The Definitive Guide to Magento

Author: Adam McCombs
Publisher: Apress
ISBN: 1430272287
Category : Computers
Languages : en
Pages : 321

Book Description
This book takes a comprehensive look at Magento, a robust and flexible e-commerce platform built on the Zend framework. With more than 750,000 downloads, Magento is the fastest growing open source e-commerce solution. This book walks you through all of the steps necessary to build a fully functional Magento-based web site. It also includes information on managing products, customers, and orders. This book is directed at web site designers and developers, but will also be extremely useful for business owners who have web sites built on the Magento platform. Introduces you to Magento, the fastest-growing open-source e-commerce platform Demonstrates how to configure and use Magento Covers how to customize Magento and develop extensions for the Magento platform

Magento 2 Developer's Guide

Author: Branko Ajzele
Publisher: Packt Publishing Ltd
ISBN: 1785889397
Category : Computers
Languages : en
Pages : 412

Book Description
Harness the power of Magento 2 – The most recent version of the world's favourite e-Commerce platform for your online store About This Book Set up, configure, and power up your Magento environment from development to production Master the use of Web API to communicate with the Magento system and create custom services Create custom modules from scratch to extend the core functionality of the Magento system Who This Book Is For This book is intended primarily for intermediate to professional-level PHP developers who are interested in Magento development. For backend developers, several topics are covered that will enable you to modify and extend your Magento 2 store. Frontend developers will also find some coverage on how to customize the look of the site in the frontend. What You Will Learn Set up the development and production environment of Magento 2 Understand the new major concepts and conventions used in Magento 2 Build a miniature yet fully-functional module from scratch to manage your e-commerce platform efficiently Write models and collections to manage and search your entity data Dive into backend development such as creating events, observers, cron jobs, logging, profiling, and messaging features Get to the core of frontend development such as blocks, templates, layouts, and the themes of Magento 2 Use token, session, and Oauth token-based authentication via various flavors of API calls, as well as creating your own APIs Get to grips with testing Magento modules and custom themes, which forms an integral part of development In Detail Magento is one of the most exciting, flexible, and customizable e-commerce systems. It offers you an extensive suite of powerful tools for creating and managing an online store. After years of development, Magento 2 introduces itself with a strong emphasis on modularity, Web API's, automated testing and overall new technology stack platform. The long-awaited Magento 2 release introduces a whole new e-commerce platform to develop online stores. The all new Magento 2 architecture, Web APIs, and a host of other features are equally challenging to master as much as they are exciting to use. This book will ease the learning curve by offering step-by-step guidance on how to extend the core functionality of your Magento 2 store. This book is your one-stop guide to build and customize a quality e-commerce website from the latest version of one of the largest, fastest growing, and most popular e-commerce platforms—Magento 2. We start off with an introduction to the fundamental concepts of Magento to give you a foundation to work from. We then move on to configure the development and basic production environment for Magento. After this, you'll get to grips with the major concepts and conventions that are new to the Magento 2 platform. We then delve deeper to get to the core of automated deployments, persisting data, writing data fixture scripts and applying various backend and frontend modifications. As we near the end of the book, you will learn to make API calls and write automated tests. Finally, you will be guided through building a full-blown helpdesk module from scratch. By the end of this book, you will have learned a wide range of techniques to extend and customize your Magento 2 store to fit the requirements of your business. Style and approach This book is a mix of theoretical and step-by-step approaches, explained in a conversational and easy-to-follow style. Topics are explained sequentially, giving detailed explanations of the basic and advanced features to get you working on Magento 2.

How to SEO - The definitive guide after 10 years of SEO

Author: Federico Magni
Publisher: Youcanprint
ISBN: 8831653008
Category : Computers
Languages : en
Pages : 122

Book Description
This innovative guide will take you on a journey through SEO (Search Engine Optimization) from A to Z. The text is based on updated examples faithfully reported from the experiences with the 100 sites built by the Italian author Federico Magni, Senior SEO Specialist for about 10 years, and now founder of the SEOProf.it platform. Failures and successes on Google are told by analyzing not only the keyword and link building concepts, but also by focusing on the latest SEO strategies to place your site on search engines for a given keyword. In addition to practical suggestions and a bit of theory, you will find the experiences, the case studies verified in the European market, and the situations experienced by the author during his daily work in SEO, with concrete numbers and data. Written in a very clear and simple way, this SEO course is ideal for those who already know the subject, but also for those who have recently approached it. Recommended for the beginner who wants to start in the best way, but also for those who have a more advanced level and want to improve their skills for a professional growth. It's not a cold reading of false myths, tricks, or outdated content about SEO, but it's a book that gets straight to the point.

