Author: Bobby OwsinskiPublisher: Music Pro Guides
ISBN: 9781480387355
Category : Music
Languages : en
Pages : 0
Book Description
SOCIAL MEDIA PROMOTION FOR MUSICIANS: THE MANUAL FOR MARKETING YOURSELF YOUR BAND AND
Social Media Promotion For Musicians - Third Edition: The Manual For Marketing Yourself, Your Band, And Your Music Online
Author: Bobby OwsinskiPublisher:
ISBN: 9781946837066
Category : Music
Languages : en
Pages : 294
Book Description
Learn how to efficiently use your online presence to promote your band, your music or yourself with the totally revised Third Edition of Social Media Promotion For Musicians. The updated book reveals the latest insider tips on how to use both the most popular social platforms like Instagram, Facebook, YouTube and TikTok in conjunction with your website and mailing list to gain more fans, followers, views and streams. If you're an artist, band, engineer, producer or songwriter, Social Media Promotion For Musicians Third Edition proves the newest techniques and strategies to increase your online and streaming presence without taking away precious time from making music. BONUS: Now includes a special chapter on marketing to playlists A full Instructors Resource Kit containing a Syllabus, Topics for Demonstrations and Discussions for each chapter, Test Bank and answer key for 12 week semester, and Powerpoint and Keynote presentations for each chapter is available for free to all instructors in qualified learning institutions.
Author: Bobby OwsinskiSocial Media Promotion for Musicians - Second Edition
Author: Bobby OwsinskiPublisher:
ISBN: 9781946837967
Category :
Languages : en
Pages : 270
Book Description
This completely revised and updated edition reveals a host of online insider tips and techniques that will help artists, bands, engineers, producers and songwriters gain more fans and followers, increase views and streams, and grow ticket and merch sales.
Social Media Promotion for Musicians - Second Edition
Author: Bobby OwsinskiPublisher:
ISBN: 9781946837950
Category : Internet marketing
Languages : en
Pages : 272
Book Description
This book shows you: How to increase your fan or client following via social media ; The best way to promote yourself, your band or your music using Facebook, YouTube, Instragram, Twitter, LinkedIn, websites, newsletters, blogs and plylists ; The most overlooked items on your website that are essential for getting gigs and reviews ; The secret to email newsletters, the most important online tool for marketing to your fans that you have ; How to craft posts that your fans want to read, and will send to their friends ; How to brand yourself even if you don't think you have one ; How to develop an online strategy that will never be outdated ; The secrets behind successful Facebook and Twitter posts.
Double Tap
Author: Kelly SamuelPublisher: Independently Published
ISBN:
Category :
Languages : en
Pages : 0
Book Description
Double Tap: Social Media Marketing 101 for Musicians by Kelly Samuel. As told by a Music Industry Arts Professor, touring musician and Forbes-published social media expert, this book is a compilation of trials, failures, insights and marketing experience for artists and bands. Tactical information and strategy for setting up your social media presence for your band or musical act. Second edition.
Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks)
Author: Dave KerpenPublisher: McGraw Hill Professional
ISBN: 0071769501
Category : Business & Economics
Languages : en
Pages : 289
Book Description
THE NEW YORK TIMES AND USA TODAY BESTSELLER! The secret to successful word-of-mouth marketing on the social web is easy: BE LIKEABLE. A friend's recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, and beyond, that recommendation can travel farther and faster than ever before. Likeable Social Media helps you harness the power of word-of-mouth marketing to transform your business. Listen to your customers and prospects. Deliver value, excitement, and surprise. And most important, learn how to truly engage your customers and help them spread the word. Praise for Likeable Social Media: Dave Kerpen's insights and clear, how-to instructions on building brand popularity by truly engaging with customers on Facebook, Twitter, and the many other social media platforms are nothing short of brilliant. Jim McCann, founder of 1-800-FLOWERS.COM and Celebrations.com Alas, common sense is not so common. Dave takes you on a (sadly, much needed) guided tour of how to be human in a digital world. Seth Godin, author of Poke the Box Likeable Social Media cuts through the marketing jargon and technical detail to give you what you really need to make sense of this rapidly changing world of digital marketing and communications. Being human — being likeable — will get you far. Scott Monty, Global Digital Communications, Ford Motor Company Dave gives you what you need: Practical, specific how-to advice to get people talking about you. Andy Sernovitz, author of Word of Mouth Marketing: How Smart Companies Get People Talking
Social Media Marketing
Author: Tracy L. TutenPublisher: SAGE
ISBN: 1529738016
Category : Business & Economics
Languages : en
Pages : 561
Book Description
**Winner of the TAA 2017 Textbook Excellence Award** "Social Media Marketing deserves special kudos for its courage in tackling the new frontier of social media marketing. This textbook challenges its readers to grapple with the daunting task of understanding rapidly evolving social media and its users." TAA Judges Panel The market leading and award winning text on social media marketing has been fully updated for this fourth edition. With a balance of essential theory and practical application, the text has been been thoroughly revised to reflect the latest developments in social media marketing research and practice. 11 new case studies have been added to the ′Case Zone′, including TikTok, LEGO, Nespresso and Puma. A student-engaging case study now runs throughout the entire textbook looking at the US based company Kombucha 221 BC to help develop understanding of each chapter. The book is complemented by a companion website that offers valuable additional resources for both instructors and students, including author videos discussing key social media marketing ideas and concepts, author-selected YouTube video playlists, additional case studies, further weblinks, PowerPoint slides and Testbank. A must-have text for those studying social media marketing.
Social Media Promotion For Musicians--
Author: Bobby OwsinskiPublisher:
ISBN: 9781946837158
Category :
Languages : en
Pages :
Book Description
Learn how to efficiently use your online presence to promote your band, your music or yourself with the totally revised Third Edition of Social Media Promotion For Musicians. The updated book reveals the latest insider tips on how to use both the most popular social platforms like Instagram, Facebook, YouTube and TikTok in conjunction with your website and mailing list to gain more fans, followers, views and streams. If you're an artist, band, engineer, producer or songwriter, Social Media Promotion For Musicians Third Edition proves the newest techniques and strategies to increase your online and streaming presence without taking away precious time from making music. BONUS: Now includes a special chapter on marketing to playlists! In the book you'll discover: How to maximize your online exposure to increase your fan base How to have more time for creating by saving at least an hour each day on social media posting, and with better results! Exclusive Facebook, YouTube, Instagram,TikTok and Twitter promotional tips that boost your streams, views and followers How to uncover and develop your personal or band's brand The secret behind successful posts and tweets that get maximum engagement Which social platforms require your attention and which can wait And much more! Here's what the book covers: Facebook marketing YouTube marketing Instagram marketing TikTok marketing Twitter marketing Creating a killer website Newsletters and mailing lists Playlist marketing Artist and band branding LinkedIn marketing Marketing with a blog Posting frequency strategy
Record Label Marketing
Author: Clyde Philip RolstonPublisher: CRC Press
ISBN: 1134705557
Category : Technology & Engineering
Languages : en
Pages : 524
Book Description
Record Label Marketing, Third Edition is the essential resource to help you understand how recorded music is professionally marketed. Fully updated to reflect current trends in the industry, this edition is designed to benefit marketing professionals, music business students, and independent artists alike. As with previous editions, the third edition is accessible for readers new to marketing or to the music business. The book addresses classic marketing concepts while providing examples that are grounded in industry practice. Armed with this book, you’ll master the jargon, concepts, and language to understand how music companies brand and market artists in the digital era. Features new to this edition include: Social media strategies including step-by-step tactics used by major and independent labels are presented in a new section contributed by Ariel Hyatt, owner of CYBER PR. An in-depth look at SoundScan and other big data matrices used as tools by all entities in the music business. An exploration of the varieties of branding with particular attention paid to the impact of branding to the artist and the music business in a new chapter contributed by Tammy Donham, former Vice President of the Country Music Association. The robust companion website, focalpress.com/cw/macy, features weblinks, exercises, and suggestions for further reading. Instructor resources include PowerPoint lecture outlines, a test bank, and suggested lesson plans.
