Karma Cola

Karma Cola PDF Author: Gita Mehta
Publisher: Vintage
ISBN: 0307814637
Category : History
Languages : en
Pages : 244

Book Description
Beginning in the late '60s, hundreds of thousands of Westerners descended upon India, disciples of a cultural revolution that proclaimed that the magic and mystery missing from their lives was to be found in the East. An Indian writer who has also lived in England and the United States, Gita Mehta was ideally placed to observe the spectacle of European and American "pilgrims" interacting with their hosts. When she finally recorded her razor sharp observations in Karma Cola, the book became an instant classic for describing, in merciless detail, what happens when the traditions of an ancient and longlived society are turned into commodities and sold to those who don't understand them. In the dazzling prose that has become her trademark, Mehta skewers the entire Spectrum of seekers: The Beatles, homeless students, Hollywood rich kids in detox, British guilt-trippers, and more. In doing so, she also reveals the devastating byproducts that the Westerners brought to the villages of rural lndia -- high anxiety and drug addiction among them. Brilliantly irreverent, Karma Cola displays Gita Mehta's gift for weaving old and new, common and bizarre, history and current events into a seamless and colorful narrative that is at once witty, shocking, and poignant.

A River Sutra

A River Sutra PDF Author: Gita Mehta
Publisher: Vintage
ISBN: 0307780996
Category : Fiction
Languages : en
Pages : 304

Book Description
With imaginative lushness and narrative elan, Mehta provides a novel that combines Indian storytelling with thoroughly modern perceptions into the nature of love--love both carnal and sublime, treacherous and redeeming. "Conveys a world that is spiritual, foreign, and entirely accessible."--Vanity Fair. Reading tour.

Snakes and Ladders

Snakes and Ladders PDF Author: Gita Mehta
Publisher: Anchor
ISBN: 0307766233
Category : Biography & Autobiography
Languages : en
Pages : 319

Book Description
India is a land of contrasts. It is the world's most populous democracy, but it still upholds the caste system. It is a burgeoning economic superpower, but one of the poorest nations on earth. It is the home of the world's biggest movie industry after Hollywood, as well as to the world's oldest religions. It is an ancient civilization celebrating fifty years as a modern nation. Now, as never before, the world wants to know what contemporary India is all about. As she has proved in three previous books--her wry take on the marketing of the mystic East in Karma Cola; the rich historical saga of Raj; and the beguiling tales of A River Sutra--there is no better guide to India's multihued mosaic than Gita Mehta. She knows India in all its rich detail--its folkways and history, its culture and politics, its ancient traditions and current concerns. In Snakes and Ladders, she gives a loving but unflinching assessment of India today, in an account that is entertaining, informative, and wholly personal.

Curry

Curry PDF Author: Naben Ruthnum
Publisher: Text Publishing
ISBN: 1925603660
Category : History
Languages : en
Pages : 201

Book Description
No two curries are the same. Curry asks why the dish is supposed to represent everything brown people eat, read, and do. Curry is a dish that doesn’t quite exist, but, as this wildly funny and sharp essay points out, a dish that doesn’t properly exist can have infinite, equally authentic variations. By grappling with novels, recipes, travelogues, pop culture, and his own upbringing, Naben Ruthnum depicts how the distinctive taste of curry has often become maladroit shorthand for brown identity. With the sardonic wit of Gita Mehta’s Karma Cola and the refined, obsessive palette of Bill Buford’s Heat, Ruthnum sinks his teeth into the story of how the beloved flavour calcified into an aesthetic genre that limits the imaginations of writers, readers, and eaters. Following in the footsteps of Salman Rushdie's Imaginary Homelands, Curry cracks open anew the staid narrative of an authentic Indian diasporic experience.

