Author: Joyce Washor
Publisher: Penguin
ISBN: 1440347026
Category : Art
Languages : en
Pages : 392
Book Description
Discover the pleasures of creating big art on a small canvas! There are plenty of reasons to paint small. Smaller canvases allow you to enjoy everything you love about oil painting with less expense, less mess, less space and less time. What could be better? Think Big Paint Small (previously published as Big Art Small Canvas and updated with new demonstrations and art) gives you all the guidance you need to succeed at creating small paintings. You'll find more than 12 step-by-step demonstrations that show you how to paint a variety of still lifes and landscapes--all on canvases measuring four inches or less! You'll learn how to: • Scale down your subjects to fit a smaller area • Create dimension, depth and volume in your compositions • Paint realistic shadows and highlights • Capture a range of textures and reflective surfaces Each demonstration guides you from blank canvas to completed painting. You'll even find sound advice for framing, displaying and marketing your work. Great things really do come in small packages. Start maximizing the rewards of painting small with Think Big Paint Small!
Daily Painting
Author: Carol Marine
Publisher: Watson-Guptill
ISBN: 0770435343
Category : Art
Languages : en
Pages : 194
Book Description
A unique system for jump-starting artistic creativity, encouraging experimentation and growth, and increasing sales for artists of all levels, from novices to professionals. Have you landed in a frustrating rut? Are you having trouble selling paintings in galleries, getting bogged down by projects you can’t seem to finish or abandon, or finding excuses to avoid working in the studio? Author Carol Marine knows exactly how you feel—she herself suffered from painter’s block, until she discovered “daily painting.” The idea is simple: do art (usually small) often (how often is up to you), and if you’d like, post and sell it online. Soon you’ll find that your block dissolves and you’re painting work you love—and more of it than you ever thought possible! With her encouraging tone and useful exercises, Marine teaches you to: -Master composition and value -Become confident in any medium including oil painting, acrylic painting, watercolors, and other media -Choose subjects wisely -Stay fresh and loose -Photograph, post, and sell your art online -Become connected to the growing movement of daily painters around the world
Publisher: Watson-Guptill
ISBN: 0770435343
Category : Art
Languages : en
Pages : 194
Book Description
A unique system for jump-starting artistic creativity, encouraging experimentation and growth, and increasing sales for artists of all levels, from novices to professionals. Have you landed in a frustrating rut? Are you having trouble selling paintings in galleries, getting bogged down by projects you can’t seem to finish or abandon, or finding excuses to avoid working in the studio? Author Carol Marine knows exactly how you feel—she herself suffered from painter’s block, until she discovered “daily painting.” The idea is simple: do art (usually small) often (how often is up to you), and if you’d like, post and sell it online. Soon you’ll find that your block dissolves and you’re painting work you love—and more of it than you ever thought possible! With her encouraging tone and useful exercises, Marine teaches you to: -Master composition and value -Become confident in any medium including oil painting, acrylic painting, watercolors, and other media -Choose subjects wisely -Stay fresh and loose -Photograph, post, and sell your art online -Become connected to the growing movement of daily painters around the world
The Material Cultures of Enlightenment Arts and Sciences
Author: Adriana Craciun
Publisher: Springer
ISBN: 1137443790
Category : Literary Criticism
Languages : en
Pages : 304
Book Description
In this book the eighteenth century Enlightenment receives an important reassessment, using an astonishing range of materials and objects drawn from Europe and beyond, including artefacts from India and China, West Africa and Polynesia. A series of authoritative essays written by experts in the field explores the full range of material culture in the long eighteenth century, raising crucial questions about notions of property and invention, homely and commercial lives. The book also includes a series of well-illustrated exhibits, a startling and provocative assemblage of objects from the Enlightenment world, each accompanied by expert commentaries. The collection of essays and exhibits is the result of collaborative debate by scholars from Europe and north America, who have together worked on the cross-disciplinary importance of material history in making sense of how past society was fundamentally transformed through the world of goods.
