Age of Context

Author: Robert Scoble
Publisher: Createspace Independent Pub
ISBN: 9781492348436
Category : Business & Economics
Languages : en
Pages : 225

Book Description
In 2006, co-authors Robert Scoble and Shel Israel wrote Naked Conversations, a book that persuaded businesses to embrace what we now call social media. Six years later they have teamed up again to report that social media is but one of five converging forces that promise to change virtually every aspect of our lives. You know these other forces already: mobile, data, sensors and location-based technology. Combined with social media they form a new generation of personalized technology that knows us better than our closest friends. Armed with that knowledge our personal devices can anticipate what we'll need next and serve us better than a butler or an executive assistant. The resulting convergent superforce is so powerful that it is ushering in a era the authors call the Age of Context. In this new era, our devices know when to wake us up early because it snowed last night; they contact the people we are supposed to meet with to warn them we're running late. They even find content worth watching on television. They also promise to cure cancer and make it harder for terrorists to do their damage. Astoundingly, in the coming age you may only receive ads you want to see. Scoble and Israel have spent more than a year researching this book. They report what they have learned from interviewing more than a hundred pioneers of the new technology and by examining hundreds of contextual products. What does it all mean? How will it change society in the future? The authors are unabashed tech enthusiasts, but as they write, an elephant sits in the living room of our book and it is called privacy. We are entering a time when our technology serves us best because it watches us; collecting data on what we do, who we speak with, what we look at. There is no doubt about it: Big Data is watching you. The time to lament the loss of privacy is over. The authors argue that the time is right to demand options that enable people to reclaim some portions of that privacy.

Naked Conversations

Author: Robert Scoble
Publisher: Wiley
ISBN: 0471790230
Category : Business & Economics
Languages : en
Pages : 251

Book Description
From the creator of the number one business blog comes a powerful exploration of how, and why, businesses had better be blogging: Naked Conversations. According to experts Robert Scoble and Shel Israel, blogs offer businesses something that has long been lacking in their communication with customers -- meaningful dialogue. Devoid of corporate-speak and empty promises, business blogs can humanize communication, bringing companies and their constituencies together in a way that improves both image and bottom line. The authors use more than 50 case histories to explain why blogging is an efficient and credible method of business communication. You'll find yourself excited about the possibilities blogs present after reading just a few pages. Discover how: Prominent business leaders, including Mark Cuban of the Dallas Mavericks, Bob Lutz from General Motors, and Jonathan Schwartz of Sun Microsystems, are beginning to use blogs to connect with their customers in new ways. Blogging has changed the rules of communication and competition. You can launch an effective blogging strategy and the reasons why you should. Featuring a foreword by Tom Peters, this is a resource you and your business can't do without.

Journalism in Context

Author: Angela Phillips
Publisher: Routledge
ISBN: 113627961X
Category : Social Science
Languages : en
Pages : 182

Book Description
Journalism in Context is an accessible introduction to the theory and practice of journalism in a changing world. The book looks at the way in which power flows through media organisations influencing not only what journalists choose to present to their audiences but how they present it and then in turn what their audiences do with it. Using examples from across the world, as well as from her own research, Angela Phillips uses them to explain complex theoretical concepts. She invites readers to consider how news is influenced by the culture from which it emerges, as well as the way it is paid for and how different countries have approached the problem of ensuring that democracy is served by its media, rather than being undermined by it. Journalism has always been an early adopter of new technologies and the most recent changes are examined in the light of a history in which, although platforms keep on changing, journalism always survives. The questions raised here are important for all students of journalism and all those who believe that journalism matters.

Privacy in Context

Author: Helen Nissenbaum
Publisher: Stanford University Press
ISBN: 0804772894
Category : Law
Languages : en
Pages : 304

Book Description
Privacy is one of the most urgent issues associated with information technology and digital media. This book claims that what people really care about when they complain and protest that privacy has been violated is not the act of sharing information itself—most people understand that this is crucial to social life —but the inappropriate, improper sharing of information. Arguing that privacy concerns should not be limited solely to concern about control over personal information, Helen Nissenbaum counters that information ought to be distributed and protected according to norms governing distinct social contexts—whether it be workplace, health care, schools, or among family and friends. She warns that basic distinctions between public and private, informing many current privacy policies, in fact obscure more than they clarify. In truth, contemporary information systems should alarm us only when they function without regard for social norms and values, and thereby weaken the fabric of social life.

The Context Marketing Revolution

Author: Mathew Sweezey
Publisher: Harvard Business Press
ISBN: 1633694038
Category : Business & Economics
Languages : en
Pages : 178

Book Description
In a world of limitless media noise, how can businesses break through to customers? Context. We are in the midst of a massive media revolution. For the first time in history, ordinary people around the world have the ability to create, distribute, and consume content instantly, from anywhere, using connected devices. The massive increase in media "noise" created by these consumers and devices creates an entirely new situation that makes conventional marketing models obsolete. And yet countless companies and marketing organizations continue to rely on traditional models, assuming that their "campaigns" will sway customers. They couldn't be more wrong. In this provocative and practical book, Salesforce marketing maven Mathew Sweezey boldly outlines this new "infinite media" environment and poses a profound question: In a transformed world where customers shape their own experience, what is the key to breaking through and motivating them to buy? It is context--the close linkage between an individual's immediate desires and the experiences a brand creates to fulfill them. Drawing on new research and new insights into current consumer psychology, Sweezey defines the five key elements of context. Customer experiences must be: Available: Helping people achieve the value they seek in the moment Permissioned: Giving people what they've asked for, on their terms Personal: Going beyond how personal it is to how personally you can deliver it Authentic: Combining voice, empathy, and brand congruence simultaneously Purposeful: Creating a deeper connection to the brand, beyond the product Sweezey uses vivid examples to highlight a new marketing model used by high-performing brands big and small. The final part of the book shifts to execution, providing a new rule book for context-based marketing. The Context Marketing Revolution will change forever how you think about the purpose and practice of marketing.

