How to Set up & Run a Fashion Label 2nd edition

How to Set up & Run a Fashion Label 2nd edition PDF Author: Toby Meadows
Publisher: Laurence King Publishing
ISBN: 9781856698931
Category : Business & Economics
Languages : en
Pages : 0

Book Description
No matter how talented you are as a designer, if you are going to run a successful fashion label you also need to know about business—from marketing and PR to manufacturing your collection, and where to find the money to finance it all. This new, expanded edition contains information on e-commerce, sustainability, five new case studies, and updated images throughout.

How to Set Up and Run a Fashion Label

How to Set Up and Run a Fashion Label PDF Author: Toby Meadows
Publisher:
ISBN:
Category : Clothing trade
Languages : en
Pages : 0

Book Description
"A guide to running your own business, whether it is within the clothing, accessories, or footwear sectors. Filled with tips, case studies, and tasks to help you analyse yourself, your market and your product, it shows you what to expect and how to survive beyond the first eighteen months, the period during which many start-up businesses collapse." -- Provided by publisher.

How to Set Up & Run a Fashion Label

How to Set Up & Run a Fashion Label PDF Author: Toby Meadows
Publisher:
ISBN: 9781786274847
Category : BUSINESS & ECONOMICS
Languages : en
Pages : 0

Book Description
To run a successful fashion label you need to know about business as well as design. Packed with tips, case studies and tasks to help you analyse yourself, your market and your product, this book is for anyone wanting to start their own fashion business. Thoroughly revised for the social media age, with updated images throughout. With eight new case studies: AwaytoMars (Brazil/UK), FFM Dubai (UAE), Picture Organic (France), Vetta Capsule (US), ADAY, Farm, Olivia Burton (UK), and The Goods Department (Indonesia).

How to Set Up & Run a Fashion Label

How to Set Up & Run a Fashion Label PDF Author: Toby Meadows
Publisher: Laurence King Publishing
ISBN: 1780676700
Category : Business & Economics
Languages : en
Pages : 269

Book Description
No matter how talented you are as a designer, if you are going to run a successful fashion label you also need to know about business—from marketing and PR to manufacturing your collection, and where to find the money to finance it all. In How to Set Up and Run a Fashion Label 2nd edition, Toby Meadows presents a no-nonsense guide to running your own business, whether it is within the clothing, accessories, or footwear sectors. Packed with tips, case studies, and tasks to help you analyze yourself, your market, and your product, the book is designed for anyone wanting to start their own fashion business. This new, expanded edition contains information on e-commerce, sustainability, five new case studies, and updated images throughout.

Fashion Label

Fashion Label PDF Author: Toby Meadows
Publisher:
ISBN:
Category :
Languages : en
Pages : 176

Book Description

Marketing Fashion Third Edition

Marketing Fashion Third Edition PDF Author: Harriet Posner
Publisher: Laurence King Publishing
ISBN: 1529420334
Category : Design
Languages : en
Pages : 487

Book Description
Marketing Fashion is a practical guide to the fundamental principles of marketing, branding and promotion, from creating a customer profile to developing a brand identity. The book explains key concepts and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market. For this third edition, examples drawn from a broad range of fashion, textile and retail have been updated to include more on social media and digital and emerging technologies, such as fashion in the metaverse. The updated text increases the focus on sustainability issues, while also tracing recent disruptions to traditional marketing frameworks such as degrowth. There are also more examples of global fashion weeks and brand collaborations. The book will appeal to students at degree or foundation level as well as those contemplating a career in the fashion industry. Chapters: Marketing Theory The Fashion Market Research & Planning Understanding the Customer Branding Promotion

The Fairchild Dictionary of Retailing 2nd Edition

The Fairchild Dictionary of Retailing 2nd Edition PDF Author: Rona Ostrow
Publisher: Bloomsbury Publishing USA
ISBN: 1628927259
Category : Design
Languages : en
Pages : 482

Book Description
This edition of The Fairchild Dictionary of Retailing clearly defines terms commonly used in all parts of the retail industry, from retail advertising to merchandising and displays. This comprehensive reference for students and faculty in all retailing and merchandising programs lists over 10,000 terms alphabetically with extensive cross-referencing. Global terms used in the retailing industry, including descriptions of retail market structures of countries around the world, are covered. This up-to-date reference book also includes important legislation related to the retail industry, government agencies, and merchandise marts, new terms related to the e-retailing business, extensive Internet resources, and a bibliography.

Guide to Producing a Fashion Show 2nd edition

Guide to Producing a Fashion Show 2nd edition PDF Author: Kristen K. Swanson
Publisher: Fairchild Books
ISBN: 9781563672538
Category : Design
Languages : en
Pages : 272

Book Description
This text is for anyone interested in producing a fashion show, be it an informal event or a large, complex affair. Examining every behind-the-scenes step from concept to execution, Guide to Producing a Fashion Show enables the reader to organize and stage a show that is profitable, well attended, and aesthetically pleasing.
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