Publisher: Springer
ISBN: 1137443790
Category : Literary Criticism
Languages : en
Pages : 304
Book Description
In this book the eighteenth century Enlightenment receives an important reassessment, using an astonishing range of materials and objects drawn from Europe and beyond, including artefacts from India and China, West Africa and Polynesia. A series of authoritative essays written by experts in the field explores the full range of material culture in the long eighteenth century, raising crucial questions about notions of property and invention, homely and commercial lives. The book also includes a series of well-illustrated exhibits, a startling and provocative assemblage of objects from the Enlightenment world, each accompanied by expert commentaries. The collection of essays and exhibits is the result of collaborative debate by scholars from Europe and north America, who have together worked on the cross-disciplinary importance of material history in making sense of how past society was fundamentally transformed through the world of goods.
Hegarty on Advertising
Author: John Hegarty
Publisher: Thames & Hudson
ISBN: 050077952X
Category : Design
Languages : en
Pages : 376
Book Description
If the future is going to be creative, then Hegarty on Advertising points you in the right direction. Written by one of the worlds legendary advertising men, this best-selling book contains five decades worth of wisdom from the man behind hugely influential campaigns for brands such as Levis, Audi, Boddingtons and Lynx. In this new and improved edition John Hegarty reveals what lies behind a great idea and effective advertising, the ingredients of a successful brand, the right way and the wrong way to run and launch an advertising agency, why you should always question the brief, the art of pitching to a potential client, the central role of storytelling in advertising, the impact of new technology in a rapidly evolving industry, and the importance of dealing with succession. And if that isnt enough, read the final chapters on winemaking and The Garage Soho, a startup incubator that he has co-founded, to find out what happens when an advertising man becomes the client and has ideas sold to him. Both a credo for creativity and a brilliantly entertaining memoir, Hegarty on Advertising provides unparalleled industry insight through stories and anecdotes about the agencies in which Hegarty has played a vital role and the many characters with whom he has worked along the way. Packed with straight-down-the-line, generous, engaging and witty advice, it will be of immense appeal across the whole creative spectrum, from those who want to work in advertising to chief executives who understand the power and value of ideas that sell.
Publisher: Thames & Hudson
ISBN: 050077952X
Category : Design
Languages : en
Pages : 376
Book Description
If the future is going to be creative, then Hegarty on Advertising points you in the right direction. Written by one of the worlds legendary advertising men, this best-selling book contains five decades worth of wisdom from the man behind hugely influential campaigns for brands such as Levis, Audi, Boddingtons and Lynx. In this new and improved edition John Hegarty reveals what lies behind a great idea and effective advertising, the ingredients of a successful brand, the right way and the wrong way to run and launch an advertising agency, why you should always question the brief, the art of pitching to a potential client, the central role of storytelling in advertising, the impact of new technology in a rapidly evolving industry, and the importance of dealing with succession. And if that isnt enough, read the final chapters on winemaking and The Garage Soho, a startup incubator that he has co-founded, to find out what happens when an advertising man becomes the client and has ideas sold to him. Both a credo for creativity and a brilliantly entertaining memoir, Hegarty on Advertising provides unparalleled industry insight through stories and anecdotes about the agencies in which Hegarty has played a vital role and the many characters with whom he has worked along the way. Packed with straight-down-the-line, generous, engaging and witty advice, it will be of immense appeal across the whole creative spectrum, from those who want to work in advertising to chief executives who understand the power and value of ideas that sell.
Think Big, Act Bigger
Author: Jeffrey Hayzlett
Publisher: Entrepreneur Press
ISBN: 161308319X
Category : Business & Economics
Languages : en
Pages : 194
Book Description
The most dangerous move in business is the failure to make a move. Global business celebrity and prime-time Bloomberg Television host, Jeffrey W. Hayzlett empowers business leaders to tie their visions to actions, advancing themselves past competitors and closer to their business dream. Drawing upon his own business back stories including his time as CMO of Kodak and sharing examples from the many leaders featured on “The C-Suite with Jeff Hayzlett,” Hayzlett imparts ten core lessons that dare readers to own who they are as a leader and/or company, define where they want to go, and fearlessly do what it takes to get there—caring less about conventional wisdom, re-framing limitations, and steamrolling obstacles as they go.