Information Age Journalism

Author: Vincent Campbell
Publisher: Bloomsbury Academic
ISBN: 9780340763490
Category : Language Arts & Disciplines
Languages : en
Pages : 256

Book Description
For almost four hundred years journalism has played a central role in the evolution and development of societies across the globe. But in the 21st century and the age of information, exactly what journalism is, what it does, and what it means has become increasingly problematic. Understanding journalism today requires awareness of concepts and practices around the world, rather than just Western notions of journalism's social role. Information Age Journalism examines fundamental questions about what journalism in the age of information means in an international context. The book is both an introduction for students and a critical examination of the dominant theories in journalism studies. The book includes: - An exploration and discussion of the contemporary 'crisis' in Western journalism. - An examination of core concepts in journalism studies, like new values, objectivity and ethics, drawing on comparative examples from around the world. - An exploration of the impact of the new media technologies on established theories and practices in journalism. This book will be essential reading for students and scholars of Journalism and Media Studies.

Consuming Choices

Author: David T. Schwartz
Publisher: Rowman & Littlefield Publishers
ISBN: 1442204303
Category : Philosophy
Languages : en
Pages : 150

Book Description
Do consumers shoulder some culpability for unethical and immoral practices associated with products they purchase? To answer, David T. Schwartz provides the most detailed philosophical exploration to date on consumer ethics. He utilizes historical and fictional examples to illustrate the types of wrongdoing currently implicated by consumer products in this age of globalization, offers a clear description of the relevant moral theories and important ethical concepts, and provides concrete suggestions on how to be a more ethical consumer.

Understanding the Context of Cognitive Aging

Author: Jacqueline L. Angel
Publisher: Springer Nature
ISBN: 3030701190
Category : Social Science
Languages : en
Pages : 376

Book Description
This book provides a bi-national portrait of dementia in the rapidly aging Mexican-origin population in Mexico and the United States. It provides a comprehensive overview of critical conceptual and methodological issues in the study of cognitive aging and related mental and physical conditions. The book examines the sources of vulnerability and their consequences for Mexican-origin and for “aging in place”. By providing a combination of new knowledge, empirical evidence, and fresh approaches of dementia support in later life, this book will contribute to moving the field of Mexican-origin aging and health forward. By focusing on the serious challenges in old-age support for older people with dementia and neurocognitive disorders in two different contexts, this book will deepen academics, researchers, students and young investigators understanding of what is necessary to achieve optional care.

The Internet's Coming of Age

Author: National Research Council
Publisher: National Academies Press
ISBN: 0309172055
Category : Computers
Languages : en
Pages : 255

Book Description
What most of us know as "the Internet" is actually a set of largely autonomous, loosely coordinated communication networks. As the influence of the Internet continues to grow, understanding its real nature is imperative to acting on a wide range of policy issues. This timely new book explains basic design choices that underlie the Internet's success, identifies key trends in the evolution of the Internet, evaluates current and prospective technical, operational, and management challenges, and explores the resulting implications for decision makers. The committee-composed of distinguished leaders from both the corporate and academic community-makes recommendations aimed at policy makers, industry, and researchers, going on to discuss a variety of issues: How the Internet's constituent parts are interlinked, and how economic and technical factors make maintaining the Internet's seamless appearance complicated. How the Internet faces scaling challenges as it grows to meet the demands of users in the future. Tensions inherent between open innovation on the Internet and the ability of innovators to capture the commercial value of their breakthroughs. Regulatory issues posed by the Internet's entry into other sectors, such as telephony.

Gender, Age, and Digital Games in the Domestic Context

Author: Alison Harvey
Publisher: Routledge
ISBN: 1317632982
Category : Social Science
Languages : en
Pages : 182

Book Description
Western digital game play has shifted in important ways over the last decade, with a plethora of personal devices affording a range of increasingly diverse play experiences. Despite the celebration of a more inclusive environment of digital game play, very little grounded research has been devoted to the examination of familial play and the domestication of digital games, as opposed to evolving public and educational contexts. This book is the first study to provide a situated investigation of the site of family play— the shared spaces and private places of gameplay within the domestic sphere. It carries out an empirically grounded and critical analysis of what marketing and sales discourses about shifts in the digital games audience actually look like in the space of the home, as well as the social and cultural role these ludic technologies take in the everyday practices of the family in the domestic context. It examines the material realities of video game technologies in the home; including time management and spatial organization, as well as the discursive role these devices play in discussions of technological competence and its complex relationship to age, generational differences, and gender performance. Harvey’s interdisciplinary approach and innovative methodology will hold great critical appeal for those studying digital culture, children’s media, and feminist studies of new media, as well as critical theories of technology and leisure and sport theory.