Instagram For Business For Dummies

Author: Jenn Herman
Publisher: John Wiley & Sons
ISBN: 1119439817
Category : Business & Economics
Languages : en
Pages : 312

Book Description
Leverage the power of Instagram to promote your brand Instagram is the photo- and video-sharing app used by millions across the globe. More than just a social platform for users to share their experiences with family and friends, it's become a vital tool for business owners and marketers to create visual narratives about what makes them, and their products, different from everything else that's out there. Instagram For Business For Dummies shows you how to use the app to connect with your audience in a meaningful way as you showcase your products and offer a unique insider's view of your brand. Perfect for Instagram newbies or those who want to spruce up an existing account, this book helps you set up a powerful business profile, compose successful posts, and tell your story to the world. Install the app, set up your account, and track analytics Upload your photos and videos, and expand your reach with hashtags Use Instagram Stories and live video Create paid ads to reach your target audience Instagram For Business For Dummies will help you learn to use Instagram to connect with users in a fresh and relevant way—and instantly get ahead of the competition.

Airbnb For Dummies

Author: Symon He
Publisher: John Wiley & Sons
ISBN: 1394154658
Category : Business & Economics
Languages : en
Pages : 359

Book Description
Turn to the most-trusted guide to get started on your Airbnb adventure Airbnb For Dummies is here to help you prep your property and post your first listing on the wildly popular short-term rental site. Even if you don’t have a house, you can become an Airbnb host. A spare room at your place, a camper, a boat, a treehouse, a castle—you can turn just about anything into an Airbnb and earn additional income hosting guests. You can even offer tours around your hometown. This comprehensive resource helps you make your goals a reality, with details on how to get set up and navigate the platform and where to turn for info on local short-term rental rules, plus all the post-pandemic changes to travel and to Airbnb’s policies. Learn to attract adventurers from far and wide, with help from For Dummies experts. Decide whether becoming an Airbnb host is right for you Create an appealing listing on the Airbnb site and attract guests Host experiences and ensure the health and safety of guests Get positive reviews and improve your property’s visibility This book is especially for you, the first-time Airbnb host in need of a guide for creating a listing, keeping up a property, and attracting guests.

Instagram For Dummies

Author: Jenn Herman
Publisher: John Wiley & Sons
ISBN: 1119593999
Category : Computers
Languages : en
Pages : 532

Book Description
Go from Instagram newbie to star! Instagram is the fastest-growing social network in the world, soaring from 500 million to 1 billion active users in just two years. Users flock to the site thanks to its simplicity and use of the most popular social media features—image and video sharing, community, and personal insight. Instagram For Dummies is here if you're ready to get acquainted with the platform or want to find ways to do more with your Instagram account. Written by an team led by top Instagram trainer Jenn Herman, this book gives you tips for creating great Instagram images, personalizing your posts, connecting with the Instagram community, and working with Stories and IGTV. Access Instagram on a computer or mobile device Set up your profile Connect with others Share your stories Shoot better Instagram images From handling core functions to connecting with the Instagram community, this book shares the secrets you need to shine on social media like no other!

Instagram For Dummies

Author: Jenn Herman
Publisher: John Wiley & Sons
ISBN: 1119931797
Category : Computers
Languages : en
Pages : 279

Book Description
Are you on Insta? Start sharing pictures and a lot, lot more Instagram For Dummies helps you navigate Instagram and all the updates coming to the platform. For new and experienced users, this book keeps you in the know, so you can post to your feed, create Reels and Stories, broadcast and watch live video, and so much more. This handy guide covers creating Reels to attract more followers, adding updates and stickers for stories, and the addition of multiple feeds so you can customize your experience. There are so many new features coming to this ever-more-popular social platform, you need a friend like Dummies to help you keep up. Create viral content, or just share cat pics with your close friends and family. Learn the basics of the Instagram app and web interfaces Get started with your first posts, Stories, and Reels Discover the many new features that are making Instagram more fun than ever Find out how to make your posts scroll-stopping and more popular This is the perfect how-to guide for both newbie and experienced social media users who need a guide on setting up Instagram, expanding their audience, and doing more on the app.

Starting an Online Business All-in-One For Dummies

Author: Shannon Belew
Publisher: John Wiley & Sons
ISBN: 1119648467
Category : Business & Economics
Languages : en
Pages : 903

Book Description
The tools you need to follow your dream of starting and running an online business! With the right knowledge and resources, you can take action to start the online business you’ve been dreaming of. This comprehensive guide provides tips and tricks for turning your dream into a reality. The sixth edition of Starting an Online Business: All-in-One For Dummieswill teach you the basics and beyond. It will prepare you to set up your business website, offer your products in an online store, and keep accurate books. The authors help you navigate the primary legal, accounting, and security challenges related to running an online business. Fund your business for success and future growth Use SEO strategically to drive traffic to a well-designed site Market your business effectively as an entrepreneur Stand out, build customer relationships, and sell on social media Keep up with ecommerce trends to stay a step ahead With some guidance, you can find your market niche, create a business plan, and decide on a revenue model. Then, it’s time to set up shop! Starting an Online Business can help bring your dream of an online business to life and guide you on the road to success.

