The Psychology of Price

Author: Leigh Caldwell
Publisher: Jaico Publishing House
ISBN: 8184957688
Category : Business & Economics
Languages : en
Pages : 170

Book Description
How to Use Price to Increase Demand, Profit and Customer Satisfaction HOW SMART IS YOUR PRICING? For any business, deciding how much to charge for a product or service is crucial. By gaining an insight into the way consumers think and purchase, you can generate more demand, more customer value – and more profit. MAXIMISE REVENUE • How do unwanted products Influence what customers expect to pay? • How does offering extras for free dramatically increases Perceived Value? • Why does changing the timing of a payment make people pay 50% More? TRIED AND TESTED TECHNIQUES Written by the founder of Inon, a leading pricing consultancy, whose clients range from the BBC and Grant’s Whisky to Alzheimer’s Disease International and HM Treasury, The Psychology of Price provides an insight into the strategies used by multinational corporations. Leigh Caldwell is a pricing expert and leading researcher in behavioural economics, writing the UK’s most popular behavioural blog (www.knowingandmaking.com) and appearing as a frequent guest on BBC News. By background a mathematician and economist, he is the founder and chief executive of Inon, the UK’s leading pricing consultancy.

The Psychology of Graphic Design Pricing

Author: Michael C Janda
Publisher: Independently Published
ISBN: 9781794390140
Category :
Languages : en
Pages : 208

Book Description
Learn how to price creative work with confidence. Win more bids. Make more money. When it comes to pricing their work, far too many freelance designers and agencies merely guess what to charge their clients. As a result, profitable projects have as much to do with luck as they do anything else. In The Psychology of Graphic Design Pricing, you'll learn how to take luck out of the equation by calculating the cost to produce your work, understanding its market value, and extracting your client's budget. These three variables are used in a pricing spectrum, empowering you to price your work with confidence and profitability in every project opportunity. This book will teach you how to calculate your production costs, understand market value, extract your client's budget, bid with the right project price, and increase your profitability.

The Psychology of Money

Author: Morgan Housel
Publisher: Harriman House Limited
ISBN: 085719769X
Category : Business & Economics
Languages : en
Pages : 209

Book Description
Doing well with money isn’t necessarily about what you know. It’s about how you behave. And behavior is hard to teach, even to really smart people. Money—investing, personal finance, and business decisions—is typically taught as a math-based field, where data and formulas tell us exactly what to do. But in the real world people don’t make financial decisions on a spreadsheet. They make them at the dinner table, or in a meeting room, where personal history, your own unique view of the world, ego, pride, marketing, and odd incentives are scrambled together. In The Psychology of Money, award-winning author Morgan Housel shares 19 short stories exploring the strange ways people think about money and teaches you how to make better sense of one of life’s most important topics.

Handbook on the Psychology of Pricing

Author: Markus Husemann-Kopetzky
Publisher:
ISBN: 9783947897001
Category : Pricing
Languages : en
Pages : 185

Book Description

The Psychology of the Body, Enhanced

Author: Elliot Greene
Publisher: Jones & Bartlett Learning
ISBN: 128420992X
Category : Medical
Languages : en
Pages : 313

Book Description
Prepare your students to appropriately identify, understand, and respond appropriately to the phenomenon of emotional release during massage and bodywork! This new edition continues to provide a crucial basis of knowledge for massage therapy and students regarding the emotional impact of effective massage therapy. With a new, more colorful layout, this new edition has been fully revised to address the latest science around this topic. Furthermore, in-text features aim to help students apply their learning to actual practice as a massage therapist.

The Psychology of Consumer Behavior

Author: Brian Mullen
Publisher: Psychology Press
ISBN: 1134932898
Category : Business & Economics
Languages : en
Pages : 290

Book Description
After years of study in the area of consumer behavior, Mullen and Johnson bring together a broad survey of small answers to a big question: "Why do consumers do what they do?" This book provides an expansive, accessible presentation of current psychological theory and research as it illuminates fundamental issues regarding the psychology of consumer behavior. The authors hypothesize that an improved understanding of consumer behavior could be employed to more successfully influence consumers' use of products, goods, and services. At the same time, an improved understanding of consumer behavior might be used to serve as an advocate for consumers in their interactions in the marketplace.

The Psychology of Finance

Author: Lars Tvede
Publisher: John Wiley & Sons
ISBN: 047084342X
Category : Business & Economics
Languages : de
Pages : 341

Book Description
There is one constant factor in the chaos of the markets and that constant is human psychology. In the Psychology of Finance readers are shown how the market's characteristics that arise can be interpreted and learnt from. This revised edition contains new examples and updates to charts. There is also a summary of the characteristics of each phase of the equity market, bear bottom, rise, bull peak, and decline. It includes an appendix covering the history of economic psychology Written in an extremely readable and enjoyable style it shows how psychology can drive movements in the prices of financial assets, breakdown key market phenomena, eg, irrational attitude changes in the individual, and their indicators.

Psychology of the Stock Market

Author: George Charles Selden
Publisher:
ISBN:
Category : Speculation
Languages : en
Pages : 140

Book Description
"This book is based upon the belief that the movements of prices on the exchanges are dependent to a very large degree on the mental attitude of the investing and trading public ... [and] is intended chiefly as a practical help to that considerable part of the community which is interested, directly or indirectly, in the markets.--p. [3]

Exploring the Psychology of Interest

Author: Paul J. Silvia
Publisher: Oxford University Press
ISBN: 0199722072
Category : Psychology
Languages : en
Pages : 272

Book Description
Psychologists have always been interested in interest, and so modern research on interest can be found in nearly every area of the field: Researchers studying emotions, cognition, development, education, aesthetics, personality, motivation, and vocations have developed intriguing ideas about what interest is and how it works. Exploring the Psychology of Interest presents an integrated picture of how interest has been studied in all the wide-ranging areas of psychology. Using modern theories of cognition and emotion as an integrative framework, Paul Silvia examines the nature of interest, what makes things interesting, the role of interest in personality, and the development of peoples idiosyncratic interests, hobbies, and avocations. His examination reveals deep similarities between seemingly different fields of psychology and illustrates the profound importance of interest, curiosity, and intrinsic motivation for understanding why people do what they do. The most comprehensive work of its kind, Exploring the Psychology of Interest will be a valuable resource for student and professional researchers in cognitive, social, and developmental psychology.

The Psychology of Selling

Author: Brian Tracy
Publisher: Thomas Nelson Inc
ISBN: 0785288066
Category : Selling
Languages : en
Pages : 240

Book Description
Double and triple your sales--in any market. The purpose of this book is to give you a series of ideas, methods, strategies, and techniques that you can use immediately to make more sales, faster and easier than ever before. It's a promise of prosperity that sales guru Brian Tracy has seen fulfilled again and again. More sales people have become millionaires as a result of listening to and applying his ideas than from any other sales training process ever developed.