Prison Ramen

Prison Ramen PDF Author: Clifton Collins
Publisher: Workman Publishing
ISBN: 0761185526
Category : Cooking
Languages : en
Pages : 177

Book Description
A unique and edgy cookbook, Prison Ramen takes readers behind bars with more than 65 ramen recipes and stories of prison life from the inmate/cooks who devised them, including celebrities like Slash from Guns n’ Roses and the actor Shia LaBeouf. Instant ramen is a ubiquitous food, beloved by anyone looking for a cheap, tasty bite—including prisoners, who buy it at the commissary and use it as the building block for all sorts of meals. Think of this as a unique cookbook of ramen hacks. Here’s Ramen Goulash. Black Bean Ramen. Onion Tortilla Ramen Soup. The Jailhouse Hole Burrito. Orange Porkies—chili ramen plus white rice plus ½ bag of pork skins plus orange-flavored punch. Ramen Nuggets. Slash’s J-Walking Ramen (with scallions, Sriracha hot sauce, and minced pork). Coauthors Gustavo “Goose” Alvarez and Clifton Collins Jr. are childhood friends—one an ex-con, now free and living in Mexico, and the other a highly successful Hollywood character actor who’s enlisted friends and celebrities to contribute their recipes and stories. Forget flowery writing about precious, organic ingredients—these stories are a first-person, firsthand look inside prison life, a scared-straight reality to complement the offbeat recipes.

Gurus in America

Gurus in America PDF Author: Thomas A. Forsthoefel
Publisher: State University of New York Press
ISBN: 0791482693
Category : Religion
Languages : en
Pages : 246

Book Description
Gurus in America provides an excellent introduction to the guru phenomenon in the United States, with in-depth analyses of nine important Hindu gurus—Adi Da, Ammachi, Mayi Chidvilasananda, Gurani Anjali, Maharishi Mahesh Yogi, Osho, Ramana Maharshi, Sai Baba, and Swami Bhaktivedanta. All of these gurus have attracted significant followings in the U.S. and nearly all have lived here for considerable periods of time. The book's contributors discuss the characteristics of each guru's teachings, the history of each movement, and the particular construction of Hinduism each guru offers. Contributors also address the religious and cultural interaction, translation, and transplantation that occurs when gurus offer their teachings in America. This is a fascinating guide that will elucidate an important element in America's diverse and ever-changing spiritual landscape.

Mysterious Travelers

Mysterious Travelers PDF Author: Zack Kruse
Publisher: Univ. Press of Mississippi
ISBN: 1496830555
Category : Literary Criticism
Languages : en
Pages : 238

Book Description
Steve Ditko (1927–2018) is one of the most important contributors to American comic books. As the cocreator of Spider-Man and sole creator of Doctor Strange, Ditko made an indelible mark on American popular culture. Mysterious Travelers: Steve Ditko and the Search for a New Liberal Identity resets the conversation about his heady and powerful work. Always inward facing, Ditko’s narratives employed superhero and supernatural fantasy in the service of self-examination, and with characters like the Question, Mr. A, and Static, Ditko turned ordinary superhero comics into philosophic treatises. Many of Ditko’s philosophy-driven comics show a clear debt to ideas found in Ayn Rand’s Objectivism. Unfortunately, readers often reduce Ditko’s work to a mouthpiece for Rand’s vision. Mysterious Travelers unsettles this notion. In this book, Zack Kruse argues that Ditko’s philosophy draws on a complicated network of ideas that is best understood as mystic liberalism. Although Ditko is not the originator of mystic liberalism, his comics provide a unique window into how such an ideology operates in popular media. Examining selections of Ditko’s output from 1953 to 1986, Kruse demonstrates how Ditko’s comics provide insight into a unique strand of American thought that has had a lasting impact.