Publisher: Entrepreneur Press
ISBN: 161308319X
Category : Business & Economics
Languages : en
Pages : 194
Book Description
The most dangerous move in business is the failure to make a move. Global business celebrity and prime-time Bloomberg Television host, Jeffrey W. Hayzlett empowers business leaders to tie their visions to actions, advancing themselves past competitors and closer to their business dream. Drawing upon his own business back stories including his time as CMO of Kodak and sharing examples from the many leaders featured on “The C-Suite with Jeff Hayzlett,” Hayzlett imparts ten core lessons that dare readers to own who they are as a leader and/or company, define where they want to go, and fearlessly do what it takes to get there—caring less about conventional wisdom, re-framing limitations, and steamrolling obstacles as they go.
Selling Change
Author: Brett Clay
Publisher: Greenleaf Book Group
ISBN: 0982295243
Category : Business & Economics
Languages : en
Pages : 294
Book Description
In an era of globalization and Internet commoditization, salespeople are in danger of becoming irrelevant.In this Darwinian environment, the traditional approach of selling solutions to problems no longer creates profitable differentiation. To survive, salespeople must become agents of change and help customers achieve their goals rather than simply solve their problems. This new, change-centric approach is the next evolution in selling, enabling companies to develop deeper, more profitable customer relationships and to be more agile and adaptive to changing conditions.With twenty years of experience, most recently with Microsoft, Brett Clay has developed a complete toolset for change-centric salespeople, including 101 secrets for growing sales and delivering high value to customers. Readers will understand the five disciplines of change leadership and the secrets of change psychology that will turn them into vital assets for their customers and help them achieve explosive sales growth.
Publisher: Greenleaf Book Group
ISBN: 0982295243
Category : Business & Economics
Languages : en
Pages : 294
Book Description
In an era of globalization and Internet commoditization, salespeople are in danger of becoming irrelevant.In this Darwinian environment, the traditional approach of selling solutions to problems no longer creates profitable differentiation. To survive, salespeople must become agents of change and help customers achieve their goals rather than simply solve their problems. This new, change-centric approach is the next evolution in selling, enabling companies to develop deeper, more profitable customer relationships and to be more agile and adaptive to changing conditions.With twenty years of experience, most recently with Microsoft, Brett Clay has developed a complete toolset for change-centric salespeople, including 101 secrets for growing sales and delivering high value to customers. Readers will understand the five disciplines of change leadership and the secrets of change psychology that will turn them into vital assets for their customers and help them achieve explosive sales growth.
Response
Author: Lois K. Geller
Publisher: Oxford University Press
ISBN: 9780198035992
Category : Business & Economics
Languages : en
Pages : 402
Book Description
Marketing experts know that Direct Marketing is the single most effective way to sell products and services. It is the only form of marketing that is testable, trackable, and, when done the right way, always profitable. Lois K. Geller, a leading Direct Marketing expert, updates her classic book to include the latest tips and techniques, plus expanded coverage of Direct Marketing in the age of the Internet. The new Revised Edition of Response offers all marketers, in any size company, a strategy for creating and sustaining a profitable Direct Marketing program--both on- and off-line. Leading the reader through this program of planning, budgeting, forecasting, testing, building lists, choosing suppliers, selling overseas, and developing loyal customers, Geller explains how to create profitable direct mail packages, print ads, television and radio commercials, inbound and outbound telemarketing programs, and more. Plus, she shows how all of these strategies can be applied to Internet direct marketing, including loyalty programs, online catalogs, fulfillment and customer service, and more. With scores of up-to-date examples drawn from companies large and small, including Ford Motor Company, American Express, and 1-800-Flowers, plus an updated glossary and resource guide, this Revised Edition of Response will be the authoritative source for Direct Marketing strategies and techniques.
