (STARRED REVIEW) Go on a fun, flavorful tour through the world of craft brews with one of the most unique and fascinating voices in beer today. It's a great time to be a beer drinker, but also the most confusing, thanks to the dizzying array of available draft beers. Expert Joshua Bernstein comes to the rescue with The Complete Beer Course, demystifying the sudsy stuff and breaking down the elements that make a beer's flavor spin into distinctively different and delicious directions. Structured around a series of easy-to-follow classes, his course hops from lagers and pilsners to hazy wheat beers, Belgian-style abbey and Trappist ales, aromatic pale ales and bitter IPAs, roasty stouts, barrel-aged brews, belly-warming barley wines, and mouth-puckering sour ales. There is even a class on international beer styles and another on pairing beer with food and starting your own beer cellar. Through suggested, targeted tastings, you'll learn when to drink down-and when to dump those suds down a drain.

Malt

Author: John Mallett
Publisher: Brewers Publications
ISBN: 193846916X
Category : Cooking
Languages : en
Pages : 310

Book Description
Often playing second fiddle to hops in the minds of craft beer drinkers, malt is the backbone of beer: “No barley, no beer.” Malt defines the color, flavor, body, and alcohol of beer and has been cultivated for nearly as long as agriculture has existed. In this book, author John Mallett explains why he feels a book on malt is necessary, taking the reader on a brief history of malting from the earliest records of bappir through to the Middle Ages and Early Modern Period. When Mallett touches on the major changes wrought by the Industrial Revolution and beyond, he illustrates how developments in malting technology were intertwined with politics and taxation, which increasingly came to bear on the world of maltsters and brewers. Of course, no book on malt would be complete without a look at the processes behind malting and how different malts are made. Mallett neatly conveys the basics of malt chemistry, Maillard reactions, and diastatic power—the enzymes, starches, sugars, glucans, phenols, proteins, and lipids involved. Descriptions of the main types of malt are included, from base malt, caramel malts, and roasted malts through to specialty malts and other grains like wheat, rye, and oats. Information is interspersed with the thoughts and wisdom of some of America's most respected craft brewers. Understanding an ingredient requires appreciating where it comes from and how it is grown. The author condenses the complexities of barley anatomy and agriculture into easy, readable sections, seamlessly combining these details with high-level look at the economic and environmental pressures that dictate the livelihoods of farmers and maltsters. Mallett explains how to interpret—and when to rely on—malt quality and analysis sheets, an essential skill for brewers. There is a summary of the main barley varieties, both modern and heritage, from Europe and America. The book finishes with what happens to the malt once it reaches the brewery, addressing issues of malt packaging, handling, preparation, storage, conveyance, and milling in the brewhouse.

A Year in Beer

Author: Jonny Garrett
Publisher:
ISBN: 9781852493721
Category : Beer
Languages : en
Pages : 0

Book Description

Bitter Brew

Author: William Knoedelseder
Publisher: Harper Collins
ISBN: 0062096680
Category : Biography & Autobiography
Languages : en
Pages : 356

Book Description
“Bitter Brew deftly chronicles the contentious succession of kings in a uniquely American dynasty. You’ll never crack open a six again without thinking of this book.” —John Sayles, Director of Eight Men Out and author of A Moment in the Sun The creators of Budweiser and Michelob beers, the Anheuser-Busch company is one of the wealthiest, most colorful and enduring family dynasties in the history of American commerce. In Bitter Brew, critically acclaimed journalist William Knoedelseder tells the riveting, often scandalous saga of the rise and fall of the dysfunctional Busch family—an epic tale of prosperity, profligacy, hubris, and the dark consequences of success that spans three centuries, from the open salvos of the Civil War to the present day.

Wild Fermentation

Author: Sandor Ellix Katz
Publisher: Chelsea Green Publishing
ISBN: 1603586288
Category : Cooking
Languages : en
Pages : 322

Book Description
Fermentation is an ancient way of preserving food as an aid to digestion, but the centralization of modern foods has made it less popular. Katz introduces a new generation to the flavors and health benefits of fermented foods. Since the first publication of the title in 2003 he has offered a fresh perspective through a continued exploration of world food traditions, and this revised edition benefits from his enthusiasm and travels.