Understanding Media Semiotics

Author: Marcel Danesi
Publisher: Bloomsbury Publishing
ISBN: 1350064181
Category : Language Arts & Disciplines
Languages : en
Pages : 311

Book Description
Media semiotics is a valuable method of focusing on the hidden meanings within media texts. This new edition brings Understanding Media Semiotics fully up to date and is written for students of the media, of linguistics and those interested in studying the ever-changing media in more detail. Offering an in-depth guide to help students investigate and understand the media using semiotic theory, this book assumes little previous knowledge of semiotics or linguistics, avoiding jargon and explaining the issues step by step. With in-depth case studies, practical accounts and directed further reading, Understanding Media Semiotics provides students with all the tools they need to understand semiotic analysis in the context of the media. Semiotic analysis is sometimes seen as complicated and difficult to understand; Marcel Danesi shows that on the contrary it can be readily understood and can greatly enrich students' understanding of media texts, from print media right through to the internet and apps.

Media Semiotics

Author: Jonathan Bignell
Publisher: Manchester University Press
ISBN: 9780719045011
Category : History
Languages : en
Pages : 244

Book Description
Using examples such as the Wonderbra advertisements and the film Waterworld, Bignell presents an investigation of the critical approach to contemporary media studies and discusses the challenges posed by post-structuralist theory and postmodernism.

Semiotics of the Media

Author: Winfried Nöth
Publisher: Walter de Gruyter GmbH & Co KG
ISBN: 3110803615
Category : Language Arts & Disciplines
Languages : en
Pages : 908

Book Description

Interactive Media: The Semiotics of Embodied Interaction

Author: Shaleph O'Neill
Publisher: Springer Science & Business Media
ISBN: 1848000367
Category : Computers
Languages : en
Pages : 188

Book Description
The author discusses the existing theoretical approaches of semiotically informed research in HCI, what is useful and the limitations. He proposes a radical rethink to this approach through a re-evaluation of important semiotic concepts and applied semiotic methods. Using a semiotic model of interaction he explores this concept through several studies that help to develop his argument. He concludes that this semiotics of interaction is more appropriate than other versions because it focuses on the characteristics of interactive media as they are experienced and the way in which users make sense of them rather than thinking about interface design or usability issues.

Media Literacy and Semiotics

Author: E. Gaines
Publisher: Springer
ISBN: 0230115519
Category : History
Languages : en
Pages : 238

Book Description
Media Literacy and Semiotics provides helpful tools to help readers think critically about the meaning of the media images they are exposed to on a daily basis. In this comprehensive book, a basic model of semiotic logic is applied to a variety of media studies to promote critical thinking and media literacy. Elliot Gaines systematically analyzes the hidden meanings in mass-mediated products and texts, and shows how basic meaning structures underlie everything from The Daily Show to television documentaries to infotainment.

Encyclopedic Dictionary of Semiotics, Media, and Communications

Author: Marcel Danesi
Publisher: University of Toronto Press
ISBN: 9780802083296
Category : Language Arts & Disciplines
Languages : en
Pages : 284

Book Description
Collected here are definitions and descriptions of terms, concepts, personages, schools of thought, and historical movements that appear frequently in the literature.".

Media Semiotics

Author: Jonathan Bignell
Publisher: Manchester University Press
ISBN: 9780719062056
Category : Literary Criticism
Languages : en
Pages : 260

Empirical Research on Semiotics and Visual Rhetoric

Author: Danesi, Marcel
Publisher: IGI Global
ISBN: 1522556230
Category : Computers
Languages : en
Pages : 328

Book Description
The study of symbols has long been considered a necessary field to unravel concealed meanings in symbols and images. These methods have since established themselves as staples in various fields of psychology, anthropology, computer science, and cognitive science. Empirical Research on Semiotics and Visual Rhetoric is a critical academic publication that examines communication through images and symbols and the methods by which researchers and scientists analyze these images and symbols. Featuring coverage on a wide range of topics, such as material culture, congruity theory, and social media, this publication is geared toward academicians, researchers, and students seeking current research on images, symbols, and how to analyze them.

The Semiotics of Emoji

Author: Marcel Danesi
Publisher: Bloomsbury Publishing
ISBN: 1474282008
Category : Language Arts & Disciplines
Languages : en
Pages : 209

Book Description
Shortlisted for the BAAL Book Prize 2017 Emoji have gone from being virtually unknown to being a central topic in internet communication. What is behind the rise and rise of these winky faces, clinking glasses and smiling poos? Given the sheer variety of verbal communication on the internet and English's still-controversial role as lingua mundi for the web, these icons have emerged as a compensatory universal language. The Semiotics of Emoji looks at what is officially the world's fastest-growing form of communication. Emoji, the colourful symbols and glyphs that represent everything from frowning disapproval to red-faced shame, are fast becoming embedded into digital communication. Controlled by a centralized body and regulated across the web, emoji seems to be a language: but is it? The rapid adoption of emoji in such a short span of time makes it a rich study in exploring the functions of language. Professor Marcel Danesi, an internationally-known expert in semiotics, branding and communication, answers the pertinent questions. Are emoji making us dumber? Can they ultimately replace language? Will people grow up emoji literate as well as digitally native? Can there be such a thing as a Universal Visual Language? Read this book for the answers.

Semiotics

Author: Steven C. Hamel
Publisher:
ISBN: 9781617289927
Category : Culture
Languages : en
Pages : 0

Book Description
Semiotics is the study of sign processes (semiosis), or signification and communication, signs and symbols, and is usually divided into three branches: Semantics, Syntactics, and Pragmatics. Semiotics is frequently seen as having important anthropological dimensions. In general, semiotic theories take signs or sign systems as their object of study: the communication of information in living organisms is covered in biosemiotics or zoosemiosis. This book discusses the theory and application of semiotics across a broad spectrum and has gathered current research from around the globe.