The Manual of Strategic Planning for Cultural Organizations

Author: Gail Dexter Lord
Publisher: Rowman & Littlefield
ISBN: 1538101327
Category : Business & Economics
Languages : en
Pages : 197

Book Description
The Manual of Strategic Planning for Cultural Organizations adopts a hollistic approach to the creative world of cultural institutions. By encompassing museums, art galleries, gardens, zoos, science centers, historic sites, cultural centers, festivals, and performing arts, this book responds to the reality that boundaries are being blurred among institutional types—with many gardens incorporating exhibitions, many museums part of multidisciplinary cultural centers and festivals.. As cultural leaders transform the arts in the twenty-first century, this “whole career” manual will prepare readers for every stage. Three key areas covered are: Leadership change. This chapter explains the role of strategic planning when an institution is going through the process of hiring a new director. A question we are frequently asked is “Should the strategic plan precede the search process or should it wait until the new director takes up the position?” Institutional change. Increasingly, cultural organizations are going through major change: from public-sector agencies to nonprofit corporations; from private ownership to non-profit status; from nonprofit status to a foundation, and many other variations. This book addresses the role of strategic planning during these transitions. Staff empowerment. This manual addresses the opportunities for staff at all levelsto grow by participating in strategic planning. This edition focuses on how to engage and empower staff. A Guide for Museums, Performing Arts, Science Centers, Public Gardens, Heritage Sites, Libraries, Archives, and Zoos is a game-changing book with broad reach into the cultural sector, while still serving the museum community.

Manual of Digital Museum Planning

Author: Ali Hossaini
Publisher: Rowman & Littlefield
ISBN: 1442278978
Category : Business & Economics
Languages : en
Pages : 419

Book Description
The Manual of Digital Museum Planning is a comprehensive guide to digital planning, development, and operations for museum professionals and students of museums studies and arts administration. In the tradition of Lord Cultural Resource’s renowned manuals, this book gives practical advice on how digital can enhance and improve all aspects of the museum. With chapters written by experienced professionals working at leading institutions such as the British Museum, the Metropolitan Museum of Art, the Indianapolis Museum of Art, Bristol Culture, the Canadian Museum for Human Rights, and others, The Manual of Digital Museum Planning is an easy-to-understand, step-by-step guide for anyone planning a new museum, a museum expansion, or a new project in the Digital Age. Part 1 explains how digital technologies are transforming museums and their value proposition Part 2 explores how adopting a user-centric, omnichannel approach creates new relationships between museums and communities Part 3 offers a guide to integrating digital into the workflow of museums- from data analytics, to user experience design to project management Part 4 identifies the business models, infrastructure and skills and competencies for the digital museum, Each chapter culminates in ‘summary takeaways’ for easy recall, and key words are defined throughout. A glossary and reference list are also included as an accessible resources for readers.

Managing Arts Organizations

Author: David Andrew Snider
Publisher: Rowman & Littlefield Publishers
ISBN: 9781538160640
Category :
Languages : en
Pages : 328

Book Description
"In this book David Andrew Snider provides a playbook for anyone interested in navigating the arts and arts management in this new era. Through clear lessons, relevant case studies, and a series of fun, interactive activities, the author shares core principles of arts management and how to adapt and innovate in these extraordinary times"--

The Manual of Strategic Planning for Museums

Author: Gail Dexter Lord
Publisher: AltaMira Press
ISBN: 0759113815
Category : Business & Economics
Languages : en
Pages : 172

Book Description
While some view strategic planning with trepidation, it is one of a museum's strongest tools for improving quality, motivating staff and board members, adapting to environmental changes, and preparing the groundwork for future initiatives. The Manual of Strategic Planning for Museums offers proven methods for successful strategic planning in museums from two experienced leaders in the field.

