Never Use Futura

Never Use Futura PDF Author: Douglas Thomas
Publisher: Chronicle Books
ISBN: 1616896663
Category : Design
Languages : en
Pages : 209

Book Description
It's everywhere, including the moon (on the commemorative plaque left by Apollo 11 astronauts), Nike sneakers, the artworks of Barbara Kruger, Ed Ruscha, and Jenny Holzer, 2001: A Space Odyssey credits, Domino's Pizza boxes, Absolut Vodka bottles, and Red Bull cans. Richard Nixon used it for his presidential campaign, as did Hillary Clinton. Indeed, Futura is one of the most used fonts in the world today—the typeface of modern design—more so even than Helvetica. This fascinating book explores the cultural history and uses of a face that's so common you might not notice, until you start looking, and then you can't escape it. Douglas Thomas traces Futura from its Bauhaus-inspired origin in Paul Renner's 1924 design, to its current role as the go-to choice for corporate work, logos, motion pictures, and advertisements. Never Use Futura is illuminating, sometimes playful, reading, not just for type nerds, but for anyone interested in how typefaces are used, take on meaning, and become a language of their own.

Futura

Futura PDF Author:
Publisher: Laurence King Publishing
ISBN: 9781786270931
Category : Design
Languages : en
Pages : 0

Book Description
This is a stunning examination of one of the most popular typefaces ever created, Futura. Celebrating its 90th anniversary this year, the story of Futura is a fascinating one. From its Bauhaus origins to its use as the first font on the moon in 1969, this book tells the story of how the typeface went from representing radicalism in design to dependability. It is durable and timeless, and is worthy of being rediscovered and celebrated.

Just My Type

Just My Type PDF Author: Simon Garfield
Publisher: Profile Books
ISBN: 1847652921
Category : Reference
Languages : en
Pages : 352

Book Description
Just My Type is not just a font book, but a book of stories. About how Helvetica and Comic Sans took over the world. About why Barack Obama opted for Gotham, while Amy Winehouse found her soul in 30s Art Deco. About the great originators of type, from Baskerville to Zapf, or people like Neville Brody who threw out the rulebook, or Margaret Calvert, who invented the motorway signs that are used from Watford Gap to Abu Dhabi. About the pivotal moment when fonts left the world of Letraset and were loaded onto computers ... and typefaces became something we realised we all have an opinion about. As the Sunday Times review put it, the book is 'a kind of Eats, Shoots and Leaves for letters, revealing the extent to which fonts are not only shaped by but also define the world in which we live.' This edition is available with both black and silver covers.

Never Modern

Never Modern PDF Author: Irénée Scalbert
Publisher: Park Publishing (WI)
ISBN: 9783906027241
Category : Architectural criticism
Languages : en
Pages : 0

Book Description
In this exceptional book on the London based studio 6a architects, architecture critic Irenee Scalbert looks at the role of narrative, history, appropriation and craft in the work of Tom Emerson and Stephanie Macdonald. The book traces an architectural approach avoiding style, signature, theory and even concept in favour of metis, an ancient form of intelligence combining 'flair, wisdom, forethought, subtlety of mind, deception, resourcefulness, vigilance, opportunism, varied skills, and experience.' Structured around notions of situation, intervention, making, comedy, bricolage, chance and anthropology, the text is mirrored in a visual essay of archive photographs, artworks, film stills and recent projects by the practice.

Never Seduce a Scot

Never Seduce a Scot PDF Author: Maya Banks
Publisher: Ballantine Books
ISBN: 0345536037
Category : Fiction
Languages : en
Pages : 418

Book Description
Maya Banks, the New York Times bestselling author of romance and romantic suspense has captivated readers with her steamy Scottish historical novels, perfect for fans of Julie Garwood. Never Seduce a Scot features a remarkable woman whose rare gift teaches a gruff Scottish warrior how to listen with his heart. Eveline Armstrong is fiercely loved and protected by her powerful clan, but outsiders consider her “touched.” Beautiful, fey, with a level, intent gaze, she doesn’t speak. No one, not even her family, knows that she cannot hear. Content with her life of seclusion, Eveline has taught herself to read lips and allows the outside world to view her as daft. But when an arranged marriage into a rival clan makes Graeme Montgomery her husband, Eveline accepts her duty—unprepared for the delights to come. Graeme is a rugged warrior with a voice so deep and powerful that his new bride can hear it, and hands and kisses so tender and skilled that he stirs her deepest passions. Graeme is intrigued by the mysterious Eveline, whose silent lips are ripe with temptation and whose bright, intelligent eyes can see into his soul. As intimacy deepens, he learns her secret. But when clan rivalries and dark deeds threaten the wife he has only begun to cherish, the Scottish warrior will move heaven and earth to save the woman who has awakened his heart to the beautiful song of a rare and magical love.

Now You See It and Other Essays on Design

Now You See It and Other Essays on Design PDF Author: Michael Bierut
Publisher: Chronicle Books
ISBN: 1616896760
Category : Design
Languages : en
Pages : 243

Book Description
"Design is a way to engage with real content, real experience," writes celebrated essayist Michael Bierut in this follow-up to his best-selling Seventy-Nine Short Essays on Design (2007). In more than fifty smart and accessible short pieces from the past decade, Bierut engages with a fascinating and diverse array of subjects. Essays range across design history, practice, and process; urban design and architecture; design hoaxes; pop culture; Hydrox cookies, Peggy Noonan, baseball, The Sopranos; and an inside look at his experience creating the "forward" logo for Hillary Clinton's 2016 presidential campaign. Other writings celebrate such legendary figures as Jerry della Femina, Alan Fletcher, Charley Harper, and his own mentor, Massimo Vignelli. Bierut's longtime work in the trenches of graphic design informs everything he writes, lending depth, insight, and humor to this important and engrossing collection.

