The Sponsorship Seeker's Toolkit, Fourth Edition

Author: Kim Skildum-Reid
Publisher: McGraw Hill Professional
ISBN: 0071823131
Category : Business & Economics
Languages : en
Pages : 321

Book Description
THE "BIBLE OF SPONSORSHIP"--UPDATED WITH NEW SOCIAL MEDIA AND OTHER DIGITAL STRATEGIES The Sponsorship Seeker's Toolkit, fourth edition, makes cutting-edge, best-practice sponsorshipnot only achievable, but sensible and straightforward. Corporate sponsorship experts Kim Skildum-Reid and Anne-Marie Grey have updated their classic guide to put youmiles ahead of the competition. New material includes the integration of social media into existing strategies, developing leverage ideas for proposals, more case studies than ever, and important trends in the world of corporate sponsorship. PRAISE FOR THE SPONSORSHIP SEEKER'S TOOLKIT: "This book leads you step-by-step through the choices you have to make throughout the process, from gathering internal support to renewal. I have never read a better how-to book on seeking sponsors." -- AD MAATJENS, Founder and Director, Sponsorreport "One of the best and most thorough how-to books in fundraising! A must-read orientation for nonprofits considering transforming their approach or venturing into the exciting world of sponsorship!" -- KYLA SHAWYER, Chair of the International Fundraising Congress (IFC),Chief Operating Officer, SCIA – International Alliance "The Sponsorship Seeker's Toolkit contains all the information you'll need to successfully develop, deliver, and manage a best-practice sponsorship program, using an easy-to-understand, step-by-step process supported by useful case studies and example templates." -- KYM OBERAUER, founder of PracticalSponsorshipIdeas.com

The Sponsorship Seeker's Toolkit, Fourth Edition, 4th Edition

Author: Kim Skildum-Reid
Publisher:
ISBN:
Category :
Languages : en
Pages : 256

Book Description
THE "BIBLE OF SPONSORSHIP"--UPDATED WITH NEW SOCIAL MEDIA AND OTHER DIGITAL STRATEGIES The Sponsorship Seeker's Toolkit, fourth edition, makes cutting-edge, best-practice sponsorship not only achievable, but sensible and straightforward. Corporate sponsorship experts Kim Skildum-Reid and Anne-Marie Grey have updated their classic guide to put you miles ahead of the competition. New material includes the integration of social media into existing strategies, developing leverage ideas for proposals, more case studies than ever, and important trends in the world of corporate sponsorship. PRAISE FOR THE SPONSORSHIP SEEKER'S TOOLKIT : "This book leads you step-by-step through the choices you have to make throughout the process, from gathering internal support to renewal. I have never read a better how-to book on seeking sponsors."--AD MAATJENS, Founder and Director, Sponsorreport "One of the best and most thorough how-to books in fundraising! A must-read orientation for nonprofits considering transforming their approach or venturing into the exciting world of sponsorship!" -- KYLA SHAWYER, Chair of the International Fundraising Congress (IFC), Chief Operating Officer, SCIA - International Alliance " The Sponsorship Seeker's Toolkit contains all the information you'll need to successfully develop, deliver, and manage a best-practice sponsorship program, using an easy-to-understand, step-by-step process supported by useful case studies and example templates." -- KYM OBERAUER, founder of PracticalSponsorshipIdeas.com.

The Sponsorship Seeker's Toolkit

Author: Anne-Marie Grey
Publisher: McGraw-Hill Companies
ISBN: 9780074707074
Category : Corporate sponsorship
Languages : en
Pages : 0

Book Description
This guide is designed to equip new sponsorship practitioners with the basic theory skills and tools needed to sell, implement and manage sponsorships. It contains checklists, templates and tips to help form a solid foundation on which to build innovative and lasting partnerships.

The Corporate Sponsorship Toolkit

Author: Kim Skildum-Reid
Publisher:
ISBN: 9781921097089
Category : Advertising
Languages : en
Pages : 0

Book Description
"This comprehensive manual for corporate sponsorship will guide readers through the mindset, strategies and tactics to develop amazing, best-practice sponsorships that add value to people's event experiences and nurture their connection with those target markets, building preference, loyalty and advocacy for real impact on the bottom line."--Publisher's website.