American Born Chinese

American Born Chinese PDF Author: Gene Luen Yang
Publisher: First Second
ISBN: 1466805463
Category : Young Adult Fiction
Languages : en
Pages : 231

Book Description
A tour-de-force by rising indy comics star Gene Yang, American Born Chinese tells the story of three apparently unrelated characters: Jin Wang, who moves to a new neighborhood with his family only to discover that he's the only Chinese-American student at his new school; the powerful Monkey King, subject of one of the oldest and greatest Chinese fables; and Chin-Kee, a personification of the ultimate negative Chinese stereotype, who is ruining his cousin Danny's life with his yearly visits. Their lives and stories come together with an unexpected twist in this action-packed modern fable. American Born Chinese is an amazing ride, all the way up to the astonishing climax. American Born Chinese is a 2006 National Book Award Finalist for Young People's Literature, the winner of the 2007 Eisner Award for Best Graphic Album: New, an Eisner Award nominee for Best Coloring and a 2007 Bank Street - Best Children's Book of the Year. This title has Common Core Connections

Greener Marketing

Greener Marketing PDF Author: John Grant
Publisher: John Wiley & Sons
ISBN: 1119689139
Category : Business & Economics
Languages : en
Pages : 272

Book Description
strong style="font-family: Arial; font-size: 13.3333px;"***BUSINESS BOOK AWARDS - FINALIST 2021*** This timely book is a sequel to John Grant’s Green Marketing Manifesto (2007) the award-winning and bestselling definitive guide to green marketing (and not greenwashing). Fast forward to mid-2020. Climate Change is back at the top of the public and political agenda. Even after covid-19, hundreds of big-name CEOs are committing to a #greenrecovery. And surveys show widespread global public support for this and recent shifts in sustainable behaviours and attitudes in markets ranging from organic food to flying. Sustainable brands are significantly outperforming conventional ones. As are sustainability related stock prices. Companies like Unilever continue to set ambitious targets related not just to climate, but biodiversity and deforestation, plastics, social justice, regenerative farming. Sustainability related trends such as plant-based foods and electric vehicles are showing steep growth and creating tomorrow's superbrands (Impossible, TESLA...). This book is packed with up to date learnings, case examples and trends, covering everything from eco labelling, transparency and the circular economy; to rebound effects, sustainable finance, blockchain and regenerative farming. A core message being that to drive sustainability, marketers firstly do really need to properly understand sustainability, its many applications and implications. Secondly to be effective, marketers need to understand what it means to their consumers and other significant audiences. Hence the book takes a long hard look at what was driving all the protests, boycotts and petitions in 2019 and what ideas, causes and platforms caught the public imagination. The ultimate goal is to go beyond marketing that simply looks good, to marketing that does good. This book helps in achieving that goal by showing the reader how to: Uncover strategies for sustainable marketing that actually deliver on green and social objectives, not just greenwashing Reconceptualise marketing and business models, and learn to recognise the commercial strategies and approaches that are no longer fit for purpose Learn how hot topics like the climate crisis, biodiversity, social justice, single use plastics and supply chain transparency influence green and social marketing Read about numerous examples and case studies from both brand leaders and challengers that have developed innovations and fresh creative approaches to green and social marketing Get practical tools, models, facts, strategies, workshop and project processes and business case rationales - so that you can build your own plans and proposals This book is intended to assist marketers, by means of clear and practical guidance, through a complex transition towards meaningful marketing that makes a positive creative impact on the climate crisis and on improving human life in troubled times. Aimed both at big companies that are trying to be good, and good companies that are trying to be big.

Golden States

Golden States PDF Author: Eileen Luhr
Publisher: Univ of California Press
ISBN: 0520399722
Category : History
Languages : en
Pages : 313

Book Description
Whether they were utopian communitarians, sun-seeking gurus, or Protestant health reformers, Southern California's spiritual seekers drew on the United States' deepening global encounters and consumer cultures to pair religious and personal reinvention with cultural and spiritual revitalization. Through a rereading of the region's cultural landscape, Golden States provides an alternative history of California religion and spirituality, showing that seekers developed a number of paths to fulfillment that enhanced the region's lifestyle brand. Drawing on case studies as varied as surfing and yoga practices, Dr. Bronner's Magic Soaps, and the only designated "Blue Zone" in the United States, this work explores the long-term impact of alternative beliefs on the region. In doing so, it highlights the ongoing tensions between privileging personal choice and pursuing social good as communities navigated whether the commitment to the emotional and therapeutic needs and desires of individual believers should be pursued at the expense of broader efforts to achieve collective well-being.
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