Thinking with Type

Thinking with Type PDF Author: Ellen Lupton
Publisher: Chronicle Books
ISBN: 1616890452
Category : Crafts & Hobbies
Languages : en
Pages : 225

Book Description
Our all-time best selling book is now available in a revised and expanded second edition. Thinking with Type is the definitive guide to using typography in visual communication, from the printed page to the computer screen. This revised edition includes forty-eight pages of new content, including the latest information on style sheets for print and the web, the use of ornaments and captions, lining and non-lining numerals, the use of small caps and enlarged capitals, as well as information on captions, font licensing, mixing typefaces, and hand lettering. Throughout the book, visual examples show how to be inventive within systems of typographic form--what the rules are and how to break them. Thinking with Type is a type book for everyone: designers, writers, editors, students, and anyone else who works with words. The popular companion website to Thinking with Type (www.thinkingwithtype.com.) has been revised to reflect the new material in this second edition.

The Wraparound Universe

The Wraparound Universe PDF Author: Jean-Pierre Luminet
Publisher: CRC Press
ISBN: 1439864969
Category : Mathematics
Languages : en
Pages : 334

Book Description
What shape is the universe? Is it curved and closed in on itself? Is it expanding? Where is it headed? Could space be wrapped around itself, such that it produces ghost images of faraway galaxies? Such are the questions posed by Jean-Pierre Luminet in The Wraparound Universe, which he then addresses in clear and accessible language. An expert in bl

Weiwei-isms

Weiwei-isms PDF Author: Ai Weiwei
Publisher: Princeton University Press
ISBN: 1400845858
Category : Art
Languages : en
Pages : 149

Book Description
The quotable Ai Weiwei This collection of quotes demonstrates the elegant simplicity of Ai Weiwei's thoughts on key aspects of his art, politics, and life. A master at communicating powerful ideas in astonishingly few words, Ai Weiwei is known for his innovative use of social media to disseminate his views. The short quotations presented here have been carefully selected from articles, tweets, and interviews given by this acclaimed Chinese artist and activist. The book is organized into six categories: freedom of expression; art and activism; government, power, and moral choices; the digital world; history, the historical moment, and the future; and personal reflections. Together, these quotes span some of the most revealing moments of Ai Weiwei's eventful career—from his risky investigation into student deaths in the 2008 Sichuan earthquake to his arbitrary arrest in 2011—providing a window into the mind of one of the world's most electrifying and courageous contemporary artists. Select Quotes from the Book: On Freedom of Expression "Say what you need to say plainly, and then take responsibility for it." "A small act is worth a million thoughts." "Liberty is about our rights to question everything." On Art and Activism "Everything is art. Everything is politics." "The art always wins. Anything can happen to me, but the art will stay." "Life is art. Art is life. I never separate it. I don't feel that much anger. I equally have a lot of joy." On Government, Power, and Making Moral Choice "Once you've tasted freedom, it stays in your heart and no one can take it. Then, you can be more powerful than a whole country." "I feel powerless all the time, but I regain my energy by making a very small difference that won't cost me much." "Tips on surviving the regime: Respect yourself and speak for others. Do one small thing every day to prove the existence of justice." On the Digital World "Only with the Internet can a peasant I have never met hear my voice and I can learn what's on his mind. A fairy tale has come true." "The Internet is uncontrollable. And if the Internet is uncontrollable, freedom will win. It's as simple as that." "The Internet is the best thing that could have happened to China." On History, the Historical Moment, and the Future "If a nation cannot face its past, it has no future." "We need to get out of the old language." "The world is a sphere, there is no East or West." Personal Reflection "I've never planned any part of my career—except being an artist. And I was pushed into that corner because I thought being an artist was the only way to have a little freedom." "Anyone fighting for freedom does not want to totally lose their freedom." "Expressing oneself is like a drug. I'm so addicted to it."

Minimal New York City

Minimal New York City PDF Author: Michael Arndt
Publisher: Clarkson Potter
ISBN: 0593137302
Category : Humor
Languages : en
Pages : 191

Book Description
Make your way from the Flatiron to Flatbush as an award-winning designer expertly captures New York City with minimalist art and unexpected wit. Minimal New York City playfully captures the essence of New York with clever pairs of sharp illustrations and cheeky commentary about the city. Historic context for each illustration is revealed in the back of the book, making it an informative experience for anyone who has ever walked through the bright lights of Times Square, paid $13 for an avocado toast, or indulged in Junior's Cheesecake on Flatbush. Minimal New York City is a celebration of what makes New York New York. As a lifelong resident of New York state who has spent nearly twenty-five years living on the Upper West Side of Manhattan, Michael Arndt has poured his wealth of insider knowledge into Minimal New York City, a graphic love letter dedicated to the place he calls home. His references run the gamut from visual similarities between Central Park and Brooklyn's parks to the ways in which Times Square has evolved from the '70s to today. His visual and verbal wit make the graphics of New York approachable for New Yorkers and Big Apple fanatics alike.
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