The Sponsorship Handbook

Author: Pippa Collett
Publisher: John Wiley & Sons
ISBN: 0470979844
Category : Business & Economics
Languages : en
Pages : 264

Book Description
The Sponsorship Handbook is a practical guide to sponsorship aimed at practitioners both working for sponsoring companies and those searching for sponsorship. Using the tools, techniques, advice and best practice advocated in this book both sponsors and sponsor seekers will benefit from better servicing and activation once a sponsorship is implemented, with metrics that enable data-based accountability rather than hearsay. "Everyone in the sponsorship industry, from the biggest events and properties to the smallest, are benefitting from the increasing knowledge, data availability, metrics and professionalism in using sponsorship. The Sponsorship Handbook is a part of that process which we hope will bring future success and proven sound results to all in the complex and exciting world of sponsorship." —Luis Vicente, Head of Partnerships, Manchester City Football Club "An indispensable reference for any marketer who is keen to build his/her brand using sponsorship; the new ascending way to empower brands." —Faisal Al-Dail, Saudi Post

The Sponsorship Seeker's Toolkit

Author: Anne-Marie Grey
Publisher:
ISBN:
Category : Corporate sponsorship
Languages : en
Pages : 217

Book Description
Aimed at anyone interested in securing, retaining and managing sponsorship, this reference features case studies and updated resources, associations, references, changes to relevant sponsorship laws and new document and questionnaire templates.

The Sponsorship Seeker's Toolkit, Fourth Edition

Author: Anne-Marie Grey
Publisher: McGraw-Hill Education
ISBN: 9780071825795
Category : Business & Economics
Languages : en
Pages : 0

Book Description
THE "BIBLE OF SPONSORSHIP"--UPDATED WITH NEW SOCIAL MEDIA AND OTHER DIGITAL STRATEGIES The Sponsorship Seeker's Toolkit, fourth edition, makes cutting-edge, best-practice sponsorship not only achievable, but sensible and straightforward. Corporate sponsorship experts Kim Skildum-Reid and Anne-Marie Grey have updated their classic guide to put you miles ahead of the competition. New material includes the integration of social media into existing strategies, developing leverage ideas for proposals, more case studies than ever, and important trends in the world of corporate sponsorship. PRAISE FOR THE SPONSORSHIP SEEKER'S TOOLKIT: "This book leads you step-by-step through the choices you have to make throughout the process, from gathering internal support to renewal. I have never read a better how-to book on seeking sponsors." -- AD MAATJENS, Founder and Director, Sponsorreport "One of the best and most thorough how-to books in fundraising! A must-read orientation for nonprofits considering transforming their approach or venturing into the exciting world of sponsorship!" -- KYLA SHAWYER, Chair of the International Fundraising Congress (IFC), Chief Operating Officer, SCIA – International Alliance "The Sponsorship Seeker's Toolkit contains all the information you'll need to successfully develop, deliver, and manage a best-practice sponsorship program, using an easy-to-understand, step-by-step process supported by useful case studies and example templates." -- KYM OBERAUER, founder of PracticalSponsorshipIdeas.com

Festival and Special Event Management, Essentials Edition

Author: Johnny Allen
Publisher: John Wiley & Sons
ISBN: 0730369404
Category : Business & Economics
Languages : en
Pages : 434

Book Description
Allen’s Festival and Special Event Management, Essentials Edition serves as a concise yet comprehensive, step-by-step handbook for modern event management. This Essentials edition gives students contemporary lessons and insights that they can relate to. It brings theory to life through copious practical examples, illustrative diagrams and unique case studies demonstrating best practices and pitfalls. Industry experts from across APAC’s event planning sector have contributed content to key contemporary topics including sustainability, risk management, project management and strategic alignment to client goals. This edition also features Wiley’s Future Student Guide, a unique tool which provides expert and practical advice on career preparedness making for more future-ready graduates.

Alcoholics Anonymous

Author: Bill W.
Publisher: Penguin
ISBN: 0698176936
Category : Self-Help
Languages : en
Pages : 418

Book Description
A 75th anniversary e-book version of the most important and practical self-help book ever written, Alcoholics Anonymous. Here is a special deluxe edition of a book that has changed millions of lives and launched the modern recovery movement: Alcoholics Anonymous. This edition not only reproduces the original 1939 text of Alcoholics Anonymous, but as a special bonus features the complete 1941 Saturday Evening Post article “Alcoholics Anonymous” by journalist Jack Alexander, which, at the time, did as much as the book itself to introduce millions of seekers to AA’s program. Alcoholics Anonymous has touched and transformed myriad lives, and finally appears in a volume that honors its posterity and impact.

Events Management

Author: Glenn A. J. Bowdin
Publisher: Taylor & Francis
ISBN: 1000904458
Category : Business & Economics
Languages : en
Pages : 1056

Book Description
A must-have introductory text of unrivalled coverage and depth focusing on events planning and management, the fourth edition of Events Management provides a complete A to Z of the principles and practices of planning, managing and staging events. The book offers a systematic guide to organising successful events, examining areas such as event design, logistics, marketing, human resource management, financial planning, risk management, impacts, evaluation and reporting. The fourth edition has been fully updated and revised to include content covering technology, including virtual and hybrid events, concepts such as social capital, soft power and events, social inclusion, equality, accessibility and diversity, and the latest industry reports, research and legal frameworks. The book is logically structured and features new case studies, showing real-life applications and highlighting issues with planning events of all types and scales in a range of geographical locations. This book has been dubbed ‘the events management bible’ and fosters an interactive learning experience amongst scholars of events management, tourism and hospitality.