Social Media Marketing All-in-One For Dummies

Author: Jan Zimmerman
Publisher: John Wiley & Sons
ISBN: 1118951360
Category : Business & Economics
Languages : en
Pages : 840

Book Description
A new edition of the bestselling social media marketing book Updated to include the latest information on engaging with your community, measuring your efforts, blending your social media with other online and offline marketing efforts, and leveraging data you collect into learning more about your community, this new edition of Social Media Marketing All-in-One For Dummies will help you apply your marketing efforts to the latest social media marketing sites and tools. Inside, you'll discover how to devise and maintain a successful social media strategy, use the latest tactics for reaching your customers, and utilize data to make adjustments to future campaigns and activities. Marketing your business through social media isn't an option these days—it's absolutely imperative. Inside this bestselling guide, you'll find out how to apply the marketing savvy you already have to the social media your prospects are using, helping you to reach and keep more customers, make more sales, and boost your bottom line. Includes updates on the latest changes to Facebook, Twitter, Pinterest, YouTube, blogging, and more Offers tips for showcasing your company with a customized Facebook business page Presents step-by-step guidance for setting up a social media marketing campaign Shows you how to use analytics to assess the success of your social media campaign If you're a social media strategist, website manager, marketer, publicist, or other employee who is in charge of implementing and managing an organization's social media strategy, this comprehensive resource is your one-stop guide to all things social media marketing.

Visual Social Marketing For Dummies

Author: Krista Neher
Publisher: John Wiley & Sons
ISBN: 1118753488
Category : Business & Economics
Languages : en
Pages : 338

Book Description
How to implement a best-in-class visual marketing plan It's no secret that visual content online really draws in viewers. People love Pinterest, Facebook, and the like for visual sharing and engaging. Smart marketers know their companies need to tap into this, but where and how to start? Visual Social Marketing For Dummies offers a clear roadmap for creating effective, well-defined visual social marketing strategies as part of your overall marketing and social media plans. From defining goals to developing highly visual content across a range of social media platforms, this book is the perfect step-by-step guide to get you there. The book explores Pinterest, Instagram, Vine, Tumblr, YouTube, SlideShare, and Twitter, among many topics and resources, and includes useful examples from leading brands and companies across a variety of industries. Helps you set goals that align with your budget and resources and then lay out a visual social marketing plan Covers image-based platforms, such as Pinterest, Instagram, and Vine, as well as social media platforms including Facebook, Tumblr, YouTube, Twitter, and SlideShare Explores visual tools, including infographics, presentations, and video Explains how to track and measure the effectiveness of your visual marketing efforts Make your brand stand out from the crowd with the information, tips, techniques, and examples you'll find in Visual Social Marketing For Dummies.

Facebook All-in-One For Dummies

Author: Jamie Crager
Publisher: John Wiley & Sons
ISBN: 1118791878
Category : Computers
Languages : en
Pages : 531

Book Description
Facebook has more than a billion users worldwide. Whether you enjoy spending time on Facebook every day, use it to advertise and market your product, or develop Facebook apps, this go-to guide has something you need. Its six minibooks cover creating a personal timeline, connecting with others, connecting Facebook to other social media, building a fan page, marketing a business on Facebook, and developing Facebook apps. It's fully updated to cover the latest Facebook changes, including Graph Search, mobile apps, Timeline enhancements, and news feed redesign. This complete guide has been fully updated to cover Facebook's latest changes, including Graph Search, mobile apps for both users and page managers, a redesigned news feed, and enhancements to the timeline. Minibooks cover creating a personal timeline, connecting with others, connecting Facebook to other social media, building a fan page, marketing a business on Facebook, and developing Facebook apps

Digital Marketing All-in-One For Dummies

Author: Stephanie Diamond
Publisher: John Wiley & Sons
ISBN: 1119560241
Category : Business & Economics
Languages : en
Pages : 934

Book Description
Unlock the value in online marketing A well-executed digital marketing plan is a proven component of success in business, and Digital Marketing All-In-One For Dummies covers everything you need to build and implement a winning plan. Whether you’re a novice in the online space or an expert marketer looking to improve your digital ROI, this book has easy-to-absorb tips and insights that will turn online prospects into loyal customers. This book compresses the essential information on 8 topics, so you have all the information you need and none of what you don’t. You’ll learn social media marketing, marketing to millennials, account-based marketing, influencer marketing, content marketing strategies, and more! Use targeted, measurable marketing strategies to promote brands and products Increase brand awareness, customer acquisitions, and audience engagement Measure what your online traffic is worth and improve ROI on digital marketing Develop a solid digital marketing plan and put it to work for your brand From SEO and SEM to brand awareness and why you need it, Digital Marketing All-In-One For Dummies will help you level up your digital marketing game and avoid the common mistakes that might be holding your business back.

Social Media Marketing For Dummies

Author: Shiv Singh
Publisher: John Wiley & Sons
ISBN: 1119617006
Category : Business & Economics
Languages : en
Pages : 451

Book Description
Make friends and sell things to people through social media Social media technology is restlessly inventive, providing thousands of awesome ways for you to market your business inexpensively and on a large scale—often directly into the pockets of consumers. But in the proliferating, ever-changing world of tweets, influencers, handles, and alerts, it can be hard to know where to begin and then to evaluate what’s actually working for you. In the new edition of Social Media Marketing for Dummies, leading SMM voices Shiv Singh and Stephanie Diamond clear away the confusion and show you the smartest, most effective ways to plan, launch, manage, and assess your campaigns—and then iterate and optimize for increased success. Incorporating the latest trends and presented in a friendly, easily digestible step-by-step style, you’ll find the ultimate blueprint for developing your best SMM strategy. In no time, you’ll find out how to line up with Facebook, Twitter, Tumblr, and Google, develop a unique and compelling voice, and influence your key audience all the way to the bank. Choose the best SMM combination for you Avoid common mistakes and pitfalls Track your customers from awareness to retention Try out the latest stuff that really works Whether your organization is large or small, it simply doesn’t pay to be shy. Find your voice, get social, and chat your way to attracting and keeping new customers today!