Leading Museums Today

Author: Martha Morris
Publisher: Rowman & Littlefield
ISBN: 1442275340
Category : Business & Economics
Languages : en
Pages : 239

Book Description
In Leading Museums Today: Theory and Practice, readers learn about leadership theory in both for profit and nonprofit worlds and how to effectively master the role of both leader and follower. Literature from business and non-profit management as well as the insights of current thought leaders provide lessons for the reader. The book explores the reality of change in the workplace, the standards and best practices of businesses and museums, and innovative approaches to creating a nimble and responsive organization. Topics covered include: Organizational structure, team-based work, and new business models are detailed. Working as a leader at the middle of the organization and ways to be successful in leading up are described. Leadership training and how individuals can be continual learners. Case studies and profiles cover the work of university museums, children’s museums, historic sites, history, art, and multi-disciplinary museums. Each of the case studies provides personal perspectives of leadership qualities, career progression, and highlights of the transformative work at their museum.

Consumers towards marketing strategies of coffee producers

Author: Grzegorz Maciejewski
Publisher: BRILL
ISBN: 908686905X
Category : Business & Economics
Languages : en
Pages : 260

Book Description
This is the first book presenting the relation between coffee producers and consumers of coffee beverages, at marketing management level. Many books offer advice on how to write effective marketing strategies, but only few indicate how to implement them successfully. This book belongs to the second group. The proposed solutions can be applied by coffee producers, but can also be adapted to suit the needs of enterprises operating on other markets. The actual needs of the clients are presented, and the authors show how to implement and control the adopted marketing strategies to satisfy those needs. Valuable assets this book offers are the control system for the execution of the marketing strategy proposed by the authors (based on the Balanced Scorecard), and the aggregate of 38 indicators enabling you to determine the degree of implementation of the marketing strategy adopted by the enterprise. 'The main idea of the monograph is the effort to improve the activities of coffee producers by analysing and eliminating the discrepancy between the marketing strategies used and the real needs and preferences of consumers. The monograph is based on primary and secondary data obtained as a result of surveys of consumers and participants of the supply side of the coffee market. The conclusions presented in the monograph are drawn from the analysis of documents of twenty-six coffee producers, individual in-depth interviews with managers, a case study of the company MOKATE sp. z o.o. - the leader of the Polish instant cappuccino market, and from direct interviews with 800 coffee consumers. The Polish coffee market is one of the largest markets of this kind in Europe and it has great potential for growth. Therefore, this publication is not only a valuable contribution to research on behaviour of market entities, but also an important source of inspiration for managers responsible for everyday marketing in FMCG markets, in particular, in coffee markets.' Prof. Roman E. Niestrój Professor of Marketing, WSB University, Poland 'This book describes possible marketing strategies with focus on the coffee sector. The history of 'marketing' is presented, from the first attempts at a scientific approach in 1926, up to the establishment of this term in science in the 1950s. The authors refer to various definitions of marketing and describe its strategy variants (defensive/active). The main element (and advantage) of the book is the presentation of various methods of implementation and (equally important) their control. This content is supplemented by tables and figures concerning production, consumption and prices in the coffee market. In general, the book has a significant practical value, as it shows enterprises (not only from the coffee sector) how to effectively implement marketing strategies.' Dr. Joachim Schwanitz Managing Director, Huth's Kaffee & Feinkost, Germany

Museum Resilience

Author: Susan Guyette
Publisher: Rowman & Littlefield
ISBN: 1538189178
Category : Business & Economics
Languages : en
Pages : 285

Book Description
Focused on multiple-scenario planning method, Museum Resilience gets to the “how” for expanding inclusivity and decolonization efforts, as well as adapting in a time of visitation and financial challenges. Unique features of the book include explaining worldview differences, value-based planning techniques (adaptive and multiple-scenario), the specifics of expanding museum income through collaborations, and ways of developing learning programs that support cultural continuance. The author has field-tested these methods for 30 years (over 50 plans completed), blending her graduate degrees in Cultural Anthropology and Urban and Regional Planning to design methods for cross-cultural planning. Integral to the book are planning processes for museums to use with communities in addressing these issues. Each chapter contains an annotated “Further Readings” feature, useful for textbook readers. Another feature of the book is the integration of examples concerning potential roles museums can take in opening environmental awareness. The author is an experienced leader in culturally diverse issues, focusing on value-based planning and designing techniques that work across cultures.