The Definitive Guide to Drupal 7

Author: Benjamin Melancon
Publisher: Apress
ISBN: 143023136X
Category : Computers
Languages : en
Pages : 1076

Book Description
The Definitive Guide to Drupal 7 is the most comprehensive book for getting sites done using the powerful and extensible Drupal content management system. Written by a panel of expert authors, the book covers every aspect of Drupal, from planning a successful project all the way up to making a living from designing Drupal sites and to contributing to the Drupal community yourself. With this book you will: Follow practical approaches to solving many online communication needs with Drupal with real examples. Learn how to keep learning about Drupal: administration, development, theming, design, and architecture. Go beyond the code to engage with the Drupal community as a contributing member and to do Drupal sustainably as a business. The Definitive Guide to Drupal 7 was written by the following team of expert Drupal authors: Benjamin Melançon, Jacine Luisi, Károly Négyesi, Greg Anderson, Bojhan Somers, Stéphane Corlosquet, Stefan Freudenberg, Michelle Lauer, Ed Carlevale, Florian Lorétan, Dani Nordin, Ryan Szrama, Susan Stewart, Jake Strawn, Brian Travis, Dan Hakimzadeh, Amye Scavarda, Albert Albala, Allie Micka, Robert Douglass, Robin Monks, Roy Scholten, Peter Wolanin, Kay VanValkenburgh, Greg Stout, Kasey Qynn Dolin, Mike Gifford, Claudina Sarahe, Sam Boyer, and Forest Mars, with contributions from George Cassie, Mike Ryan, Nathaniel Catchpole, and Dmitri Gaskin. For more information, check out the Drupaleasy podcast #63, in which author Benjamin Melançon discusses The Definitive Guide to Drupal 7 in great detail: http://drupaleasy.com/podcast/2011/08/drupaleasy-podcast-63-epic

The Ultimate Guide to Starting an Online Business

Author:
Publisher: Xspurts.com
ISBN:
Category : Business & Economics
Languages : en
Pages : 102

Book Description
The Ultimate Guide to Starting an Online Business is your comprehensive blueprint for launching and thriving in the digital marketplace. Whether you're a budding entrepreneur or an established business owner looking to pivot online, this guide offers practical insights and actionable strategies to turn your vision into reality. From pinpointing your niche and crafting a robust business plan to mastering SEO and leveraging social media, every chapter is packed with expert advice to help you build, grow, and scale your online business effectively. Discover how to create a compelling brand identity, set up a top-notch online storefront, and navigate e-commerce platforms with confidence. Learn to craft engaging content, utilize online advertising, and handle customer feedback to enhance your business's success. Embrace continuous improvement, build strong partnerships, and stay ahead of market trends to ensure long-term prosperity. Chapters Include: Finding Your Niche in the Digital Market Crafting a Business Plan for Online Success Choosing the Right Business Model for Your Online Venture Building a Strong Brand Identity from Scratch Setting Up Your Online Storefront: Essentials and Beyond Navigating E-commerce Platforms: Which One is Right for You? Designing an Engaging and Functional Website Mastering SEO for Online Visibility Crafting Compelling Content That Converts Leveraging Social Media for Business Growth Understanding and Utilizing Online Advertising Legal Considerations: Starting Up and Staying Compliant Creating a Customer Service Strategy That Delights Building and Growing Your Email List Using Data and Analytics to Drive Decisions Developing a Mobile-Friendly Online Presence Outsourcing and Managing Remote Teams Effectively Implementing Security Measures to Protect Your Business Strategies for Scaling Your Online Business Building Partnerships and Networking in the Digital World Handling Shipping and Fulfillment Logistics Staying Ahead of Online Market Trends Handling Customer Reviews and Feedback Evaluating and Adapting Your Business Strategy for Long-Term Success The Need for Continuous Improvement