Publisher: Oxford University Press
ISBN: 9780198035992
Category : Business & Economics
Languages : en
Pages : 402
Book Description
Marketing experts know that Direct Marketing is the single most effective way to sell products and services. It is the only form of marketing that is testable, trackable, and, when done the right way, always profitable. Lois K. Geller, a leading Direct Marketing expert, updates her classic book to include the latest tips and techniques, plus expanded coverage of Direct Marketing in the age of the Internet. The new Revised Edition of Response offers all marketers, in any size company, a strategy for creating and sustaining a profitable Direct Marketing program--both on- and off-line. Leading the reader through this program of planning, budgeting, forecasting, testing, building lists, choosing suppliers, selling overseas, and developing loyal customers, Geller explains how to create profitable direct mail packages, print ads, television and radio commercials, inbound and outbound telemarketing programs, and more. Plus, she shows how all of these strategies can be applied to Internet direct marketing, including loyalty programs, online catalogs, fulfillment and customer service, and more. With scores of up-to-date examples drawn from companies large and small, including Ford Motor Company, American Express, and 1-800-Flowers, plus an updated glossary and resource guide, this Revised Edition of Response will be the authoritative source for Direct Marketing strategies and techniques.
Arthur Lismer, Visionary Art Educator
Author: Angela N. Grigor
Publisher: McGill-Queen's Press - MQUP
ISBN: 0773569812
Category : Education
Languages : en
Pages : 464
Book Description
Arthur Lismer, well-known member of the Group of Seven, was also one of Canada's most innovative educators. Using previously untapped correspondence and papers as well as interviews with Lismer's teaching colleagues, child students, and art students, Angela Nairne Grigor examines Lismer's Arts and Crafts Movement background in his native England, the evolution of the humanistic ideas and ideals that guided his work as both an artist and a teacher, and his international influence as an educator. She gives a vivid portrait of his approach to teaching in an illustrious fifty-year career that took him from Toronto to Halifax, Montreal, New York, Australia, New Zealand, and South Africa, and during which he played a pivotal role in the development of some of Canada's most important art schools and museums. Lismer pioneered new progressive ideas in art education through his work with children as educational supervisor at the Art Gallery of Toronto and, later, at Montreal's Museum of Fine Arts. In exploring Lismer's development as an educator, Grigor traces the history of art education in twentieth-century Canada and charts changing attitudes towards children and art. Lismer emerges as an artist with a social conscience who captured the hearts and minds of the thousands who heard him speak or were fortunate enough to have been his students. Arthur Lismer, Visionary Art Educator includes over a dozen drawings from Lismer's teaching and lecture notes that have not been previously published.
Publisher: McGill-Queen's Press - MQUP
ISBN: 0773569812
Category : Education
Languages : en
Pages : 464
Book Description
Arthur Lismer, well-known member of the Group of Seven, was also one of Canada's most innovative educators. Using previously untapped correspondence and papers as well as interviews with Lismer's teaching colleagues, child students, and art students, Angela Nairne Grigor examines Lismer's Arts and Crafts Movement background in his native England, the evolution of the humanistic ideas and ideals that guided his work as both an artist and a teacher, and his international influence as an educator. She gives a vivid portrait of his approach to teaching in an illustrious fifty-year career that took him from Toronto to Halifax, Montreal, New York, Australia, New Zealand, and South Africa, and during which he played a pivotal role in the development of some of Canada's most important art schools and museums. Lismer pioneered new progressive ideas in art education through his work with children as educational supervisor at the Art Gallery of Toronto and, later, at Montreal's Museum of Fine Arts. In exploring Lismer's development as an educator, Grigor traces the history of art education in twentieth-century Canada and charts changing attitudes towards children and art. Lismer emerges as an artist with a social conscience who captured the hearts and minds of the thousands who heard him speak or were fortunate enough to have been his students. Arthur Lismer, Visionary Art Educator includes over a dozen drawings from Lismer's teaching and lecture notes that have not been previously published.