Museum Development in China

Author: Gail Dexter Lord
Publisher: Rowman & Littlefield
ISBN: 1538109980
Category : Business & Economics
Languages : en
Pages : 161

Book Description
The growth of the number and scale of Chinese museums in the 21st century, from about 1,400 at the turn of the century to over 5,000 to date, reflects the government’s Museum Development Plan for 2011-2020 to open one museum per 250,000 inhabitants, with the goal of attracting one billion visitors at the end of the decade. It is not just the numbers but the speed of development of Chinese museums that takes our breath away—with nearly one new museum per day being opened or expanded in this huge country. What are the motivations for the rapid development of museums in China? How is the public responding? Who pays for these museums and how? What has been the impact of china’s urbanization? How do Chinese museums balance education, scientific research, social cohesion, cultural diplomacy and tourism both internal and external? These are issues that continue to be discussed and debated among western museum professionals in the context of our 200-year history of modern museology. How are these debates evolving in China, which has its own history of museology over that same period from colonialism to communism and from isolation to opening up to the world? This book explores these issues while introducing English-language readers to a sample of the new Chinese museums in case studies and photographs. To accomplish this goal, Lord Cultural Associates partnered with the Chinese Museums Association who engaged leading Chinese museologists, museum directors, academics and architects to provide chapters and case studies on the history of museums in China, on evolving national museum policies, museum exhibitions and cultural diplomacy, the role of private museums, and the impact of museums on society. The four sections of this book build our knowledge of the roles of China’s museums through social and political changes, the systems of governance, the complex relationships between private and public sectors and many levels of government. Section One places the current building boom in context. Section Two addresses how China’s rapid urbanization has fueled the museum building boom, framed it, formed it and in some cases financed it. Section Three analyzes how Chinese exhibitions are tools for cultural diplomacy and key elements of soft power The six case studies in Section Four provide perspectives on the diversity of innovative approaches in the sector. Museum Development in China --- a beautiful, full-color book --- is the product of an international collaboration to discover how much East and West can learn from each other about museum roles, our publics, how we preserve, what we conserve, and our future sustainability—even as we marvel at the accomplishments of China’s museum building boom.

The Cycle

Author: Michael M. Kaiser
Publisher: Brandeis University Press
ISBN: 1611684781
Category : Business & Economics
Languages : en
Pages : 239

Book Description
In the third book of his popular trilogy on creating and sustaining arts organizations, Michael Kaiser reveals the hidden engine that powers consistent success. According to Kaiser, successful arts organizations pursue strong programmatic marketing campaigns that compel people to buy tickets, enroll in classes, and so on—in short, to participate in the organization’s programs. Additionally, they create exciting activities that draw people to the organization as a whole. This institutional marketing creates a sense of enthusiasm that attracts donors, board members, and volunteers. Kaiser calls this group of external supporters the family. When this hidden engine is humming, staff, board, and audience members, artists, and donors feel confidence in the future. Resources are reinvested in more and better art, which is marketed aggressively; as a result, the “family” continues to grow, providing even more resources. This self-reinforcing cycle underlies the activities of all healthy arts organizations, and the theory behind it can be used as a diagnostic tool to reveal—and remedy—the problems of troubled ones. This book addresses each element of the cycle in the hope that more arts organizations around the globe—from orchestras, theaters, museums, opera companies, and classical and modern dance organizations to service organizations and other not-for-profit cultural institutions—will be able to sustain remarkable creativity, pay the bills, and have fun doing so!

The Manual of Museum Management

Author: Gail Dexter Lord
Publisher: AltaMira Press
ISBN: 0759113327
Category : Business & Economics
Languages : en
Pages : 357

Book Description
The Manual of Museum Management presents a comprehensive and detailed analysis of the principles of museum organization, the ways in which people work together to accomplish museum objectives, and the ways in which museums, large and small, can function most effectively. This new edition offers updated information on management practices to satisfy the current needs of museum professionals. All new contemporary case studies provided by practitioners from museums and galleries around the world bring the principles to life with first-hand accounts of challenges and achievements in the operation of museums today.