Affiliate Marketing: The Ultimate Guide to a Profitable Online Business (The Beginner's Step by Step Guide to Making Money Online With Affiliate Marketing)

Author: Tim Hopkins
Publisher: Tim Hopkins
ISBN:
Category : Business & Economics
Languages : en
Pages : 252

Book Description
Affiliate marketing offers you a chance to start an online business with minimal capital. If you implement it successfully, you may add a few thousand dollars into your monthly income. This can give you the freedom to spend more time with your loved ones and do whatever it is you are truly passionate about. This can also provide you with the freedom to work from wherever your heart desires most. This book provides you with all the tips and strategies you need to start your business. It provides you with the fundamental skills and knowledge needed in internet marketing. It also teaches you the process on how to become an affiliate marketer and how to make your business a success. This book will teach you: • What affiliate marketing is • How you can get started and earn passive income • How to choose your niche • How to create content • How to grow an email list • Promotional strategies + the best traffic sources • Who you can partner with to ensure success This book will teach you how to make money with affiliate marketing. You will learn how to find a product to promote. Techniques that will help you to know what people are searching for.

Selected Perspectives on Platforms in E-Commerce Ecosystems

Author: Tobias Wulfert
Publisher: Springer Nature
ISBN: 365845198X
Category :
Languages : en
Pages : 552

Book Description

Learning Magento Theme Development

Author: Richard Carter
Publisher: Packt Publishing Ltd
ISBN: 178328062X
Category : Computers
Languages : en
Pages : 265

Book Description
This book is for web designers and developers with existing knowledge of CSS, HTML, and XML, who wish to learn more about Magento-specific theming techniques. Some knowledge of PHP may be useful, but is not necessary.

Dropshipping: The Ultimate Guide to Starting and Managing (Discover How to Create an Online Dropshipping Business, Select a Niche and Source)

Author: Stephen Schaefer
Publisher: Stephen Schaefer
ISBN:
Category : Business & Economics
Languages : en
Pages : 227

Book Description
You could, right now, become one of them. Why let the thought of running your own business be just a pipe dream when it can be a very real possibility, especially with dropshipping! Dropshipping has been around a long time. The dropshipping business model is among the most affordable types of business models out there. For the entrepreneur who is looking for something low risk and a tighter budget to play around with, this model is perfect for you to start with as you learn the ropes on how to grow and scale your business. This exhaustive guide doesn't just equip you for the game, it helps you become the game! You'll learn: · How to select top-tier suppliers and high-quality products, and avoid the lethal trap of the bad and fake ones · The red-hot, insanely profitable dropshipping niches and products to kick-start your journey · The ideal platforms that offer the best ROI · Expert-approved strategies for creating a store and choosing the right products and shipping solutions · How to construct an irresistible brand that drives repeat business and boosts revenue · The most effective marketing strategies to catapult customer interest and sales · How to expand your empire internationally, even if you're outside the US · …and so much more! The book has a practical application that will actually teach you how to get your hands dirty by starting to build and monetize your online businesses. So stop wasting your time browsing for other ‘quick and easy’ ways to get rich and gain success, as we all know how that’s going to end up.

Magento 1 DIY

Author: Viktor Khliupko
Publisher: Apress
ISBN: 1484224574
Category : Computers
Languages : en
Pages : 240

Book Description
Learn how Magento 1 works and how to manage it via easy and advanced techniques. Magento continues to be a top choice for eCommerce solutions in small and large businesses, and many systems are still running on Magento 1.x. This book is specifically designed for these versions. Aimed at entrepreneurs, marketers, and other experts interested in eCommerce, Magento 1 DIY shows you how to set up and configure Magento 1 for your own project. You will also learn how to use extensions, templates and enterprise features guided by easy-to-understand, real-world examples. What You Will Learn: Set up, configure, use templates, designs and extensions Optimize security and performance Integrate with PIM, ERP, CRM, and other enterprise systems Who This Book Is For: “div>Anyone who wants to learn the basics of all aspects of Magento. You do not need any previous experience with Magento.